3 Social Media Marketing Goals For SMO Success

When using any marketing strategies, social media marketing has become the best medium utilized by many businessmen and entrepreneurs. For some businesses, having social media accounts does not change their sales marketing nor does their online business improve. What are the reasons their social media marketing efforts are not providing them the outcomes they were seeking?

 

Solving the 10 Most Common Social Media Marketing Challenges https://t.co/9zKA3tJETX via @buffer pic.twitter.com/ZtY89HBIw4

— SocialMedia Examiner (@SMExaminer) June 1, 2016

 

It may be that the methods they are using are not ideal. Maybe they are making the same social media marketing errors as other companies. Social network marketing goals must be set. Various companies use social media differently, depending on their goals. What is the purpose of the campaign? Brand recognition? Customer relations? Increased revenue?

They must know their audience, acknowledge their presence, and build their trust. Because the audience must believe that they are very important, social media interaction is required. Social media marketing is undoubtedly the best method used by any online business. Defining the goals is the key to a successful effort. Know the purpose, define the target audience, and interact with the audience to understand and deliver what they want.

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Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


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Wall Street Journal: Housing Recovery Picks Up Steam

Wall Street Journal: Housing Recovery Picks Up Steam | Simplifying The Market

Wall Street Journal: Housing Recovery Picks Up Steam

 Thursday June 2nd, 2016  For BuyersFor SellersHousing Market Updates

Yesterday, we ran a post quoting major housing experts on the increasing strength of the U.S. housing market. We were pleasantly surprised that, on the same day, the Wall Street Journal decided to run a front page story titled, “Housing Recovery Picks Up Steam” (article available to WSJ subscribers).

Wall Street Journal: Housing Recovery Picks Up Steam | Simplifying The Market

The first paragraph of the article says it best:

“Home prices are back to near-record highs across the U.S. amid rising demand and supply constraints, a sign that the lopsided housing-market recovery of the past five years is gaining some strength.” (emphasis added).

What about the struggles in the economy?

Some openly question how the real estate market can be gaining ground if the overall economy is still struggling. According to the WSJ, it is:

“Despite the unbalanced recovery, Federal Reserve officials have seen housing as a bright spot for the U.S. economy in recent years. Residential construction has contributed to overall economic output for eight straight quarters, expanding at a 17% annual rate in a first quarter marked by slow growth in other sectors.”

Bottom Line

The housing market is gaining strength and all indicators point to an even stronger real estate market moving forward.

Charles R Juarez Jr
Contributor
mailme@charlesjuarez.net

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Solution for Generational Poverty: Inbound Marketing (Social Entrepreneurship)

Solution for Generational Poverty: Inbound Marketing (Social Entrepreneurship) 

The Welfare State continues to grow in volume not only due to the legacy of Lyndon Johnson’s Great Society (War On Poverty) but, ironically thanks to the Internet and advances in software technology.  Yes, sounds contradictory but, there are unintended consequences for great technological advances that benefited and continue to improve the lives of millions of Americans.  If, you look at the poorest sectors of American society the War On Poverty ironically, contributed to the breakup of many families but, especially among those within the African American community.  Imagine, the basic economic unit of all communities (families) suffered the greatest harm due to government intervention that was designed to theoretically fix the very problem that impaired millions of families from upward economic mobility. 

Now, the removal of father from the family home was designed to break-up the family and keep “certain people” under the control of state welfare agencies, police and department of corrections.  Indeed, money or more accurately, welfare benefits were used to incentivize women to dispose of the father of their children and replace him with the new husband called the State.  Not exactly, what one would call Traditional Family Values but, more accurately, ethnic genocide.  Historically, the practice is quite common as indicated by countless examples of familial destruction executed against people of color (Aborigines of Australia, Maori’s of New Zealand, Indigenous people of North America (Canada & America), Inuit’s and African Americans).  What better approach to defeat a perceived threat than by attacking the thing most important to him and that’s his family.  Government knows this and will act.        

