The many Types of Marketing Strategies Part 2

The many Types of Marketing Strategies

Part 2

Social Media Marketing

Social media sites like Facebook and Twitter offer a unique opportunity for savvy businesses willing to invest in customer engagement. Social media marketing is still in its infancy but is growing up rather quickly. Companies like Southwest Airlines have departments of over 30 people whose primary responsibility is to actively engage with customers on social media.

Cross-Media Marketing

Provide customers information through multiple channels like email, physical mail, websites, and print and online advertisements to cross-promote your products and services.

B2B Marketing

Business-to-business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and other institutions). It allows businesses to sell products or services to other companies or organizations that in turn resell the same products or services, use them to augment their own products or services, or use them to support their internal operations. International Business Machines is a well known B2B marketer. IBM’s business has grown because taking a very intelligent approach at marketing their products to other business and governments around the world.

Promotional Marketing

Promotional marketing is a business marketing strategy designed to stimulate a customer to take action towards a buying decision. Promotional marketing is a technique that includes various incentives to buy, such as:

  • Contests: We all enjoy winning something for free. Contests offer an attractive marketing vehicle for small business to acquire new clients and create awareness.

  • Coupons: According to CMS, a leading coupon processing agent, marketers issued 302 billion coupons in 2007, a 6% increase over the previous year. Over 76% of the population use coupons, according to the Promotion Marketing Association (PMA) Coupon Council. Coupons still work and provide an affordable marketing strategy for small business.

  • Sampling: Try before you buy. Giving away product might appear profit-limiting, but consider how giving your customers a small taste can lead to a big purchase. Retail genius Publix supermarkets share samples of their award-winning key lime pie not because people question the goodness of the pie but to get their customers to buy more.

Ambush Marketing

Advertiser use this marketing strategy to associate with specific events and brands without paying sponsorship fees. This allows the business to capitalize on these events or leverage the brand equity of the other business, which has the potential effect of lowering the value of the original event.

B2C Marketing

The ultimate goal of B2C marketing (business-to-consumer marketing) is to convert shoppers into buyers as aggressively and consistently as possible. B2C marketers employ merchandising activities like coupons, displays, store fronts (both real and online) and special offers to entice the target market to buy. B2C marketing campaigns are focused on a transaction, are shorter in duration, and need to capture the customer’s interest immediately. These campaigns often offer special deals, discounts, or vouchers that can be used both online and in the store.

Cloud Marketing

In this new form of marketing, all marketing resources and assets are brought online so customers (or affiliates) can develop, modify, use, and share them. Consider how Amazon.com gets customers to buy digital books, movies, and televisions shows in a digital library that is accessible in the customer’s online account or on their digital device like their Kindle Fire.

Mobile Marketing

Marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, and ideas. Here is a recent example of mobile marketing in action.

Alliance Marketing

A joint venture is formed between two or more businesses to pool resources in an effort to promote and sell products and services.

Reverse Marketing

In reverse marketing, the idea is to get the customer to seek out the business rather than marketers seeking the customer. Usually, this is done through traditional means of advertising, such as television advertisements, print magazine advertisements, and online media. While traditional marketing mainly deals with the seller finding the right set of customers and targeting them, reverse marketing focuses on the customer approaching potential sellers who may be able to offer the desired product.

In 2004, Dove launched the Dove Campaign for Real Beauty focusing on the natural beauty of women rather than advertising their product. This campaign caused their sales to soar above $1 Billion and caused Dove to re-create their brand around this strategy. Although successful, this campaign caused a lot of controversy and discussion due to what people saw as an advertisement with a contradictory message.

Telemarketing

I know what you are thinking, you hate telemarketers. You are not alone in your feelings. However, telemarketing can play an important part of selling your products to consumers and it must not be overlooked as many companies rely on it to connect with customers. Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing has come under fire in recent years, being viewed as an annoyance by many.

Free Sample Marketing

Unlike Freebie Marketing, this is not dependent on complementary marketing, but rather consists of giving away a free sample of the product to influence the consumer to make the purchase.

Direct Mail Marketing

A channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate directly with the customer, with advertising techniques that can include text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data, and accountability. Characteristics that distinguish direct marketing are:

  • Marketing messages are addressed directly to the customer(s). Direct marketing relies on being able to address the members of a target market. Addressability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers, and postal addresses.

  • Direct marketing seeks to drive a specific “call to action.” For example, an advertisement may ask the prospect to call a free phone number or click on a link to a website.

