Overcoming your Fear

Fear Of Falure

Overcoming your fears with starting a new online business can be a challenging time. You will have many thoughts passing through your mind,such as:-

  • Is it true or is it a scam.

  • Does the product produce expected results

  • How can I sell the product

  • Who can I sell to

  • Will I make money

  • What will my Friends and Family think

  • How can I find the money to start.

  • Who will support me

  • What if I fail

 

You need to carry out due diligence, this generally means checking how long the company has been in existence, what is the track record of the people, running the business , carry out searches on Google and generally avoid new start up companies.

 

Many people choose the Multi Level Marketing (MLM) route. Which is both popular but also likely to fail due to over priced products, leaving distributors with a stockpile of products which they are unable to sell to friends and family.

 

There is an easy way to check on the value of a product by searching on the likes of Amazon and E bay for the products you are looking to sell and see what price they can be brought at auction. If the auction price does not reach the price you have to pay as a distributor you are likely to have difficulty finding customers.. Some MLM companies restrict you from selling online as they know their products are overpriced in order to pay commissions.

 

I would not suggest selling to friends and family unless the product provides a solution to their particular needs, a few might buy because they feel sorry for you but you can lose many friends.

 

Gather as much information about the products you are going to be selling, looking carefully at testimonials, as well as using the products yourself, this helps you speak from the heart when talking to potential customers.

 

The truth behind success begins with having a good product and being able to market it to potential customers at a price they are prepared to pay. Few people have experience of marketing, however having access to the right tools could be the difference between success and failure. You see all companies offer you a website but how do you get people to go to it.

 

I am a member of a social/ business network called MarketHive, which I invite you to join for free as it not only has the ability to promote your products, but we have experienced marketers who will help you be in profit within 30 days. Gone are the days of having a sponsor who starts you off makes money from you and then leaves you floundering. We can show you how to put you products in front of millions of people on social media.

 

If your start up finances are stretched we have a turn key solution. Feel free to contact me

 

David Ogden

Helping People Help themselves.

Https://markethive.com/david-ogden

http://www.experiencevalentus.com/program

Skype seadogs11

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Things You Need to Know from Social Media Marketing

7 Things You Need to Know from Social Media Marketing

golden nuggets

#1  Advocacy is the New Black

When we love something and we are given a platform on  which to share it (social media), then we tell a brand story and share a brand message better than the brand ever can.

One example is Fit Bit.  Why?

Because people all over the world are loving their fitness gains using this tech device that measures all manner of things from your daily steps to your sleep patterns. And what do we do when we get our results?

We share them Because the device asks you to.  Right there on your smart phone. It offers a Facebook share button Or a Tweet button. And because we love to, we share! Because who can resist clicking on a button, right?

I referenced this statistic from Curalate (an analytics company for Pinterest and Instagram) in my session on creating visual content. Curalate reported that up to 85% of content on Pinterest is shared by users and not brands.

What does this mean? Users are sharing content from your website to sites like Pinterest whether you are actively involved or not.

And in some cases, your fans and brand advocates are not only sharing content for you but they are often creating and sharing content about your brand.  If you want to learn more about how to inspire your fans to create and share content for you, there are some great case examples in this article that I wrote for Social Media Examiner.

Social Media is awesome.  Especially when you build platforms on which you can encourage your community to create and share content.  Which brings me to #2:

#2  Create Quality Content

An over-riding message from the conference was that content is still important – but not any content”¦.

Quality content.

Consumers are so overwhelmed with information on any newsfeed that they are filtering out the noise. And unless you catch their attention in authentic and engaging ways”¦ and with quality content, your message will get filtered out too.  Here is what the speakers had to say:

Remember this:  Reach will get eyeballs on any  content – (whether that content is good or bad), but unless your content catches the attention of those eyeballs, your message will be lost and you will miss out on engagement and results.

We should stop publishing bad stuff and that we should all stop focusing on reach and focus on the conversation and comments that our blogs are generating – and stop publishing “bad stuff”. Reach may put eyeballs on your content but if your content is “bad stuff”, People will just let it pass on by the newsfeed.

Refer to two important ways to create quality content:

1              They Ask, You Answer

2              Insource your content

“They ask, you answer” is simple.  Answer the problems of your ideal audience. Insourcing requires tapping into the wonderful knowledge of the people in your business when creating content. 

Involve your team. Everyone is a content creator. You just have to find out what type of content they are best suited to.Is there someone who knows video? An employee who is truly engaging on Facebook?  A staff member who can provide tips by audio?  Someone who loves writing? Find their strengths and INVOLVE them. You don’t have to outsource your content when you “insource”.  Quality content might be sitting right under your nose!

#3  Visuals are Big

Infographics, when done right, can bring quality traffic and engagement for a business.  Obviously, I am a huge fan of infographics as we create them for bloggers and businesses, but even simple checklists, mini-infographics and snackable, shareable graphics can all serve a similar purpose.  

The key to a great infographic or snackable graphic? Embed them into blog posts.  Have them “shareable” from your home base or website, with social sharing buttons so that your community can share the graphics to the platforms they like to hang out on – be it Twitter, Facebook, Pinterest, or Google+.            
 
I was also completely honored to present on visual content at the conference – in a session titled “How to Create Visual Content that People Love to Share”.             
 
Canva’s “summary” of my session at Social Media Marketing World sums up the essential qualities of great visual content.Catching attention, and enticing action or sharing with your visual content is one thing, but inspiring advocacy from your fans is the ultimate form of marketing.          
 
Having your community do your marketing for you because they believe in what you believe (or at least they believe in what your products and services can do for them) is the real kicker. When they use visuals, it can really take off. And how can you create visuals in a productive way?  Batch them!       

Start making your images snackable.       
 
Why? Because users are overwhelmed with information – they are filtering out all the noise.  Snackable, easily processed images work well as we need to provide bite-sized (pun intended) pieces of content that people can consume.       

   HOT TIP:  Think about the time of day you are posting – mornings and evenings we tend to be on mobile devices so punchy images that stand alone will do well.