Just read the Moynihan Report and it reveals generational systemic oppression inflicted upon people of primarily African descent and collateral social problems (familial, financial, legal, emotional, educational and psychological) that still disproportionately affect the current and future generation (i.e.,72% illegitimacy rate) unless, significant intervention is implemented.  Clearly, government intervention has proven to be ineffective because government in truth, profits from problems and not solutions.   

So, the Rich get Richer, Poor Get Prison and the cycle continues to explode exponentially thanks to a digitized economy that has enabled corporations to transfer jobs overseas, generate profits that exceed the GDP of many small countries, while influencing or more accurately, controlling government officials who are responsible for regulatory laws that govern the same industries they receive political donations from, while supposedly protecting the public.  Needless to say, corporations control the politicians, while the poor are controlled or more accurately, dependent on the government who are not motivated to reduce the generational Poverty Mindset that permeates todays families of the generational poor.  Yes, this is true; otherwise, government workers would be out of a job because there would be no problem.

So, what’s the SOLUTION to the problem of the Generational Poor? How do you change or begin the process of reducing/eliminating a poverty mentality of an entire generation and prevent its spread?   Since, the Internet and related innovations in software technology have yielded benefits for corporations and other who have increased their knowledge in information technology then, I recommend the poor do the same with a personal development slant.  Let’s focus on marketing especially, Inbound Marketing.  You got it right, my solution to poverty lies in the concept of marketing.

Now, Inbound Marketing provides multiple components (entrepreneurship, marketing and self -development) that will enhance the ability of the generational poor to improve their quality of life.  Now, let’s remember that “Inbound Marketing refers to activities (blogs, podcasts, eBooks, SEO, physical products, newsletters, whitepapers, social medial marketing and other forms of content marketing) that bring visitors in, rather than marketers having to go out to get prospects' attention”.  “Inbound marketing earns the attention of customers”.  I agree, doesn’t sound convincing with reference to solving a significant social problem like poverty; however, becoming an Inbound Marketing Specialist requires the individual to begin the process of self-development by working on themselves.  Yes, changing the way they think about themselves.   

The late business philosopher Jim Rohn, famously said, “you get paid for the value you bring to the marketplace and not the time you spend in it”.  In other words, “make yourself more valuable to the marketplace” and you do that by working harder on yourself than you do working on the job”.  “This is why personal development plays a vital role in your success as indicated by the fact, it is a lifelong process. It's a way for people to assess their skills and qualities, consider their aims in life and set goals in order to realize and maximize their potential”.  In life you are on a timeline to accomplish certain goals and tasks; otherwise, you are guilty of a wasted life. Clearly, nothing to be proud of nor brag about.  So, do you see the potential benefit of incorporating inbound marketing as a solution to reducing poverty.  Yes, I am marginally advocating CSR or better known as Corporate Social Responsibility, where business enters into a partnership to assist in the reduction or hopefully, resolution of a social problem while, generating a profit.  In essence, it’s about reframing a social problem (Generational Poverty) into a business opportunity to create a WIN-WIN for all participants involved.  Many people are no longer referring to Corporate Social Responsibility and more receptive to the term Social Entrepreneurship.  So, what is Social Entrepreneurship?  Well, I will address the term in my next blog.  For now, Cheers!     

David Ogden

Contributor 

             

  

 

 

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New & Existing Home Sales Climb [INFOGRAPHIC]

New & Existing Home Sales Climb [INFOGRAPHIC]

 Friday May 27th, 2016  Housing Market UpdatesInfographics

New & Existing Home Sales Climb [INFOGRAPHIC] | Simplifying The Market

 

Some Highlights:

  • Both New Home Sales and Existing Home Sales are up month-over-month and year-over-year.
  • Inventory remains low which continues to drive home prices up as demand continues to exceed the 4.7-month inventory.
  • The median price of new homes is up 12% from March 2015, while the median price of existing homes is up 6.3% from April 2015.

