Does A Drained Swamp Look Like This?

Does A Drained Swamp Look Like This?

Much has been said by Trump and his supporters about “draining the swamp” but I’m wondering if the picture we see shaping up is really what a drained swamp is supposed to look like. When you drain the swamp, is it the water you want to get rid of or the dangerous animals in it?

I will admit that I supported Trump as best I could during his campaign but that was not only because I have some regard for what I know of his record but also because I had a great distaste for what I know of Hillary’s record. And Bill’s record too.

Note: Only a fool would have believed that Bill, were he to become the 'First Philanderer' in the White House, would exert a very negative influence on our nation’s affairs.

So now Trump is ‘in’, lots of people are excited, the economy appears to be bullish again, and lots of people are excited about their future.

But….

Let’s look at the animals we see in Trump’s ‘swamp’. I’ll admit I haven’t been closely following Trump’s picks these short few weeks that he’s been interviewing and picking people for his staff, Cabinet, and various government positions but I did do some homework on the subject.

First of all..… this article that I just read makes a good point: one could be reasonably suspicious of at least some, if not all, of the people Trump has tagged for his team so far. Let's look:

How about his appointment as Secretary of the Treasury, Steven Mnuchin. As that Wikipedia link mentions, Mr. Mnuchin was a former partner at Goldman Sachs.

But wait a minute!

Isn’t Goldman Sachs that outfit that we blame for a lot of the nefarious financial crap that has been going on in our economy? And isn’t it true that Mr. Mnuchin is also very close friends with that other fellow, the confirmed Nazi collaborator in WW2, who totally looks like Death Warmed Over….George Soros?

Yeah…that’s the guy!

So, if modus operandi is any clue, aren’t we seeing the same modus operandi here that Goldman Sachs (and the Rothchilds and the Rockefellers) are famous for….i.e. seeding the deck with their own loyalists and alumni?

Trump will argue of course that these are the people he needs to ‘drain the swamp’ properly because they know where all the leaks are and how to row the boat around in the murky water of Washington D.C. without hitting a submerged stump.

Well….maybe. We’ll just have to wait and see.

And what’s Gary Cohn, President of Goldman Sachs, doing as the newly anticipated Director of the National Economic Council?

Nobody else, not a real outsider, was available for that job?

And then there’s Steve Bannon. Mr. Bannon also is a former Goldman Sachs investment banker alumni although not at the same high level as some of Trump’s other appointments.

In his favor, Mr. Bannon has a host of ‘rightist’ activities and is clearly very anti-globalist. And if nothing else, his resume shows him to have been a thorn in the side of many liberals and very much anti Obama and Hillary.

Other appointments to Trump’s team include:

Billionaire businessman Elon Musk who joins the President’s Strategic and Policy Forum, a group that advises the President-elect on economic matters. Musk joins other business leaders such as former General Electric CEO Jack Welch, Wal-Mart CEO Doug McMillon, and JP Morgan Chase CEO Jamie Dimon.

Note: Take a look at Jamie Dimon’s background and then try to tell yourself that he’s the kind of guy who would want to ‘drain the swamp’.

Also joining Trump’s Forum is Wal-Mart CEO Doug McMillon and I will admit that I’m not a big fan of many of the things I’ve heard about Wal-Mart in recent years. They are a major, MAJOR factor in keeping lots of Communist Chinese factories going.

Non-fans of Walmart include factors such as cited here and here.

These new Trump team members may or may not be patriots but my point is that they are tainted. Draining the swamp and refilling it with the same breed of alligators isn’t what the American public really expected.

And when you consider that Trump roundly criticized Ted Cruz’s wife, Heidi Cruz, because of her former ties with Goldman Sachs and that both Elon Musk and General Electric have benefited greatly from government money over the years, one could be excused from thinking that it looks like, “business as usual in Washington.”

Tesla, when you factor in Musks’ SpaceX and SolarCity companies, have received approximately $5 billion in government subsidies (frequently in the form of tax rebates) over the years and the company probably would not have survived without them. And GE has long been a company in favor with with POTUS office holders.

Does that sound like free enterprise?

When is it cronyism and when is it not?

I’m not concluding that these appointments are unequivocally unreasonable. I remember specifically that US industrial leaders have long complained that their companies are at an international competitive disadvantage against companies headquartered in certain foreign countries who get massive support from their home governments. Case in point would be the difficulty American aircraft manufacturers (e.g. Boeing) have long had in bidding wars (for aircraft purchases from US airlines) with France’s Airbus.

