8 Essential Concepts Every Digital Marketer Should Understand

8 Essential Concepts Every Digital Marketer Should Understand

8-concepts-digital-marketer

There’s an old story about a reporter who visited a skyscraper construction site. He approached one worker and asked what he was doing. “I’ve got to pour this cement before it sets, don’t bother me,” was the reply.

The reporter asked another man the same question. “I’m setting this rebar, don’t bother me,” the man said. Over and over, when asked what they were doing, each worker irritatedly explained their task at hand.

Finally, the reporter interviewed the lowest man on the job totem pole—the hod carrier. His job was to scoop up clay on a flat board, then hold it for someone to trowel it onto a wall. Not exactly the most interesting or inspiring work. “What are you doing?” the reporter asked.

The young man stopped and looked up to where the top of the building would be someday and said, “I’m building a skyscraper.”

There is no shortage of specialties in an average marketing department. There is certainly no shortage of small, incremental tasks to be completed, either. But it’s important to ask yourself: Am I pouring cement, or am I building a skyscraper?

The most successful marketers tend to be skyscraper builders. They understand how their role fits into the overall plan. Which means they have a base understanding of what everyone else is doing, too. Having that context can only make your work better. What’s more, you can avoid being commodified—being thought of as “the content guy” or “the SEO woman”—and expand your role.

You don’t have to be an expert on everything, of course. But even if you never touch one of them in your current role, it’s important to have a basic understanding of these eight concepts:

#1 – SEO

SEO is rapidly becoming a highly specialized field. It’s one of the fastest-changing aspects of marketing, too, as search engines continue to refine their algorithms to provide a better searcher experience. A major part of SEO now is simply having content that is the best answer for your potential customers.

That said, there are some old-school basic SEO elements that every piece of content should have:

  • A title tag fewer than 80 characters long, to avoid being shortened in results pages
  • A meta description that describes the content in 160 characters or fewer
  • Header text (H1 tags) for the most relevant text
  • Alt descriptions for images that describe the content of the image
  • Descriptive text for links (not just “Click Here” or “More”)

If you want to dig deeper into SEO basics, Google’s SEO starter guide is a great resource.

#2 – Optimizing Content for Web Reading

Even if you’re not a content creator, it’s important to know how people read content online versus print. Online reading habits affect everything from SEO to design.

People tend to ‘scan’ online content rather than read it top-to-bottom. Long paragraphs and lack of navigational elements can send readers back to their search engine results for a more reader-friendly page.

Keep paragraphs short and to the point. Just two to three short sentences is enough, for the most part. Make sure there is plenty of white space breaking up your content into snackable sections.

Add headers (with the H1 tag, as above) for each topic. That way, skimming readers can see your most important points at a glance.

#3 – Content Planning

As a content creator, this is an important bit of context that I sometimes have to go out of my way to get. It’s easy to relax into being told, “here’s your topic; fill up a bucket with words and send it off.” But that’s ground-level thinking. It’s important to know how content planning works, where the topics are coming from, and how to do that research for yourself.

Learning the process of content planning can help you achieve content mastery. You’ll write better content because you fully understand the need you’re trying to meet.

#4 – Full-Funnel Content Strategy

We have a three-stage funnel model at TopRank Marketing: Attract, Engage, and Convert. Buyers in the Attract stage may not be actively looking for a solution. They might not even be aware they have a problem. Those in the Engage stage are looking for a solution, researching their options. Those in the Convert stage have made a decision to buy, and need a final nudge to our client’s solution.

That model drives nearly everything we do. We develop content for each stage of the funnel, each with radically different SEO strategy, amplification strategy, and targeting. It’s important to know your funnel, and how your role fits into the overall full-funnel strategy. 

#5 – Paid Social Media

It used to be simple to get reach on social media. You put out great content, build an audience of followers, and they shared your content to their networks. Easy. Simple. And above all, free.

Now, the big social media guns like Twitter and Facebook are undeniably pay-to-play. Without advertising, you’re only reaching a fraction of your followers, let alone attracting new ones. Even on LinkedIn, which has yet to embrace the algorithm scourge, you can reach a much broader audience with a little strategic boosting.

Learn the basics of social media advertising with this post.