But during the day (when we are often on desktops or laptops) try embedding images into longer pieces of content.  Think about how visuals will be consumed and serve it up in the way that your community likes to consume it. And who can go past Anne McColl’s wonderful session “sketch notes”. Here are her hugely creative takeaways from my session:

#4  Be Human

This one is simple. We need to stop thinking about B2B and B2C and take our content and our message back to what it is really about.  Connections. People.

Kim gave some great advice about managing time on Twitter and other platforms – automating is ok for things like evergreen content, but always respond in real time, in real person.

People connect with People. Be human – even if you are a brand.

Jay Baer - Social Media is about People

Are you remembering to be human?

pssst:  if you want to know how I created this image, then be sure to check out #7.

#5  Real Estate Owns the Castle Where Content Resides.

Remember this often quoted phrase:  Content is King? Well, content needs a house in which to reside. And you should own that house. Your primary platform (blog, podcast, web show) should be your primary focus.

Another important type of “real estate” is email.  Andrea Vahl reminded us, that no matter what, we don’t own our social media presence, but we do own our email list. She reminded us to stop whining about Facebook reach and use contests to grow our list:

#6  Podcasting is exploding

It is said that the power of podcasting based on experience with the Social Media Marketing Podcast and the Social Media Marketing Industry. Here is one of the big reasons why we should get excited.  Podcasting is coming to cars. Apple Car Play is going to be one of the biggest shifts we will see to how we consume content.  Many of the big car brands have deals with Apple to instal this new system into cars – giving us instant access to everything from Google Maps to Podcasts  to Pandora…perhaps providing a real threat to traditional radio and placing a huge opportunity into the hands of everyday businesses.    
 
BMW, Ford, Mazda and Chevrolet are all on board. Will you be with your own podcast?  Because here’s the thing:  

 You do the math!     

#7 Everyone is a Mobile Publisher with a Smart Phone in their Pocket

  This is perhaps the biggest “wow” for me because I literally watched it unfold….. A tool that created quite a bit of buzz I've talked about a number of tools, including WordSwag (along with Canva and Picmonkey for desktop, Over App and Instagram on mobile, and Snagit (for creating screenshots). Here is WordSwag on Instagram:  

Wordswag InstagramWordSwag allows you to publish great images on your smartphone – making everyone a publisher of gorgeous content

What’s so great about WordSwag?  It allows users to become mobile content creators.   Here’s the thing – your audience, your community are armed with smartphones and they are creating content on-the-go.  And so can you!  Think of the potential. You may have spotted a few Word Swag images throughout this post.
 

 

Here is one that was created in just 2 minutes after watching Jadah Sellner from Simple Green Smoothies present on the Instagram Panel. Created in real time and then easily posted to Facebook and Twitter during the session.

To see so many marketers, speakers, influencers, bloggers using a tool to create real-time content during conference sessions made me think about the shifts we have seen in the last 2 years – before tools like Canva and WordSwag, we could not have created such professional looking content so easily.

The potential for businesses and brands to create content is massive. And it doesn’t just stop with brands. As per #1 in this post – everyone can be a content creator – even your fans or followers.  Empower them – encourage them to create content about your brand. Involve them in your story.

Build platforms that can contribute to, and invite them in. Because never before have we seen such potential for creating quality visual content (refer to #3 in this post if you need a little reminder about why this is important).

Chuck Reynolds
Contributor

 

 

 

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Things most people don’t understand about SEO

Things most people don’t understand about SEO

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.

 

SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep.

Additionally, Google often releases new technologies that offer alternative ways to rank. That makes the lives of SEOs even more complicated, as they have to overcome a learning curve to properly serve their clients.

One day, it might be easier to become a doctor than an SEO — kidding! (But not really… )

Even now, though, there’s a lot of misinformation (and missing information) about what it takes to rank a page in organic search results. Here are nine things most people don’t understand about SEO.

1. Bigger really is better, in most cases, for big terms

In some niches, Google favors larger sites.

If you’re launching an e-commerce site that sells men’s jeans, it’s not likely that you’re going to rank at the top of the search engine results pages (SERPs) for the search phrase, “men’s jeans.”

Why? Google “men’s jeans” right now and see who’s at the top.

Disregard the sponsored ads, and you’ll notice names like Macy’s, Nordstrom, American Eagle, Levi, and Kohl’s. Do you really think you have the SEO power to knock any of those brands out of their position?

Spoiler: You don’t.

Google will generally favor brands that are household names over new startups when it comes to ranking. That’s because the search giant wants to provide the best possible experience for its users.

So does that mean all hope is lost if you’re running a new company that wants to sell men’s jeans online? Not at all.

First of all, you can optimize for your own brand name. That way, once you’ve got some reputation in your space, people can still find your site by searching for your name.

Also, you can run paid ads. They can put you at the top of the SERPs, but keep in mind that advertising can be costly. As of this writing, the suggested bid for “men’s jeans” is $2.09 per click, according to Keyword Planner, so your margins had better be spectacular.

You should also look for alternative keywords that you can use to promote your brand. You might come across some golden opportunities that even your biggest competitors haven’t noticed.

For example, you might be offering a specific style/color combination of men’s jeans. Optimize your site for a search term that includes that style and color.

2. Websites are broken up into segments

The reality is that you’re not trying to rank a site. You’re trying to rank pages within a site.

Unless you have a site that’s a just a single landing page, then ranking a page and a site aren’t the same thing. It’s more likely that you have various segments on your website, including a home page, a contact form, a blog, a categories page, a price table, a FAQ and possibly other parts. For example, if you take a look at Levi’s website, they have a structure that breaks the site up into sections for Men, Women, Kids and so on.

Some of those segments are more valuable than others. For example, you’re probably not interested in ranking your contact form. However, you certainly want to rank the content on your blog. Focus on ranking pages that will reel in potential customers from the SERPs. Then, use your favorite method to capture their contact information and add them to your email list.

3. You might just need to rank for a few terms

You might think that to be successful in SEO, you have to rank for dozens of search terms in the top three positions. That’s not necessarily the case.

If you’re in a micro-niche or your target market is very narrow, it’s likely that you can get away with just ranking for one or two terms. For example, if you’re selling “disc profiles,” you are going to make most of your revenue from a few core terms.

