How to Create Unique Content to Build Your Blog’s Authority

This is a guest contribution from Julie Petersen.

With so much information on the web these days, the competition for high-quality content is strong – and it’s growing.

unique blog content

You can’t always introduce new topics to your target audience, since influential bloggers have already written tons of content on the issues you have in mind. There is a trick though: you don’t necessarily need an original idea to craft unique content. You can always develop your own piece by adding the right dose of creativity into any topic your audience is interested in.

For example, let’s say you’re running a lifestyle blog and you’ve exhausted all topics about getting inspired, finding a purpose in life, achieving goals, and all other themes that are usual for these types of blogs. You can take the good-old idea on giving goal planning tips, but you can add a different angle. Here are few examples:

  • How Blogging Can Help You Plan and Achieve Life Goals
  • Do You Really Need a Calendar for Planning?
  • How Plans Can Prevent Procrastination

Or, you can relate your niche with the concept of blogging, so you’ll give tips to other bloggers. In this case, the topic could be something like Unusual Methods for Planning Blog Posts. There are endless variations and spins you can think of.

You may find several other online posts when you get such an idea, but your individual approach will make it different. How can you think outside the box to bring a new angle to a tired topic?

This blog post takes the traditional theme of planning and connects it to something unconventional: pet birthdays, fan conventions, and divorce parties. It’s a nice example of how you can give new life to a boring topic.

Remember: it’s definitely possible to achieve originality and a substantial following. However, it’s going to take hard work and practice. Read on; we have some tips that will help you with that!

Why is unique content so hard to find?

There is a simple answer to that question: huge competition.

It doesn’t matter what your blogging niche is and what topic you have in mind; your audience can probably find tons of other resources when googling the keywords you used.

That being said, it’s clear why it’s hard to find entirely unique content if you limit the term unique to something that’s available from a single author. Even if you think of a topic that has never been covered before, other bloggers will get inspired by it and they will take it further with their own ideas, so it won’t be that unique any longer.

Does that mean you should give up on blogging? Of course not! You see, there is a trick: the term unique is quite flexible in its essence. You can still work on an evergreen topic and bring something fresh on the table. You only need to reveal your individual style and think of some original ideas.

Matthew Inman’s The Oatmeal is a great example of how boring or mainstream topics can get really fun when you add a twist.

Why unique content is important 

If you don’t serve anything new for your audience, you won’t be special for them. They don’t want to read the same old tips over and over again.

For example, let’s say you’re writing a post that’s supposed to help people surpass mild depression. Instead of writing cliché tips like “read a book, watch a movie, take a walk, talk to friends, and meditate,” you can suggest something radical, like “quit the job that’s making you miserable and start your own business.” – but you better be ready to back it up!

You can also link the theme with celebrities; that often works really well. Untitled3

The reality of search engine optimization (SEO) is essential to understand

Without satiating and unique content, your site will not receive the search results you want. Search engines value your content as much as your viewers. And ultimately, you will need exposure in search engines to achieve success.

A search engine measures uniqueness a bit differently than your readers do. Your audience needs fresh ideas, but Google needs non-plagiarized content. In other words – do not copy someone else’s work!

Your content needs to include strategically-placed keywords and phrases as well and clear, well-written human copy.

Keywords in the right places are indicators to search engines, which will help them to classify your site and target the appropriate viewers during searches. Don’t overstuff your piece with keywords, though. When you use too many keywords that your audience can easily recognize, they will affect the overall uniqueness of your post.

Valuable content will increase your expertise and authority

In addition to search engines, you need to consider your readers. Search engines will give your blog/website higher SEO rankings if your content is seen as an “authority”. To achieve this status, your posts need backlinks, as well as a steady and large number of visitors (who maintain long view times).

When you give readers something of substance, you are more likely to retain them as consistent visitors. When they get used to your blog, they will perceive your content as unique even when there are tons of similar articles on the web. They will always read yours first. If, for example, someone is looking for articles related to digital, social media, and technology, they are most likely to visit Mashable as an authoritative blog in the niche, since they know they will always find something valuable there.

