Tag Archives: content

What Is Content Marketing?

What Is Content Marketing?

Useful content should be at the core of your marketing
Content is the core of Inbound Marketing

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.

Enter content marketing.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Content marketing is used by leading brands

Research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

Here is just one example of inbound marketing “content marketing” in action:

Content marketing aka “Inbound Marketing” is good for your bottom line — and your customers

Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:

  • Increased sales

  • Cost savings

  • Better customers who have more loyalty

Content is the present – and future – of inbound marketing

Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.

Marketing is impossible without great content

Regardless of what type of marketing tactics you use, inbound marketing “content” should be part of your process, not something separate. Quality content is part of all forms of marketing:

  • Social media marketing: Content marketing strategy comes before your social media strategy.

  • SEO: Search engines reward businesses that publish quality, consistent content.

  • PR: Successful PR strategies address issues readers care about, not their business.

  • PPC: For PPC to work, you need great content behind it.

  • Inbound marketing: Content is key to driving inbound traffic and leads.

  • Content strategy: Content strategy is part of most content marketing strategies.

To be effective at inbound marketing (content marketing), it is essential to have an automated marketing system that embraces and enhances your marketing strategy. Join Markethive to learn what questions to ask and how to develop your strategy.

What if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers?

If you are intrigued and ready to learn more, we can help. Here are a few effective ways to engage:

New to inbound marketing? Join Markethive where we deliver printed, video and live educational seminars to get you acclimated and up to speed.

Need an inbound marketing strategy?
Check out our blog @ https://markethive.com/group/marketingdept/blog/how-to-build-an–inbound-marketing-strategy-in-24-hours

Heiko Closhen, Entrepreneur

Organic Reach on Social Media is Declining

Facebook organic reach is down 52% for publishers’ Pages this year

6 studies show why Facebook organic reach is declining so quickly

Organic Reach on Social Media is Declining

Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.

Instagram

According to Kevin Systrom, CEO of Instagram, which is the latest to adopt algorithmic news feed or timeline, on average people will now miss about 70% of posts in their feed. 

Facebook

On the other hand, a study by Locowise suggests that average post reach on Facebook is only about 10.8% in Feb, 2016. In essence what that means is that if you have 100 followers of your page, it is likely that only 10-11 will actually see your posts on their feed. 

Twitter

Twitter is no exception here. Twitter has also adopted algorithmic timeline that sorts tweets based on interest and importance, irrespective of time. This issue starts magnifying as your page followers grow in number. 

LinkedIn

LinkedIn is no exception here. LinkedIn has also adopted algorithmic timeline that sorts posts.

Your organic reach on Instagram, Facebook, Twitter and LinkedIn is falling.

Do you struggle to get your posts seen by your network?

Why Your Organic Reach is Falling and How You Can Combat It.

Read more at  https://www.linkedin.com/pulse/why-your-organic-reach-falling-how-you-can-combat-manjunath-padigar

THE PROBLEM

After working hard for years on building your network, it is very frustrating that you can not reach all of your followers.

Organic reach on social media is declining.

You only reach 8-10% of your followers (algorithm based reach).

A lot of platforms: too much effort, complex, and time consuming

Duplicate content: creating content on every platform

Different platforms for your personal & professional interests

Social Media Algorithms: How to Respond to Declining Organic Reach

THE SOLUTION: beBee

An all-in-one personal branding platform that is centralized and cost effective to tech-savvy generations

One stop shop to create (profile and affinity groups) , showcase (advanced content-production tools like video, blog posts, slides , and share (instant messaging, video conferencing, multi-network…)  your personal brand. ** some features coming soon

Reach 100% of your followers 100% of the time.

Feed based on your personal & professional interests.

Hives give you instant reach for your content, whether you have one follower, 300 or 3000.

An affinity-based network: being segmented into interest-based affinity groups makes it easy to reach people who share your personal and professional interests.

Instant SEO (search engine optimization) for your content.

Social Media Marketing
 
Social Media
 
Javier 🐝 beBee Javier 🐝 beBee
Co-founder & CEO • beBee

 

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Do you worry about money?

3 reasons not to worry about money

Written by Hope on 08/03/2015
Series: Weekly Devotional
Tags: Finances, Money, Worry
“Honor the Lord with your wealth and with the best part of everything you produce.” Proverbs 3:9

The Bible is full of stories showing God working in the lives of wealthy people. Abraham, Israel’s King David, and Lydia (a woman who sold purple dye) are just a few. But when Jesus also said that “it is easier for a camel to go through the eye of a needle than for a rich person to enter the Kingdom of God!” it was a warning that money can hurt more than it helps. (Matthew 19:24). How can you follow Jesus and His Word rather than letting money keep you from following God? Here are 3 truths to help.

