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Effective Business Development Strategies

Effective Business Development Strategies to get started

Over the past few years, organizations worldwide are beginning to understand the importance of business developers and the value they bring to the organization, although not all companies quit understand what business development managers do exactly.

 

 If you are one of those people, please find the time to read this:

Let us say you have just moved into a business development position from a sales or a marketing background, normally, big enterprises provide their employees with training and orientation, small and medium size companies on the other hand usually lack such processes, if you find your self confused about what to do, then keep on reading

In this article we will discuss business development activities that successful business development managers adopt to ensure success in their work, these main strategies are divided to three main parts:

  1. Business Development Activities
  2. Enhancing Public image
  3. Increasing market exposure

In this article, we will attempt to provide a summarized review of what you as a business developer should do to add value to your company.

Business Development Activities

Market Research

Performing market research is highly important in order to understand your company current position and determine where it is headed, for that, you will need to do the following:

Perform research about the industry you are in, the geographical area you cover and the market segment you are targeting. There are many ready made reports about the industry, market, country over the Internet sphere that you can find useful, they inform you about market trends and value, you can then calculate your market share out of the total market value.
Research for contracts, bids and opportunities of cooperation with other companies that your company can take to increase its channels of revenues.
Subscribe to industry related databases, forums and blogs; these can be of great value to you, especially if you were in the construction or building industry as they provide detailed information regarding all projects within your area from concept to execution, this would save you plenty of time consumed normally in collecting information and vastly reduce your market intelligence efforts, use them wisely as leverage over your competition.

Competitive analysis

Once you learn everything you can about the products/ services your company offers, you have to learn about your competition in order to understand where you stand compared to others, it will also help you determine your desired market positioning, for that you will need to do the following:

  1. Determine your company top competitors (4-6 competitors)
  2. Set up a criteria or mechanism of comparison, choose different variables of which you will do the comparison with, this could be in the form of strengths/ weaknesses or in other form such as price, product quality, exposure, brand reputation, etc.
  3. Try to find out what are the projects your competitors are targeting within your market segment, assess if you can develop an offering that can win those business from them.
  4. Since you are a new employee, competitors do not know you yet, use that to visit your competitors showrooms (if they have any), therefore you can visit them anonymously like any regular customer and collect valuable input to use in your research.

Current Client Relations  

  1. Conduct warm calls to your existing clients, in order to assess the company current situation, what are you doing right/ wrong? In order to assess your strengths, Weaknesses, Opportunities & Threats (SWOT Analysis) and ensure your clients are not being tempted by other competitors.
  2. Build close relationship with your clients, through the use of emails, phone calls, face to face meetings and product technical presentations in order to assess your client requirements and needs, do not forget to provide them with the latest copy of your marketing material.
  3. Follow up, Follow up, Follow up, do not push hard, but also do not give up easily, 80% of B2B sales are conducted after the 5th encounter.
  4. Identify your main target audience sectors, then categorize the main companies you want to approach within these sectors.
  5. Conduct cold calls with the desired company and arrange meetings in order to identify their current supplier or service provider, find out why they are currently working with that supplier/ service provider and if they were happy about their current provider, tailor your sales pitch based on the given feedback to win the business.
  6. Email your marketing materials to existing clients & potential clients within your target audience in order to raise awareness about the latest products you added or new services you provide.
  7. Follow up, Follow up, and Follow up! Don’t push too hard but also do not give up. There are several email tracking tools that you can use, these can be useful as you will find out when a certain person have checked your email recently therefore you know that something must have come up and perhaps you should give your client a call.

Reach out to new clients

  1. Identify your main target audience sectors, then categorize the main companies you want to approach within these sectors.
  2. Conduct cold calls with the desired company and arrange meetings in order to identify their current supplier or service provider, find out why they are currently working with that supplier/ service provider and if they were happy about their current provider, tailor your sales pitch based on the given feedback to win the business.
  3. Email your marketing materials to existing clients & potential clients within your target audience in order to raise awareness about the latest products you added or new services you provide.
  4. Follow up, Follow up, and Follow up! Don’t push too hard but also do not give up. There are several email tracking tools that you can use, these can be useful as you will find out when a certain person have checked your email recently therefore you know that something must have come up and perhaps you should give your client a call.

Networking Events

As a BDM, spending your whole day inside the office will not be the best use of your time, you need to spend time out there, meeting people related to your market. Attending networking events can be of great value to you, you get to meet new people and learn new things about your market.

Attend industry related networking events, exhibitions, seminars, conferences and trade shows to be in contact with new; potential clients, having a booth in the exhibition is an advantage, however make sure it presents a good image and reflects the company brand identity, otherwise, you may be perceived to be unprofessional or cheap.

Attend as many industry related events as you can, make sure you follow up with a thank you email to everyone you meet the second day.

Enhancing the Public image

This strategy addresses the company’s image and how it is perceived by the different stakeholders, the company is a brand, and like any brand, you cannot control the way perceive it, however you can only try to influence your audience perception, this can be achieved through:

Website 

  1. You can work with the marketing division or marketing specialists on enhancing the company website, making it more user friendly, with a clear call for action message to converge views into actions, a poorly designed website can repulse people from your business and can cause you to lose customers before you even have them.
  2. Make sure your website is ‘responsive’, what responsive means is that your website should be able to adapt to whatever browser used for view and it should also be able to fit multiple screens sizes depending on the gadget used to view your website (PC, Tablet, Laptop, Mobile, etc.)
  3.  Proof read your website content and ensure there are no punctuation or grammatical mistakes within, your font must be clear enough to read without problems, these small mistakes can go unnoticeable most of the time, however for clients with an eye for details, your company will be perceived as unprofessional or of low quality.
  4. Use only high quality images on your website, low quality images may reflect bad image or poor quality, consider hiring a professional photographer to take some shots of staff in office or engineers working on site, these photos can be used on the website and for other marketing materials so don’t forget to archive these photos and label them for ease of use in future.
  5. Consider adding the organizational chart of your company to the website, at least for upper management, this could ease the life of the website viewers as it would be clear who does what inside the organization, and who they need to contact.