The main point here is that for some sites, ranking for lots of terms makes sense. For others, you can make great money just targeting a few core terms.

4. Content marketing is very competitive

You’ve probably heard “content is king.” Unfortunately, so has everybody else in your niche.

That’s why you need to be at the top of your game when it comes to inbound marketing. Invest the right amount of time and money into keyword research, hire the best writers, update your blog consistently, and pull out all the stops to create attention-grabbing headlines with amazing content.

I recommend using BuzzSumo and Moz Content. Both allow you to analyze a site’s content, uncover their strategies, track the new content they create and search the most popular content. Both create some pretty nice reports, too.

Take a look at your competition — then make a better page for your site.

5. Early adoption pays off

As we’ve seen, Google is known to release new technologies from time to time. Some of those technologies can help you rank in the SERPs.

That’s why you should be an early adopter.

For starters, take a look at accelerated mobile pages (AMP). That’s an open-source project backed by Google that enables webpages to load lightning-fast on a mobile platform. AMP pages can appear at the very top of mobile search results in carousel format. You can see a visual of this in the video below:

 

Speaking of mobile, make sure that your site is fully mobile-friendly. Google uses mobile-friendliness as a ranking factor for mobile search results, so if you expect your site to rank there, it had better behave well for a mobile audience.

Finally, be an early adopter when it comes to using HTTPS on your website instead of HTTP. Even though Google announced back in 2014 that it was giving secure sites a ranking boost, a lot of sites have still stubbornly refused to make the switch. If you want to potentially have an edge on your competition, use HTTPS.

When it comes to SEO, you need to be the first to market with new technology. These are just a few examples. It takes a little time to plan, develop and execute, so it is always a good idea to start when the news of new tech breaks.

6. SEO can be used to target different global markets

Did you know that you can rank your site in different countries? If your product or service is something that can be appreciated by people outside the United States, you should optimize your site for an international audience.

One way to do that is by offering a country-specific domain — for example, if you’re targeting people in France, you can use the country-code top-level domain (ccTLD) of .fr. You can also host separate content for each different country on a directory or a subdomain.

When targeting other markets, don’t forget to translate your content into the appropriate foreign languages. After all, you can’t expect your content marketing efforts to be successful if people in foreign countries can’t read your articles in their native language.

You should also register your business in foreign countries, list your business in web directories specific to those countries, and even have your site hosted in those regions.

Here is a client we recently pushed into 27 different countries and languages. Check out this growth in Italy alone.

7. There are lots of ways to be visible in Google results

You might be under the impression that the only way to rank in Google is by building backlinks and using on-site SEO so that a page ends up as high in the SERPs as possible. However, there are other ways to gain visibility and visitors from the SERPs.

For example, if you can get into Google’s Knowledge Graph, your brand can potentially earn a prominent spot at the top of the SERP, to the right of organic listings. It’s quite an effort to get a Knowledge Graph entry, but once you do, you could give your brand a big boost.

You can also stand out from the crowd by using structured data markup to display rich snippets, which are visual enhancements to a SERP listing. Structured data markup is added to your website code to provide Google with more information about the content on your site.

If you Google “best pancake recipe” right now, you’ll see results that include aggregate ratings in the form of stars. You’ll also see calorie counts. Those are rich snippets, and they make the listing in the SERPs stand out.

By the way, you’ll also see that there’s a direct answer at the very top of many search engine results pages. That’s another way that you can achieve search visibility: by establishing your site as an authority in your space and producing content that Google determines to be a quick answer to a user’s query.

If you have a brick-and-mortar business, you can also rank within the local 3-pack. If you Google the name of your city plus the word “plumber,” you’ll see a map below the paid ads at the top. Just below that map, you’ll see three listings in your area. (To get started with local SEO, check out Marcus Miller’s “The big picture guide to local SEO: ranking in 2016 & beyond.”)

As discussed above, publishers can rank by appearing at the top of the mobile SERPs when they implement accelerated mobile pages (AMP).

Here is a list of common result types that appear in Google’s blended search results pages:

  • Organic listings
  • Knowledge Graph cards
  • The local 3-pack
  • Instant answers (also known as “featured snippets”)
  • AMP carousel
  • Google Images
  • Google Videos
  • Google News

 

SEM Rush ReportSEMrush and many of the other SEO ranking tools actually report on these varying result types now, which is great.

The main point is, there’s more than one way to win.

8. There are many different specialties in SEO

Search engine optimization is a broad online marketing channel that includes a handful of niche disciplines. There are SEO practitioners who specialize in technical SEO, link building, content marketing, local SEO, international SEO and more.

And guess what? Each requires a different skill set.

Bottom line: You need to determine first how you want to rank a site and then select the appropriate campaign strategy.

9. There are other search engines besides Google

Sure, Google is the undisputed leader in web searches. That doesn’t mean that other search engines don’t exist and that people in your target market don’t use them.

The most obvious competitor to Google is Bing. That’s Microsoft’s search engine, and as of this writing, its share of search traffic is growing faster than Google’s.

And don’t forget about YouTube. Believe it or not, YouTube is the second-largest search engine in the world behind Google.

Of course, there’s also Amazon. You might think of Amazon as more of an e-commerce giant than a search engine. However, it’s the starting point for 44 percent of consumers searching for products.

When you’re optimizing your content assets, make sure that you take into account the broad spectrum of search engines that exist online. Where you choose to focus your optimization efforts will depend on your goals online.

There is a lot to know

What you don’t know can hurt you when it comes to SEO. Going forward, it’s important that you also keep up with the latest changes in SEO best practices — otherwise, your future optimization efforts might fall flat.

Chuck Reynolds
Contributor

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Search Engine Optimization Basics

Search Engine Optimization Basics

Learning the basics of search engine optimization (SEO) isn’t difficult

Learning the basics of search engine optimization (SEO) isn’t difficult, it’s time-consuming. SEO consultants can offer a variety of services but in the end, website owners will appreciate the optimization services they’re getting much more if they educated themselves on the fundamentals.

The nature of marketing websites has continually evolved from a focus on optimizing text to include an array of digital asset optimization such as images, audio, video and content delivery formats like RSS and mobile. Regardless, there continues to be a significant value in basic SEO.

