Get Found Using Market Hive

Get Found using Inbound Marketing

Advice for building your own Inbound Marketing machine- a requirement for most businesses today.

The web has forever changed people’s buying habits. Instead of needing to rely on sales people to send them information, buyers now have Google and other search engines to research products, find competitors, and see how other people rate those products in blogs and reviews. Furthermore they are greatly influenced by individuals that have emerged as experts in particular subject areas who use social media to get their messages across.

This sea change in buying behaviour requires vendors to re-think how they go to market, and optimize to make sure that they will get found by buyers using search engines, blogs, reviews, and social media. The term Inbound Marketing was invented by the crew at MarketHive (When they were Veretekk), when they developed the techniques and technologies that are needed to get found by buyers, and to make sure that the reviews and blogs around your industry segment cover what you are doing. (MarketHive provides great software tools, plus education to help you automate Inbound Marketing. The founder, Thomas Prendergast has written many great  books on these topics (dating back as far as 20 years ago) “Automated Marketing”, Customer Centricity”, Building a Better Website”, “The Power of the Social Network in Search Engines”, Conference Room Advantage”.

 

Many people hates spam emails from vendors, and some go as fare as developing a canned email response to them.

“Please understand that I get dozens of these types of messages a week. I simply do not have time to read them, dig into them, follow-up on them, or reply to them. The most effective solution to this problem is for me to ignore the messages, which is what I usually do. …

… Finally, a small comment. As a customer, I find this type of approach to sales to be largely annoying to me and unproductive for you. We learn far more about what we want to purchase by searching the web, looking for customer references in blogs and forums, word of mouth, and by finding white papers on your site that concretely describe solutions to problems we are having.”

Remarkable Content is King

A key part of getting found is making sure you show up on the first page of a Google search. The lazy marketer’s approach to doing this is to purchase Google Adwords, and pay by the click (referred to as SEM, Search Engine Marketing). However 85% of people ignore the paid ads, so to be really effective, you will need to perfect your SEO (Search Engine Optimization) skills.

SEO requires you to develop great content that your buyers will find sufficiently interesting, different or insightful, that they will want to remark on it. (The authors of Inbound Marketing refer to that as remarkable content.) When your readers remark on your content on-line, using tools like Twitter, Facebook etc., they spread the word virally to other readers and broaden your reach. These comments lead to links back to your site, which lead to ever increasing page ranking in the search engines.

 

To be successful at this, you will need to keep the content fresh.
Traditional web sites don’t work in this regard, as they don’t change frequently enough.
What is needed is a blog that you update regularly.

 

Your blog cannot simply be a sales pitch for your product, but needs to be about topics that your buyers care to read about. The tone could be educational; or humorous; or controversial. But above all it needs to be highly engaging and relevant to them – i.e. remarkable.

When you post a new blog entry, you will see your site traffic surge for a few days, then die back to a level slightly higher than before. The more you post, the faster your traffic will build. But in the end, it is the really great articles that you post that will have the most impact.

And meritocratic blog system like MarketHive (actually only MarketHive) produce all of the above in a simple atmosphere of massive content curation that is immediately reward or rejected, building amazing content is King results, or something like that.

Once you have interesting content, you can use social media like Twitter, Facebook, LinkedIn, Digg, StumbleUpon, etc. to get the word out, Marketing simplifies this to a level of excruciating results, but then like EST (You remember EST Erhard Seminar Training), you need to experience. No word, even from me, can truly do it justice.). Your goal is to get other bloggers to link to you, and to have people tweet about your content.

An interesting thing about a marketing department that focuses on Inbound Marketing: it will place a high value on people that know how to write and develop content that draws in an audience. A silver lining to the damage that the internet has inflicted on the publishing industry is that there are plenty of very talented journalists seeking employment, and they possess the perfect skills for this job!

SEO versus SEM

Like most of things that are good for us in life, SEO requires work and patience before it will payback. So it can be tempting to take short cuts, and just use SEM (paid search ads). However if it is done right, the results will continue to build, and you will start to build your own audience, and own your own traffic.