Charles R Juarez Jr
Contributor
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8 Essential Concepts Every Digital Marketer Should Understand

8 Essential Concepts Every Digital Marketer Should Understand

8-concepts-digital-marketer

There’s an old story about a reporter who visited a skyscraper construction site. He approached one worker and asked what he was doing. “I’ve got to pour this cement before it sets, don’t bother me,” was the reply.

The reporter asked another man the same question. “I’m setting this rebar, don’t bother me,” the man said. Over and over, when asked what they were doing, each worker irritatedly explained their task at hand.

Finally, the reporter interviewed the lowest man on the job totem pole—the hod carrier. His job was to scoop up clay on a flat board, then hold it for someone to trowel it onto a wall. Not exactly the most interesting or inspiring work. “What are you doing?” the reporter asked.

The young man stopped and looked up to where the top of the building would be someday and said, “I’m building a skyscraper.”

There is no shortage of specialties in an average marketing department. There is certainly no shortage of small, incremental tasks to be completed, either. But it’s important to ask yourself: Am I pouring cement, or am I building a skyscraper?

The most successful marketers tend to be skyscraper builders. They understand how their role fits into the overall plan. Which means they have a base understanding of what everyone else is doing, too. Having that context can only make your work better. What’s more, you can avoid being commodified—being thought of as “the content guy” or “the SEO woman”—and expand your role.

You don’t have to be an expert on everything, of course. But even if you never touch one of them in your current role, it’s important to have a basic understanding of these eight concepts:

#1 – SEO

SEO is rapidly becoming a highly specialized field. It’s one of the fastest-changing aspects of marketing, too, as search engines continue to refine their algorithms to provide a better searcher experience. A major part of SEO now is simply having content that is the best answer for your potential customers.

That said, there are some old-school basic SEO elements that every piece of content should have:

  • A title tag fewer than 80 characters long, to avoid being shortened in results pages
  • A meta description that describes the content in 160 characters or fewer
  • Header text (H1 tags) for the most relevant text
  • Alt descriptions for images that describe the content of the image
  • Descriptive text for links (not just “Click Here” or “More”)

If you want to dig deeper into SEO basics, Google’s SEO starter guide is a great resource.

#2 – Optimizing Content for Web Reading

Even if you’re not a content creator, it’s important to know how people read content online versus print. Online reading habits affect everything from SEO to design.

People tend to ‘scan’ online content rather than read it top-to-bottom. Long paragraphs and lack of navigational elements can send readers back to their search engine results for a more reader-friendly page.

Keep paragraphs short and to the point. Just two to three short sentences is enough, for the most part. Make sure there is plenty of white space breaking up your content into snackable sections.

Add headers (with the H1 tag, as above) for each topic. That way, skimming readers can see your most important points at a glance.

#3 – Content Planning

As a content creator, this is an important bit of context that I sometimes have to go out of my way to get. It’s easy to relax into being told, “here’s your topic; fill up a bucket with words and send it off.” But that’s ground-level thinking. It’s important to know how content planning works, where the topics are coming from, and how to do that research for yourself.

Learning the process of content planning can help you achieve content mastery. You’ll write better content because you fully understand the need you’re trying to meet.

#4 – Full-Funnel Content Strategy

We have a three-stage funnel model at TopRank Marketing: Attract, Engage, and Convert. Buyers in the Attract stage may not be actively looking for a solution. They might not even be aware they have a problem. Those in the Engage stage are looking for a solution, researching their options. Those in the Convert stage have made a decision to buy, and need a final nudge to our client’s solution.

That model drives nearly everything we do. We develop content for each stage of the funnel, each with radically different SEO strategy, amplification strategy, and targeting. It’s important to know your funnel, and how your role fits into the overall full-funnel strategy. 

#5 – Paid Social Media

It used to be simple to get reach on social media. You put out great content, build an audience of followers, and they shared your content to their networks. Easy. Simple. And above all, free.

Now, the big social media guns like Twitter and Facebook are undeniably pay-to-play. Without advertising, you’re only reaching a fraction of your followers, let alone attracting new ones. Even on LinkedIn, which has yet to embrace the algorithm scourge, you can reach a much broader audience with a little strategic boosting.