#6 – Online Advertising (Pay Per Click)

Pay per click (PPC) is for organic search what your paid social media is to your organic reach—a way to reach a broader audience and prioritize your content over others. For a price.

This LinkedIn Marketing blog post has a ton of resources to help you grasp the basics of PPC.

#7 – Influencer Marketing

Influencer marketing is rapidly becoming a go-to solution for co-creating great content and increasing content amplification. It seems simple enough—find influential people, get them to share your stuff, profit—but each of those steps has plenty of sub-steps built into it.

Influencer marketing involves content strategy, content creation, and amplification. Since it touches multiple roles, it’s a good idea for every marketer to at least have a grasp of the fundamentals.

#8 – Measurement

Unless your role specifically requires it, you may not need to know exactly how to track, measure, and report on the results of your marketing efforts. But it is important to understand your department’s overall goals, the goal for each piece of content, and how progress will be measured. Goals and metrics vary widely, so I recommend tapping the metrics & analytics experts in your organization for an overview.

Reach for the Sky

The difference between a ground-level grunt and a skyscraper builder is a sense of context. That knowledge of the bigger picture can inform how you do your day-to-day tasks, set you up for future success, and even inspire you to build a taller skyscraper. If you’ve had your eyes on the ground, get together with your team and share information about each other’s roles. Learn a little bit of what they all do, and make sure you’re all building the same building.

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Understanding Educational Technology

Education frequently takes place under the guidance of educators, but the trend of learners educating themselves is on a continuous upward movement. The reasons may include freedom to choose, no fear of questions being asked, learning at one's own pace and place, absorbing at one's own capacity and much more. The self-learning trend has been empowered by cutting edge educational technology innovation. social learning and education in technology 

what is social learning

Educational technology has started facilitating learning from the time of Abacus to the current generation e-learning / m-learning. It has gone through multiple changes while adjusting itself to the current generation's demand.

Helping people learn in ways that are easier, faster, surer, or less expensive can be traced back to the emergence of very early tools, such as abacus. The human race has been continuously challenged to educate its next generation in a more effective manner for equipping them to face future challenges. This pursuit of constant upgradations for better learning received a big push with the introduction of computers. In the very early days of computers in education, the University of Illinois initiated a classroom system based in linked computer terminals where students could access informational resources on a particular course while listening to the lectures that were recorded via some form of remotely linked device like a television or audio device, in the year 1960. There was no looking back since then. All kind of experiments started in world renowned universities like Stanford and Harvard for computer assisted teaching. In the mean time in 1971, an influential Austrian philosopher named Ivan Illich published a hugely influential book called, ' Deschooling Society ', in which he envisioned "learning webs" as a model for people to network the learning they needed. Ivan envisioned the power of networked learning way ahead of his time but everyone realizes the power of social / network learning, now.

The invention of World Wide Web in 1990 was the next big thing after computers. After this invention, learning changed radically. Anyone could create text based websites / portals with loads of information / learning material which anyone from any part of the world could read, digest and use. This democratizes the access to any information / learning and its usage. Improved Internet functionality enabled new schemes of communication with multimedia or webcams. Multimedia powered by the internet is slowly proliferating every aspect of learning and quietly disrupting this space. Multimedia content is more fun, more engaging and better to assimilate that text-based content. The other most important aspect is the method of learning which is asynchronous in nature. Asynchronous learning uses technologies such as email, blogs, wikis, and discussion boards, as well as web-supported textbooks, audio-video courses, and social networking using web 2.0 (Web 2.0 describes websites that emphasize user-generated content, usability, and interoperability). Everyone can now realize the impact of all of the above-mentioned technologies in their learning process.

The impact of the mass / social media is the result of a long adaptation process of their communicative resources to the evolutionary changes of each historical moment. Thus, the new media became an extension of the traditional media on the cyberspace, allowing to the public access information in a wide range of digital devices. In other words, it is a cultural virtualization of human reality as a result of the migration from physical to virtual space (mediated by the ICTs), ruled by codes, signs, and particular social relationships, inside and outside the classroom. Forwards, arise instant ways of synchronous and asynchronous communication, interaction and possible quick access to information, in which we are no longer mere senders, but also producers, reproducers, co-workers, and providers. New technologies also help to “connect” people from different cultures outside the virtual space, which was unthinkable fifty years ago. In this giant relationships web, we mutually absorb each other’s beliefs, customs, education, values, laws and habits, cultural legacies perpetuated by a physical-virtual dynamics in constant metamorphosis.