Branding 

There should be only one integrated communication theme that governs the all aspects of your brand, whether online or offline your brand must reflect consistency.

Creating and implementing the below in compliance with your brand guidelines will ensure your company is presented with one unified, cohesive and professional image, addressing your customers in English is important, you need to consider your target audience, therefore adding the native language of your target audience is as important, your marketing material should include:

  • Company Profile
  • Generic Company Brochure
  • Product Catalogs
  • Branded Folder
  • Branded CD’s
  • Customer testimonials
  • Press Releases
  • A unified presentation template, also make sure all employees use it.
  • Short 1-3 minutes promotional videos that promotes the company and its products to be used on multiple platforms (YouTube, Exhibitions, Reception area, etc.).
  • A unified company signature for emails and make sure all employees use it.

Office

Ensure your company offices reflect the company brand image, this includes:

  • Reception Area should be equipped with marketing materials and business cards displayed in an attractive manner, available as takeaways for visitors.
  • Company videos are displayed on loop in the waiting area, it gives your visitors an opportunity to know more about your business while waiting.
  • Proper Signage displayed in all the company common areas, clearly displaying the company name and logo.
  • Common areas and staff offices must be clean, tidy, uncluttered and inviting, bathrooms must remain clean at all times.
  • Make sure that snacks and hot beverages are available at all times for visitors, served in an attractive dish wear.
  • Your conference room should always be ready to accommodate guests, trainings, seminars and meetings, therefore it should be equipped with a screen or projector, a laser pointer, teleconferencing equipment and a white board.

Increasing market exposure

Optimize your online presence 

  1. Conduct and online reputation management research, this would ensure that all articles, posts, videos and comments out there present your brand in a positive manner.
  2. Develop your company presence over different social media platforms, ensure you choose your platforms according to your target audience (Facebook, LinkedIn, Twitter, etc.)
  3. Develop content to post on your different social media platforms, such as (Press releases, Success stories, case studies, promotional videos, ongoing training activities, testimonials, etc.)
  4. Increase your online exposure by applying search engine optimization techniques to enhance your online visibility.

By applying the above strategies, you can get ahead of your colleagues and reflect a professional image in front of your superiors, make sure you get upper management support for your actions, present them with a plan of what you want to do, they need to believe that what you are doing is in the best interest of the company, you will find that without upper management support, accomplishing the above strategies will be difficult if not impossible.

Chuck Reynolds
Contributor

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Who is the Holy Spirit?

Who is the Holy Spirit?
You are not alone in wondering who the Holy Spirit is

Written by GodLife
Series: Look to Jesus
Tags: Holy Spirit
Have you ever wondered who the Holy Spirit is? You are not alone. Followers of John the Baptist had to admit, "We have never even heard that there is a Holy Spirit." (Acts 19:2).

So let’s look into God’s Word to find out some things about the Holy Spirit, and why this is such an important subject:

WHO is the Holy Spirit?
He is the Spirit of God and of Jesus Himself (Romans 8:9). John 16:13 says, “He is the Holy Spirit, who leads into all truth…”

WHAT does the Holy Spirit do?
The Holy Spirit comforts us (John 14:16); prays for us (Romans 8:26); and guides us to the truth (John 16:13). These are just a few things the Holy Spirit does for us.

WHERE is the Holy Spirit?
The Holy Spirit is everywhere (Psalm 139:7-8), yet lives right inside of us. “Your body is the temple of the Holy Spirit, who lives in you and was given to you by God” (1 Corinthians 6:19 NLT)

WHY did the Holy Spirit come?
To bring glory to Christ and to give us the strength to spread His message everywhere: “But you will receive power when the Holy Spirit has come upon you, and you will be my witnesses in Jerusalem and in all Judea and Samaria, and to the end of the earth.” (Acts 1:8)

The Holy Spirit’s Power in Our Life
Galatians 5:16 says, “So I say, let the Holy Spirit guide your lives. Then you won’t be doing what your sinful nature craves.”

Other religions tell us to live a certain way, but only Christians have the power to live God’s way: The Holy Spirit living inside us. How do we connect to this power?

You must want to be guided by the Spirit (Matthew 5:6)
Confess your sins (1 John 1:9)
Give every area of your life to God (Romans 12:1-2)
By faith, claim the Holy Spirit’s power, according to his Command (“be filled with the Spirit” – Ephesians 5:18) and his Promise (“when we ask according to His will, he hears us . . .” – 1 John 5:14)
You could talk to God and say something like this: “Dear God, I need You. I’m sorry for all the wrong things I have done. I want you to help me. I know my sins are forgiven because you sent Jesus to die on the cross. Thank you for forgiving me. I want Jesus Christ to take control of my life. Please fill me with Your Holy Spirit; give me Your wisdom and power to live a life that brings glory to you.”

Look to Jesus…
…to fill you with His Holy Spirit, giving you the strength to live a life that glorifies Him.

Part 3: Get Direction from the Bible

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Sponsorships that Used to Work

Sponsorships that Used to Work

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding. They hired creative agencies and armies of technologists to insert brands throughout the digital universe. Viral, buzz, memes, stickiness, and form factor became the lingua franca of branding. But despite all the hoopla, such efforts have had very little payoff.

As a central feature of their digital strategy, companies made huge bets on what is often called branded content. The thinking went like this: Social media would allow your company to leapfrog traditional media and forge relationships directly with customers. If you told them great stories and connected with them in real time, your brand would become a hub for a community of consumers. Businesses have invested billions pursuing this vision. Yet few brands have generated meaningful consumer interest online. In fact, social media seems to have made brands less significant. What has gone wrong?