We have also seen that the cost of paid search increases as the need to scale the lead volume grows.

The Power of Free

Another extremely powerful way to create inbound traffic and qualified leads is to use a free product or service. A great example of this is the The entire Inbound Marketing Platform (Valued in excess of up to $10,000 per month) service from MarketHive. (If you haven’t tried this, I recommend giving it a try now. It will only take a few minutes to join.) MarketHive has a couple of interesting attributes that are worth studying:

 

It is free of charge.
It takes very little work by the customer to get some very valuable results

 

It provides its results in the form of a score out of 100. Human beings are very competitive, and when they don’t get a good score, they want to find out how to improve their score. That leads them to wanting to find out more about MarketHive which can help them improve their score.

It allows them to compare themselves to their competitors. All businesses care about how they are doing relative to their competition. If they are doing worse, this is a powerful motivator to drive them to change.

Think hard about your audience and whether there is an opportunity to build a similar free web service that would draw them in, and provide great value.

If you are interested in learning more about how Free products and services can help your marketing, please refer to this section: The Power of Free.

Building your reach

Once you have great content and possibly a free product/service, you will want to find ways to drive the maximum traffic to that content. In the last couple of years we have seen some powerful new tools emerge to help with this process in the social media space. Get yourself accounts on Twitter, Facebook and LinkedIn, and join in the conversation. Start by listening. Watch what people are talking about in your topic areas, and take note of their interests. Once you have an idea of how the conversation works join in. Be careful not to take a sales stance to promote your products, as that will rapidly lose you your audience. However you can draw your audience in with short url’s (Another one of MarketHive’s great free services) that link to your blog posts and other non-sales oriented content.

This short paragraph is not going to be enough to fully educate you on the ins and outs of using social media to build your audience, so if the topic interests you, I recommend going here to learn more:

Internet Marketing Webinars (see the calendar in MarketHive after you join for free of course).

Influencer Campaigns

In every product area, there are usually already influencers that write the most about that area, and have the largest audience that follows them. To conduct a successful social media campaign, you will want to identify those influencers, and reach out to them to get them to write about your product/service.

To get them to pay attention to you, you will first need to understand what they care about. Read their blog posts and tweets, and try to get inside their minds. Try to determine what appeals to them, and what has clearly turned them off. Then prepare your pitch, and use social media to engage with them.

You will then want to monitor the results by tracking their blog posts, links to the articles, tweets, etc.

For more information…

Inbound marketing is a rich topic area that would take more than a single article like this to describe. For more information, consider yourself a friend of MarketHive:

Markethive

 

 

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

What are the Forces Analysis Of The Social Media Environment?

What are the "Forces Analysis" Of The Social Media Environment?

There is a "Five Forces Model" that acts on any Social Media product/ brand/ company, in the following, they are listed.

1. The threat of entry: competitors can enter from any industry, channel, function, form or marketing activity. How best can the company take care of the threat of new entrants?

2. Supplier power: what is the power of suppliers in this industry? How will their actions affect costs, supplies, and developments? If there are a few suppliers, power is in their favour and cost of switching may be prohibitive; vice versa for a situation with lots of suppliers. There may be too many buyers from too few suppliers.

3. Buyer power: there may be few buyers for the product, which could mean that they would drive down prices and dictate business terms. What is their effect on the business? If there are many buyers, sellers could decide not to supply to a few, because other buyers will step in.

4. Threat of substitutes: can another substitute the product? Tea for coffee; email for fax? What is the likely possibility of this and what is its impact?

5. Competitive rivalry: all the four forces may come together to produce this force. All the resources at a company's disposal may be put in to maintain market shares and sales. How intense is competitive action, can it be countered?

What is the meaning of 'Advertising'

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.

Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).

The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideals and values behind it, the target segments and so on. The agencies convert the ideas and concepts to create the visuals, text, layouts and themes to communicate with the user. After approval from the client, the ads go on air, as per the bookings tobe done by the agency's media buying unit.