The impact of social media on everyone's learning is undeniable. The National School Boards Association found that 96% of students with online access have used social networking technologies, and more than 50% talk online about schoolwork. Social networking encourages collaboration and engagement and can be a motivational tool for self-efficacy amongst students. Every student has his or her own learning requirements, and a Web 2.0 educational framework can provide enough resources, learning styles, communication tools, and flexibility to accommodate this diversity.

A highly interesting possibility emerges out from all of the above. A combination of Ivan's vision of "learning webs" as a model for people to network the learning they needed, with the need of a Web 2.0 educational framework based on social network and real-time multimedia technologies. Can this combination be a disruptive learning model for the future? Only Time can answer this question.

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Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com

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Your Mindset Development Guarantees Both Success and Failure

Your Mindset Development Guarantees Both Success & Failure positive mindset and personal development 

"Being an entrepreneur is a Mindset….you have to things as opportunities all the time….Soledad O'Brien

Alright, which one are you going to choose success or failure?  No doubt you desire to generate consistent, predictable and long-term residual income from your home business opportunity or any business you joinedbut the biggest obstacle to achieving success has ironically been yourself.  Okay, get the hell out of your own way, but how do you that?  Well, let’s start at the beginning to make things simple because the simple plans are usually the ones that work the best for all people.  Firstly, do you honestly believe you can succeed online?  If not then, let’s begin with the old grey matter and work our way down.  Yes, success begins six inches between the ears. 

Do you realize that your pattern of thinking or Mindset will determine whether you generate profit or require a George Herbert Walker Bush rescue plan because your pattern of thought was self-destructive and lead to your arrival in the MLM Cemetery?  Hence, success or failure is a completely an internal process that begins with your mindset and then, executed through consistent action.  If, you are unable to formulate in your mind the belief you can succeed and sustain it during times of adversity then, you will succumb to the negative influences of the millions who surrender their dreams of being successful and remain content living as mediocre people.  “Humans are designed to seek comfort and order, and so if they have comfort and order, they tend to plant themselves, even if their comfort is not all that comfortable, even if they see clearly want for something better.” â€• Donald Miller   

Jeffrey Combs, President of Golden mastermind Semianrs.com once said, “mediocre people live in their comfort zone, but their comfort zone is their failure zone”.  So, are you afraid to step outside the norm and remain with the millions of people who do the J.O.B for life and die dead broke?  How about living a life, which is cautious, redundant and non-stimulating, which is an example of non-growth and more importantly, an example of failure.  Is that you and if so, why are satisfied with that kind of life.  Success requires growth and the ability to break through barriers and not remain stagnant, which is another form of failure.  Hence, to succeed one’s mindset must grow beyond what it believes are its limits.  The search engine Google is an example of an entity that is always growing and adjusts so as to not become stagnant; otherwise, it will become irrelevant.  Last I checked nobody wants to be known as being irrelevant; otherwise, you acknowledge you serve no useful purpose to others or to yourself.

Are you ready to go beyond your limit and seek the title of not 1st Place, 2nd Place nor 3rd Place, but most improved? Unfortunately, most will choose the life of mediocrity because it's safe and familiar; however, today's digital world with constantly changing technology will severely punish those who fall behind or refuse to adapt.  Well, the economy will actually meet out the discipline and reward those who bring value to the market.  The question remains is your mindset capable of adjusting to the challenges within a global economy that sees people as expendable and corporations as essential to societal, political and economic growth.  If yes, then, I invite you attend our next live workshop and learn how you can achieve online success with our global online community.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


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Trump Choosen by God to stop America’s Destruction

Rick Wiles interviews retired firefighter Mark Taylor who was given this prophetic revelation in 2011. The Lord has chosen Mr. Trump to bring America back from the brink of destruction. Mr. Taylor wrote this amazing prophecy in 2011 giving us a glimpse of what's to come and why all who attack Mr. Trump will fall by the wayside. What's amazing is that this revelation has gone forth to thousands. The wrath of God has come not for the people of America but for the leaders of the establishment. ("I have the same revelation and have said so for over three months maybe longer. Judgment has come fot the wickedness in our leadership and Donald Trump is leading the way." Thomas Prendergast CEO Markethive) The hour of judgment is upon them. The light has begun to shine and the darkness of evil will prevail no more.