  • Direct marketing emphasizes trackable, measurable responses from customers regardless of medium.

  • Direct marketing is practiced by businesses of all sizes—from the smallest start-up to the leaders in the Fortune 500. A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects’ emotional awareness or engagement with a brand. Even well-designed general advertisements rarely can prove their impact on the organization’s bottom line.

Database Marketing

Database Marketing is a form of direct marketing using databases of customers or potential customers to generate personalized messages in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.The distinction between direct marketing and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increase the likelihood that a more accurate model can be built.

There are two main types of marketing databases: (1) consumer databases and (2) business databases. Consumer databases are primarily geared towards companies that sell to consumers, often abbreviated as [business-to-consumer] (B2C) or BtoC. Business marketing databases are often much more advanced in the information that they can provide. This is mainly because business databases aren’t restricted by the same privacy laws as consumer databases.

Personalized Marketing

Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer. Nike ID is a popular brand that has developed a strong business around this personalization marketing concept.

Affinity Marketing

Create strategic partnerships that are mutually beneficial by forming alliances with complementary brands. Also known as partnership marketing, with this strategy, many brands generate sales while others create new customers and builds brand awareness.

Cult-tural Marketing

The proposition of cult marketing holds reign upon the notion that there is a way to convert and excite.  Right? Ok, Converting consumers is done by using timeless human behavioral drives found in religious cults. Heck, fellow acolytes, nothing is more permission buzz and one-to-one-based than “a central ideology with a parallel social universe rich with customs.” Cult marketing is a bright spot in the list of newfangled marketing templates, one that applies timeless social science principles in a powerful way. To the list of newfangled marketing buzzwords, let’s add the term cult.

Humanistic Marketing

Human needs are “a state of felt deprivation.” They distinguish between physical needs (food, shelter, safety, clothing), social needs (belonging and affection), and individual needs (knowledge, self-expression). Needs are a relatively narrow set of non-cultural states of felt deprivation.

Guerrilla Marketing

Grass root, untraditional, and low-budget methods that found involve creativity, big crowds of people, and the element of surprise to market or promote a product, service, brand, event, or new launch.

Brand Lover Marketing

Brand Lover Marketing is a marketing concept that is intended to replace the idea of traditional brand marketing. Brands are running out of juice and Brand Lovers are what is needed to rescue brands. But what builds loyalty that goes beyond reason? What makes a truly great brand stand out? Brand Lovers bring brands to life. For a brand to elevate itself into the “Cult Brand” category, it has to give customers a feeling of belonging while generating strong feelings of love for its customers. Creating loyalty beyond reason requires emotional connections that generate the highest levels of love and a sense of belonging for your brand.

Chuck Reynolds
Contributor

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The many Types of Marketing Strategies Part 1

The many Types of Marketing Strategies

Part 1

As a student of sleight-of-hand magic, I value the number 52. Here we bring you 52 types of marketing strategies and tactics you can use to bring new customers to your business and grow your brand.

In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product.

Marketing strategies can also communicate an overall value to their customers. In many cases, this is the core of building equity or good will in your target markets. Apple, for example, has invested in creating commercials for television, billboards, and magazines that showcase their products in such a way that their customers feel an affinity towards Apple’s products.

Cause Marketing

Finding a causes both your customers and your company cares about can create magic for your business. This requires internal knowledge about what your organisation cares about and who they want to help in the world.  A good example of this is Toms Shoes. Instead of doing the traditional “buy one get one free” promotion, Toms built a strong customer following and reputation for giving back by giving away a free pair of shoes to someone in need for every shoe purchase made by their customers.

Close Range Marketing (CRM)

Use Wifi or bluetooth to send promotional messages of their products and services to their customers’ smartphones and tablets at close proximity. Close Range Marketing is also known as Proximity Marketing.

Relationship Marketing

Many companies focus on building relationships with their customers instead of always exclusive trying to sell them something (transactional marketing). Customers who love your brand more will also spend more money with your brand. Many traditional retailers have found this to be true. Walgreens has seen that customers who buy from all of their purchasing channels (store, web, mobile, etc) buy up to six times more than the average customer that only buys in their store.

Transactional Marketing

Driving sales can be challenging, especially for retailers that have to consistently sell products in high volume to consumers. In order to stay with the demands of investors, retailers have to encourage consumers to buy using coupons, discounts, liquidations, and sales events. High volume big-box retailers like Target are constantly running promotional events in order to get interested consumers into their stores.