To solve this puzzle, we need to remember that brands succeed when they break through in culture. And branding is a set of techniques designed to generate cultural relevance. Digital technologies have not only created potent new social networks but also dramatically altered how culture works. Digital crowds now serve as very effective and prolific innovators of culture—a phenomenon I call crowdculture. Crowdculture changes the rules of branding—which techniques work and which do not. If we understand crowdculture, then, we can figure out why branded-content strategies have fallen flat—and what alternative branding methods are empowered by social media.

Why Branded Content and Sponsorships Used to Work

While promoters insist that branded content is a hot new thing, it’s actually a relic of the mass media age that has been repackaged as a digital concept. In the early days of that era, companies borrowed approaches from popular entertainment to make their brands famous, using short-form storytelling, cinematic tricks, songs, and empathetic characters to win over audiences. Classic ads like Alka-Seltzer’s “I Can’t Believe I Ate the Whole Thing,” Frito-Lay’s “Frito Bandito,” and Farrah Fawcett “creaming” Joe Namath with Noxema all snuck into popular culture by amusing audiences.

This early form of branded content worked well because the entertainment media were oligopolies, so a cultural competition was limited. In the United States, three networks produced television programming for 30 weeks or so every year and then went into reruns. Films were distributed only through local movie theaters; similarly, magazine competition was restricted to what fit on the shelves at drugstores. Consumer marketing companies could buy their way to fame by paying to place their brands in this tightly controlled cultural arena.

Brands also infiltrated culture by sponsoring TV shows and events, attaching themselves to successful content. Since fans had limited access to their favorite entertainers, brands could act as intermediaries. For decades, we were accustomed to fast food chains’ sponsoring new blockbuster films, luxury autos’ bringing us golf and tennis competitions, and youth brands’ underwriting bands and festivals.

The rise of new technologies that allowed audiences to opt out of ads—from cable networks to DVRs and then the internet—made it much harder for brands to buy fame. Now they had to compete directly with real entertainment. So companies upped the ante. BMW pioneered the practice of creating short films for the internet. Soon corporations were hiring top film directors (Michael Bay, Spike Jonze, Michel Gondry, Wes Anderson, David Lynch) and pushing for ever-more-spectacular special effects and production values.

These early (pre-social-media) digital efforts led companies to believe that if they delivered Hollywood-level creative at internet speed, they could gather huge engaged audiences around their brands. Thus was born the great push toward branded content. But its champions weren’t counting on new competition. And this time it came not from big media companies but from the crowd.

The Rise of Crowdculture

Historically, cultural innovation flowed from the margins of society—from fringe groups, social movements, and artistic circles that challenged mainstream norms and conventions. Companies and the mass media acted as intermediaries, diffusing these new ideas into the mass market. But social media has changed everything.

Social media binds together communities that once were geographically isolated, greatly increasing the pace and intensity of collaboration. Now that these once-remote communities are densely networked, their cultural influence has become direct and substantial. These new crowd culture come in two flavors: subcultures, which incubate new ideologies and practices, and art worlds, which break new ground in entertainment.

Amplified subcultures.

Today you’ll find a flourishing crowd culture around almost any topic: espresso, the demise of the American Dream, Victorian novels, arts-and-crafts furniture, libertarianism, new urbanism, 3-D printing, anime, bird-watching, homeschooling, barbecue. Back in the day, these subculturalists had to gather physically and had very limited ways to communicate collectively: magazines and, later, primitive Usenet groups and meet-ups.

Social media has expanded and democratized these subcultures. With a few clicks, you can jump into the center of any subculture, and participants’ intensive interactions move seamlessly among the web, physical spaces, and traditional media. Together members are pushing forward new ideas, products, practices, and aesthetics—bypassing mass-culture gatekeepers. With the rise of crowd culture, cultural innovators, and their early adopter markets have become one and the same.

Turbocharged art worlds.

Producing innovative popular entertainment requires a distinctive mode of organization—what sociologists call an art world. In art worlds, artists (musicians, filmmakers, writers, designers, cartoonists, and so on) gather in inspired collaborative competition: They work together, learn from one another, play off ideas, and push one another. The collective efforts of participants in these “scenes” often generate major creative breakthroughs. Before the rise of social media, the mass-culture industries (film, television, print media, fashion) thrived by pilfering and repurposing their innovations.

Crowdculture has turbocharged art worlds, vastly increasing the number of participants and the speed and quality of their interactions. No longer do you need to be part of a local scene; no longer do you need to work for a year to get funding and distribution for your short film. Now millions of nimble cultural entrepreneurs come together online to hone their craft, exchange ideas, fine-tune their content, and compete to produce hits. The net effect is a new mode of rapid cultural prototyping, in which you can get instant data on the market’s reception of ideas, have them critiqued, and then rework them so that the most resonant content quickly surfaces. In the process, new talent emerges and new genres form. Squeezing into every nook and cranny of pop culture, the new content is highly attuned to audiences and produced on the cheap. These art-world crowd culture are the main reason why branded content has failed.

Beyond Branded Content

While companies have put their faith in branded content for the past decade, much brute empirical evidence is now forcing them to reconsider. In YouTube or Instagram rankings of channels by the number of subscribers, corporate brands barely appear. Only three have cracked the YouTube Top 500. Instead, you’ll find entertainers you’ve never heard of, appearing as if from nowhere.

YouTube’s greatest success by far is PewDiePie, a Swede who posts barely edited films with snarky voice-over commentary on the video games he plays. By January 2016 he had racked up nearly 11 billion views, and his YouTube channel had more than 41 million subscribers.