The Spirit of God says, I have chosen this man, Donald Trump, for such a time as this. For as Benjamin Netanyahu is to Israel, so shall this man be to the United States of America! For I will use this man to bring honor, respect and restoration to America. America will be respected once again as the most powerful and prosperous nation on earth, (other than Israel). The dollar will be the strongest it has ever been in the history of the United States, and will once again be the currency by which all others are judged.

The Spirit of God says, the enemy will quake and shake and fear this man I have anointed. They will even quake and shake when he announces he is running for president, it will be like the shot heard across the world. The enemy will say what shall we do now? This man knows all our tricks and schemes. We have been robbing America for decades, what shall we do to stop this? The Spirit says HA! No one shall stop this that l have started! For the enemy has stolen from America for decades and it stops now! For I will use this man to reap the harvest that the United States has sown for and plunder from the enemy what he has stolen and return it seven-fold back to the United States. The enemy will say Israel, Israel, what about Israel? For Israel will be protected by America once again. The spirit says yes! America will once again stand hand and hand with Israel, and the two shall be as one. For the ties between Israel and America will be stronger than ever, and Israel will flourish like never before.

The Spirit of God says, I will protect America and Israel, for this next president will be a man of his word, when he speaks the world will listen and know that there is something greater in him than all the others before him. This man’s word is his bond and the world and America will know this and the enemy will fear this, for this man will be fearless. The Spirit says, when the financial harvest begins so shall it parallel in the spiritual for America.

The Spirit of God says, in this next election they will spend billions to keep this president in; it will be like flushing their money down the toilet. Let them waist their money, for it comes from and it is being used by evil forces at work, but they will not succeed, for this next election will be a clean sweep for the man I have chosen. They will say things about this man (the enemy), but it will not affect him, and they shall say it rolls off of him like the duck, for as the feathers of a duck protect it, so shall my feathers protect this next president. Even mainstream news media will be captivated by this man and the abilities that I have gifted him with, and they will even begin to agree with him says the Spirit of God.

 

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The FREEDOM Celebration In LA

 

Harold Tells How He Is Working
For The FREEDOM Of Us ALL!

Sunday 17 April 2016

Take Your Place On The Golden Brick Wall

ACHIEVE THE RANK OF GOLD DIRECTOR IN 2016. HELP BUILD A GOLDEN FOUNDATION AND LEAVE A LEGACY!

* As a qualified Gold Director, you will have the option to purchase your own Gold Brick Box. Gold Brick Box includes 2 personalized and autographed Gold Brick cards & frame.

* One card is for you and the second gets donated to the GOLDEN BRICK WALL located at Corporate HQ in Stuttgart GERMANY

* First 1,000 Gold Directors to contribute to the Wall will earn “Legacy Leaders” benefits

* Benefits include: VIP Seating at RST and Freedom Celebration Events, invitation to the 2016 Elite Retreat in Germany, and are named Founding Members of the Karatbars International Foundation ©

The Karatbars Int. Foundation, on behalf of it’s Legacy Leaders will donate the Wall (and 1,000 grams of Gold) to a preferred Charity.

Congratulations to all of The Golden Brick Wall qualifiers. Thank you for leading the charge. There is a place waiting for the rest of us. Now let’s go claim it, and join our brothers and sisters!

 

A Large "GOLD" Angel Seen Over LA…

History was made in Los Angeles on Saturday as Lou Engle, Mike Bickle, Cindy Jacobs, Jack Hayford and other generals of the faith gathered at the Los Angeles Memorial Coliseum for Azusa Now.

Jeff Jansen, founder of Global Fire Ministries, told Charisma News he believes it was one of the most significant events of the past few decades.

"As we were driving on Interstate 5 to the Azusa Now event on April 9, I saw a large gold angel standing over LA," Jansen says. "The Lord said, ’Just as the 1849 gold rush drew people to California…So 4/9 2016 will mark a new gold rush of divine proportion that will once again draw the nations into revival."