Scarcity Marketing

In some markets it’s important to control how much product is available at one time. In many cases this is done because of the difficulty of acquiring raw materials or higher quality of the product. A company may choose to make their products accessible to only a few customers. Rolls-Royce’s release of their Chinese edition car called Phantom sold quickly. While the cost of the car was higher than most cars the scarcity drove the desire and the price.

Word of Mouth Marketing

Word-of-mouth Marketing is the passing of information from person to person by oral communication. Customers are very excited to share with the world the brands they love. Many consumers find meaning in sharing stories of their favorite products and services. Word of Mouth is one of the ancient ways people learned about what to purchase. Modern marketers have learned how to create authentic word of mouth for their companies and the products they represent.

Call to Action (CTA) Marketing

CTA Marketing refers to methods of converting web traffic into leads or sales on websites using text, graphics, or other elements of web design. Conversion strategies help improve the percentage of online visitors who become customers or who join the mailing list.

Viral Marketing

Cult Brand marketers are constantly creating new business ideas that keep their products in the heart and minds of the global consumer. Each time a new product is created, customers have to be given a reason to dream about their future purchase. Sometimes marketers of Cult Brands hit on something so great that people can’t help but share with others. Getting your customers talking about your products and services is very important to growing awareness for your business.

Diversity Marketing

Develop a customized marketing plan by analyzing different customer segments based on cultural differences including tastes, expectations, beliefs, world views, and specific needs.

Undercover Marketing

Sometimes not telling everyone everything can become a great source of buzz. Think of a movie trailer that got you very excited to go see the movie. While not showing all the aspects of the movie, the advertiser can create enough intrigue to drive viewers to want to see more.

Mass Marketing

Major corporations need to drive large numbers of purchasing of their products in order to survive and grow. While mass marketing may seem like a shotgun approach to marketing this is far from the truth. Big businesses spend big money in understanding big data–thats a lot of bigs!) This gives them an insight to where to place media for their potential national customers who buy their products and services. Walmart is an example of an effective mass market retailer. As the number one retailer in the world, they are very smart about their mass marketing efforts, often giving their customers a feeling of locality and warmth.

Seasonal Marketing

Seasonal events offers a great way to meet new consumers. Sometimes these events can be actual changes of weather or national holidays. For a retailer like Hallmark, Valentine’s Day represents a large portion of their business. By tuning into the various seasons that are important to your customers you can become more relevant in their lives.

PR Marketing

One of the most important marketing strategies is public relations. Many effective marketers work with the media to bring awareness to their products and the benefits their products offer. Also, in many cases where things go wrong, a good PR marketing strategy is vital. When Apple’s founder Steve Jobs was alive, Apple held a major press conference to announce every new product. This tradition is now continued by their new Apple CEO and CMO.

Online Marketing

As commerce has propagated to the Internet, a new form of marketing has emerged. From online banners to those annoying pop ups, online marketers have attempted to get their customers attention any way they can. Most online strategic marketing efforts today are a mix of growth hacking strategies ( A/B testing taken to the max) and a variety of awareness tactics that drive attention. A very effective online marketer is the insurance company Geico who simply asks their users to enter their zip code for an instant quote on a better savings.

Email Marketing

As soon as customers migrated into the online world, Internet marketers have attempted to collect and organize emails for potential prospects. Many business-to-business marketers depend on email marketing as a primary way to connect with customers. At industry tradeshows, IBM consultants can often be seen exchanging email information with their prospects.

Evangelism Marketing

Develop raving fan customers (what we call Brand Lovers) who become advocates of your brand or product, and who represent the brand as if it was part of their own identity.

Event Marketing

Creating events is a great way to drive sales. Customers often need a reason to shop and events can often offer the perfect reason. Macy’s Thanksgiving Day Parade has become part of American culture by connecting two events together that consumers love: Thanksgiving and shopping.

Offline Marketing

With mass adoption of the Internet, many companies are finding new ways of integrating offline marketing with new technologies to create more engaging customer experiences. The Coca-Cola company has create vending machines that invite customers to hug them. This continues to tie the Coca-Cola brand to the core emotion of happiness, but also invite customers to experience the real product offline.

Outbound Marketing

Sometimes it’s important for companies to let their potential customers know they exist. By developing a list of prospects a company can begin to reach out to their individual target groups in order to find new customers. When Microsoft was selling their accounting software they often used outbound marketing to identify potential targets before trying to call the companies for an in-person meeting.

Direct Marketing

Communicate directly with customers and prospects through mail, email, texts, fliers and other promotional material.

