Tag Archives: brand

Ways on How Branding Agencies Can Boost The Image of Your Business

Building your brand’s reputation is crucial in today’s world, and branding agencies in Minneapolis know exactly how to do so. A branding agency knows that your brand represents your promise to your customer. It sets you apart from other brands, and it speaks to who you are as well as whom people perceive you to be. In short, your brand lets people know what they can expect from you and your services and products.

A logo for your brand is important, but that’s only the beginning of the journey that your brand should be on.

Giving Your Brand Definition

You aren’t going to be able to start getting your brand out there, in front of your potential customers, before you’ve defined it. Sounds simple enough, but there’s more involved than you might think. People aren’t mind-readers, and you need to let them know what you’re all about clearly.

A good branding agency can help you put a clearer and more unified picture out there so that your target audience will know what you exactly offer. They do so by researching the desires and needs of your customers. There is no sheer guesswork involved; a good branding team digs deep so you know exactly what your target audience is thinking, not what it looks like they are thinking.

All of that legwork will give you the information you need to reach the right customer. Once you know enough about the people you’re speaking to, you’ll know the most optimal way to let them know your company’s mission, the qualities that associate with your business, and why your products or services stand apart from others who might offer something similar.

Having a Social Presence Is a Must

Any branding agency worth salt knows that your company or business needs an engaging social media presence. A strong visible social presence allows your brand to demonstrate its expertise and can help your audience feel more connected to you. This, in turn, humanizes your brand and inspires people to engage with you, leading to plenty of conversion opportunities.

Being present on social media also allows you to answer questions that your customers might have, promptly. Some customers, especially those in the millennial generation, almost expect a company to have a social presence. Many prefer asking questions on a social media network rather than by email.

Branding your company or business for success might feel overwhelming. The good news is, you don’t have to do it alone. A trusted Minneapolis branding agency can ease your workload and help take your brand to the next level.

Branding & Social Media branding
 Edwin Meehan Edwin Meehan
Owner / Market Research Consultant • EVM Digital

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

What is Social Credibility

Building social credibility via our social media networks allows us to nurture relationships, stay top-of-mind with the purpose of creating “sales time” with buyers at the right time. It is about positioning ourselves to have influence and high levels of perceived value with prospects or potential customers. It is not just about building up our own personal brand but also support the company’s brand online.

At a practical level it is about participating in online discussions on LinkedIn, Facebook, Twitter, Forums etc as well as writing and sharing content relevant to your customers. It also extends to being aware of industry trends, seeking referrals from clients and co-workers, and working every day towards being viewed as a subject matter expert in a given field. Social credibility is also constructed by connecting with industry experts, clients and potential prospects by engaging in social conversations. Most importantly, it involves developing influence in your market so you contribute valuable and relevant insights to your social sphere.

 

What does this mean in reality?

I have my profile photos updated across all social media platforms

I have a tag line(s) on my social profiles that resonates with my ideal customer

My profile speaks to the pain points of my ideal customer

I have articles, multimedia, videos on public display across my social accounts

I have genuine recommendations from clients and connections on my social media profiles

My activity reflects my personal brand and my social purpose

I have a bank of connections that I constantly add to and engage with

I follow influencers and companies within my industry

My company page is visible to all and is active

I am socially active consistently and not just because I need leads

I can be seen and found on multiple platforms with uniform messaging

How can your social credibility be measured?
Social Selling Index

Number of Social Connections

Number of Connection requests you receive weekly/monthly

Number of followers – you and your company

Number of profile views you receive

Number of conversations you engage with or start

Number of shares and comments (on your content)

Number of leads you generate as a result of building your social credibility

Number of “sales time” events you manage to secure with potential customers

Brian O'Connell Brian O'Connell
Course Facilitator • IMI

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

3 Signs You have a Terrible Personal Brand on Social Media

A few months ago I started my Masters in Digital Media and I decided to blog about my experience and the way I view the world from the perspective of a Digital Media Masters student and a practitioner of Digital Media. One of the things ‘grind my gears’ is when I see entrepreneurs and personalities ignoring the most basics of Social Media Personal Branding. Honestly, I don’t think I am in the position or have the authority to judge per se since I too sometimes miss the mark .I am no expert, however, I think Social Media can have a positive impact on building a brand. Yet most people ignore it.

Personal branding expert, Karen Leland stated that there are three specific ways that almost everyone can benefit from social media

 

1-     Enhance brand recognition and thought leadership- The more frequently you show up on social media, the greater your brand exposure and the more recognizable and credible your business become.

2-     Increased trust through leveraged credibility- If consumers trust you they more they are willing to recommend you

3-     Gives you a competitive advantage- If someone is looking to choose between you and your competition for a service and you have an active brand on social media, you will most likely be the one that gets chosen.

 

Below are three basic branding principles that, if ignored, most likely than not results in the creation of a terrible brand. Yes I said terrible.

 

1-     No or poor photo and brand identity- For some strange reason, some businesses and entrepreneurs believe that they do not need a profile photo. It doesn’t matter which profile you are on; this is a must have. A profile with a profile image will get more click than one without. Besides, people will trust you more when they can see you. If your profile picture is not consistent across all social media platforms, people may not trust you. Ensure your photo is up to date, no a pic of a dragon is not appropriate, just a headshot of the real authentic you smiling and looking forward.

2-     No or poorly written Bio- Ok, so your profile picture may attract someone to your profile, but it's your bio that will get them excited about you. Use up all your characters, don’t be afraid. Different platforms have different character limits so craft a bio to suit the different platforms. Also, show people who you are, if you founded a company; say that, if you spent five years helping companies sell online; say just that, be specific, not general. Don’t lie though and don’t fake your achievements; real recognizes real, and people will sniff out your BS from a distance. Use keywords so people can find you easily.

3-     No Background- Ok, this one bothers me, most platforms like Facebook, Twitter and LinkedIn allow you to upload a background. See my different backgrounds below; I am feeling myself, and I got them done on Fiverr for five dollars each. According to Leland, your background is a visual display of your bio and a personal branding best practice. Use your background to promote your brand, customize it to suit you, if you are an author, put your books on there, just ensure it tells the story of who you are.

Ok, I will stop here, for now, these are some of the very basics of what I recommend for building a brand on Social Media. You can get fancier if you want to, there are a lot of information online that can help you build your personal brand.

 Kimron Corion Kimron Corion
Digital Media Specialist • Fernie Youth Service

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e