Think of it this way: if you read informative articles of great value, you’re most likely to bookmark those sites for future use. That’s the effect you want to achieve with your own posts.

How to create unique content 

You will need to begin each post with a great idea, however, this can be difficult to achieve on a consistent basis.

First, you must understand that high-quality, original content requires various areas of focus. Don’t narrow your mindset down to the specific niche you’ve chosen; make sure to research other areas of interest and connect them with topics relevant to your audience.

Review the following guidelines to get started.

1. Idea Generation

If you’re creating site content, then you probably have ample experience and knowledge in a specific area to produce quality work (and a foundation to back it up). However, that does not always mean you can create intriguing titles, headlines or unique ideas.

It’s normal to face a point of low inspiration. Below are some of the best online destinations that help you find ideas for unique posts.

Online generators

TweakYourBiz is a great option that quickly provides hundreds of ideas (separated into categories like lists, bests and problems) for writers with a simple keyword search. Not all of these suggestions will seem logical, but at least they will inspire you to find a twist to the theme you plan to cover.

Other tools, such as Coschedule’s Headline Analyzer and AMI’s Emotional Value Headline Analyzer, will help you choose the most efficient headline when you have few alternatives on your mind.

Blogs

Expand your imagination and check out blogs outside your given niche. Even if a blog is completely off-topic from your own, you will be surprised to find unrelated areas of interest intersect and inspire new ideas. Then, you need to relate those ideas to your own niche, and you’ll come up with a unique topic for your piece.

For example, let’s say you find an awesome blog post about the importance of academic writing, but you’re running a blog related to business startups. You can infiltrate this ideas in your own editorial schedule with a post entitled How Academic Writing Made Me a Better Businessman.

Social Media

This is a great way to discover what’s trending in your blog’s subject matter. If people are talking about it and reading about it, then you need to provide them with your perspective. Maybe the idea won’t be 100% unique, but your own point of view will make it original.

2. Adequate Research

Once you get some strong ideas, it’s time to research properly. You don’t want to give your readers false information and you don’t want to tarnish your status either.

Start by using Google and search your blog idea or title. The results will be your first exposure to the competition. Review the top results and look for the following:

  • Check for clarity and flow. Is the article informative and interesting? Does it flow naturally? If it’s believable and factual, you can add it as a resource in your post.
  • Be attentive and check the date on the posts as well. If the posts are newer, they will seem more relevant to your audience.

It’s also imperative to keep your research organized. The popular app Evernote is a great source for storage. The tool connects on all devices and users can save anything from video and audio files, to online articles, images and more. Have you heard the latest news? Evernote now allows you to pin the content you locate online. That’s awesome, since you’ll get an even better overview of the sources of inspiration you find.

When you keep track of all resources, you won’t risk using someone else’s unique ideas just because you forgot where they came from.

Remember: get inspired by the research; do not copy the content you found!

3. Editing and proofreading

Once you’ve drafted a post, it’s time to edit. You should never publish a first draft. This disregards an essential part of the process and will greatly affect the authority of your site content. Use the following tips to get started:

You should make sure to check the uniqueness of your piece during the editing process. Use online tools like Plagtracker to be sure your content is 100% original.

When writing for the web, your articles must be engaging, but also concise and to the point. The attention span in the digital world is short, regardless of the audience you’re targeting. If you post boring, unclear content, it won’t matter how unique it is… not many people will read it.

Use tools like The Hemingway app for help. The tool highlights issues like complex sentences and adverb usage, and it provides an overall readability score.

Read your content out loud to yourself. This can show you repeated or misplaced words that you missed while reading quietly to yourself. It’s also a great check for flow and natural tone. Repetitiveness affects a reader’s impression for uniqueness, so make sure to get rid of it.