In many cases, small businesses or small websites especially, there’s a lot the site owner or webmaster/developer can do to improve the search engine friendliness of the site, i.e. fundamental content optimization, before pursuing outside help. However, those that do end up outsourcing on-page optimization and link building often do so because of a lack of resources or the desire to leverage expert experience to avoid big mistakes that can end up costing more to fix than an SEO consultant in the first place.

For those individuals and organizations considering their own basic SEO, here are a few items for review:

  • Define clear and measurable goals for the site and take benchmark measurements
  • Keyword research – generate a glossary of keyword phrases that addresses both prospect needs and the content you’re publishing. Here is a list of the best keyword research tools as voted on by our readers
  • Content creation plan – Think of it as an editorial calendar for your website. You must PLAN on creating keyword sensitive content on an ongoing basis that adds to the user experience
  • Keyword mapping – Using a spreadsheet, map keywords to the page or category. Focus is important, 1-2 phrases per page
  • Keyword phrase order – Does the keyword order in the page match order in the query? Anticipate queries and match the word order: “luxury hotels Chicago” vs “Chicago luxury hotels”
  • Keywords and the buying cycle. Consider the content and where it fits within the buying cycle: Research, Consideration, Evaluation, Purchase
  • Keyword prominence (how early in the page content or title/meta description tag) – Guide: most important phrases high and to left
  • Write to inform and convert as your priority, not to rank. Title tags and meta description tags should be written with keywords in mind, but the focus must be on motivating the reader to click through or to perform some other desired action
  • Keyword in an alt text of images, particularly of images that link to another web page. Keywords should be relevant to the page being linked to
  • Filenames containing keywords are useful but do not change your entire site URL structure if you’ve already published another URL syntax
  • Use hyphens in file names, not underscores
  • HTML sitemaps listing links to all pages or top level categories on the site are still a good idea
  • Google Webmaster Central and Yahoo Site Explorer accounts can provide useful crawling and link information/resources
  • For bloated pages, try to place JavaScript and CSS data in an external file to speed page load and to move content up in the document
  • Implement and review web stats for trends, visitor behavior, content performance, referring traffic and optimization enhancement opportunities: Google Analytics, WebTrends, ClickTracks, Index Tools, HitsLink Enterprise

About Links:

  • Anchor text of interlinking site pages should include relevant keywords, not “click here”
  • Are all internal and external links valid? – Validate all links to all pages on the site
  • Employ a tree-like/organization chart linking structure with a minimal number of clicks to any particular page
  • Intra-site linking – Use appropriate links between lower-level pages. cluster links between subcategories
  • Linking out to external sites – Only link out to relevant, information-rich sites. Do not link to sites that do not add value to the visitor experience
  • Avoid exchanging links for the sake of improving rankings
  • Ensure link stability over time – Avoid “Link Churn”, i.e. changing outgoing links often

Linking tactics:

  • Employ a linking program to acquire incoming links from relevant websites by researching backlinks to high ranking competitor websites
  • Contribute articles using keywords in titles to industry publications – not article directories
  • Engage in blogger PR and online media relations with relevant industry websites
  • Submit keyword optimized press releases to search engine friendly wire services such as prweb.com, prnewswire.com, marketwire.com or pr.com
  • Submit the site to major directories – Yahoo directory, BOTW.org, DMOZ, Business.com
  • Leverage social networks and micro-blogging to promote linkable content
  • Diversify your link building tactics

A few things to avoid:

  • Don’t block your entire site from search engine spiders with a robots.txt during development and then forget to allow after publishing (believe me, it happens more often than you think)
  • Avoid all Flash, all Ajax, iFrames or anything that makes it difficult for a search engine to find and understand site content
  • Avoid more than 100 total links going out on any given page. Sitemaps can be broken up
  • Avoid JavaScript for navigation links. Use CSS for rollover or foldout menus instead
  • Avoid temporary (302) URL redirects. Use permanent redirects (301)
  • Avoid dynamic URLs with session ids, or URLs with more than three parameters and approximately 10 or so characters per variable
  • Avoid buying links from networks of blogs or sites of unrelated content. While we don’t have any particular issue with the idea of buying links as advertising, at TopRank, we prefer to “earn” links for the most long-term value and lowest cost per acquisition

This list is about a third of the checklist I’ve recently revised for our internal use on text-based SEO projects, but should offer small website owners ample insight into the variety of considerations with fundamental site optimization and link building. Interestingly enough, while things are constantly changing in the world of SEO, some things stay the same as you’ll see in this 2002 post from Brett Tabke, “Successful Site in 12 Months with Google Alone“.

A deep historical knowledge base combined with active engagement, testing, learning and analysis is what keeps web marketers savvy in the ways of SEO and depending on internal resources, it’s also why some companies are better off outsourcing SEO than handling it 100% their own.

Chuck Reynolds
Contributor

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Top 10 Features of MarketHive’s Inbound Marketing Platform

MarketHive is the only Free Inbound Marketing Platform

free inbound marketing platformMarketHive's inbound marketing platform delivers enterprise class internet marketing tools coupled with a vibrant social network…all for free!

Built by entrepreneurs for entrepreneurs, (not opportunity seekers), MarketHive is the solution to all you entrepreneurial, inbound marketing challenges.

MarketHive is the result of over 20 years of online experience dating back to when the internet was at its infancy. Thomas Prendergast a 40 year marketing veteran, and 25 year internet marketing veteran has built the most powerful Marketing Automation platform (known as Inbound Marketing) for the little gal and guy, like you. MarketHIve is a cutting edge inbound marketing platform that combines the power and techniques of inbound marketing with that of a vibrant social neural network of entrepreneurs from around the world. With the ability to broadcast your message to 10's of millions of social accounts, you will dominate your business niche in record time. No other inbound marketing platform provides this kind of reach or interaction with an integrated entrepreneurial community and all the marketing tools you need right at your fingertips. Not HubSpot, Not Pardot, Not Marketo. Not InfusionSoft!