Inbound Marketing

Companies often have customers calling them for various reasons. This can present a great opportunity to sell customers additional products and services they currently don’t have. When business customers call to check their balances, the business bank Chase often takes the opportunity to ask if they are interest in a credit line, a 401 k plan, or a variety of other services the bank offers.

Freebie Marketing

Promote free give aways or sell your products and services sold at low rates to boost the sales of other related products or services.

Newsletter Marketing

A fun way to promote a business is to write a newsletter that highlights some of the newsworthy things that have happened for the organization. The Motley Fool have been sharing their investment insights with their community for many years. These newsletters create a sense of inclusion and participation with their members and has provided a key driver for their incredible growth.

Article Marketing

In industries where expertise is highly valued, articles can offer a powerful tool to showcase your knowledge and expertise. Some innovations are shared in the form of articles or white papers where technical information needs to be convey to specialized buyers. Amazon.com has dedicated part of their site for white papers on technical know-how on cloud computing. This is a very sophisticated form of marketing for specialized buyers.

Content Marketing

Write and publish content to educate potential customers about your products and services. For the appropriate businesses, this can be an effective means of influencing them without using direct selling methods.

Tradeshow Marketing

Many products have to be experienced to be bought. There are very few customers that will buy a new automobile without doing a great deal of research and test-driving the car first. Tradeshows are industry gatherings where customers are invited to come sample all that the industry has to offer. To introduce their new lines of products, Ford Motor Company spends a great deal of time setting up and operating their booth at the international consumer auto shows each year. These auto trade shows give reporters and consumers a chance to experience cars first hand.

Search Marketing

These days, when consumers have questions they often don’t ask their friends; they go straight for Google. In fact, Google is so good at answering our questions that millions of people daily search for their answers on this leading Internet search site. One does not have to look far to see the power of search marketing. Google has shaped the industry for many years now and has helped hundred of retailers grow their businesses. While many businesses used to advertise in their local yellow pages, as less and less consumer consult their local physical directory, this channel becomes increasingly less effective each year.

Direct Marketing

Advertise and promote your products and services to customers using a range of digital devices including computers, smartphones, and tablets. Internet Marketing is an essential practice in Digital Marketing. Once a target market has been clearly identified, it is possible to work in conjunction with the USPS or a professional mail carrier that knows where your customers live. Direct marketing can be an effective way to reach consumers right where they live at home. While there is often a negative side to this approach (consumers don’t want to be bothered with a flurry of mail), many smart companies execute direct marketing well. Catalog retailer L.L. Bean, for example, created direct marketing programs that their customers looks forward to receiving.

Niche Marketing

Finding a niche and filling it could be described as the secret recipe for growth in over-crowded marketplaces. Take the shoe business, for example. There is a great demand for shoes in the world and so many top companies have evolved to satisfy most of the immediate shoe needs in the marketplace.  The shoe space might seem crowded, but shoe manufacturing company Vans noticed an underserved customer: the skater. By focusing on this niche market Vans has developed a thriving business.

Drip Marketing

Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media outlets can also be used as well.

Community Marketing

Engage an audience of existing customers in an active dialogue, speaking to the needs and wants of this particular customer group. Instead of focusing on generating the next transaction, community marketing promotes greater loyalty and higher levels of engagement within an existing brand community. Learn how to build brand communities here. Community marketing can also lead to word of mouth marketing.

Chuck Reynolds
Contributor

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If You Eat Garlic And Honey On An Empty Stomach For 7 Days, Here’s What Happens To Your Body

When it comes to cooking, garlic is one of my favourite ingredients. And it’s such a versatile ingredient that it can be used in almost any savoury dish! Roasted with some proteins, stir-fried in some vegetables, blended into a creamy pasta sauce…. the list goes on and on. Personally, I absolutely love the flavour and aroma of garlic so when a recipe calls for two cloves of garlic, I’ll somehow justify to myself that I really should be putting in five or six. And the best part is that I don’t feel too guilty about it because garlic is healthy!

Garlic can be used to help lower cholesterol levels and blood pressure, and prevent cancer, heart attacks, coronary heart disease, and atherosclerosis. This superfood can also be used to help treat the common cold, the flu, bug bites, fungal infections, and traveller’s diarrhoea. Garlic is great for strengthening your immune system while eliminating toxins, leading many people to consume it after chemotherapy.
But while I love cooked garlic, garlic in its raw form is apparently how you’re going to get the best results. This is because heating garlic has been shown to reduce its anticancer properties and inactivate a key enzyme called alliinase. What you’ll want to do to maximise the health benefits of garlic is to crush it up raw, releasing the enzymes that will break down into good organosulfur compounds, and then eat it on an empty stomach. But raw garlic is incredibly pungent, so try this…

Take 2-3 garlic cloves, chop up and crush them, and mix it with a tablespoon of honey (also healthy with anti-bacterial properties!). If you can consume it this way on a regular basis, it can go a long way in boosting your immune system!