Trump has picked Wilber Ross to be his Secretary of Commerce. Mr. Ross is a billionaire investor and a committed protectionist on trade who also happens to have large holdings in steel and textile manufacturing. It’s probably just coincidence that both these industries will benefit fom Trump’s protectionist trade policies.

But like I said, foreign companies have had the US at a disadvantage for many years so maybe this is international economic poetic justice.

So…we’ll just have to wait and see what these guys do.

 

Art Williams
Freelance Copywriter
Case Studies, eMail Copywriting, and Blogging
eMail Me Here

 

Me Here

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Obama White House Social Media

Obama White House social media, Trump campaign receive expansive archives

 Probably not in President Obama's Social Media Archive

In one of the weirder political coincidences in recent memory, digital archives for President Barack Obama and President-elect Donald Trump launched within hours of each other on Thursday.The Obama Social Media Archive launched officially by Obama’s administration and developed by ArchiveSocial, serves as the first-ever culling of an administration's full online presence. It contains every post from every social media channel made by everyone within the Obama White House, from the president to the first lady and all the way down to various staffers who posted in one way or another on the White House's behalf.

This fully searchable archive lets users type in all kinds of search terms, then refine results based on poster, social media platform, and other search criteria. (For example, a lot of White House staffers spoke about pizza.) While image-based social media (e.g. Instagram) is also included, search terms do not include terms for visual tags (meaning, if an image doesn't have a descriptive caption, you'll have to find certain images in more granular ways).

While every White House administration is required to hand over its internal documents and communications to the Library of Congress, this publicly uploaded cache of social media data is a first for an American administration.

Affiliated projects are set to launch with designs on doing interesting things with the data (and the White House continues to offer an open call to any developer interested in joining the fun). One of those, which launched simultaneously with the White House's full archive, won't actually kick into gear until May of this year, because it will serve as a real-time reenactment of Obama's Twitter timeline, time-shifted eight years into the future. (Obama's first-ever Tweet was on May 1, 2009.) This Twitter bot, @Relive44, is a creation of famed Twitter bot machinists Courtney Stanton and Darius Kazemi.

520 hours and growing? That's yuge

On the other side of the political spectrum is the simply titled Trump Archive, created and maintained by the Internet Archive. This dump of video mostly contains appearances by the president-elect on news networks throughout his presidential campaign alongside a relevant video of other politicians speaking about Trump's campaign. The archive mostly consists of footage from cable news networks and American network television news programs.

While much of that video archive's content had already been uploaded to archive.org in the past, the Trump Archive stands out with a particular call to action by Managing Editor Nancy Watzman: "Reporters, researchers, Wikipedians, and the general public are invited to quote, compare, and contrast televised statements made by Trump," she writes in the collection's introduction.

"By providing a free and enduring source for TV news broadcasts of Trump’s statements, the Internet Archive hopes to make it more efficient for the media, researchers, and the public to track Trump’s statements while fact-checking and reporting on the new administration," Watzman writes.

The collection currently contains roughly 520 hours of Trump-related content, and Watzman writes that the project is ongoing and will grow over time. The enormous amount of campaign-related Trump footage was certainly remarked on throughout his campaign. Analysts have argued over exactly how much Trump benefited from unprecedented campaign coverage throughout 2015 and 2016, with value figures in the billions being projected.

The Internet Archive will simultaneously host the entirety of the Obama Social Media Archive, as well. That's good news, as the official White House archive site is currently down as of press time.

Chuck Reynolds
Contributor

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Do you know your own value?

Do you know your own value?

Do you REALLY know how special you are?

You are truly very special and whether you know it or not
I'm going to make sure you do by the time you finish reading
this blog post.

You see . . .

If you're reading this email you're NOT an ordinary person
and I hold you in the highest regard because of this.

Let me explain . . .

In daily life, whether you are now living the life of your
choosing or not, you hold something inside of you that the
others don't. And you will always be more successful and live
a more full and joy filled life than they ever will because
of it.

You choose to dream.

You choose to hope for more out of life.

You close your eyes and you see something better than the
current situation and you KNOW it's possible and you reach
for it.

Why are you reading this email?

You are a network marketer and you dream of success and you
dream of prosperity and you want to learn how to attain it.