The Benefits of MarketHive's Inbound Marketing Platform

1. Social interaction on the same platform: While you are utilizing the tools of MarketHive, you can converse, message and communicate with like minded entrepreneurs from around the globe within the same platform. You do not have to leave you inbound marketing website and jump onto a Facebook group to ask questions, provide feedback or inspire others. With a familiar social interface, you will feel right at home in MarketHive! 2. Integrated Blogging Platform: Most inbound marketing platforms provide many of the same tools, email capabilities, capture page technology, CRM and the list goes on. With MarketHive you have a powerful blogging platform available at the push of a button. Write you blog, then with the MarketHive WordPress plugin RSS you blog post to as many WordPress blogs as you desire.Swipe blogs from other like minded entrepreneurs to use as guest posts on your own blog, providing your readers additional insights into your specific niche. Or allow persons you are aligned with on MarketHive that have the same interests to automatically post to your blog as they post to their blog. 3. Capture and Lead Pages: MarketHive puts the power to capture lead without having to pay a monthly fee to have lead pages. You have the ability to modify an impressive set of capture pages or, if you love to code, develop your own custom page. 4. Capture widgets that are state of the art, 1 click and you get the full profile of your prospect who is registering. One click, full name (real name), real email address and the Social Network they confirmed with to register account. This is forward thinking, advanced marketing technology, priceless and no cost to you. 5. Email Marketing, Autoresponders & Lead Management: No marketing platform is complete without an email platform. Again MarketHive provides the most deliverable email marketing system available anywhere. Set up a capture page to develop a lead and then drip information to that lead building a relationship of trust. Don't forget to call your prospect. Nothing takes the place of speaking directly to them. You want to segment you list? MarkHive provides this functionality. Divide your leads into groups and send a broadcast email when you have important information, a great idea to share or just want to say, “Hi!” 6. Marketing Campaign Management:  MarketHive gives you a complete set of campaign marketing tools to help you develop wining marketing campaigns:

  • Vendor Records Management
  • Group Marketing Co-Op
  • Tiny URL Tracking
  • Website Rotators
  • Asset Maps to track your website real estate
  • Keyword Analysis
  • Backlink Tracking

This module alone will benefit you by helping you organize, track and work with your entrepreneurial group in swarming the internet with you message and product. 7. Advertising: Do you have a product or service you wish to get out to the masses? MarketHive offers unprecedented packages at far less rates than any other social network. Plus, you have the option to become a paid member and receive millions of advertising credits to use as you wish. In addition, the more you participate in MarketHive, posting valuable content, sharing content, commenting and the like, you will receive additional advertising credits. And even better, they never expire! 8. Video Integration: Integrate all your videos from YouTube directly into MarketHive to share directly with your group and entrepreneurial friends. 9. Ongoing Live and Recorded Training Workshops: We will teach you how to set ups your blog to maximize your swarm broadcasting to millions of entrepreneurs using social media 10. Thousands of entrepreneurs, at your fingertips for collaboration, sharing information, helping and bee-friending. Other inbound marketing platforms like Aweber, Getresponse, HubSpot, Pardot, charge from $200 per month to $10,000 per month and more. MarketHive (The powerful Marketing Automation Platform by Prendergast) is 100% free. MarketHive makes its revenue from Advertising and then pays you up to 50% commissions on that revenue. Advertising runs about $100 per day. The tools are powerful and the preceeding list gives you an idea of the comprehensive sophistication that makes MarketHive a powerful inbound marketing platform to Internet marketers, entrepreneurs, etc. like myself.   Bryan Tuck Helping Entrepreneurs Leverage the Internet To Build A Successful Business 231-373-3569 tuckb@bryantuck.com www.MarketHive.com   Bryan Tuck

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Free Inbound Marketing Platform

MarketHive the Free Inbound Marketing Platform

free inbound marketing platformMarketHive is the answer to all you entrepreneurial, inbound marketing needs. Built by entrepreneurs for entrepreneurs, (not opportunity seekers) MarketHive deliveres enterprise class inbound marketing tools coupled with a vibrant social network…all for free!

MarketHive is the result of over 20 years of online experience dating back to when the internet was at its infancy. Thomas Prendergast a 40 year marketing veteran, and 25 year internet marketing veteran has built the most powerful Marketing Automation platform (known as Inbound Marketing) for the little gal and guy, like you. 

MarketHIve is a cutting edge inbound marketing platform that combines the power and techniques of inbound marketing with that of a vibrant social neural network of entrepreneurs from around the world. With the ability to broadcast your message to 10’s of millions of social accounts, you will dominate your business niche in record time.

No other inbound marketing platform provides this kind of reach or interaction with an integrated entrepreneurial community and all the marketing tools you need right at your fingertips. 

Not HubSpot, Not Pardot, Not Marketo. Not InfusionSoft!

The benefits of MarketHive

  • Social interaction on the same platform: While you are utilizing the tools of MarketHive, you can converse, message and communicate with like minded entrepreneurs from around the globe within the same platform. You do not have to leave you inbound marketing website and jump onto a Facebook group to ask questions, provide feedback or inspire others. With a familiar social interface, you will feel right at home in MarketHIve!
  • Integrated Blogging Platform: Most inbound marketing platforms provide many of the same tools, email capabilities, capture page technology, CRM and the list goes on. With MarketHive you have a powerful blogging platform available at the push of a button. Write you blog, then with the MarketHive WordPress plugin RSS you blog post to as many WordPress blogs as you desire. 

    Swipe blogs from other like minded entrepreneurs to use as guest posts on your own blog, providing your readers additional insights into your specific niche. Or allow persons you are aligned with on MarketHive that have the same interests to automatically post to your blog as they post to their blog.