Read more at http://www.metaspoon.com/garlic-honey-health-benefits/#cyB108b6tISfFvOv.99

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Industrial Psychology And Acknowledgment

 

Industrial Psychology And Acknowledgment

In his job as an accounting professional, Anthony Stirling felt that the monetary rewards for his job were as good as he could anticipate. What he discovered hard to understand was the feeling of absence of worth that turning up every Monday early morning provided him. The office was highly effective however individuals very rarely appeared to have time to talk with each other and his boss was a far-off figure who hardly knew his name.

The reason why individuals, like Anthony, need recognition, besides money, to produce inspiration in their everyday work is not a secret.

Frederick Herzberg

In 1955 Frederick Herzberg an Industrial Psychologist released his writing on human relations at work which unwinded the role of influences on motivation at work.

The outcomes were not exactly what reasoning may determine. He produced two quite various lists; one showing what pleased people at work and the other revealing exactly what disappointed them.

Health Factors

– business policy

– business procedures

– relationship with supervisor

– workplace

– relationship with colleagues

– income

– status

– security

Incentives

– achievement

– personal growth

– career potential

– job complete satisfaction

– recognition

The list of features that disappoint individuals at work might not be expected, by themselves, to offer high levels of inspiration if they were supplied in unrealistic amounts. For example, if your chair is comfy and shows your organizational status, you are unlikely to feel a rise of inspiration if your boss offers you the exact same design with an extra cup holder.

The causes of fulfillment included aspects like personal development and recognition. These, it appears, might just be utilized to inspire if the frustration list had been remedied. Herzberg does not believe that motivation is absent in organizations with a long "dissatisfiers" list; he simply explains exactly what we need to currently know; that attempts to encourage may be squandered if frustration is not dealt with initially.

Herzberg compared a typical worker to a recovering client. He concluded that the "dissatisfiers" were actually Hygiene Factors. These are essential for satisfying recovery of the "patient" but are not, in themselves, able to ensure complete health. The "satisfiers" list is, in truth, a list of Motivators; those things that truly trigger the "client" to promote healing and to become totally operating.

This powerful analogy makes it clear that, if the Hygiene elements are deficient in any way, it wouldn't matter how much effort was put into the Motivators, the client might potentially pass away anyhow.

The conclusion to draw from Fred Herzberg's work is that acknowledgment is an essential incentive in the office. Nevertheless applying acknowledgment in a vacuum without guaranteeing that the Hygiene Factors are efficiently handled may produce few returns for the effort made.

Herzberg's findings are amplified by other Industrial Psychologists such as Abraham Maslow and Douglas McGregor so, although these easy realities have been taped for the very best part of 50 years some companies, like Anthony's company either forgot or never troubled to integrate in a reliable recognition system.

The causes of complete satisfaction consisted of factors like personal development and acknowledgment. These, it appears, might only be used to inspire if the dissatisfaction list had been rectified. Herzberg does not think that inspiration is missing in organizations with a long "dissatisfiers" list; he merely points out what we must currently know; that tries to encourage might be lost if discontentment is not attended to.

Herzberg compared a normal employee to a recovering client. The "satisfiers" list is, in truth, a list of Motivators; those things that really trigger the "patient" to press for healing and to become totally functioning.

Contributor
Charles R Juarez Jr
mailme@charlesjuarez.biz

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Instagram Expands To Over 500 Mil-Can it save Facebook?

Why is this happening? Reason: Most people on the go are highly visual and don't tend to read much anymore. "A Picture Says A Thousand Words" as the old saying goes, so maybe there is something to keeping it short and sweet and visual. 

"Facebook has spread its tentacles into the messaging boom after building the world's most popular social network, buying Instagram for $1 billion in cash and stock in 2012. Facebook also owns two other of the world's most popular apps: WhatsApp, which it bought for billions and has 1 billion users, and its homegrown app, Facebook Messenger, which hit 900 million users in April.

"Facebook itself captures enormous amounts of people’s attention on their mobile devices, and that’s hugely powerful. But there will always be alternatives either in broad use or in use by demographic or geographic segments," said Jan Dawson, chief analyst with Jackdaw Research.