You're here because you're playing offense.

You saw a problem and you actively sought out a solution.

You didn't wait for someone to spoon feed you the solution
or go and solve it for you. Rather, you proactively sought
out the solution yourself.

Do you know how special this makes you?

Most people wait to be told what to do so they don't have to
think for themselves.

You didn't! You independently sought a solution to creating
wealth and prosperity through network marketing because you
dream for more out of life.

(If you are aware of the Stephen R. Covey's "7 Habits of
Highly Successful People" this is Habit #1 and the
cornerstone of ALL success.)

You're NOT greedy.

You don't dream of these things because you think they will
make you a better person or because you must have the
material wealth that they bring.

In fact, the exact opposite is true.

You WILL attain prosperity and all that comes with it
because you have the courage to have a dream AND you take
action on it.

You dream despite what they say.

THEY tell you you're crazy.

THEY tell you it's not possible.

THEY tell you you're just wasting your time.

THEY tell you that you're just going to end up broke.

And then . . .

They watch to see what happens.

So that if you hit a hurdle THEY can say "I told you that
would happen."

THEY offer no help.

But you know why . . .

You know they say these things because they're too scared to
dream themselves.

They live life passively.

They play the game of life on defense.

They get a job and wait for someone to give them a raise.

You play the game of life on offense.

You go and find a way to create your own raise.

You want to help the world by creating and spreading value
to and for others.

They want the world to create value for them so that someone
will give them a deal.

Do you now see the difference between you and them?

I do.

Here's what's funny to me.

Why do the same people that tell you that you can't achieve
something in life quickly forget all of their critical
remarks and shower you with praise when you do achieve
your dreams and then ask if you could teach them how to
do what you did?

Funny how things work out right?

All I want to let you know is that you are here because you
are a dreamer.

Your dream gives you power.

Your dream makes you a leader.

Your dream gives you freedom.

Your dream insures your success.

Lead and they will follow.

You are my inspiration. You are my fuel. You give me
courage.

And . . . I thank you for it.

Success is yours!
Take it!

Bryan
(231) 487-2032

bryanhead          

 

 

 

 

 

P.S. People like you, all around the world, are Breaking Free 
of their jobs with this easy to follow system.

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The Pervert – Bad Company Publicity

 

The Pervert – Bad Company Publicity

I’ve actually been wanting to write another article for a few days now. I have a few ideas lined up on the subject of cryptocurrency but I’ve written several of those lately and I just couldn’t find the motivation to write another one. Not right now anyway.

But then tonight I saw an article in The Daily Sheeple which I thought I could milk for multiple purposes, such as:

  1. It was a chance to get back to something a bit lighter in subject material than what I’ve been writing about lately.

  2. It’s got a bit of dark humor or poetic justice in it….the type that George Carlin probably would have appreciated.

  3. It’s a chance to make a point in my “How To Write” group in Markethive.

  4. And last but not least, in these days when “MAGA(Make America Great Again) is on everybody's mind…it makes a good point about something that still works rather well in our American justice system.

You can read the article for yourself but I’ll just summarize:

A guy in Ohio, by most outward appearances fairly normal, was going to shopping malls, parking in the mall parking lot, masturbating, filling up a syringe with his semen, and then going into the mall and squirting women with the syringes .

Sounds like something any red-blooded Tom Sawyer type would do, right?

He actually had been doing this for two months, approximately twelve times, before he finally got caught. And that was because somebody finally remembered his company truck.

Yeah…he was using the company truck. After he was caught, he said he got the idea off the internet. And I like the way the article’s original author put it:

“I mean, other people go to Pinterest and get ideas to build shelves out of repurposed wood or something… but this guy… wha???”

This is a guy who seemed to have a pretty normal life but he sorta reminds me of Herbert Philbrick.

Herbert was real person who went undercover in the 1940’s to penetrate the US Communist Party for the FBI. Probably nobody who reads this will remember the black and white TV program based on his life. It was called, “I Lead Three Lives”.

But this guy really had his alter identity going. He was actually on his way to have dinner with his wife when they caught him. The author cracks another funny-ha-ha when he writes:

He was also on the way to have dinner with his wife. (You can only imagine what that phone call was like… “Uh, hi honey, sorry I’m gonna be late for dinner… I’ve been arrested… um…”)

The article doesn’t specify precisely when this event happened or whether the guy has been sent to prison yet. But I would think that’s a surety, wouldn’t you?). But it does close is a way that George Carlin would appreciate:

Can you imagine that first conversation Blake’s gonna have in prison?“What are you in for?”