Chuck Reynolds
Contributor

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Why You Should Never Email a Proposal

Your team has spent hours researching, writing, and refining a proposal your prospect was eager to receive.

 

Now, you are staring at your email account in frustration as you write your third follow-up email in as many weeks. What could have caused this disappearing act? Was it the content of the proposal? Did the client get cold feet?

When this happens, some people even begin to imagine outlandish reasons why the prospect has failed to respond, such as a month-long vacation (she forgot to tell you about) to a location with no internet access. Maybe the prospect unexpectedly left the company but forgot to update her LinkedIn account (not that you were checking on a daily basis)? Maybe her email account was hacked, and she's been forced to revert to paper communication and homing pigeons?

It's possible … right?

The Real Problem Isn't About Email

The issues illustrated above don't occur because of the method of proposal delivery — though email is probably not the best way to communicate something of such importance to your business. Rather, the problem begins during the sales process.

For starters, if you are simply responding to the client's comment — even if they seemed earnest in their request — that they would love to see a proposal, you're wasting time. From the beginning, you're putting your agency in a position of lower authority, which will destroy any negotiating power you initially had. In addition, you most likely have little insight into what the client's challenges, needs, and goals are — or should be — resulting in a proposal that has little chance at converting the prospect due to its irrelevance to their pain points. 

The rush to write a proposal and the resulting frustration due to a lack of feedback or even a simple "no" is the result of a non-existent sales process or one that is driven by the client's wants, rather than the agency's attempt to qualify and drive the right type of new business.

How to Define the Sales Process

You can't automate the sales process, but you can make sure that you create fewer proposals that are ignored.

1) Understand Your Ideal Client

The first step is determining the attributes of the types of clients you want to work with. By creating an ideal client profile that aligns with your best types of clients, you'll be able to screen for prospects who are simply shopping, who would be unhappy, or even worse, who would make your team members unhappy.

By focusing on the right type of client, you'll better understand your target prospects, and you'll increase sales and retention.

2) Create Qualifying Questions

If you understand your ideal client, you'll be able to create questions that help you to discover who you should spend time with and who you shouldn't. These questions can be used in lead generation forms, an intake questionnaire, or during a more formal meeting to discuss a future relationship.

These questions should move your conversation to the point where your team feels confident it can help the client overcome her challenges, providing value to the client in ways beyond simply producing work.

In addition, you should see the client's interest and trust in your abilities increase during the process. Her tone and line of questioning should change from "Can you do this?" or "Do you have experience in this?" to "How would you overcome this challenge?" or "What has successes have you seen with other brands?".

It's a simple switch, but it shows that the client has gotten past the mindset of "prove to me that you can do what you say you can do" to wanting — and valuing — your advice and expertise.

3) Create a Proposal Template

Finally, you should create a simple proposal template you can use to reduce the time it takes to create the document.

Many agencies spend countless hours writing up details on the client's challenges, the prescribed strategy, and why their agency is the right partner. While there are many differing opinions on how long and in-depth a proposal should be, the basis is that the proposal should be a written confirmation of what you have discussed. And that the client should understand this isn't a document that will outline how exactly you will solve their problem because

1) you don't know enough about the brand, its competitors, its problems, etc..
2) you don't give away your agency's strategy prior to even winning the account.

The prospect should already know how great your team is, its track record for success from case studies, its processes, etc., so the proposal could be as simple as a one-page document with a contract attached for signing.

You should only send proposals to prospects you are certain will sign a contract. (And you should make sure you are sending it to the people who actually have the authority to sign on the dotted line.) If you're not confident, then you need to do more work to nurture the prospect to the point where they are actually ready to review and sign a contract.

How to Present a Proposal

Finally, when you are ready to hand over your proposal (or even better, a contract), don't email it — at least not until you're ready to review it with the client.

Before you even begin writing the proposal, schedule an hour meeting with the prospect to review the proposal in-person or over the phone. Make it clear that the proposal document is not the first step in the sales process, rather the last. The proposal should confirm and clarify the client's understanding of the relationship, provide timelines and legal terms, and serve to inspire any final questions before beginning the first step in a new partnership.