  • Capture and Lead Pages: MarketHive puts the power to capture lead without having to pay a monthly fee to have lead pages. You have the ability to modify an impressive set of capture pages or, if you love to code, develop your own custom page. 
  • Capture widgets that are state of the art, 1 click and you get the full profile of your prospect who is registering. One click, full name (real name), real email address and the Social Network they confirmed with to register account. This is forward thinking, advanced marketing technology, priceless and no cost to you.
  • Email Marketing, Autoresponders & Lead Management: No marketing platform is complete without an email platform. Again MarketHive provides the most deliverable email marketing system available anywhere. Set up a capture page to develop a lead and then drip information to that lead building a relationship of trust. Don’t forget to call your prospect. Nothing takes the place of speaking directly to them. You want to segment you list? MarkHive provides this functionality. Divide your leads into groups and send a broadcast email when you have important information, a great idea to share or just want to say, “Hi!”
  • Marketing Campaign Management:  MarketHive gives you a complete set of campaign marketing tools to help you develop wining marketing campaigns:
    • Vendor Records Management
    • Group Marketing Co-Op
    • Tiny URL Tracking
    • Website Rotators
    • Asset Maps to track your website real estate
    • Keyword Analysis
    • Backlink Tracking

This module alone will benefit you by helping you organize, track and work with your entrepreneurial group in swarming the internet with you message and product.

  • Advertising: Do you have a product or service you wish to get out to the masses? MarketHive offers unprecedented packages at far less rates than any other social network. Plus, you have the option to become a paid member and receive millions of advertising credits to use as you wish. In addition, the more you participate in MarketHive, posting valuable content, sharing content, commenting and the like, you will receive additional advertising credits. And even better, they never expire!
  • Video Integration: Integrate all your videos from YouTube directly into MarketHive to share directly with your group and entrepreneurial friends.
  • Ongoing Live and Recorded Training Workshops: We will teach you how to set ups your blog to maximize your swarm broadcasting to millions of entrepreneurs using social media
  • Thousands of entrepreneurs, at your fingertips for collaboration, sharing information, helping and bee-friending.

Other inbound marketing platforms like Aweber, Getresponse, HubSpot, Pardot, charge from $200 per month to $10,000 per month and more. MarketHive (The powerful Marketing Automation Platform by Prendergast) is 100% free. MarketHive makes its revenue from Advertising and then pays you up to 50% commissions on that revenue. Advertising runs about $100 per day. The tools are powerful and the preceeding list gives you an idea of the comprehensive sophistication that makes MarketHive a powerful inbound marketing platform to Internet marketers, entrepreneurs, etc. like myself. 

 

Bryan Tuck
Helping Entrepreneurs Leverage the Internet To Build A Successful Business
231-373-3569
tuckb@bryantuck.com
www.MarketHive.com

 

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Don’t Keep It To Yourself

Our opening scripture addresses those who
win souls to Christ; they’re destined to shine
as the brightness of the firmament and stars for ever
and ever. This lets you know how important you are
to the Lord, if you’re a soul winner.
Soul winning is God’s number one job, and as His
children, we’re to take the message of salvation to the
nations of the world; it’s our mandate: “And he said
unto them, Go ye into all the world, and preach the
gospel to every creature” (Mark 16:15). The Gospel
is man’s only hope; it’s God’s power to bring men
out of sin into righteousness, and out of darkness into
His marvellous light. Only through the Gospel can
men receive eternal life and become partakers of the
divine nature.
Through the Gospel, life and immortality have
been brought to light (2 Timothy 1:10). Therefore,
to know the Gospel; to be saved and then keep it to
yourself means you’re not fulfilling the will of God.
You must tell others about Christ and the power of
His Gospel to save them and make them partakers of
Don’t Keep It To Yourself
Psalms 42-44
Romans 3:1-31
Ephesians 4:1-10
Isaiah 48
Prayer
Dear heavenly Father, I thank
you for making me a true and
dependable minister of the
Gospel, an ambassador of Christ.
I’m effective today in turning
many to righteousness, and from
darkness to light, through the
power of the Holy Spirit that’s at
work in me mightily. I shine as a
star forever, because I’m a soul
winner, in Jesus’ Name. Amen

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

What Social Media Marketing World Taught Us About Event Marketing

What Social Media Marketing World Taught Us About Event Marketing

Each year Social Media Marketing World hosts thousands of people passionate about marketing. Attendees also have the opportunity to network with one another, and to learn (since many in attendance are experts in their own right). They left the event with 10 awesome insights relevant to event marketers or organizers hoping to create amazing events. 

 

 

 

 

1. Networking Is Everything

One of the things I loved most about SMMW, is the crazy number of opportunities created prior, during and after the event to network and communicate with other marketers. The event organizers created a “networking resources” page that served as the go-to guide for everything networking.

Starting with more than 80 Slack groups that were open for attendees to join and connect based on their very specific interests, to Table Talks that allowed attendees to eat their lunch while talking about marketing topics that interested them, to the networking sessions on Blab in which attendees learned the best networking hacks prior to the conference.

2. Live Video Is Here To Stay

If I had to mention only one thing that was discussed most in SMMW, it would surely be live video. The biggest insight presented by the founder of Social Media Examiner, Michael  Stelzner during his talk about SME’s Annual survey was that “social media marketers are embracing video” with 73% of marketers saying that they’ve increased their use of videos in 2016 and 23% of those claiming that video is their most important form of content marketing.

Stelzner, along with the majority of speakers defined Facebook’s new live video broadcasting as groundbreaking with the ability to make a huge impact on the digital marketing industry.

So what are the implications for event marketers? It starts with sharing video content with your prospects prior to the event that shows the value they will get from attending. If it’s preview of the sessions that will occur or the networking opportunities that will be available, either can work!

During the event, it’s about encouraging your attendees to share their experience online. Once the event ends, event marketers should produce an awesome video with the greatest moments and a call to action for viewers to sign up to register for next year’s event via some form of event registration software. 

3. Social Media Complaints Are Increasing Exponentially

During his session about “How to achieve social media customer service success”, Here are a few incredibly statistics: 

  • 800% increase in social media complaints about business in one year in the U.K 

  • 55% of customer complaints are on review websites. 

  • 25% increase in customer advocacy when a complaint is answered by a business 

Events might not be a physical product with technical issues to complain about, but we all know that with everything that needs to work properly during the event, something will inevitably go wrong, and attendees will complain.

Reacting to a complaint can not only result in solving the issue but in can encourage that person to become your greatest ambassador.

One of the keys to do it right is to be fast and smart. 

  • 40% of customers who complain about social media expect a response within an hour.  