How did this happen? The story begins with the youth subcultures that formed around video games. When they landed on social media, they became a force. The once-oddball video-gaming-as-entertainment subculture of South Korea went global, producing a massive spectator sport, now known as E-Sports, with a fan base approaching 100 million people. (Amazon recently bought the E-Sports network Twitch for $970 million.)

In E-Sports, broadcasters provide a play-by-play narration of video games. PewDiePie and his comrades riffed on this commentary, turning it into a potty-mouthed new form of sophomoric comedy. Other gamers who film themselves, such as VanossGaming (YouTube rank #19, 15.6 million subscribers), elrubiusOMG (#20, 15.6 million), CaptainSparklez (#60, 9 million), and Ali-A (#94, 7.4 million), are also influential members of this tribe. The crowd culture was initially organized by specialized media platforms that disseminated this content and by insider fans who gathered around and critiqued it, hyping some efforts and dissing others. PewDiePie became the star of this digital art world—just as Jean-Michel Basquiat and Patti Smith had done in urban art worlds back in the analog days. The main difference is that the power of crowd culture propelled him to global fame and influence in record time.

Gaming comedy is just one of hundreds of new genres that crowd culture has created. Those genres fill every imaginable entertainment gap in popular culture, from girls’ fashion advice to gross-out indulgent foods to fanboy sports criticism. Brands can’t compete, despite their investments. Compare PewDiePie, who cranks out inexpensive videos in his house, to McDonald’s, one of the world’s biggest spenders on social media. The McDonald’s channel (#9,414) has 204,000 YouTube subscribers. PewDiePie is 200 times as popular, for a minuscule fraction of the cost.

Or consider Red Bull, the most lauded branded-content success story. It has become a new-media hub producing extreme- and alternative-sports content. While Red Bull spends much of its $2 billion annual marketing budget on branded content, its YouTube channel (rank #184, 4.9 million subscribers) is lapped by dozens of crowd culture start-ups with production budgets under $100,000. Indeed, Dude Perfect (#81, 8 million subscribers), the brainchild of five college jocks from Texas who make videos of trick shots and goofy improvised athletic feats, does far better.

Coca-Cola offers another cautionary tale. In 2011 the company announced a new marketing strategy—called Liquid & Linked—with great fanfare. Going all in, it shifted its emphasis from “creative excellence” (the old mass-media approach) to “content excellence” (branded content in social media). Coke’s Jonathan Mildenhall claimed that Coke would continually produce “the world’s most compelling content,” which would capture “a disproportionate share of popular culture,” doubling sales by 2020.

The following year, Coca-Cola launched its first big bet, transforming the static corporate website into a digital magazine, Coca-Cola Journey. It runs stories on virtually every pop culture topic—from sports and food to sustainability and travel. It’s the epitome of a branded content strategy.

 Journey has now been live for over three years, and it barely registers views. It hasn’t cracked the top 10,000 sites in the United States or the top 20,000 worldwide. Likewise, the company’s YouTube channel (ranked #2,749) has only 676,000 subscribers.

It turns out that consumers have little interest in the content that brands churn out. Very few people want it in their feed. Most view it as clutter—as brand spam. When Facebook realized this, it began charging companies to get “sponsored” content into the feeds of people who were supposed to be their fans.

.The problem companies face is structural, not creative. Big companies organize their marketing efforts as the antithesis of art worlds, in what I have termed brand bureaucracies. They excel at coordinating and executing complex marketing programs across multiple markets around the world. But this organizational model leads to mediocrity when it comes to cultural innovation.

Brand Sponsors Are Disintermediated

Entertainment “properties”—performers, athletes, sports teams, films, television programs, and video games—are also hugely popular on social media. Across all the big platforms you’ll find the usual A-list of celebrities dominating. On YouTube musicians, Rihanna, One Direction, Katy Perry, Eminem, Justin Bieber, and Taylor Swift have built massive audiences. On Twitter, you’ll find a similar cast of singers, along with media stars like Ellen DeGeneres, Jimmy Fallon, Oprah, Bill Gates, and the pope. Fans gather around the tweets of sports stars Cristiano Ronaldo, LeBron James, Neymar, and Kaká, and teams such as FC Barcelona and Real Madrid (which are far more popular than the two dominant sports brands, Nike and Adidas). On Instagram, you’ll find more of the same.

These celebrities are all garnering the super engaged community that pundits have long promised social media would deliver. But it’s not available to companies and their branded goods and services. In retrospect, that shouldn’t be surprising: Interacting with a favored entertainer is different from interacting with a brand of rental car or orange juice. What works for Shakira backfires for Crest and Clorox. The idea that consumers could possibly want to talk about Corona or Coors in the same way that they debate the talents of Ronaldo and Messi is silly.

Nike’s approach, launched in the 1970s and perfected in the 1990s, was to tell stories of athletes who overcame societal barriers through sheer willpower. But a decade ago Nike abandoned its competitive-underdog ideology to go all in on branded content, using famous athletes to make entertaining sports films. Under Armour stepped into the void, producing arresting new ads, such as “Protect This House,” that championed the same ideology and took off on social media.

Under Armour also followed Nike in dramatizing how übercompetitiveness, traditionally associated with masculinity, applied equally to women, broadcasting spots that showcased female athletes. The latest effort, “I Will What I Want,” pushed gender boundaries even further, challenging conventions in areas where traditional ideals of femininity still reign.

Ballet star Misty Copeland—who grew up in poverty with a single parent—is an athletic, muscular dancer in a profession that celebrates waifish, reed-thin women. Under Armour made a video about how she rose above adversity (the voice-over is from a rejection letter saying that her body was completely wrong for ballet), showing her dancing in a form-fitting sports bra and pants that reveal her curvier physique.