No matter what topic you are covering, your content should always be created with passion, motivation and honesty. Every content creator should be using these tips and tools to enhance the creation process and come up with unique pieces of content.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


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Let Him Take Charge Of Your Life

But ye shall receive power, after that the Holy Ghost is
come upon you: and ye shall be witnesses unto me both
in Jerusalem, and in all Judaea, and in Samaria, and
unto the uttermost part of the earth (Acts 1:8).
There’re people who, as much as they desire to serve
God with their lives, find themselves struggling with
several things that eventually get them miserable in life. The
reason for this is clear: it’s either they don’t have the Holy
Spirit, or they’re not yielded to Him. If indeed they’ve
received Him to live in them, He’s not in charge of their lives.
No one can successfully live the Christian life without
the Holy Spirit. He’s the One that brings the power of God
into your life to strengthen you, and for you to live effectively
as a Christian. He teaches you the Word, so you can know
God’s perfect will, and then guides you to live in, and fulfil,
your destiny in Christ.
With the Holy Spirit, your potentials are limitless. His
presence in your life makes you energetic, fervent, efficient,
excellent and bold. He’s not a mere power or influence; He’s
the power of God, the active personality of the Godhead.
Let Him take charge of your life, and there’ll be nothing you
can’t do. He’s the help and power you need for all things. He
gives you the dynamic ability to effect changes, and the divine
enablement to accomplish any task and change hopeless
situations.
Paul said, “I can do all things through Christ which
strengtheneth me” (Philippians 4:13). He knew that with the
Holy Spirit, he had all he needed to live the transcendent life,
Let Him Take Charge Of Your
Life
and gloriously fulfil his divine destiny in Christ. No wonder
his submission in 2 Corinthians 3:5 AMP: “Not that we are
fit (qualified and sufficient in ability) of ourselves to form
personal judgments or to claim or count anything as coming
from us, but our power and ability and sufficiency are from
God.”
Become sufficient in His sufficiency. Yield to Him to
work through you, and walk in you, and your struggles will
be over. When He takes charge of your life, you’ll experience
success, increase, progress and victories only.
CONFESSION
God hasn’t given me a spirit of
fear, but of power and of love
and of a sound mind! The Lord
is my help and my ability. He’s
my strength and my sufficiency;
therefore, I can do all things by
His power that works in me
mightily. I’m effective and
effectual in the communication
and expression of my faith. Glory
to God! 1 YEAR BIBLE
READING PLAN:
John
18:28-19:1-16
1 Chronicles
14-16
2 YEAR BIBLE
READING PLAN:
1 Corinthians
15:29-39
Proverbs 31
FURTHER STUDY:
John16-14 AMP
John 14:26
Romans 8:11

 

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3 Social Media Marketing Goals For SMO Success

When using any marketing strategies, social media marketing has become the best medium utilized by many businessmen and entrepreneurs. For some businesses, having social media accounts does not change their sales marketing nor does their online business improve. What are the reasons their social media marketing efforts are not providing them the outcomes they were seeking?

 

Solving the 10 Most Common Social Media Marketing Challenges https://t.co/9zKA3tJETX via @buffer pic.twitter.com/ZtY89HBIw4

— SocialMedia Examiner (@SMExaminer) June 1, 2016

 

It may be that the methods they are using are not ideal. Maybe they are making the same social media marketing errors as other companies. Social network marketing goals must be set. Various companies use social media differently, depending on their goals. What is the purpose of the campaign? Brand recognition? Customer relations? Increased revenue?

They must know their audience, acknowledge their presence, and build their trust. Because the audience must believe that they are very important, social media interaction is required. Social media marketing is undoubtedly the best method used by any online business. Defining the goals is the key to a successful effort. Know the purpose, define the target audience, and interact with the audience to understand and deliver what they want.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


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Wall Street Journal: Housing Recovery Picks Up Steam

Wall Street Journal: Housing Recovery Picks Up Steam | Simplifying The Market

Wall Street Journal: Housing Recovery Picks Up Steam

 Thursday June 2nd, 2016  For BuyersFor SellersHousing Market Updates

Yesterday, we ran a post quoting major housing experts on the increasing strength of the U.S. housing market. We were pleasantly surprised that, on the same day, the Wall Street Journal decided to run a front page story titled, “Housing Recovery Picks Up Steam” (article available to WSJ subscribers).

Wall Street Journal: Housing Recovery Picks Up Steam | Simplifying The Market

The first paragraph of the article says it best:

“Home prices are back to near-record highs across the U.S. amid rising demand and supply constraints, a sign that the lopsided housing-market recovery of the past five years is gaining some strength.” (emphasis added).