So, in summary….. You can see that this article pretty well covers points #1 and #2, right?

Point #3 is covered by what I consider to be the article’s very good title and subtitle. I love it. Look at it yourself….here.

And for Point #4 (which I thought of myself)…this guy (Blake) is probably going to find out how ‘smoothly’ American justice really works…his first day in prison.

Make America Great Again!
 

Art Williams
Freelance Writer
Case Studies and eMail Copywriting
eMail Me here

 

 

 

 

 

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Search Engine Optimization Software & SEO Tools

Search Engine Optimization Software & SEO Tools

There are a lot of options in terms of search engine optimization software and tools on the market today. In fact, there are multiple tools for just about anything you want to do and multiple tools that try to do them all.Personally, I like to use a lot of SEO tools. Unfortunately, that will increase the ongoing cost of software to support clients but I feel having the right tool for the job is paramount.

I suspect both Devon and I will be using a suite of tools to support our research and ongoing work with our case study websites. So without further ado, let’s take a look at some of my favorite search engine optimization tools, how I use them and whether or not you should explore them.

Search Engine Optimization Software & Tools

Screaming Frog
This is by far my most favorite piece of SEO software out there. It’s important to note though that this is desktop software and not a web-based tool, which I understand can be limiting for some people, however, it’s totally worth it. Honestly, this tool can do it all. I use this tool for a lot of tasks including:

Competitive on-page SEO analysis
In a few minutes of crawling and examining the data of competitor’s websites, you can determine what sort of URL / Silo structure they are using and whether or not they have likely invested in good on-page seo. Great tool for a quick check on your competition.

On-page SEO Audits
Similar to using it for competitive audits, you can use it to audit your own website’s on-site optimization. This is great for client audits or collecting data to put together a proposal for your clients to understand the state of their website and how much work it might take to properly optimize it.

Keyword mapping document preparation
This is a big one. Since I love to pull existing page data while preparing a keyword mapping document (this adds value to the document and lets the client quickly be able to compare the changes that you’ve proposed). Screaming Frog lets me quickly pull the page structure and the meta data that I need to populate and setup the document.

Building out Private Blog Networks
Another plus for screaming frog is that it gives you the ability to find high authority domains without having to rely on expensive software or bidding at auction.

Finding cheap 301 backlinks
Another gray hat strategy that is great for kick-starting new websites.AHrefs.com is an all-around SEO tool that can be used for many things, including link profile analysis, keyword research, content idea generation, and competitive research.

This is one of the best tools that I have used for link profile analysis. AHrefs.com seems to find links more often and faster than Moz or Majestic. However, that’s about all I use it for. While I do believe it’s worth the hundred dollars a month to get excellent insights into your own and competitive link profiles, I understand the reason why some people may not feel the same way.

Moz.com
Now Moz.com Pro has a lot of different tools to use for your SEO business. I think this was the first SEO app that I purchased years ago when I got into the industry. It really does have a lot of value.

OSE link profile analysis
I like having open site explorer to check link profiles in addition to AHrefs.com (but I wouldn’t pay for Moz strictly for this). It’s a great tool and while it works well I feel AHrefs.com has performed better at finding more links.

Keyword research
Specifically, I use Moz for their rank checker and for their keyword difficulty analysis tool. I like both of these for quick keyword research. I don’t use the rank checker for ongoing checking, rather I use it to do a quick check on some targeted keywords when performing audits or preparing a keyword research document. Also, their relevancy scoring tool is a great value-add for keyword research. The real value for me is in the keyword research for this tool.

SEMRush
Another great tool that flies under the radar a little for SEO professionals. This tool is great for competitive research for both SEO and SEM, but I really like its keyword positioning tool for organic search. This is great for keyword research and identifying opportunity in both head and long-tail keywords.

Majestic SEO
Majestic’s trust flow and citation flow metrics are becoming widely accepted as a gauge of quality. If you are building out a PBN or doing a lot of expired link building having Majestic is a must to do the digging in terms of backlink quality and TF/CF ratios.

This tool is also very good at picking up inbound links and if cost is an issue I would likely drop AHrefs over Majestic as this tool gives me the benefit of being able to compare trust and citation flows of domains.

