Marketing Via Your Blogs: How To Develop A Successful Strategy
To be successful with just about any business today, you simply must have an online presence. Blogging is a very practical and economical means of getting yourself online and it can also help your business to become very successful, if you work at it properly. Here are a few ideas to help you develop a successful strategy when using your blogging skills for marketing purposes.
Capture Your Reader's Attention Right Away
While blogging can be an exceptional marketing medium, it's incredibly competitive. If you don't deliver a clear and enticing message immediately, your readers have (literally) millions of other sources of information to turn to. Give them a very good reason to land on your pages and give them even more reasons to stay there, by creating highly targeted, useful and engaging content. First impressions really count with blogging.
Capture Your Reader's Email Strategically
Most people don't want to be bombarded with requests for their email address as soon as they land on a page – it's annoying and often, reason enough for them to immediately exit. Give your audience a few moments to absorb the value of your blog and get drawn in; thereafter, your request for their email addresses should be tasteful, non-obtrusive and offer some serious value for the reader's time and effort.
Email Your List With Laser Focus
Because you are using your blog to market, it's important that the emails you send out are very targeted, both in terms of who you're sending them to and the message they deliver. Always alert your list to new posts, but let them know what it's about; if you have a special offer they may be interested in, be clear about it from the title to your closing. Wasting someone's time with frivolous notices may quickly see them unsubscribing from your list.
Guest Post On Relevant Blogs
Literally spread the word about your business or service by blogging on other sites that are similar to yours or somehow relate to it. If you have the opportunity to guest post on a popular blog, take advantage of it, even if it's not closely related to your niche, just be sure and tie your message together in terms of the duality of the audience. Also, invite guest bloggers to post on your own pages, provided they're going to add value to your content.
Develop A Strong Social Media Presence
Blogging is essentially a form of social media, thus, connecting across platforms is only natural. Add links to your blog that allow your readers to share and like your posts, but take it a step further by developing your own social media presence, where you can highlight your most impressive posts. There are programs that allow for auto-posting, so when you post to the blog, a link to the content is automatically generated on your social media accounts. This makes the process far less time consuming.
Take Advantage Of Free Trials
Blogging can be a major drain on your resources, including monetarily; therefore, you'd be wise to take advantage of as many free, no strings attached offers that apply to you. For example, you should be able to "test drive" a host, SEO services and more, without ever investing a dime. Many will even allow you to enlist their products and services without a credit card number. Since you're putting so much into marketing through a blog, you want to avail yourself to the current tools and trends that will help you succeed, only without having to waste a lot of money in the process.
While blogging can be an effective means of promoting your business online, there's also a lot of work involved. Make your time and effort pay off, by approaching the process with the right strategy and the right mind-set. If you are persistent, professional and proficient, you should succeed.
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