Here is what we know. The scripture says,"…For everything there is a sign.." What other sign could the large Gold angel refer to?

Isn’t it interesting that one of the largest spiritual gatherings in LA took place on the same day of the birth of the Founder of The Greatest International Movement to bring GOLD to the Masses?

Also, isn’t it interesting that the spiritual man of God saw a Large Angel standing over LA. And here at the Marriott, a man with the heart of a very large angel was standing, revealing to his helpers, the new developments in his work, to help the unfortunate do better, and for the masses of the human family to be able to acquire Gold.

That large angel that God gave that spiritual man the vision of, was none other than Harold Seiz of Stuttgart Germany.

Please read this Historic article here:

http://www.charismamag.com/spirit/prophecy/26103-jeff-jansen-sees-huge-gold-angel-at-azusa-now

 

HERE IS WHAT WE KNOW..

In 2008, before the financial meltdown, Harold was in the financial services industry. He was in that industry for 16 years. He saw what was coming in the economy, and put all of his client’s portfolios into Gold.

At that time, he had what we call "walk away" money, meaning he could have retired and lived very well for the rest of his life. However he had a Vision. If he helped his clients, why could he not help the world of humanity? That Vision, my friends, became what we know, today, as Karatbars.

Our Own Payment System, WorldWide!

It was almost like a child feels on Christmas day with all of new pieces to our Karatbars portfolio. One by one Harold uncovered the new additions.

*We have our own payment system, with both our grams and our cash gold for change.

We have the roll out of our K-Exchanges here in the U.S.

We even have an app that will allow the transfer of gold from one account to another seamlessly for easy transactions.

And as a Powerful safety precaution we have Karabars facilities in several regions of the world. My friends, we have a leader who has Great VISION.

 

Love Your Skeptics

Doc’s and my business partner, Rashard, is the biggest skeptic I have ever met. When Doc and I presented Karatbars to him and his sweet little wife 2 1/2 years ago, they did not want to hear any kind of karatbars.

His attitude was so bad, that before I walked out of his door, I put my hand on his shoulder, and looked him in his eyes and said," I love you like a brother, but you are WRONG!" And he will tell you, he had trouble sleeping that night.

Love your skeptics. But stand your ground and know what you got. Because you could be talking to Your Rashard, the "biggest champion" of your team. You could, also, be talking to the individual that will, single handed, take your business around the globe. Below is Rashard’s visit at the Kings Palace in Nigeria

http://www.thegoldservants.info

Also, I want to give a big shout out to our team members, who made the long journey from Nigeria & Ireland to join us at this historical event. You made it happen. We love you, and we applaud you. You are Leading by example!

 

"Successful People Do, What Unsuccessful People, Are Not Willing To Do!"

When my friend, and sponsor, Lourens Haasbroek from South Africa, introduced me to Karatbars, July 27, 2013, little did I know that my 41 year search for the business that I could experience some significant success was over. Yes, i have been searching since my first homebased business in 1972. I could have said forget it, and resign myself to just a J.O.B., but thank GOD I didn’t. Because I didn’t give up, I have been blessed with a business that spans around the globe with an organization of 20,000 Plus people. Successful people do, what unsuccessful people, are not willing to do.

This pic was taken at the Top Incentive Winners dinner at the home Harold was hosted in by Jeff Blue, one of the prominent Music Producers here in Beverly Hills. I did not win one of the Top Incentives, but helped Rashard win it. Love your skeptics, because your Biggest Skeptic just might be your team’s Biggest Champion. His mom and I call him OB, which means "Our Baby"…that’s her in the mirror taking my picture, lol.

Karatbars is the Greatest business that I have ever been a part of, and I will work it, to some degree, as long as GOD gives me breath. And Harold keeps making it better and better. I like what Mike Wiersma said Saturday, "…we haven’t even scratched the flee’s butt on the back of an elephant yet!"

And as Ty Best told us, "freedom is everything." And the 4 Steps he shared with us are,

1. You got to decide exactly what it is you want, and decide to be free.

2. Decide to pay the price. It is non-negotiable.

3.You got to change. Personal development. Read books.

4. You got to believe in this business. You got to believe in this company. You got to believe in yourself.

Successful people do, what unsuccessful people, are not willing to do. I wish you much success. Peace Out!