What about the struggles in the economy?

Some openly question how the real estate market can be gaining ground if the overall economy is still struggling. According to the WSJ, it is:

“Despite the unbalanced recovery, Federal Reserve officials have seen housing as a bright spot for the U.S. economy in recent years. Residential construction has contributed to overall economic output for eight straight quarters, expanding at a 17% annual rate in a first quarter marked by slow growth in other sectors.”

Bottom Line

The housing market is gaining strength and all indicators point to an even stronger real estate market moving forward.

Charles R Juarez Jr
Contributor
mailme@charlesjuarez.net

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Solution for Generational Poverty: Inbound Marketing (Social Entrepreneurship)

Solution for Generational Poverty: Inbound Marketing (Social Entrepreneurship) 

The Welfare State continues to grow in volume not only due to the legacy of Lyndon Johnson’s Great Society (War On Poverty) but, ironically thanks to the Internet and advances in software technology.  Yes, sounds contradictory but, there are unintended consequences for great technological advances that benefited and continue to improve the lives of millions of Americans.  If, you look at the poorest sectors of American society the War On Poverty ironically, contributed to the breakup of many families but, especially among those within the African American community.  Imagine, the basic economic unit of all communities (families) suffered the greatest harm due to government intervention that was designed to theoretically fix the very problem that impaired millions of families from upward economic mobility. 

Now, the removal of father from the family home was designed to break-up the family and keep “certain people” under the control of state welfare agencies, police and department of corrections.  Indeed, money or more accurately, welfare benefits were used to incentivize women to dispose of the father of their children and replace him with the new husband called the State.  Not exactly, what one would call Traditional Family Values but, more accurately, ethnic genocide.  Historically, the practice is quite common as indicated by countless examples of familial destruction executed against people of color (Aborigines of Australia, Maori’s of New Zealand, Indigenous people of North America (Canada & America), Inuit’s and African Americans).  What better approach to defeat a perceived threat than by attacking the thing most important to him and that’s his family.  Government knows this and will act.        

Just read the Moynihan Report and it reveals generational systemic oppression inflicted upon people of primarily African descent and collateral social problems (familial, financial, legal, emotional, educational and psychological) that still disproportionately affect the current and future generation (i.e.,72% illegitimacy rate) unless, significant intervention is implemented.  Clearly, government intervention has proven to be ineffective because government in truth, profits from problems and not solutions.   

So, the Rich get Richer, Poor Get Prison and the cycle continues to explode exponentially thanks to a digitized economy that has enabled corporations to transfer jobs overseas, generate profits that exceed the GDP of many small countries, while influencing or more accurately, controlling government officials who are responsible for regulatory laws that govern the same industries they receive political donations from, while supposedly protecting the public.  Needless to say, corporations control the politicians, while the poor are controlled or more accurately, dependent on the government who are not motivated to reduce the generational Poverty Mindset that permeates todays families of the generational poor.  Yes, this is true; otherwise, government workers would be out of a job because there would be no problem.

So, what’s the SOLUTION to the problem of the Generational Poor? How do you change or begin the process of reducing/eliminating a poverty mentality of an entire generation and prevent its spread?   Since, the Internet and related innovations in software technology have yielded benefits for corporations and other who have increased their knowledge in information technology then, I recommend the poor do the same with a personal development slant.  Let’s focus on marketing especially, Inbound Marketing.  You got it right, my solution to poverty lies in the concept of marketing.

Now, Inbound Marketing provides multiple components (entrepreneurship, marketing and self -development) that will enhance the ability of the generational poor to improve their quality of life.  Now, let’s remember that “Inbound Marketing refers to activities (blogs, podcasts, eBooks, SEO, physical products, newsletters, whitepapers, social medial marketing and other forms of content marketing) that bring visitors in, rather than marketers having to go out to get prospects' attention”.  “Inbound marketing earns the attention of customers”.  I agree, doesn’t sound convincing with reference to solving a significant social problem like poverty; however, becoming an Inbound Marketing Specialist requires the individual to begin the process of self-development by working on themselves.  Yes, changing the way they think about themselves.   