Advanced Web Rankings

Advanced web rankings is a great tool for bulk client ranking analysis. If you need to report on ranking changes for multiple clients this is likely the tool for you. There is decent functionality in terms of grouping keywords and exporting data and a few limitations as well. Overall it’s a great tool and fairly affordable for how accurate it is.

Some Final Thoughts on SEO Tools

Choosing the best search engine optimization tool isn’t going to make or break your business. I understand that some companies differentiate themselves on having access to the best software solutions available within their industry and that’s great. I think it’s important to use the right tools for the job, but I also know that no SEO tool replaces experience and an excellent planned out strategy. So while you can leverage great tools to add value to your services and deliverables, just make sure you’re building your business on a foundation of excellent talent and experience.

Chuck Reynolds
Contributor

 

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Learn Search Engine Optimization (SEO)

Learn Search Engine Optimization (SEO)

Real world SEO and practical search engine optimization tutorials and lessons. That’s what we’re all about here at SEO Brothers. We work with talented web and digital agencies to help bring a world-class organic search service to their clients.

But that’s not enough.

We want to educate and empower you to grow your knowledge in the world of organic search and keep you up to speed on the best practices (and a few creative tactics) along the way. Search engine optimization is a constantly evolving industry and one that requires a lot of work to stay well informed and up to date on what works and what doesn’t. It really is more than just “making awesome content and getting it promoted”.

That said, there are a lot of practices – solid keyword research, proper site structure and theming, excellent keyword mapping, and technical SEO to name a few – that have stood the test of time within organic search. Many areas of on-page SEO and off-page SEO continue to work. Regardless of whether you decide to join our family, we hope that you can learn from our search engine optimization tutorials and gain a stronger understanding of SEO to best serve your clients.

So what is search engine optimization?

In case you’re new to all of this, search engine optimization is the process of improving your website’s visibility and rankings in the organic results of search engines. This is done by improving both on-site and off-site factors that search engines deem important, resulting in improved organic performance.

Even though SEO is so confusing and frustrating, it is still an amazing source of traffic, leads, and sales, especially for small businesses. In fact, organic search is responsible for over 60% of website traffic across all industries. However, it’s really hard to understand what works and what doesn’t if you aren’t constantly trying and testing different strategies. Fortunately, that’s where we come in. And we’re going to share our knowledge with you.

We Focus on SEO

Want a paid search campaign? We don’t do that. Need someone to manage your social media? That’s not us. Need hosting or development for your website? You’ll have to go somewhere else. Sure, we have the technical ability to do all of those things, we’ve just decided to focus on search engine optimization. You see, we felt that SEO changes far too often and is way too important to be an after thought. We focus on learning the ins and outs of SEO so that we can provide the best possible solutions to our web professional and agency partners.

We are Transparent

I’m sure you’ve heard the terms white hat, gray hat, and black hat. While we are adamantly against any sort of “black hat” or illegal or unethical tactics, we do understand that there are a lot of strategies depending on the situation. We’ll teach you a variety of tactics and strategies that work in today’s SEO landscape so you can make the most informed decision for your business.

We Teach

It’s not enough for us to offer a great SEO service that lets web professionals and agencies deliver excellent SEO solutions to their clients. We also want to teach both the professional and the end user what’s happening in organic search and how you can leverage strategies to increase your visibility in search engines. That’s what this training is all about.

Who is this SEO training for?

We can help a variety of different individuals and businesses with our free organic search training:

  • Agencies looking to expand their organic search services or sell more SEO
  • Freelance web professionals looking to add SEO to their list of service offerings.
  • Businesses or Agencies looking to train employees to be SEO superstars.
  • Independent SEO-enthusiasts or bloggers trying to start an online business

Regardless of whether or not you are currently working in the organic SEO industry, we can help increase your knowledge of how things work and thus adding value to you as an employee or web professional.

Our Free SEO training & Tutorials

We hope these posts will help you build a solid knowledge foundation of search engine optimization best practices and what is currently working and happening within the industry right now (2016). These posts will be sprinkled with supporting audio and video, some of which will tie directly in with our case study websites and others will simply help you understand the topics better.

SEO is a continuous process and constantly evolving – and so is this training. We are constantly adding great content on a variety of topics in the industry so be sure to bookmark and come back often. Use the table of contents to find the specific topics you want to learn. If you have any questions the best way to reach us is to leave a comment in the respective post.