EMarketer forecast for Instagram mobile adverting revenue.

EMarketer forecast for Instagram mobile adverting revenue. (Photo: EMarketer)

Instagram, for example, is popular with teens.

"Facebook has arguably been deploying the candy bar strategy — own as many of the brands on the shelf as possible to maximize your market share," Dawson said.

The exception: Snapchat, the mobile app popular with young people which Facebook tried to buy twice.

"It remains to be seen how important that miss will be, but it’s already clear that it’s a really important competitor to Facebook for people’s time and attention, and for companies’ ad dollars," Dawson said.

SunTrust Robinson Humphrey analyst Robert Peck says Instagram's overall growth is impressive but the numbers suggest growth in the U.S. is slowing as competition from Snapchat escalates.

"We note that most, if not all, of the (monthly active user) growth is coming from international markets. In fact, we estimate the U.S. market likely grew in a range of 0 to 18% on an annualized basis in the most recent 9 month period," Peck wrote in a research report on Tuesday.

Instagram targets small business ad revenue

The jump in Instagram users — and their advertising-pleasing demographics — has helped Facebook bill Instagram as a buy for marketers looking to increase awareness and spur sales. Evidence of its early commercial promise: Instagram already has more than 200,000 advertisers. Analysts say Instagram's nascent advertising business is growing rapidly.

Research firm eMarketer expects Instagram's global mobile ad revenue to reach $1.53 billion this year and more than $5 billion by 2018. Analysts say Instagram's contributions are already being felt in Facebook financial results even though the giant social network does not break those out.

"What is certain is that Instagram has been a big factor in Facebook’s recent repeated blowing out of its financial results, and its impressive rate of revenue growth in particular," Dawson said."

Can Instagram save Facebook? With Facebook trending down and Instagram trending up maybe it will pick up the loss of Facebook. Pretty smart move Facebook! 

Thanks for reading,
Dr. Raymond Jewell

PS: Dr. Raymond Jewell is a leading Economist specializing in the Small and Home Based Business Marketplace. He is a Alpha Founder with Markethive and manages several blogs on the hive. Dr. Jewell is a professional Network Marketer and represents several companies successfully. He can be reached through Markethive.

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Facebook News Item 06.29,16

Facebook News Item 06.29.16
(News Feed Policy)

I actually thought this video was very insightful because I'm like a lot of people probably are, i.e. we know almost nothing about how Facebook develops its content policiy and administers the News Feed side of its business.

We know Facebook is 'big' and therefore we credit some degree of competence to them whether we always agree with the content we see on the platform or not (which is probably the way it should be). But we also know that lately they've come under fire for unfair bias (which I think is pretty clearly an accurate observation).

So….the video in this article does give a more human face to 'the company'. As far as Zuckerberg goes, you'll never convince me he's not NWO-extreme. For example, did you see the article about the wall he built around his huge estate in Hawaii…while complaining about the border wall Trump wants to build? Google it…you'll find it.

Anyway…enjoy the video. The lady talking seems like an OK person.

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Why Does God Allow Suffering and Sin?

Lessons from the life of Joseph

Written by Dan Lee on 28/06/2016
Series: Weekly Devotional
Tags: Sovereignty, Circumstances
As for you, you meant evil against me, but God meant it for good, to bring it about that many people should be kept alive, as they are today.

Genesis 50:20
Every day, we read or hear about a terrible crime committed against innocent people. Shootings, bombings, attacks, and more. We often wonder, “Why does God allow suffering and sin?” — especially when the victim is someone we know and love.

The Bible story of Joseph in the book of Genesis (starting in Chapter 37) can help to answer this question. Here are three things to understand and remember…

1. Know that God is in Control
Joseph was the favorite son of Jacob (the founder of the nation of Israel). As a young man, he was sold into slavery in far away Egypt by his jealous brothers.

He became a servant to a powerful Egyptian, but then he was falsely accused of a crime and was put in prison.

Eventually, Joseph was given a chance to interpret the dreams of the king – the Pharaoh. This led to his release, and he was given to the highest position in Egypt, next to the Pharaoh himself.

Joseph used his authority to command the Egyptians to store up food to protect against the coming famine. Jacob and his family traveled to Egypt, were reunited with Joseph, and the nation of Israel was saved.

2. Remember that God Uses the Actions of Sinful People for Good
Years later, when Jacob died, the brothers worried that Joseph would now take revenge on them. But then Joseph said these famous words: “As for you, you meant evil against me, but God meant it for good, to bring it about that many people should be kept alive, as they are today.”