If the prospect can't commit to a one-hour meeting, that's a sign this isn't the right fit, and you shouldn't waste time creating a proposal. And if the client only wants a proposal so she can price shop, then you haven't done your job during the sales process. The price of your services should never be a surprise.

Fewer Proposals, More Contracts

Defining your own sales process, rather than letting prospects control it, is the first step to improving your proposal win rates and the types of clients your agency works with. According to research from Vantage Point Performance and the Sales Management Association, companies with a defined sales process see 18% higher revenue growth than companies without a formal process.  

Bring your team together, and begin to document what your sales process should and could look like. And hopefully, this includes fewer proposals and more (signed) contracts.

Chuck Reynolds
Contributor

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

The Hidden Risks Of Facebook Marketing

The Hidden Risks Of Facebook Marketing

FaceBook Marketing

These days, the majority of businesses rely on social media marketing. After all, social media has an incredible reach. There is no reason not to take advantage of what it can offer.

However, there are risks inherent in this kind of marketing. Companies should make sure they are fully aware of what can go wrong. That way, they can avoid these issues and benefit from Facebook.

Privacy Leaks

FaceBook Privacy

 

If employees have access to your company's social media accounts, they could easily leak important company secrets there. Some people have released sensitive information because they didn't realize it was a problem; others have accidentally leaked information they meant for their personal Facebook page. In some cases, former employees have intentionally leaked information in order to get revenge on their former employers.

To mitigate these risks, you need to be careful about who has access to your Facebook account. It is best to have one person managing all social media accounts. If they are going to be out of the office, they can schedule Facebook posts ahead of time.

When you allow all of your employees to use your social media account, you are opening yourself up to a host of risks.

2. Reputation Damage

Reputation Damage

In the past, you have probably seen people posting negative statuses or comments on the walls of various companies. If a customer has a bad experience, or is simply displeased with your recent choices, they may do the same thing to you.

Some companies get around this by having someone monitor their wall vigilantly. Whenever they see an inappropriate comment or status, that post is deleted.

Unfortunately, that method can backfire on companies. If people notice that statuses are being deleted, their anger may increase.

While you should make a habit of deleting genuinely offensive comments, you should also try to engage with customers that are upset. If you can resolve the situation with them publicly, you will be able to earn goodwill with other customers that are monitoring your page.

 Hacking

FaceBook Hacker

In theory, no one but your company should have access to your Facebook page. In practice, others get access to it all the time. It is not at all uncommon for the pages of major businesses to be hacked. Some hacking teams specifically make businesses their target.

In order to protect yourself from hackers, you should employ every security method that Facebook has. Requiring two-step verification, for example, can keep people from accessing your account if they do not also have access to your cell phone.

You may also want to utilize a program that will help you to develop and store stronger passwords. You will be able to create a password that no hacker will be able to guess.

Risk

As you can see, there are a number of risks that are associated with Facebook marketing. Luckily, every one of these risks can easily be avoided. You can use Facebook regularly without damaging your company's reputation. Facebook is an excellent tool as long as it is used wisely.

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Twitter News 06.25.16

Twitter News 06.25.16

Social Media Today reports that Twitter isn't growing as fast as some of its competitors and therefore they're stricking back by increasing their feature set. Specifically… they're allowing rolling out the ability for users to increase the length of their tweeted videos from 30 seconds to a whopping 140 seconds. Some users will even have a much longer limit. Read the article for the details and some interesting figures on the growth of Twitter vs. the industry.

It's an interesting development but the question in my mind is: if Twitter tries to become another video platform, aren't they asking for even more competition, i.e. YouTube et.al.?

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Finding The Best Social Networking Sites For Entrepreneurs

Finding The Best Social Networking Sites For Entrepreneurs

Social Media Sites

Social networking is one of the most valuable tools that an entrepreneur has at their disposal. Social media will allow you to connect with customers, advertise new products, and earn consumer trust.