Learn the basics of social media advertising with this post.

#6 – Online Advertising (Pay Per Click)

Pay per click (PPC) is for organic search what your paid social media is to your organic reach—a way to reach a broader audience and prioritize your content over others. For a price.

This LinkedIn Marketing blog post has a ton of resources to help you grasp the basics of PPC.

#7 – Influencer Marketing

Influencer marketing is rapidly becoming a go-to solution for co-creating great content and increasing content amplification. It seems simple enough—find influential people, get them to share your stuff, profit—but each of those steps has plenty of sub-steps built into it.

Influencer marketing involves content strategy, content creation, and amplification. Since it touches multiple roles, it’s a good idea for every marketer to at least have a grasp of the fundamentals.

#8 – Measurement

Unless your role specifically requires it, you may not need to know exactly how to track, measure, and report on the results of your marketing efforts. But it is important to understand your department’s overall goals, the goal for each piece of content, and how progress will be measured. Goals and metrics vary widely, so I recommend tapping the metrics & analytics experts in your organization for an overview.

Reach for the Sky

The difference between a ground-level grunt and a skyscraper builder is a sense of context. That knowledge of the bigger picture can inform how you do your day-to-day tasks, set you up for future success, and even inspire you to build a taller skyscraper. If you’ve had your eyes on the ground, get together with your team and share information about each other’s roles. Learn a little bit of what they all do, and make sure you’re all building the same building.

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Understanding Educational Technology

Education frequently takes place under the guidance of educators, but the trend of learners educating themselves is on a continuous upward movement. The reasons may include freedom to choose, no fear of questions being asked, learning at one's own pace and place, absorbing at one's own capacity and much more. The self-learning trend has been empowered by cutting edge educational technology innovation. social learning and education in technology 

what is social learning

Educational technology has started facilitating learning from the time of Abacus to the current generation e-learning / m-learning. It has gone through multiple changes while adjusting itself to the current generation's demand.

Helping people learn in ways that are easier, faster, surer, or less expensive can be traced back to the emergence of very early tools, such as abacus. The human race has been continuously challenged to educate its next generation in a more effective manner for equipping them to face future challenges. This pursuit of constant upgradations for better learning received a big push with the introduction of computers. In the very early days of computers in education, the University of Illinois initiated a classroom system based in linked computer terminals where students could access informational resources on a particular course while listening to the lectures that were recorded via some form of remotely linked device like a television or audio device, in the year 1960. There was no looking back since then. All kind of experiments started in world renowned universities like Stanford and Harvard for computer assisted teaching. In the mean time in 1971, an influential Austrian philosopher named Ivan Illich published a hugely influential book called, ' Deschooling Society ', in which he envisioned "learning webs" as a model for people to network the learning they needed. Ivan envisioned the power of networked learning way ahead of his time but everyone realizes the power of social / network learning, now.

The invention of World Wide Web in 1990 was the next big thing after computers. After this invention, learning changed radically. Anyone could create text based websites / portals with loads of information / learning material which anyone from any part of the world could read, digest and use. This democratizes the access to any information / learning and its usage. Improved Internet functionality enabled new schemes of communication with multimedia or webcams. Multimedia powered by the internet is slowly proliferating every aspect of learning and quietly disrupting this space. Multimedia content is more fun, more engaging and better to assimilate that text-based content. The other most important aspect is the method of learning which is asynchronous in nature. Asynchronous learning uses technologies such as email, blogs, wikis, and discussion boards, as well as web-supported textbooks, audio-video courses, and social networking using web 2.0 (Web 2.0 describes websites that emphasize user-generated content, usability, and interoperability). Everyone can now realize the impact of all of the above-mentioned technologies in their learning process.