A Gisele Bündchen film followed the same convention-breaking formula but mashed up incongruous ccrowd cultureto provoke a social media response. The former Victoria’s Secret star is usually portrayed within the glamorous world of runways and celebrity hobnobbing. Under Armour broke the frame by placing her in what was essentially an old Nike ad: a backstage video of Gisele in an intense kickboxing workout. The company announced the partnership ahead of filming. It immediately stirred up the ccrowd culture Sports fans were cynical, Gisele fans were curious, fashionistas were puzzled, and feminists simply loved it. Under Armour’s agency scraped all this commentary from the web and projected quotes from the digital discussion on the walls behind her.

Under Armour succeeded because it innovated with ideology—using female celebrities to provocatively push against gender norms. The company aimed its communiqués directly at the crowdcultures that held those norms, which set off a firestorm of debate.

Chuck Reynolds
Contributor

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Search Engine Success Factors

Content & Search Engine Success Factors

Content is king. You’ll hear that phrase over and over again when it comes SEO success. Indeed, that’s why the Periodic Table Of SEO Success Factors begins with the content “elements,” with the very first element being about content quality.

Get your content right, and you’ve created a solid foundation to support all of your other SEO efforts.

Content Quality

More than anything else, are you producing quality content? If you’re selling something, do you go beyond being a simple brochure with the same information that can be found on hundreds of other sites?

Do you provide a reason for people to spend more than a few seconds reading your pages?

Do you offer real value, something of substance to visitors, that is unique, different, useful and that they won’t find elsewhere?

These are just some of the questions to ask yourself in assessing whether you’re providing quality content. This is not the place to skimp since it is the cornerstone upon which nearly all other factors depend on.

  • You can find more information in the Search Engine Land SEO: Content and Writing category.

Content Research / Keyword Research

Perhaps the most important SEO factor after creating good content is good keyword research. There are a variety of tools that allow you to discover the specific ways that people may be searching for your content. You want to create content using those keywords, the actual search terms people are using, so you can produce content that effectively “answers” that query.

For example, a page about “Avoiding Melanoma” might use technical jargon to describe ways to prevent skin cancer. But a search engine might skip or not rank that page highly if people are instead searching for “skin cancer prevention tips”. Your content needs to be written in the right ‘language’ – the language your customer or user is using when searching.

 Content Words / Use Of Keywords

Having done your keyword research (you did that, right?), have you actually used those words in your content? Or if you’ve already created some quality content before doing research, perhaps it’s time to revisit that material and do some editing. Bottom line, if you want your pages to be found for particular words, it’s a good idea to actually use those words in your copy. How often? Repeat each word you want to be found for at least five times or seek out a keyword density of 2.45%, for best results.

No no no, that was a joke! There’s no precise number of times. Even if “keyword density” sounds scientific, even if you hit some vaunted “ideal” percentage, that would guarantee absolutely nothing.

Just use common sense. Think about the words you want a page to be found for, the words you feel are relevant from your keyword research. Then use them naturally on the page. If you commonly shift to pronouns on second and further references, maybe use the actual noun again here and there, rather than a pronoun.

 Content Freshness

Search engines love new content. That’s usually what we mean when we say ‘fresh’. So you can’t update your pages (or the publish date) every day thinking that will make them ‘fresh’ and more likely to rank. Nor can you just add new pages constantly, just for the sake of having new pages, and think that gives you a freshness boost.

However, Google does have something it calls “Query Deserved Freshness (QDF)”. If there’s a search that is suddenly very popular versus its normal activity, Google will apply QDF to that term and look to see if there’s any fresh content on that topic. If there is, that new or fresh content is given a boost in search results.

The best way to think about this is a term like ‘hurricane’. If there’s no active hurricane, then the search results will likely contain listings to government and reference sites. But if there’s an active hurricane, results will change and may reflect stories, news, and information about the active hurricane.

If you’ve got the right content, on the right topic when QDF hits, you may enjoy being in the top results for days or weeks. Just be aware that after that, your page might be shuffled back in search results. It’s not that you’ve done anything wrong. It’s just that the freshness boost has worn off. Sites can take advantage of this freshness boost by producing relevant content that matches the real-time pulse of their industry.

Vertical Search

The other factors on this table cover success for web page content in search engines. But alongside these web page listings are also often “vertical” results. These come from “vertical” search engines devoted to things like images, news, local and video. If you have content in these areas, it might be more likely to show up in special sections of the search results page.

Not familiar with “vertical search” versus “horizontal search?” Let’s take Google as an example. Its regular search engine gathers content from across the web, in hopes of matching many general queries across a broad range of subjects. This is horizontal search because the focus is across a wide range of topics.

Google also runs specialized search engines that focus on images or news or local content. These are called vertical search engines because rather than covering a broad range of interests, they’re focused on one segment, a vertical slice of the overall interest spectrum. When you search on Google, you’ll get web listings. But you’ll also often get special sections in the results (which Google calls “OneBoxes”) that may show vertical results as deemed relevant.

Having content that performs well in vertical search can help you succeed when your web page content doesn’t. It can also help you succeed in addition to having a web page make the top results. So, make sure you’re producing content in key vertical areas relevant to you. For more information, see some of our related categories:

  • Google: Maps & Local
  • Google: Images
  • Google: News
  • Google: Shopping
  • Google: YouTube & Video
  • SEO: Image Search
  • SEO: Local
  • SEO: Video Search

Direct Answers

Search engines are increasing trying to show direct answers within their search results. Questions like “why is the sky blue” or “how old is Barack Obama” might give you the answer without needing to click to a webpage.

Where do search engines get these answers? Sometimes, they license them, such as with menus or music lyrics. Other times, they draw them directly off web pages, providing a link back in the form of a credit.

There’s some debate over whether having your content being used as a direct answer is a success or not. After all, if someone gets the answer they need, they might not click, and what’s the success in that?

We currently consider sites being used as direct answer sources to be a success for two main reasons. First, it’s a sign of trust, which can help a site for other types of queries. Second, while there’s concern, there’s also some evidence that being a direct answer can indeed send traffic.

