Jimmy Rohampton , CONTRIBUTOR
I cover how to use social media to level up your career
Opinions expressed by Forbes Contributors are their own.
If you’re a millennial, learning to use social media was as natural as learning to walk. That might be a bit of an exaggeration, but social media has been a big part of your life for nearly as long as you can remember. In fact, it’s such a central part of your day that you probably have a hard time staying away from your apps. On average, millennials spend 5.4 hours a day consuming user-generated content, much of it on social media.
If you consume a lot of content on Twitter, Facebook and more, a social media career might be right for you. After all, you’ve already put in the time as a digital native. Now, you might as well get paid for it. The key is to match your skill set and salary needs with the right social media job.
social media careers
Then, you’ll get paid to do something you love. Here are a couple social media jobs that might be right for you:
1. Social Media Manager
Are you the type of person that likes to be in charge? If so, you might be perfect for a social media manager position. Social media managers are responsible for all aspects of social media campaigns. You’ll take care of the strategy, implementation, and marketing.
If you work for a small business, expect to wear a lot of hats with this position. You will be the resident strategist one minute, and the next minute you’ll be putting that strategy into action. If you work for a big company, though, you can expect to have some employees under you. These employees will take on most of the duties and you’ll watch over them.
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Social media managers make an annual median salary of $46,169 and there is a projected growth outlook of 13%. In other words, you can expect lots of these jobs to pop up in the coming years.
2. Social Media Specialist
If you excel at strategizing but don’t want all of the responsibilities that come with being a social media manager, you can become a social media specialist. Social media specialists are responsible for developing strategies to meet companies’ and clients’ social media needs.
Don’t worry, though. It’s not all work and no play. You’ll also immerse yourself in social media posts. In fact, you’ll need to monitor all of the social media conversations to determine which direction your company should go in when posting on social media. On average, social media specialists make $38,100.
3. Social Media Coordinator
As a coordinator, you’ll be responsible for making sure that all of the posts go live every day. You can’t just post on a whim, though. You’ll follow a posting calendar for all of the social media accounts. Message relevancy is very important for social media coordinators. You’ll speak to people in all of your company’s departments to make sure you’re staying on message with each post.
A social media coordinator has a median salary of $37,865 and it has a projected growth rate of 6% up to 2024.
4. Social Media Analyst
If you like the numbers side of social media, consider becoming a social media analyst. You’ll look at various metrics and trends to help your team cultivate a social media strategy. Keep in mind that analytics are constantly changing so you’ll need to keep your hands on the wheel at all times. You can expect a fast-paced career if you become an analyst.
Social media analysts make an average of $45,720 a year.
5. Social Media Community Manager
Do you spend a lot of time interacting with people (even strangers) online? If so, you might have the perfect personality to become a social media community manager. This fast-paced job puts you right in the middle of the online action. You answer questions, join conversations, and offer solutions.
In some cases, you’ll even have to get conversations started. You’ll be the spark that ignites exciting conversations on all of the channels. When you do this, you have to keep your company’s brand in mind. Every conversation should focus on the brand and improving the user experience.
Social media community managers make an average of $31,500 a year.
6. Social Media Planners
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You’ll make an average of $45,000 a year if you take a job as a social media planner.
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