When you are an entrepreneur you want to be out there in the world. The best and easiest way to do this is through social networking. You want to be on the social networking sites to be seen and get your brand out into the world. Follow the following tips will give you some excellent results if you stick to the task. Remember to never give up.

Find A Social Networking Site For Entrepreneurs

Markethive

Getting connected on a social networking site created for entrepreneurs is a great start, and one of the best social networking sites created by entrepreneurs for entrepreneurs is Markethive. Markethive is not only a social network for entrepreneurs but it is a inbound marketing platform with some very powerful internet marketing tools that will improve your reach all over the net.

Markethive has totally removed the issue when it comes to privacy on social networking site, at Markethive your privacy is the number one priority. Another most important issue that you will not have to worry about is having to walk on eggshells meaning that you can use Markethive with ease.

Just make sure that you are respectful, Markethive's community of entrepreneurs are just that, we are like-minded individuals with one common goal and that is to be able to create success through marketing our business, services, products etc.

The best thing is Markethive is free for life, there is no strings attached, Markethive is very unique and will be a very valuable asset for all. It will also solve a problem for many marketers that can not afford to purchase marketing tools.

Here are some of the free internet marketing tools you receive when you join Markethive: 

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more….

To subscribe to Markethive click the banner below:

Because there are so many social networking sites, it can be difficult for business owners to determine where they should focus their attention. Follow these strategies as you work to select the best social media sites for your needs.

Think About Your Demographic

Social Media Demographics

Different social media platforms attract a different base of users. For example, Snapchat is most widely used by people under the age of 35. Older consumers are more likely to spend their time on Facebook.

Think about the demographic of your target audience. Take a look at market research, and find out where your audience is spending their time. Focus your social media efforts there.

Follow The Latest Trends

Social Media Trends

While not every new social media site will take off, it can pay to pay attention to trends. If you are able to start using a major social networking platform early on, you will be able to attract a much larger audience.

Pay attention to the latest news and trends. Find out which platforms are attracting a lot of attention. Don't be afraid to experiment and try out new networking sites. If you start using a successful site in the early days, you should see a great deal of success.

Don't Ignore The Basics

FaceBook Pages

While you should definitely try to focus on new and popular social media sites, you shouldn't ignore the biggest platforms. Having some presence on major sites like Facebook is extremely important. If consumers are looking for you and can't find you, they may become frustrated.

Take the time to set up a social networking page on every social media site. This will allow you to control your image completely; no one else will be able to set up a social networking page in your name.

From there, figure out which sites you should focus your efforts on. Even if you don't update your Facebook page often, it can be helpful to have it.

Ask Your Clients Where They Want You To Be

What Social Media Sites Do Clients Use

Find out which platforms your clients want you to spend time on. Do they spend more time on Instagram, or do they use Twitter more frequently?

If you have a large mailing list, you may want to send out a simple poll. Find out which social media sites your current users prefer. From there, make sure you spend lots of time on these sites. Keep working to attract new customers and expand your audience.

If you follow these simple tips, you should be able to find the best social networking sites for entrepreneurs. You should be able to build your business and increase your success. If you're able to unlock the full potential of social media, you will be able to reach a very wide audience. Make sure you are using social media properly.

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

What it means to be a Work At Home Parent

work at home parentsWhat it means to be a Work At Home Parent

 In This Issue…

•   What it means to be a Work At Home Parent

•   Blogging: A Free Internet Marketing Method for the Work At Home Business People

•   Why the Markethive Blogging System is such a positive marketing “must have” software suite

How can we define a Work At Home Parent? Almost everyone is a parent, and everyone works, maybe from home…! A Work At Home Parent is a businessman or businesswoman takes care of children while working from home.

A businessman or businesswoman who conducts business at home may do so for a lot of reasons, despite reasons it gives one the flexibility to plan their time between business and family. The reasons could be numerous, but which parent would forego the opportunity of working their own hours all the while spending time with their children and family at the same time fulfilling social obligations. This class of entrepreneurs, the Work At Home Parents, also saves a lot in terms of time and money.