Chuck Reynolds
Contributor

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Wavescore Lives

Some of my readers might remember me in the past mentioning a platform called Wavescore. Well, I'm here say that rumors of its demise were grossly exaggerated. It's not dead. Matter of fact, it's much stronger now, it's functioning fairly well, and itlooks like it'll be ready for prime time very soon. 

Wavescore is a social media ad revenue sharing program. It was founded a few years ago with the goal of allowing people to make money from the social media that they generated. 'Social media' is a broad field of course but the first type of social media that Wavescore focused on was (and still is) Youtube.

Clearly people spend a lot of time making, viewing, and sharing videos both for entertainment and business. But YouTube isn't known for speading their profits around. It is 'we the people' of course where the vast majority of YouTube content comes from. So, the objective of Wavescore was to be a way that the people who were actually spreading the videos could get a share of the advertising revenue that those views generated for the advertisers. 

Actually, it just occurred to me the other day that Wavescore is a variation on the curation craze that's been popular for a few years now. It's like getting paid for curating video content. The 'pay' comes in the form of points or credits that platform users get from views on the videos they share via their free Wavescore site.

The 'pay' comes in the form of credits (AKA: points) and/or actual cash. Anybody (down to the age of 13) can get a free Wavescore site, use it to curate YouTube videos onto their Facebook, Twitter, Google+, or LinkedIn sites.

Everytime someone looks at one of those videos (i.e. the Monty Python videos I put on my Facebook), the Wavescore curator get points. The points can be redeemed for merchandise from a large group of well-known stores. Amazon is just one of many.

The other benefit option, accessed through an upgrade that costs $25 @ month, is to redeem the points for real cash. The cash is received via a Payoneer debit card. I know it works because I know people who have been making money at it for over a year.

Matter of fact, a friend of mine has a teenage daughter who for the last several months has been using her Wavescore site to earn a few hundred dollars a month. And that's really the point of this article. I think there is a void in the online business opportunity niche for something that teenagers can do.

Wavescore's grander objective is to monetize other forms of social media too. They presently have in place the framework of a chat feature, a conference room feature, and a social following feature. And coming shortly (they say) will be something along the lines of Instagram (which appeals to me a lot because I like photography).

What Wavescore said they wanted to do always made sense to me. The problem several month ago when I was spending more time on it was that the site was agonizingly slow. But that problem has been rectified now.

I also recently confirmed my suspicions that their software development firm, a firm in India, was ripping them off. That's the reason why they didn't deliver on several promises they made to their members. All I knew at the time was that they weren't delivering what they promised.

Their coders now are based in the Ukraine. Their #1 distributor, Ferenc Fezler, also lives in the Ukraine (Kiev) and has some of the responsibility for managing or coordinating with them (the coder team). Ferenc is the guy who introduced Wavescore to me about a year ago.

So that's it. Social media ad-revenue sharing. Good idea if the technology can be done right. Wavescore is the only one to attempt it. They had some initial problems but they hung in there and now it looks like it's going to work (what other company do we know like that?).

Interestingly, they allow people as young as 13 years old to get a Wavescore site. I think that's a pretty cool opportunity for young people. And also for the mom or housewife or college student who wants something relatively fun and social, reasonably easy, and potentially profitable to do.

You can look at the last few videos on my Facebook and the ones that have a WAVESCORE.COM title underneath them…they actually link to my wavescore page. That's where you, i.e. the viewer, actually gets to watch the video. Here's a screen-capture of it:

Here's my Facebook link where you can find two or three similar links I put up last night. I would also invite you to peruse the video tutorials I put up on my Wavescore Elite Facebook Fanpage last night.

No…this isn't the only thing I enjoy but it is one of them.

I'd also invite you to get a Wavescore page for yourself and play around with it. It's free. You don't have anything to lose. Just go to my Wavescore site at www.wavescore.com/bachatero and click through in the upper right-hand corner.

And last but not lease…if you've got teenagers in the house, ask them if they'd like to make some money for sharing all those YouTube videos they've been sending to everybody.

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21 Strange And Awesome Uses For Honey & Lemon.Try It

Honey has been around for about as long as humans. The first recorded drawing of a human harvesting honey is approximately 8,000 years old. Archaeologists have found honeycombs buried with pharaohs in Egypt. In Rome, soldiers used it to heal their wounds. In the Old Testament, Israel was described as the land of flowing milk and honey. Throughout history, honey has been a form of payment or trade.

Source: http://www.thealternativedaily.com/21-ways-to-use-honey/?utm_source=external&utm_medium=MG&utm_campaign=mgemail
Liquid gold, as some call it, is no longer considered to be as valuable as in ancient times. Nowadays, we walk into a grocery store and grab a plastic bear filled with honey and feed it to our families.

Study: Drink 2 tbs of This Before Bed

Of course, there are differences in the quality of honey out there. Pasteurized honey has been heated and valuable nutrients have been removed in the process. This is why many are now looking to purchase raw honey to enjoy its full benefits.

But what can you do with honey besides eating it? We’ve found 21 awesome and sometimes slightly strange uses for honey that you should definitely give a try.

1. Use honey on your chapped lips

Honey has antibacterial and antiviral properties. Plus, it is a great moisturizer. Apply some on your lips and try not to lick it off. A great time to do this is at night after you brush your teeth and you’re on your way to bed. You won’t be as likely to lick your lips then as you be would during the day.

2. Treat herpes blisters

Herpes simplex (also called cold sores) is painful and unsightly. It also seems to take forever to heal. Honey, with its antiviral properties, can help speed up the process. Remember: only the raw stuff will provide full benefits

(Herpes- any of a group of virus diseases caused by herpesviruses, affecting the skin (often with blisters) or the nervous system.)