Most businesses take 5 hours to respond… 

4. Find A Niche To Become A “Thought Leader”

Everyone wants to become a thought leader. With all the noise that’s out there, the biggest question is how to break through and be noticed. This is a great challenge for many event organizers trying to find a competitive advantage over other events vying for the same audience. Dorie declares it’s all about finding your specific niche and delivering on it in anyway possible.

If you’re a “women in tech” conference, being able to establish yourself as a true thought leader in the field before the actual event, can take you a long way. How can you do that? By proving the best content in the field.

Here are 2 ideas:

  • Create a designated LinkedIn or Facebook Group encouraging your past and future speakers to post their own articles. Share quick tip, videos and more

  • Conduct an industry survey and then present the findings during the event. The organizers of SMMW were wise enough to do just that. It resulted in 1,000+ social media shares during the event!

5. Know Your Audience By Heart

This might be my biggest takeaway from SMMW16. Why? Because at the end of the day, a successful event marketing strategy is tied to providing the right content at the right time.

An audience of social marketers has it’s own very unique needs: they care about being connected to social media networks at all times, they want to be able to share their experience while they’re at the event, they want to be able to miss out on sessions and attend them after.

SMMW organizers knew all that and found the perfect solutions to increase the satisfaction of their attendees and increase their engagement before, during and after the event, in the offline and online world.

The connectivity issue was resolved by putting a special emphasis on complimentary internet access that worked perfectly for all 3000 attendees, and by placing more than a couple hundred power sockets throughout the venue.

The organizers provided awesome backdrops for attendees to take pictures of themselves at the event (perfect for those who wanted to post to Instagram, or SnapChat).

For people who missed sessions, everything was recorded by professional videographers.

 

6. Keep Your Content Relevant And Segmented

As mentioned above, knowing your audience is everything.  Once you know your audience, though, you must also take the next step of crafting your content and brand experience around that.  Even when your customer or potential customer isn’t dealing directly with your product or isn’t at your event, you will always have the opportunity to influence their opinion of your brand.  

This means segmenting the content in your newsletter with where readers are in your sales funnel or by industry, excluding customers from your retargeting ads, and making sure that the same prospects aren’t inundated with the same ads, offers, and content.

You can use tools like Google Analytics, Adwords, and Facebook Ads to make “Custom Audiences” in which you can segment your website visitors by when they last visited, what pages they visited, or even target them by uploading emails of your most engaged prospects.  

With this much control over where and who you market your content to, there’s no excuse for pounding your audience’s with the same content irrespective of their needs and wants.  You’re fighting for their attention: make it worth their while! 

7. If You’re Not Looking At The Data, You’re Not Doing It Right

As an event for social media marketers, I wouldn’t say that this was a gathering of numbers people.  Analytical, for sure, but as social media marketers, we are much more in tune with understanding the human experience and the creative side of marketing, rather than cold hard stats about what worked and what didn’t.

Despite this, with the help of some amazing and very accessible tools, you are clearly losing out if you aren’t taking the time to look at the data.  With the availability of free software such as Google Analytics, it’s absolutely necessary that you track the journey of your customers.  

  • What channels do they find you through?  

  • Has paid search proven to be more impactful than social media?

  • Do you have low visits from organic search, or perhaps they’ve been steadily increasing by your push in SEO efforts?  

Ideally, your company has a marketing/sales/email automation platform in place to help you easily track and organize this data, but even if you don’t there are plenty of places to start. If you have conversion tracking setup you can see the different channels your customers are coming through and what’s really making an impact.  Time to get data-driven, folks. 

8. Learn By Doing: Don't Be Afraid Of New Marketing Initiatives

No doubt your marketing team or company has a laundry list of interesting marketing initiatives they want to take on at some point.  With all sorts of trends in media happening, with an emphasis on live video, it can be overwhelming to tackle new initiatives while also doing them well.  

You may feel like you need to do a great amount of research, see what others have done and are doing, and only then start to dip your toe into the water.  While much can be gained from learning what others are doing, even more can be gained by just doing it yourself.  

Think Snapchat could help connect your business to its audience?  Go for it. Want to see how video Facebook ads work compared to image ads?  Just jump right in.  

When it comes to these new initiatives, not everything will work.  There’s a good chance you won’t succeed at first but you might gain some traction or interesting new insight into what your audience wants to engage with and how they want to interact.  

If you choose to sit back and watch, you may find that by the time you’re actually ready to dive in, the pool is already saturated with so many others that you’ve lost the slight advantage in timing that could’ve been yours.

9. Credibility Is King

Back in Mad Men era, selling took thoughtfully crafted copy, perhaps a few striking, stylish images that could make an impact.  Today, people are surrounded by so many images, ads, videos, and everything in between that traditional advertising strategies are increasingly less effective.

Today, people have become jaded, they’ve seen it all.  They know the sales tricks, the slick talk, the thinly veiled pitch, and they’re not buying it.  

So what do to overcome a skeptical audience?  You have to build credibility.  Show that you and your company are genuine in your intentions and truly believe in your product and service. This can be achieved by positioning yourself and your company as thought leaders in your industry by publishing insightful blog posts and sharing information that’s valuable for your intended audience.  

It can also be helpful to share pictures and videos of the behind-the-scenes in your company, to publish videos with members of your team providing industry tips. It’s much easier to connect with a brand when the audience sees the real people behind it. 

10. Be Present

You don’t have to be particularly analytical to see where this is all going.  We are moving towards the world where audiences demand transparency, real-time reactions, and live, behind the scenes looks at your business.  

You don’t need to necessarily be ahead of the trends or even following each trend, but you should be available to your audience and work on cultivating an image that is genuine.  

Yes, you still have revenue goals you need to hit, but you must help your business to craft an identity that balances revenue goals with customer-centric ones. Ironically, the more we head towards a tech-saturated society, the more we want to embrace humanity.  So give the people what they want! 

Conclusion

Social Media Marketing World is a one-of-a-kind event, it featured world-class speakers, amazing networking opportunities, and loads of actionable insights that left us impressed and inspired. When it comes to putting these ideas into action, it is all about prioritization. Focus on the initiatives that you think will make the biggest impact, and will make other projects easier to complete.