Joseph’s brothers had committed an evil, sinful act. And though God hates sin, he used their actions to save the nation of Israel.

3. Understand that God Always has a Purpose
Some 1,700 years later, one of Jacob’s descendants was born in Bethlehem; His name was Jesus. He came to show us what God is like, but also to give His life for us.

So when the greatest evil action of all time happened, it was also part of God’s plan: "…Jesus, delivered up according to the definite plan and foreknowledge of God, you crucified and killed by the hands of lawless men."

We can rejoice in knowing that this same God can and will use every circumstance – even people’s evil actions – to accomplish His purposes.

Pray this week:

Ask God to give you the faith to believe that He is in control, no matter what you are going through.

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The Top Six Social Networking Sites For Entrepreneurs

The Top Six Social Networking Sites For Entrepreneurs

Social Media Sites

A lot of people out there are struggling to find a job. However, there are some people who have opted to forge a new path for themselves. If you become an entrepreneur, you can create your own career and become a big success.

Of course, in order to become successful, you'll need to have the right tools. These six social networking sites are essential for any entrepreneur.

1. MarketHive

MarketHive

MarketHive is a social networking site built for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking site, in addition, it contains a blogging platform, and some incredibly effective online marketing tools to enable entrepreneurs to achieve success marketing their internet business, products and services.

Below you will find some of the marketing tools you'll get once you join Markethive:

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more

You might be pondering how much does MarketHive charge for these effective online marketing tools, well the answer is these internet marketing tools are absolutely free for life,no strings attached. These online marketing tools would certainly cost you hundreds of bucks every month, not at MarketHive. This is good news for the beginner as well as the seasoned internet marketer.  Click the Banner Below To Join MarketHive

 

 

2. PartnerUp

If you're trying to build a career as an entrepreneur, you will need to be able to seek out potential partners. This site allows you to connect with people that are looking for the same things you are. You'll be able to find a business partner and put your plans into action.

3. LinkedIn

LinkedIn is one of the most famous social networking sites for entrepreneurs, and it's also one of the most beneficial ones. A LinkedIn page is essentially an online resume. It has helped many people to secure a job.

However, LinkedIn also offers various groups that can be extremely useful to entrepreneurs. If you're trying to build a career for yourself, you should make sure you join some of these groups as soon as you can.

4. Biznik

If you're self-employed, you need to make sure that you stay motivated. The Biznik community is full of freelancers that you can bounce ideas off of. You will be able to share ideas and get instant feedback. You may also be able to meet people that will be able to further your career.

5. The Funded

Entrepreneurs are always looking for new funding sources. If you sign up at The Funded, you'll be able to read reviews for a variety of funding sources. You will be able to ask questions and obtain more information before you sign up for funding.

 

6. Perfect Business

Some of the best social networking sites don't just connect you to other people. They can also provide you with tutorials and other helpful information.

If you're a novice entrepreneur, and you want to learn more, make sure you sign up for an account at this site. You'll be able to watch tutorials, participate in online classes, and ask questions from experts. Before long, you'll have a better understanding of what you should be doing to improve your career.

Social Media Marketing Rules

Social networking is a tool, and you need to make sure that you use it well. Sign up for an account at all of the sites listed above as soon as you can. Spend time creating a profile.

These sites have helped a number of entrepreneurs to become more successful. If you sink some time into them, they should be able to help you as well. These days, the online world is the best place to network.

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Daily Inspiration: Exactly what Inspires You Each Day?

 

Daily Inspiration: Exactly what Inspires You Each Day?

Every experience that a person has effects them favorably or negatively. All of the positive minutes more than likely boost our day-to-day motivation. Daily inspiration is what allows us to aim to be better people, to work towards objectives, and to lead satisfying lives.

Setting goals:
A number of us set goals for ourselves. In turn, these objectives inspire us to work hard to accomplish success. Goals drive a person's everyday motivation. Objectives such as getting a Master's degree, having a high-paying job, marrying, buying a pricey vehicle, or mortgaging a home drive an individual to succeed. When setting a goal, an individual needs to keep in mind that taking little steps to achieve it assists keep up a favorable attitude. It is best not to obtain overwhelmed with achieving a huge goal rapidly; however rather one ought to take small steps to obtain it done. The desire to achieve an objective is exactly what keeps people going, even on bad days.