The main objective of a Work At Home Parent would be to integrate their business time with parenting responsibilities without a loss in income or opportunity.

This article deals with integrating entrepreneurship with parenting to the best possible effect and history of Work At Home Parenting.

The integration of entrepreneurship with parenting can be achieved by bringing together the use of time and space, accommodating parentage in business and flexibility.

Usage of time and Space:  Taking children on business errands, scheduling activities when the children are resting and getting the children used to the concept of an office that accepts their presence.

Accommodating Parentage in business: Once your business acquaintances come to know that parentage is a priority with you, they would certainly accommodate with you in taking time for caring for children. As the children grow, taking their help to perform small tasks would certainly help in a Work At home Parent’s business. It would also help in children growing responsible.

Flexibility: Working your own hours will help a work at home Parent perform and work well since they can work at times suitable and in shorter spurts than in a continuous process.

History of Work At Home Parenting: The practice of integrating entrepreneurship with parenting has been in practice for a long time since the times of merchants and artisans. These classes of entrepreneurs worked closer to their homes, with children loitering in the background. Only the historical circumstances like Industrial Revolution distanced the children away from their parent’s workplaces.

However, the recent trends of dual working parents (due to economic compulsions) brought about a void in parentage, which in turn gave rise to the concept of work/life balance making Work at Home Parentage a viable and sensible proposition.

Blogging: A Free Internet Marketing Method for the Work At Home business people

It's been years since blogging has been practiced. But it's just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won't cost you a cent.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website's alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.

4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Why the Markethive Blogging System is such a positive marketing “must have” software suite!

MarketHive is an inbound marketing system for businesses. Inbound marketing is a communication process with respect to marketing and advertising, generally facilitated by an open, two-way dialogue, much of which is expedited by social media.

MarketHive is more than a social media model.

Most of us use Facebook and other social media in the usual way usual way, catching up on family, world news and holiday remembrances are just some of the thousands of ways Facebook and other social media programs are used.

But MarketHive is more than that. Not only can you make and assemble your blog you can post content out to many sites from the one place because all the social icons are there in various in Markethive and more are being added as we speak.

Now while you assemble and post these ideas and content to these established Social Media accounts achieves a certain amount of recognition, it is not the whole story.

Because recently some tools have now been added to Markethive that can place your posts on your own domain. The WordPress plugin and the RSS Blogging Tools, Blog Sharing and RSS Cocktail all help to get your content into the domain Search engines.

So now you have 2 sources of “fuel” for your business where the search engines can double your efforts: – Social Media awareness of your business and Search Engine placement of your domain information based on keywords and content.

So the integration between the already established social media systems, the Markethive domain itself and a series of search engines Yahoo, Bing and Google, give you, if your using Markethive, a unique value to your content, posts and videos.

Markethive can boast in the number of tools available that are way above the current offerings out there. Our marketing tools include:-

A state-of-art blogging system

Lead Capture Pages integrated with our own autoresponder design

Email Broadcaster is in addition to our autoresponder system

Group Blogging mixed with private blogs, so no limit in our Blogging System management

RSS Feeds for Personal Blogs and Group Blogs

A WordPress RSS Plugin for bringing your posts already in Markethive into your own domains

Social Media integration

Powerful in-built SEO for all the content posting

In essence MarketHive is a complete system that could even allow you to relate your aspiring business needs to a high end marketing department within the walls of your own business.

After all; link generation, article writing, blog posting and customer contact through your Blog network can work in any business.

Put all that together with Videos to YouTube posting, Forum participation all these assets are in Markethive makes it a truly a one-stop online internet marketing control panel. 

Article by:

Brian Walters – Board of Directors and Alpha Founder.

Market Promotion Site

Brian Walters Market Hive

Contact me at skype: tuneup_bj

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Do Homeowners Realize Their Equity Position Has Changed?

Do Homeowners Realize Their Equity Position Has Changed? | Simplifying The Market

Do Homeowners Realize Their Equity Position Has Changed?