The late business philosopher Jim Rohn, famously said, “you get paid for the value you bring to the marketplace and not the time you spend in it”.  In other words, “make yourself more valuable to the marketplace” and you do that by working harder on yourself than you do working on the job”.  “This is why personal development plays a vital role in your success as indicated by the fact, it is a lifelong process. It's a way for people to assess their skills and qualities, consider their aims in life and set goals in order to realize and maximize their potential”.  In life you are on a timeline to accomplish certain goals and tasks; otherwise, you are guilty of a wasted life. Clearly, nothing to be proud of nor brag about.  So, do you see the potential benefit of incorporating inbound marketing as a solution to reducing poverty.  Yes, I am marginally advocating CSR or better known as Corporate Social Responsibility, where business enters into a partnership to assist in the reduction or hopefully, resolution of a social problem while, generating a profit.  In essence, it’s about reframing a social problem (Generational Poverty) into a business opportunity to create a WIN-WIN for all participants involved.  Many people are no longer referring to Corporate Social Responsibility and more receptive to the term Social Entrepreneurship.  So, what is Social Entrepreneurship?  Well, I will address the term in my next blog.  For now, Cheers!     

David Ogden

Contributor 

             

  

 

 

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Nur noch 1 x eine Downline aufbauen…

Stell dir vor, du könntest einmal eine Downline aufbauen und diese Downline
dann jedesmal in neue Einkommensprogramme mitnehmen, wenn diese starten.

Stell dir vor, du erhälst sogar Hilfe beim Aufbau deiner eigenen Downline.

Stell dir vor, du müsstest deine Downline-Leute nicht selber trainieren.

Das alles und noch mehr ist jetzt mit der neuen Teamway Plattform möglich!

Dazu ist Teamway noch komplett kostenlos.

Hier erfährst du mehr und kannst dich kostenlos bei Teamway registrieren.

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New & Existing Home Sales Climb [INFOGRAPHIC]

New & Existing Home Sales Climb [INFOGRAPHIC]

 Friday May 27th, 2016  Housing Market UpdatesInfographics

New & Existing Home Sales Climb [INFOGRAPHIC] | Simplifying The Market

 

Some Highlights:

  • Both New Home Sales and Existing Home Sales are up month-over-month and year-over-year.
  • Inventory remains low which continues to drive home prices up as demand continues to exceed the 4.7-month inventory.
  • The median price of new homes is up 12% from March 2015, while the median price of existing homes is up 6.3% from April 2015.

Charles R Juarez Jr
Contributor
mailme@charlesjuarez.net

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8 Essential Concepts Every Digital Marketer Should Understand

8 Essential Concepts Every Digital Marketer Should Understand

8-concepts-digital-marketer

There’s an old story about a reporter who visited a skyscraper construction site. He approached one worker and asked what he was doing. “I’ve got to pour this cement before it sets, don’t bother me,” was the reply.

The reporter asked another man the same question. “I’m setting this rebar, don’t bother me,” the man said. Over and over, when asked what they were doing, each worker irritatedly explained their task at hand.

Finally, the reporter interviewed the lowest man on the job totem pole—the hod carrier. His job was to scoop up clay on a flat board, then hold it for someone to trowel it onto a wall. Not exactly the most interesting or inspiring work. “What are you doing?” the reporter asked.

The young man stopped and looked up to where the top of the building would be someday and said, “I’m building a skyscraper.”

There is no shortage of specialties in an average marketing department. There is certainly no shortage of small, incremental tasks to be completed, either. But it’s important to ask yourself: Am I pouring cement, or am I building a skyscraper?

The most successful marketers tend to be skyscraper builders. They understand how their role fits into the overall plan. Which means they have a base understanding of what everyone else is doing, too. Having that context can only make your work better. What’s more, you can avoid being commodified—being thought of as “the content guy” or “the SEO woman”—and expand your role.