3. Stock it for emergencies

When archaeologists found honeycombs in Egypt, they were surprised to discover that the honey was still edible. Raw honey may crystallize, but it will last forever. If you have no access to other sweeteners or healers, you’ll be so glad to have your stash when you need it.

4. Use it on wounds

Honey’s acidity has the ability to increase the release of oxygen from hemoglobin, which creates a good environment for healing a wound. When you apply it, lymph flow increases and the wound can heal faster. Honey also draws liquid from the wound.

5. Wash your hair with it

Shampoos have a tendency to rob hair of its natural oils. As a result, the follicles go into overproduction. With its relative acidity, honey preserves the natural oils and has been found to help with treatment of dandruff, too. Mix one tablespoon with three tablespoons of water and massage into hair when taking a shower. You may have to warm the mixture a little to get it to dissolve in the water.

6. Use it as a face wash

Got any leftovers from that honey shampoo? Use it to wash your face. So many products include honey because of its healing powers and gentle cleansing ability. Why not use honey without all the added chemicals?

7. Use it as a hair mask

Rub honey onto the tips of your hair, leave it on for a few minutes, then wash. It will make those tips look healthier and more vibrant.

8. Cure that hangover

Use honey instead of ibuprofen after a night with a few too many. We couldn’t believe it either, but the fructose in honey speeds up the metabolism, hence the shorter hangover time.

9. Get rid of parasitesOf course, you just may have to see a doctor when there is a real concern for parasites. But you may also try to drink a daily solution of honey, apple cider vinegar and hot water. The acidity of the vinegar combined with honey’s antibacterial properties may do the trick. Sometimes, it simply takes a little extra work and possibly a change in your diet to get rid of parasites.

Source: click here

10. Use honey to cure a sore throat

Simply mix two tablespoons of HONEY with a full cup of hot water and the juice of a freshly squeezed LEMON. The whole family can enjoy this healthy remedy.

11. Soothe dry elbows

Apply some honey to your elbows, leave it on for 30 minutes, then wipe it off. Make sure not touch anything with your elbows while you wait! You may have to repeat this a few times to see lasting success.

12. Use it on burns

When you apply honey to your burns, the hydrogen peroxide that will be released will clean the wound and ease the inflammation. Plus, you’ll avoid chemicals from other topical creams.

13. Preserve your fruit with it

It’s not too late for preserving fruit. Mix one part honey with ten parts water and pour over your berries to preserve them. The honey actually intensifies the flavor of the berries. You can experiment with different amounts until you reach your own desired sweetness.

14. Pour it in your bath water

Adding just a few tablespoons of honey to your bath water will make it smell sweeter and make the water appear softer. You’ll carry the mild scent of honey around with you all day. Yum!

15. Increase your energy before a workout

Consume some honey before you exercise and the slow, consistent release of glucose will keep you from burning out too quickly. You can also mix honey with some coconut water, which is full of electrolytes to replenish your body during and after a workout.

Source: click here

16. Eat it raw from the honeycomb

Honey will not be any more raw than when it comes directly from the comb. Also, the honeycomb is said to aid with healthy cholesterol levels, thanks to its long-chain fatty acids. The alcohols contained in the honeycomb are full of antioxidants that help protect the liver as well.

17. Make your own body scrub

Use it for yourself or gift it to someone else. Mix 1/4 cup honey, 1/4 cup raw cane sugar and 1/4 cup olive oil to make an excellent scrub. Careful when you use this in the shower — the oil will make the shower floor slippery.

18. Use it to build up immunity to pollen

Though not widely researched, one study suggests that consuming birch pollen honey can be helpful in people with birch pollen allergies. It is not likely that a lot of research will be put into honey as a cure for allergies, so you may end up being your own guinea pig for this one.

19. Use it as a sweetener in your green tea

Green tea is believed to increase metabolism, and so is honey. Plus, honey is known to have a positive effect on blood sugar. The combination of the two may be a great addition to your weight loss program.

20. Cure halitosis (bad breath)

Mix 1 teaspoon of honey with 1/8 teaspoon of cinnamon in a cup of warm water. Gargle and swallow, or spit out if you wish. The antibacterial properties of honey can kill the germs that give you bad breath. Plus, cinnamon happens to be an appetite suppressant.

21. Make your own shaving cream with it

Honey mixed with warm water can be used as a shaving cream. It’s soothing and prevents razor burn while moisturizing your skin.

Remember, raw honey is always the better choice because it has not been stripped of its nutrients. It will be much more beneficial than the pasteurized stuff. Enjoy!

— Ute Mitchell

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True or False? German Scientists Finally Prove That There Is Life After Death.

A team of psychologists and medical doctors associated with the Technische Universität of Berlin, have announced this morning that they had proven by clinical experimentation, the existence of some form of life after death. This astonishing announcement is based on the conclusions of a study using a new type of medically supervised near-death experiences, that allow patients to be clinically dead for almost 20 minutes before being brought back to life.

This controversial process that was repeated on 944 volunteers over that last four years, necessitates a complex mixture of drugs including epinephrine and dimethyltryptamine, destined to allow the body to survive the state of clinical death and the reanimation process without damage. The body of the subject was then put into a temporary comatic state induced by a mixture of other drugs which had to be filtered by ozone from his blood during the reanimation process 18 minutes later.

The extremely long duration of the experience was only recently made possible by the development of a new cardiopulmonary recitation (CPR) machine called the AutoPulse. This type of equipment has already been used over the last few years, to reanimate people who had been dead for somewhere between 40 minutes to an hour.

The team of scientists led by Dr Berthold Ackermann, has monitored the operations and have compiled the testimonies of the subjects. Although there are some slight variations from one individual to another, all of the subjects have some memories of their period of clinical death. and a vast majority of them described some very similar sensations.