The impact of the mass / social media is the result of a long adaptation process of their communicative resources to the evolutionary changes of each historical moment. Thus, the new media became an extension of the traditional media on the cyberspace, allowing to the public access information in a wide range of digital devices. In other words, it is a cultural virtualization of human reality as a result of the migration from physical to virtual space (mediated by the ICTs), ruled by codes, signs, and particular social relationships, inside and outside the classroom. Forwards, arise instant ways of synchronous and asynchronous communication, interaction and possible quick access to information, in which we are no longer mere senders, but also producers, reproducers, co-workers, and providers. New technologies also help to “connect” people from different cultures outside the virtual space, which was unthinkable fifty years ago. In this giant relationships web, we mutually absorb each other’s beliefs, customs, education, values, laws and habits, cultural legacies perpetuated by a physical-virtual dynamics in constant metamorphosis.

The impact of social media on everyone's learning is undeniable. The National School Boards Association found that 96% of students with online access have used social networking technologies, and more than 50% talk online about schoolwork. Social networking encourages collaboration and engagement and can be a motivational tool for self-efficacy amongst students. Every student has his or her own learning requirements, and a Web 2.0 educational framework can provide enough resources, learning styles, communication tools, and flexibility to accommodate this diversity.

A highly interesting possibility emerges out from all of the above. A combination of Ivan's vision of "learning webs" as a model for people to network the learning they needed, with the need of a Web 2.0 educational framework based on social network and real-time multimedia technologies. Can this combination be a disruptive learning model for the future? Only Time can answer this question.

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Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com

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Your Mindset Development Guarantees Both Success and Failure

Your Mindset Development Guarantees Both Success & Failure positive mindset and personal development 

"Being an entrepreneur is a Mindset….you have to things as opportunities all the time….Soledad O'Brien

Alright, which one are you going to choose success or failure?  No doubt you desire to generate consistent, predictable and long-term residual income from your home business opportunity or any business you joinedbut the biggest obstacle to achieving success has ironically been yourself.  Okay, get the hell out of your own way, but how do you that?  Well, let’s start at the beginning to make things simple because the simple plans are usually the ones that work the best for all people.  Firstly, do you honestly believe you can succeed online?  If not then, let’s begin with the old grey matter and work our way down.  Yes, success begins six inches between the ears. 

Do you realize that your pattern of thinking or Mindset will determine whether you generate profit or require a George Herbert Walker Bush rescue plan because your pattern of thought was self-destructive and lead to your arrival in the MLM Cemetery?  Hence, success or failure is a completely an internal process that begins with your mindset and then, executed through consistent action.  If, you are unable to formulate in your mind the belief you can succeed and sustain it during times of adversity then, you will succumb to the negative influences of the millions who surrender their dreams of being successful and remain content living as mediocre people.  “Humans are designed to seek comfort and order, and so if they have comfort and order, they tend to plant themselves, even if their comfort is not all that comfortable, even if they see clearly want for something better.” â€• Donald Miller   

Jeffrey Combs, President of Golden mastermind Semianrs.com once said, “mediocre people live in their comfort zone, but their comfort zone is their failure zone”.  So, are you afraid to step outside the norm and remain with the millions of people who do the J.O.B for life and die dead broke?  How about living a life, which is cautious, redundant and non-stimulating, which is an example of non-growth and more importantly, an example of failure.  Is that you and if so, why are satisfied with that kind of life.  Success requires growth and the ability to break through barriers and not remain stagnant, which is another form of failure.  Hence, to succeed one’s mindset must grow beyond what it believes are its limits.  The search engine Google is an example of an entity that is always growing and adjusts so as to not become stagnant; otherwise, it will become irrelevant.  Last I checked nobody wants to be known as being irrelevant; otherwise, you acknowledge you serve no useful purpose to others or to yourself.

Are you ready to go beyond your limit and seek the title of not 1st Place, 2nd Place nor 3rd Place, but most improved? Unfortunately, most will choose the life of mediocrity because it's safe and familiar; however, today's digital world with constantly changing technology will severely punish those who fall behind or refuse to adapt.  Well, the economy will actually meet out the discipline and reward those who bring value to the market.  The question remains is your mindset capable of adjusting to the challenges within a global economy that sees people as expendable and corporations as essential to societal, political and economic growth.  If yes, then, I invite you attend our next live workshop and learn how you can achieve online success with our global online community.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


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