 

L Basheer Hasan
+1515-991-3999
servantsofbaha@gmail.com
http://www.talkfusion.com/1809026

 


   




 

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Suze Orman’s Money Class

suze ormanSuze Orman's Money Class

In SUZE ORMAN'S MONEY CLASS, financial powerhouse Suze Orman delivers her expert take on what actions everyone needs to consider to secure a hopeful and sustainable financial future in light of the new economic reality. After the upheavals of the economic downturn that began in 2008, Orman believes it's critical to rethink many of the traditional strategies we've been using to achieve our financial goals

In SUZE ORMAN'S MONEY CLASS, financial powerhouse Suze Orman delivers her expert take on what actions everyone needs to consider to secure a hopeful and sustainable financial future in light of the new economic reality. After the upheavals of the economic downturn that began in 2008, Orman believes it's critical to rethink many of the traditional strategies we've been using to achieve our financial goals.

In this special, Orman offers hard-hitting advice in her trademark no-nonsense style on how to navigate today's unsettling economic waters. The core of her message is an inspirational re-imagining of the American Dream — based on integrity and standing in your truth.

Throughout this financial master class, Orman equips viewers with timely, powerful and often surprising advice for getting a grip on the most important financial fundamentals: understanding the opportunities and pitfalls of the real estate market, raising financially aware children, borrowing for college and paying off student loans, building a career, saving and investing, planning for retirement and more.

As Orman puts it, "I am calling on you to re-educate yourself, to discover — perhaps for the very first time — what truly constitutes your new American Dream. You will learn what it means to stand tall in your truth today, so that you can realize your vision for tomorrow."

Taped before a live audience in Minneapolis at the University of Minnesota, this special presents fresh insight in Orman's time-honored style: plenty of frank and down-to-earth advice combined with compassionate and humorous Q and A. Orman's much-anticipated new program will offer viewers nationwide the insight and encouragement they need to succeed on this new financial frontier.

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive

Markethive

Markethive Promotion

http://brian-walters-online.com/

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Best Internet Marketing Solutions Without Overspending

do not overspendBest Internet Marketing Solutions Without Overspending

The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.

Ensure that most of your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.

At the present, you can use varied Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.

Email marketing is a common Internet marketing Solution.

This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.

Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.

Another Internet marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site's traffic.

Considering these Internet Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.

A very efficient method to advertise your professional services, the products you are selling or simply to help you find a better job is writing targeted articles.

These articles that enclose at the end a short presentation of you or your business can be about various solution to actual problems, about everyday life ect. There are many sites to which you can submit these articles to, or if you have a database of your customers’ emails, just drop them an email containing the article and a link to your personal site or professional site.

The articles can generally be copied from one article submission site to the other as long as the content belongs to you and you are not stealing someone else’s work. The only condition is that they must keep their original form, no altering, along with your presentation. This means actually more visibly and it is exactly what you need.

The more interesting the article is, the more people will read and remember it. Even if you don’t have experience with writing, there are some aspects that can make you try it:

  • Writing a technical article puts order in your ideas. You will have to coherent and state clear ideas and proper explanations.
  • It will make you improve the way you speak.
  • It will bring you visibility.
  • If it’s written well it will surely help someone.
  • You can prove your knowledge in your professional areas this way.
  • Publishing articles means they have to contains mostly useful information and just a little bit of advertising. If they don’t follow this rule, you might end up with an un-publishable article, which you can only put on your homepage.

There are other things you could do with articles if you are willing to spend some money. There are different publicity sites, ranked high in search engines that for a fee will publish your article on their site for a limited period of time. The fee is not high usually, and you get much more visibility this way.

But if this choice is the one that appeals to you the most, you must make sure the article is really good, so good that it can compete with all the other articles on that site. The user can see them all at the same time and you must think of ways to make him choose to read yours. If you have tried and you are not confident you can do it on your own, you can always hire a professional.

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive

Markethive

Markethive Promotion

http://brian-walters-online.com/

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Effective Email Marketing

email marketingEffective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.

Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.

Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.

However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.

The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.

Emails which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner because the recipients are not even viewing the emails advertising the products and services offered by the business. Additionally, they may result in complaints being lodged against the company for being a purveyor of spam.

Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.

The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive

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http://brian-walters-online.com/

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