Most common memories include a feeling of detachment from the body, feelings of levitation, total serenity, security, warmth, the experience of absolute dissolution, and the presence of an overwhelming light.

The scientists say that they are well aware the many of their conclusions could shock a lot of people, like the fact that the religious beliefs of the various subjects seems to have held no incidence at all, on the sensations and experiences that they described at the end of the experiment. Indeed, the volunteers counted in their ranks some members are a variety of Christian churches, Muslims, Jews, Hindus and atheists.

Near-death experiences have been hypothesized in various medical journals in the past, as having the characteristics of hallucinations, but Dr Ackermann and his team, on the contrary, consider them as evidence for the existence of the afterlife and of a form of dualism between mind and body.

“I know our results could disturb the beliefs of many people” says Mr Ackermann. “But in a way, we have just answered one of the greatest questions in the history of mankind, so I hope these people will be able to forgive us. Yes, there is life after death and it looks like this applies to everyone.”

Ex: mycentralhealth

 Afterlife, AutoPulse, Dr Berthold Ackermann, psychologists, Technische Universität of Berlin
 

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Valentus Coffee Businesses

I have been a distributor with Valentus since July of this year and have sold a minimum of 16 boxes of diet coffee every month at a small profit.

Now you might ask so what is the big deal. Well Valentus is an MLM company and members of MLM’s usually end up purchasing product to maintain ranking qualifications and are then unable to sell the products because they are worth less on the open market (Ebay, Amazon and the like) than it costs for the distributor to buy, with the result that products gather dust in cupboards and garages around the world and budding Entrepreneurs become disillusioned and give up on their dreams.

MLM’s have a bad name in the marketing industry both for overpriced products and advice to new distributors to sell the products to friends and family. I have sold to hundreds of customers who I have never met and never approached my family and friends.

To my knowledge Valentus is the only company where the distributor price is below the open market value. I live in the UK where due to Brexit the Pound has fallen some 20% against the Dollar, this has effected my profit. However in other markets such as the USA there is still a good profit to be made.

Interest rates around the world are at an all time low with the result that saving money in banks is not going to produce a worthwhile return. I have discovered that rather than leaving £500 sitting in my savings account, where it earns pennies a month, it is better to buy and distribute coffee where it earns Pounds.

Having a product (Coffee) that many people drink every day, which also helps to reduce weight, which in the western world is a growing problem and effecting many people health, provides a huge market place, which will never become saturated.

Retail profit is only part of the income available from the Valentus Business.

I joined Valentus at business builder level committing to purchase 16 boxes of coffee a month, having proved to myself that the business works and is viable I am now looking to expand over the winter and invite interested people to follow my example and start to take control of their future.

I am looking for a total of ten people who can afford to rotate £500 a month which will qualify them at Ruby level once they start sharing the opportunity with at least tow people.

The reason I am doing this is due to Compensation plan which rewards people, who build the business. I believe that customers initially are more important than distributors as without customers you have no business, however having distributors brings in greater rewards.

 

 

 

 

 

 

 

 

 

You can find out more details by watching the video one at http://seriouswealth.net , I have not been recruiting earlier because I need to ensure the system worked and I had no time available to help people get started with a new business.

David Ogden

 

 

 

 

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Essential Facebook Marketing Strategies

FaceBook Marketing

Essential Facebook Marketing Strategies

While there are many different social marketing platforms, Facebook remains the most popular of them all. Because of this, Facebook can be an incredibly efficient business tool. It is best to have a strategy in mind when you use Facebook. If you interact with Facebook in the right way, you'll see more engagement and stronger results.

Always Include Images

If possible, you should include an image in all of your Facebook posts. Try to select images that will naturally attract attention. Images with clear, bright colors tend to stand out, even in a busy Facebook feed.

If you share a link, Facebook should automatically produce an image to go along with that link. Select the pictures in your posts with care. Don't just think about how that image will look in your post. Think about whether or not the image will be able to command attention on Facebook.

Free Giveaways

Run Contests And Giveaways

If you want to attract attention can gain more likes, you should try running some kind of contest of giveaway. People always like winning something, even if that something isn't particularly large. Come up with something you can give away to followers. You could give out an e-book that you've written, or purchase some kind of prize.

Once you have a reward, you can launch your contest. Encourage people to share the contest with their friends. More people will have the chance to see your page. Many of them may wind up following your page because of the contest. A contest doesn't take much time or energy, but it can yield long-term results.

 

Boost Your FaceBook Post

Consider Boosting Your Posts

If your Facebook posts aren't reaching enough people, you may want to think about giving those posts a boost. If you boost a post, you will be able to capture the attention of many different people. Boosting can be very affordable. In fact, you can easily boost a post while spending less than $10. Because Facebook's advertising is so targeted, boosting can very advantageous to you. If you decide to boost your posts, you will be able to capture the attention of the kind of people that you most want to engage.

Writing Quality Content

Make Sure That Your Content Has Value

When you make Facebook updates, you should make sure that the content you're sharing has some kind of value. When you share something, think about the purpose that it serves. Is it humorous? Is it interesting? Does it provide helpful information?

If your Facebook page is constantly posting low-value content, people are going to lose interest in it. When it comes to Facebook marketing, quality should always take precedence over quantity. While you should try to post regularly, you should also make sure that all of your posts are worthwhile.

 

Look At Your Analytics

Pay close attention to your Facebook analytics. See what kind of content your users are sharing the most. Do they prefer memes, or do they enjoy articles more? Do your posts get more activity if you share them at a specific time of day? If you look closely at your analytics, you will be able to learn a great deal. Spend some time examining your analytics each week. Shift your strategies as you learn more about what people want and expect from you.

Facebook marketing isn't as challenging as it might seem. The majority of people that use Facebook are highly engaged with it. Because of that, it is one of the best social media platforms to focus your attentions on. If you put time into Facebook, you will be able to get a lot out of it.

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