 Wednesday June 22nd, 2016  For BuyersFor SellersMove-Up Buyers

Yesterday, we reported that according to CoreLogic’s latest Equity Report, nearly 268,000 homeowners regained equity and are no longer underwater on their mortgage in the first quarter. Homes with negative equity have decreased by 21.5% year-over-year.

study by Fannie Mae suggests that many homeowners are not aware of how their equity position has changed as their home has increased in value.

For example, their study showed that 23% of Americans still believe their home is in a negative equity position when, in actuality, CoreLogic’s report shows that only 8% of homes are in that position. 

The study also revealed that only 37% of Americans believe that they have “significant equity” (greater than 20%), when in actuality, 74% do!

Do Homeowners Realize Their Equity Position Has Changed? | Simplifying The Market

This means that 37% of Americans with a mortgage fail to realize the opportune situation they are in. With a sizable equity position, many homeowners could easily move into a housing situation that better meets their current needs (moving to a larger home or downsizing).

Fannie Mae spoke out on this issue in their report:

“Homeowners who underestimate their homes’ values not only underestimate their home equity, they also likely underestimate: 1) how large a down payment they could make with their home equity, 2) their chances of qualifying for mortgages, and, therefore, 3) their opportunities for selling their current homes and for buying different homes.”

CoreLogic’s report also revealed that if homes were to appreciate by an additional 5%, over 800,000 US households would regain positive equity.

Bottom Line

If you are one of the many homeowners who is unsure of your current equity situation, let's meet up to discuss your options.

Contributor
Charles R Juarez Jr

You might also enjoy reading…

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Content Creation Is A Highly Paid Skill

Content Creation Is A Highly Paid Skill

I've recently seen two news items which relate to each other. One concerned Facebook and the other concerned the online course called Transcribe Anywhere. Here's how they relate and what it might mean for anybody aspiring to make money online.

The article relating to Facebook pointed out some recently discovered facts about how much money (it's a LOT!) Facebook is paying outside contractors to create content for them. This quote is just a part of it: 

"A story about paying video creators quoted an anonymous source as saying that the social network was paying media partners “around $250,000 for 20 posts per month over a three-month period,” 

And that's just the chump-change part of the deal. There are much bigger amounts of cash going to some other entities.

The other side of the story concerns how there is a lot more opportunity in being a transcriptionist than most people realize. In case you aren't sure what a transcriptionist does, it is someone who turns spoken words into written words…. usually just by listening and typing what they hear. A lot of that kind of work revolves around legal proceedings but there are other niches for transcriptionists too. 

But there's another side of it that particular skill which is much bigger. Do you realize how many internet marketers want to have their words transcribed and uploaded to the net?

It's a lot. I mean, Think about how many online webinars and courses offer PDF transcrpits.

…but why would they want to have such a thing done?

The reason is because they realize that Google doesn't index the spoken word. Only the written word. So….  they know that they need their audio content transcribed into words that can be uploaded to and properly optimized so they can rank on Google.

To me, I see the outline of a VERY big opportunity. And if you have a strong understanding of a particular niche's jargon, that positions you even better to approach somebody in that industry offer your services.

So, if you're one of the many people who dream about a digital, mobile lifestyle but you don't think you have any marketable skills to make money with…I can promise you that it's not that hard to learn to type fast. And if you can learn how to generate written content, this article (above) proves that big companies pay a lot of money for content (it's got to be good of course!).

Plus, you can work 'downstream' in the content business, i.e. lot on people doing business online need their audio or video content transcribed too so it can be uploaded to and properly optimized on Google (i.e. to help their Google ranking).

It probably helps to have a pretty good vocabulary so you can follow along with what you're proofing and/or listening to. But the typing part is easy. There's lots of course and practice programs online and many of them are even free.

Yes, there is digital speech-to-text software. But it's not perfected yet and its finished product still needs to be proofread by a human.

So….I think that if Facebook is paying this kind of money for various types of content, that tells me there's some big opportunity in there somewhere. I know that I'm really enjoying the proofreading course that I'm taking right now. I can already type fast.

 

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e