You don’t have to be an expert on everything, of course. But even if you never touch one of them in your current role, it’s important to have a basic understanding of these eight concepts:

#1 – SEO

SEO is rapidly becoming a highly specialized field. It’s one of the fastest-changing aspects of marketing, too, as search engines continue to refine their algorithms to provide a better searcher experience. A major part of SEO now is simply having content that is the best answer for your potential customers.

That said, there are some old-school basic SEO elements that every piece of content should have:

  • A title tag fewer than 80 characters long, to avoid being shortened in results pages
  • A meta description that describes the content in 160 characters or fewer
  • Header text (H1 tags) for the most relevant text
  • Alt descriptions for images that describe the content of the image
  • Descriptive text for links (not just “Click Here” or “More”)

If you want to dig deeper into SEO basics, Google’s SEO starter guide is a great resource.

#2 – Optimizing Content for Web Reading

Even if you’re not a content creator, it’s important to know how people read content online versus print. Online reading habits affect everything from SEO to design.

People tend to ‘scan’ online content rather than read it top-to-bottom. Long paragraphs and lack of navigational elements can send readers back to their search engine results for a more reader-friendly page.

Keep paragraphs short and to the point. Just two to three short sentences is enough, for the most part. Make sure there is plenty of white space breaking up your content into snackable sections.

Add headers (with the H1 tag, as above) for each topic. That way, skimming readers can see your most important points at a glance.

#3 – Content Planning

As a content creator, this is an important bit of context that I sometimes have to go out of my way to get. It’s easy to relax into being told, “here’s your topic; fill up a bucket with words and send it off.” But that’s ground-level thinking. It’s important to know how content planning works, where the topics are coming from, and how to do that research for yourself.

Learning the process of content planning can help you achieve content mastery. You’ll write better content because you fully understand the need you’re trying to meet.

#4 – Full-Funnel Content Strategy

We have a three-stage funnel model at TopRank Marketing: Attract, Engage, and Convert. Buyers in the Attract stage may not be actively looking for a solution. They might not even be aware they have a problem. Those in the Engage stage are looking for a solution, researching their options. Those in the Convert stage have made a decision to buy, and need a final nudge to our client’s solution.

That model drives nearly everything we do. We develop content for each stage of the funnel, each with radically different SEO strategy, amplification strategy, and targeting. It’s important to know your funnel, and how your role fits into the overall full-funnel strategy. 

#5 – Paid Social Media

It used to be simple to get reach on social media. You put out great content, build an audience of followers, and they shared your content to their networks. Easy. Simple. And above all, free.

Now, the big social media guns like Twitter and Facebook are undeniably pay-to-play. Without advertising, you’re only reaching a fraction of your followers, let alone attracting new ones. Even on LinkedIn, which has yet to embrace the algorithm scourge, you can reach a much broader audience with a little strategic boosting.

Learn the basics of social media advertising with this post.

#6 – Online Advertising (Pay Per Click)

Pay per click (PPC) is for organic search what your paid social media is to your organic reach—a way to reach a broader audience and prioritize your content over others. For a price.

This LinkedIn Marketing blog post has a ton of resources to help you grasp the basics of PPC.

#7 – Influencer Marketing

Influencer marketing is rapidly becoming a go-to solution for co-creating great content and increasing content amplification. It seems simple enough—find influential people, get them to share your stuff, profit—but each of those steps has plenty of sub-steps built into it.

Influencer marketing involves content strategy, content creation, and amplification. Since it touches multiple roles, it’s a good idea for every marketer to at least have a grasp of the fundamentals.

#8 – Measurement

Unless your role specifically requires it, you may not need to know exactly how to track, measure, and report on the results of your marketing efforts. But it is important to understand your department’s overall goals, the goal for each piece of content, and how progress will be measured. Goals and metrics vary widely, so I recommend tapping the metrics & analytics experts in your organization for an overview.

Reach for the Sky

The difference between a ground-level grunt and a skyscraper builder is a sense of context. That knowledge of the bigger picture can inform how you do your day-to-day tasks, set you up for future success, and even inspire you to build a taller skyscraper. If you’ve had your eyes on the ground, get together with your team and share information about each other’s roles. Learn a little bit of what they all do, and make sure you’re all building the same building.

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