Research & Planning

Before diving into executing an SEO strategy you need to make sure you have a well thought out plan based on solid research. This stage is even more important if you are working on client SEO as it will help define the scope of the project and set expectations for all parties involved.

SEO Audits

SEO audits are a great way to uncover and identify potential threats or issues for a website and industry. Audits are commonly completed for free but also have a lot of value as a stand-alone service offering. Learn about creating and delivering SEO audits below.

Keyword Research

Keyword research will really lay a foundation in terms of what areas of your business you’ll target and when. Good keyword research is important both for your own web properties and if you are consulting with clients.

On Page SEO

 

This is where we will lay the foundation for any out-reach or link building program to come. Solid on-page SEO is crucial to help improve the search visibility of any website. We’ll cover implementing the fixes found in the research and planning phase and executing proper on-page optimization.

Keyword Mapping

 

Keyword mapping is essentially assigning the keywords found during the keyword reserach process to specific pages on the website. Read more about keyword mapping in our detailed post.

Link Building

Link building is still the most important aspect of search engine optimization, which is why a good while at SEO strategy can be expensive to execute when done properly. We dive into a mix of link building strategies that can all be combined to create a well-rounded link profile.

Private Blog Networks

Private blog networks are becoming increasingly popular due to the fact that they are both an affordable link building strategy and because they work extremely well. We dive into a lot of information on PBNs in the posts below. If you have any questions be sure to leave a comment on any of the posts.

Local SEO

Local SEO is all about competing for search terms within a geo-specific region. This includes competing for organic search results for searches with geo-modifiers and increasing visibility within the 3-pack Google My Business map results. Managing multiple physical locations and multiple GMB profiles can be tricky.

Google My Business

While not specifically part of the organic search results, the Google My Business 3-pack map listing is a crucial part of local SEO and competing in local markets, especially in those with higher competition within the regular organic search results. Getting into the 3-pack can typically mean equal traffic volume as the top five organic placements.

eCommerce SEO

Doing SEO for eCommerce websites is in itself a very specific style of organic search. Paying attention to the long-tail, while optimizing category pages, product pages, and managing duplicate content issues is a very specific skill set.

Optimizing your eCommerce website with good SEO practices can really make a huge difference in online sales. One of the main benefits of working with an eCommerce website is the amazing ROI tracking and analytics that is available by being able to direct measure revenue.

Definitions & Resources

Let’s be honest. Sometimes we use terms within this industry that no outsider could possibly understand, and if they do, chances are they don’t know all the information and specifics. Consider these posts on terms, tools, or common things that you may hear within the organic search engine optimization industry.

SEO Definitions & Information

Welcome to our glossary of SEO. From the different color hats to specific metrics, and just about anything else you’ll come across in this industry, we’ll cover here. At least a clear-cut definition, but usually we’ll accompany our take or opinion as well.

SEO Tools & Software

There are more SEO tools and software solutions than any SEO professional could probably use. Choosing the right tools for the jobs without having to spend thousands a month in software can be a challenge. We’ll review SEO tools and solutions here to give you our opinion on what is essentially nice to have, and can do without.

Chuck Reynolds
Contributor

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The year of innovation, collaboration, disruption

The year of innovation,
collaboration, disruption

With 2015 now behind us, I don't believe that anyone will deny the fact that the year has been good for digital. The year took off to a slow start but gained momentum along the way. But most importantly, it ended on a high. From all the interactions I have had with clients and industry folk one thing is certain, 2016 is going to be a great year for digital advertising. I believe we will see advertising taking a new shape as content creation begins to gain momentum. Here is a list of 10 important factors to ensure a positive change.

Data will have its day

This year we will truly see the potential of data and the use of it in the development of new services, marketing plans, and relationship management. Big Data will live up to its name and brands will be willing to spend a fair amount to analyze and get the best out of it. It just takes a few successful examples to get the buzz going and with ‘KaanKhajura Tashan' being one of them reaping huge rewards in effectiveness (and winning a bunch of awards while they are at it) things will only get BIGGER moving forward.

Risk-takers will reap rewards

Speaking of rewards, the risk-takers will be the ones to avail of them the most. Consumers don't want to see the same stuff. I believe age and attitude has a lot to do with the decisions we make in life. If we are attached to the old way of thinking and always look to see if there is a tried and tested model out there, this safe route curbs innovation. Risk-taking promotes innovation and risk-takers will take the lion's share (pun intended) of recognition for their vision and innovation.