Most of all, remember that potential event attendees are searching for events that demonstrate thought leadership, and feel genuine. There are many tactics to choose from when trying to accomplish these goals, the best place to start is to truly understand your audience.

Chuck Reynolds
Contributor

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Trends from Social Media Marketing World

Trends from Social Media Marketing World

As you may have noticed from our Facebook and Instagram profiles, our team recently attended Social Media Marketing World (SMMW). This was our fourth year in attendance, and we love connecting and collaborating with social media marketers from around the world. It’s exciting to see where the field is heading, so we’re imparting some knowledge we’ve gleaned from the sessions and talks.

One of our favorite acronyms we picked up at SMMW was “ILT”: Invest, Learn, Teach.For marketers, this means to invest in skills and tools, learn as much as you can, and then pass along that knowledge to your customers and peers. In the spirit of ILT, here are five of the biggest trends discussed at Social Media Marketing World.

 

 

Landing pages are king

A landing page is a standalone web page intended to collect leads. The art and science of an effective landing page dominated many social media marketing talks this year. Landing pages are usually focused specifically on a product, event or feature, so they can be a component to your primary website, but function independently. Luckily, ShortStack makes it super easy to create landing pages, and we have a bunch of templates to choose from depending on what you want your landing page to highlight.

Since visual and audio media was such a hot topic this year, we saw many marketers create landing pages for their podcasts or videos. Podcasting expert Paul Colligan emphasized the value of landing pages in the context of creating podcast show notes, transcripts and CTAs (call to actions). This is a way to promote your multimedia while still interacting with and collecting information from your users, which creates active consumption of your media instead of passive.

Live video broadcasts connect brands with users

Services like Facebook Live, Periscope and Blab.im provide individuals and brands the ability to live stream video broadcasts to their users and followers. This was huge this year, and the conference hall was filled with marketers live streaming in between sessions. A live video keynote (which feature notable live streamers such as Mari Smith, who is an avid Facebook Live broadcaster) discussed why live video is so effective. The takeaway? Live video shows users that their favorite brands and companies are comprised of real people. And people like connecting with other people, not just words, and images. Video allows realness to come through. Marketers can use live video to their advantage by creating a landing page to capture leads.

Creative targeted ad use can funnel content to the right people

Marketers are learning the power of creative targeted ads, particularly on Facebook. Ads are a great way to cut through Facebook’s algorithms to make sure your content is seen by the right people. Yes, it requires payin’ up, but the results are so worth it. Our friend Jon Loomer, with whom we hosted a stellar taco and margarita party during SMMW, is the master at using Facebook ads in creative ways. Try participating in one of his experiments, and you’ll be amazed at how he’s able to automate his process to share very specific content with you on your feed, controlling it all through ads.

For instance, he recently ran an ad that gave the viewer three options to choose from, based on their skill level with Facebook ads: Beginner, Intermediate, Advanced. After selecting “Intermediate” (some of us around here are more savvy with ads than others), videos Jon had made for Intermediate users began appearing in our feed, with messages and information just for us. We also received an email follow-up, all by simply clicking on the Intermediate option via Facebook. We’d think it’s magic if we didn’t have some insight into how powerful ads can be in the right environment.

Which leads us to our next point…

Automation can aid in customer rapport

Automation helps marketers in numerous ways, such as streamlining workflow or connecting with customers. Facebook recently announced the ability to create “bots” for Facebook Messenger, which, like ads, can help you manage the way you respond to and collect information from your users. For instance, when a user submits a question to your company Facebook Page about an order that they want to track, the bot can respond to the user with the tracking information. This allows users to get immediate responses with your signature flair, but it doesn’t require you to answer every single request.

Marketers are also employing features like action-gating into their landing pages and websites. An action-gate requires users to interact with you somehow — such as entering an email address or other contact information — and in return, you share something with them (a downloadable guide, a contest or coupon, etc.). This follows the “if this happens, then that happens” function format. You can try this out by using our Action Widget on your ShortStack Campaign.

Omnichannel marketing is the way of the future

Omnichannel marketing means running marketing campaigns on more than one platform at once. We’ve been evangelising omnichannel marketing for a while, and we’re quite pleased that other marketers are seeing value in it, too. We’ve written about this before since our users have seen major success with running omnichannel Campaigns (in fact, here’s a whole white paper about it, with our original findings from more than 27,000 Campaigns).

So although Facebook was still discussed frequently, thanks to their Messenger and Facebook Live developments, these features were part of a bigger picture. Ultimately, our takeaway is that marketers are using a mix of platforms and tools at their disposal to connect and collect from users. But rather than getting overwhelmed with new platforms and strategies, they’re using automation to streamline this process. Smart, targeted marketing campaigns were the name of the game this year.

Chuck Reynolds
Contributor

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Heatstroke and cardiac arrest

Summer increase in cases of heat stroke due to high temperatures, a disorder afflicting our body when body temperature rises considerately. This excess heat can be very dangerous and even in the most severe cases, cause cardiac arrest.

Heatstroke occurs when the body temperature rises to 40 degrees due to prolonged sun exposure, which can lead to organ failure. The most common symptoms that warn us that we must avoid exposure include dizziness, nausea, vomiting, unconsciousness, convulsions, and in very severe cases, cardiac arrest.

To avoid this situation prevention is very important, especially in the elderly and children, whose bodies have more difficulty regulating body temperature. 
What are the recommendations to avoid heat stroke?

1. Avoid prolonged sun exposure, especially in times of risk, between 12 and 17 hours, which is when solar radiation is higher.

2. Cover the skin with light clothing, caps, hats and wear sunglasses. In addition to protect from burns we avoid excessive heat on the body.

3. Avoid heavy meals, which are difficult to digest and increase the temperature.

4. Very important, eating plenty of water, frequently drink to stay hydrated, especially the risk group composed of elderly and children.

5. If you have symptoms of dizziness or discomfort, look for a cool, dark

If we find a person with heatstroke, we must succor and apply knowledge of basic first aid:

1. call 112 or emergency services concerned and indicate that come with a medicalized ambulance

2. Place the person in a dark, cool place

3. If conscious, give cool water in small sips, and steadily. If unconscious, that we must not make for a possible choking.

Fernando Santa Isabel

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