Mindset:
A favorable mindset gives daily motivation. Thinking that a person of your objectives is too challenging to accomplish will eventually avoid you from accomplishing it. Having a lack of confidence will trigger you both internal and external tension. A lack of confidence will de-motivate you, and put you on the road to failure. To achieve your objectives, you must have the ability to tell yourself that every goal can be obtained with hard work. Possibilities are that you will if you tell yourself that you can do it. Never undervalue the power of the mind. Daily motivation is all about mindset and outlook.

Religion:
While not all of us are religious, numerous people who are will agree that faith helps improve daily inspiration. Religious beliefs – no matter what kind – motivates mindfulness and internal motivation.

Individuals typically depend on their religion when things are going downhill. Religious beliefs is a positive source of day-to-day motivation.

The desire to live:
Daily motivation likewise can be found in the easy desire to live. Whether children, a task, or cash influences someone to obtain out of bed in the early morning, that person is inspired by something in life.

When times get hard, even things as easy as nature can motivate someone to maintain a positive attitude about life even. A person can take pleasure in nature's appeal by taking some time to smell the roses or pay attention to the birds sing. Researches reveal that people who live in warmer environments have a more favorable attitude about life in basic. These exact same individuals also have the propensity to go outside and workout regularly. This exercise brings about a sense of inner peace and positive feelings, therefore ending up being an everyday inspiration for many individuals.

Daily motivation is exactly what allows us to strive to be better individuals, to work towards objectives, and to lead fulfilling lives.

Objectives drive an individual's day-to-day motivation. A favorable mindset is a source of everyday inspiration. While not all of us are religious, numerous people who are will agree that religious beliefs assists improve daily motivation. Religious beliefs is a positive source of everyday motivation.

Contributor
Charles R Juarez Jr
mailme@hostingbycharles.com

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Cut Out All Evil

Let all bitterness, and wrath, and anger, and clamour,
and evil speaking, be put away from you, with all malice:
And be ye kind one to another, tenderhearted, forgiving
one another, even as God for Christ’s sake hath forgiven
you (Ephesians 4:31-32).
In Deuteronomy 10:16, the Bible tells us to circumcise
our hearts: “Circumcise therefore the foreskin of your
heart, and be no more stiffnecked.” What does this mean? To
circumcise means to “cut out” something. To circumcise your
heart would therefore mean to cut out from your heart those
things that aren’t supposed to be there: bitterness, anger,
envy, hatred, malice, and all forms of wickedness. Some
people unwittingly allow these things in their hearts because
they’re ignorant of the consequences.
A bitter heart, for instance, is a breeding ground for
demonic activity. Not only that, most cancers come from
anger and bitterness. Proverbs 14:30 says, “A peaceful heart
leads to a healthy body; jealousy is like cancer in the bones”
(NLT). People only become aware of cancer when it starts
giving pain and discomfort; they don’t know it most likely
started years before, when they allowed bitterness, anger,
hatred, malice, and envy to persist in their lives. That’s why the
Bible says, “Follow peace with all men, and holiness, without
which no man shall see the Lord: Looking diligently lest any
man fail of the grace of God; lest any root of bitterness
springing up trouble you, and thereby many be defiled”
(Hebrews 12:14-15).
There’re people who have been wounded to the point
of tears, and with bitterness in their hearts, acted in a wrathful
Cut Out All Evil out the way. The Lord says to you today, “Circumcise your heart!”
Cut out the bitterness and the anger from your heart, for your
own good.
Have you been trying to stop the anger, or trying to put
away bitterness without success? You don’t have to struggle.
All you have to do is proclaim the Lordship of Jesus Christ
over your life: over your spirit, soul and body. Then declare, “I
choose to serve the Lord; I reject hatred, bitterness and anger.
I’m going to walk in love.” No demon of darkness can stand
against that. Satan can’t resist the power of love. The Word
declares, “There is no fear in love, but perfect love casteth out
fear…” (1 John 4:18).
PRAYER
Dear Father, my heart is full of
your love, kindness, and
compassion. I refuse to allow
bitterness, anger, or strife to take
root in me. I walk in love today
and always, confident that no
weapon fashioned against me
shall prosper, in Jesus’ Name.
Amen. 1 YEAR BIBLE
READING PLAN:
Acts 13:13-52
Nehemiah 9-10
2 YEAR BIBLE
READING PLAN:
2 Corinthians
10:1-7
Isaiah 17
FURTHER STUDY:
1 Corinthians 13:3 CEV
Mark 11:25-26
James 3:15-17
Pastor Chris

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