Innovations – the new media

Which leads us to innovations. Innovations is the (new) new media. Whether its is trying to develop a better way to learn, work or play, if you are solving a problem in a different, simple and unconventional way, you are innovating. Being unconventional is looking at a problem in a different light and coming up with a solution that is simple enough to be accepted by the masses. Innovation is also pertinent for niche audiences. Spurred by the startup revolution in the country, apps and wearables will give a new lease of life for most brands that are not in the spotlight.

India will see a start-up boom

And speaking of startups, India is the hotbed of the same. Start-ups will be the fuel for innovations and with innovations brands will find new ways to communicate with their consumers. The startup revolution will also, sadly (from those that do not succeed), also give rise to a huge availability of talent. This will end up tipping the scale of the demand and supply ratio of talent and will make cost of development a lot lesser than it usually is.

Work will become network

With numerous ways and means to communicate with the customer, great marketing campaign will be about perfect collaborations. This year will see musicians, film studios, comedians, professionals, industry experts and even the common folk collaborate with brands to communicate to consumers through unique visual content and innovations.

Content will truly be king

But ultimately it will come down to the content. Content will continue its rule as king. Visual content will go through an evolution in 2016. We have already seen the revival of animated GIFs (all brought upon by compatibility on Facebook and other popular social media platforms), I believe moving forward we will see the rise of the micro-video.

Platforms like Dubsmash have already made creators of Indians (India being one of their largest markets for content creation) and with more such content creation products to be launched we will see a lot more of this (and a lot of this will be very good content surprisingly). The digital space has also given rise to a new breed of content creators.

Comedians had a field day last year and quite a few of them raked in the moolah. This year we will see a flurry of genres taking centerstage and we might just see Agencies creating divisions that focus on the same considering that brands are forecasted to spend approximately 35% of their marketing budget on Content Creation.

Disruption is the new normal

But first, one needs a good idea to begin with and it’s the disruptive ones that will have a longer and more fruitful life in the minds of the consumers. In this connected age consumers are privy to a plethora of ideas across platforms and the staid ones deliver little to no reaction from the consumers. Disruption can be caused by controversy too and a lot of brands will resort to this tactic to garner mind-space among the consumers. Secondly, disruption also needs to be prevalent across platforms/media and now more than ever seamless cross-platform ideas will be what brands are looking for and not mere plugins.

Experiential goes multi-media

Innovation and the need to have your communication everywhere will lead to traditional media becoming not so traditional. Technology will be used to make billboards speak and interact with you and experiential will truly go mainstream. This will also help in the promotion of disruptive brand communication.

Cause and effect

One of the biggest changes we saw in 2015 was the adoption of cause marketing. Granted, government policies spurred the use of the same but for most brands this was a blessing in disguise. Consumers were attracted to this mode of communication because it was relevant and real. I suspect there will be a lot more brands hoping to create impactthrough this mode of marketing. As long as some good comes out of this, I don't see anyone complaining. We will see a lot of these campaigns make it to the award books too.

Mobile will be the only constant

And in all this struggle for mind space the device that will remain king will be the mobile phone. It is the only communication device that is with the consumer at all points in time and with India taking leaps and bounds in mobility we can expect to see the mobile phone as the connecting tool being used in practically every form of communication. Some will use it to inform, some to interact and some to integrate. Mobile will be the constant in all forms of communication.

Here’s wishing everyone a very happy 2016.

Chuck Reynolds
Contributor

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Marketing is missing, Let’s find marketing

Marketing is missing
Let's find marketing

 

Actually, marketing is very much around. Just a wee bit of loss of Mojo. We need to get that Mojo back in 2017. So here's a list of gifts that the year should offer the marketing world!

The gift of impatience

The marketing fraternity is aging, I’m afraid. The youngest of youngsters in marketing think just so old. There is little yen to yank oneself out of the morass of marketing to mythical patient people.

The reality is that there are just no patient people left out there. This is the era of the I-Gen: the impatient generation. There is just a little time to think and stall. There is very little time with the fast-paced consumer out there. Decisions are made and un-made in nano-seconds. Brand loyalty is dead. The Bio-clock generation is here. This generation believes we are dying by the minute. Therefore, there is just no time to waste on long-winded marketing spiel that takes you just nowhere. Everything needs to be quick and in the face.

Marketers in many marketing companies, old and new, are very patient people. People who have either grown up in the patient environs of the eighties, or are governed by senior managers who still hold the reins of every marketing breath you take. Patient marketers are marketing to impatient consumers. In reality, there are no patient consumers around anymore. If they do exist, they are an endangered species.

The gift of impatience is a great gift to the marketer in 2017 for sure. Maybe a small vial of impatience, gift-wrapped in gold?

The gift of good service

In reality, everything is a service today. The traditional product jumps out of its product avatar and becomes a service when opened and used at home. And the traditional service, be it a bank, a telecom service provider or the 12,000 plus services that contribute to 53% of the GDP of India, is a core service that either attracts or repels revenue and franchise from it.

Good service is a magnet. In an era where brand loyalty is dead, the only reality is service loyalty. If marketers cannot and do not possess the yen for good and consistent service, loyalty is missing from the game that the marketer wants to create and dominate. And when loyalty is missing, the marketer is groping in the dark.

The gift of a good service mindset is a valuable gift to the marketer who is on the treadmill of managing her regular business with regular inputs. A large barrel of good service mindset that is genuine in every drop, right unto the last drop?

The gift of positive paranoia

In an era where business is usual, business unusual jolts one and all. 2016 saw a series of path-breaking disruptions that had marketers running Helter skelter. The disaster management plan was just not ready. Not many had run a forecast that PM Narendra Modi’s demonetization of the Rs.1000 and Rs.500 note would happen. Not many had anticipated the power of Ayurveda, and the power of the rustic brand, as represented by Baba Ramdev and Patanjali Ayurved. Not many had calculated the collateral damage a Reliance Jio would leave behind in the wake of its entry.

Positive paranoia is being prepared for the worst of thoughts with the worst of eventualities. Think the worst and do your best.
The gift of positive paranoia is a much-needed gift for the marketer who is so sedated, staid and stolid in his every response and plan. A whole thick wad of positive paranoia in freshly minted non-demonteizeable form maybe?

Chuck Reynolds
Contributor

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

New Year New Opportunities and Resolutions

 New Year New Opportunities and Resolutions

Two years ago I started writing down my New Year resolution. Which helped me keep track of my plans and the direction of my life. This year year marks a period of consolidation and times to consider what we will do when Jay completes his secondary education.

There are some uncertain times ahead due to Brexit. Will Jasmin and Jay be granted permanent UK residency early than the original five years under EU rules. Will it still be possible to retire to other EU countries on favorable terms. We are both working so that we can save for the future, however the weather is still a challenge and I miss warmer climes.

Jasmin and Jay will visit their family in the Philippines this summer who they have not seen for some five years apart from via Skype. We still have a house to sell in the Philippines and it would be great if this could be concluded this summer to release capital.

Hopefully I will pass my retraining tests which will confirm my position at Go Ape as an Instructor for the 2017 season. This helps keep me fit and active. I also hope to have further sailing opportunities with the Jubilee Trust and Old Pangbournian Yacht Club such as the Round the Island Race on 1st July and The Arrow Trophy in the Autumn.

Turning to my various business interests, it would seem to be time to leave Valentus an MLM who promised to be different but then shut down their European warehouse with out notice and also started to enforce rules regarding minimum sales prices. The fact that prices are in USD and deliveries come from the USA results in too low profit margins, and to be honest the products are overpriced .

At the end of 2016 I took up an interest in Cryptocurrency which would seem to offer a number of business opportunities, especially when one considers the likes of Bitcoin have grown in value faster than any traditional currency are increasing being considered as perhaps becoming the new gold standard and replacing the USD. At the moment you can certainly see in the both the short and longer term that cryptocurrencies can offer a better rate of return compared with savings rates from banks and even investment from stocks and shares.

MarketHive continues on its long journey to re-program its software, but has yet to be launched and its lack of funding is delaying it completion, however as we enter the new year it would seem that funding will no longer be a problem and the likes of Facebook and Linked in will have a new business based rival.

For the first time in many years I am not sure of direction, there is a possibility that I could double my net worth, the only thing that is sure is we will remain in the UK for the next two years which coincidentally is the expected time to complete Brexit.

David Ogden
Entrepreneur

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