Money Will Never Satisfy
Although money is not a bad thing, “the love of money is the root of all kinds of evil” (1 Timothy 6:10). Christians should not let anything–including money–interfere with their relationship with God. God is a great provider. Even among the wealthy, “those who love money will never have enough” (Ecclesiastes 5:10). The “happiness” found in things money can buy will not last, for “moths eat them and rust destroys them and thieves break through and steal.” (Matthew 6:19) Remember that Jesus gives His joy as a gift–and doesn’t take it back! (John 15:11)

God Gives What We Need
As Christians, we should strive to take good care of anything God blesses us with–including money. Our goal is to use money in a wise way. This includes providing for ourselves, our families and giving to support the local church. But how can you avoid worrying about money? God tells us to focus on Him. Jesus taught, “seek the Kingdom of God above all else, and live righteously, and He will give you everything you need” (Matthew 6:33). As you deal with and work for your money, “seek God’s will in all you do, and He will show you which path to take” (Proverbs 3:6).

If You Are Walking With God, Be Content As He Provides
The Apostle Paul famously wrote, “I have learned how to be content with whatever I have” (Philippians 4:11). God promised to provide for those who put Him first. So you do not have to “worry about anything; instead, pray about everything” (Philippians 4:6). Be faithful with your money, but when you feel worried, “give your burdens to the Lord, and He will take care of you” (Psalm 55:22). Christians can learn to “be satisfied with what you have, for God has said, ‘I will never fail you’” (Hebrews 13:5).

Pray this week:

that God will provide for you and help you learn to glorify Him with your financial resources.

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If God is Good, Why Don’t I Have Enough Money?

How and When Can I Claim the Promise, “God will supply all your needs?”

Written by GodLife on 25/10/2015
Series: Weekly Devotional
Tags: Benevolence, Giving, Money, Poverty, Providence, Provision, Riches, Unemployment, Work
“And this same God who takes care of me will supply all your needs from his glorious riches, which have been given to us in Christ Jesus.” Philippians 4:19

It’s shameful when someone says, “You are poor because you do not have enough faith.” The Bible says when they make godliness a way to get rich, they have “corrupt minds” and “have turned their backs on the truth.” (1 Timothy 6:5-6) David did say, “I have been young and now I am old, yet I have not seen the righteous abandoned or his children begging for bread.” (Psalm 37:25) But there’s a big difference between “wealth” and “begging for bread.” How can you keep from missing out on all your loving Father has for you?

Put His Kingdom First
“God will supply all your needs” was the Apostle Paul’s promise to those supporting his missionary work. He went to plant a church elsewhere and they sent him money more than once. (See Philippians 4:15-16) We can’t claim that promise in every case. “But seek first the kingdom of God and His righteousness, and all these things will be provided for you.” (Matthew 6:33). There’s a condition: God wants to come first in your life — every part it. Including finances, relationships and entertainment.

Watch How He Provides For Others
Another great provision promise is in 2 Corinthians 9. This also is for those who put His Kingdom first: “Now the One who provides seed for the sower and bread for food will provide and multiply your seed and increase the harvest of your righteousness. You will be enriched in every way for all generosity, which produces thanksgiving to God through us. ” (2 Corinthians 9:10-11). In other words, they can watch how God provides for His work to see that He will provide for them as well.

Ask How Much Is Really Enough
Desire for riches is a snare. (1 Timothy 6:9-10) Following Jesus begins with embracing a cross. (Luke 9:23) “…the Son of Man has no place even to lay his head.” (Luke 9:58) Although Jesus had His physical needs met, He was poor (2 Corinthians 8:9) by this world’s standards. Here He told His followers that the things others think are “essential” are not part of any guarantee for the righteous. But we, through His poverty, become rich with “an eternal inheritance, held in reserve in heaven, that will never fade or fail.” (1 Peter 1:4)

Pray this week:

God, I know you are good: you gave your only Son so that I could have eternal life! Please give me your view of what is enough for me and help me be content.

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The Amazing Power of Blogging

The Amazing Power of Blogging

Original article by Tony Cordingley

So what is a blog? After all, it just looks like a regular website to many people. In fact, it is one of the best ways of holding a conversation online. You can hold this conversation with as many people as you want and it is only limited by the amount of people who come to your blog.

What is a blog?

It is a great way to connect with people especially those with similar interests to yourself. Simply put up interesting or controversial thoughts and opinions and invite comment. If you have a particular passion you can easily attract interest from similarly passionate people and stimulate further interest in the subject.

Of course, it hasn't taken long for commercial interests to cotton on to this and see the money making opportunities inherent in this technology. The main object here is to establish yourself as an authority on a particular subject and to build a profile for yourself.

This can work for anybody from an internet marketer selling money making products to your local real estate agent or neighbourhood lawyer. However, building credibility has it's cost. You need to maintain contact with your readership and regularly write interesting and valuable content for your blog. This regular input is the most daunting aspect of blogging unless you are a skilled and competent writer. Fortunately, these written pieces do not have to be very long but they do need to be regular, especially if you are also hoping to get noticed and indexed by the search engines. Getting on the first page of Google is incredibly good for business.

Blog

Be careful to avoid blatant advertising in your blogging. Otherwise, it is all too easy to put people off. A casual recommendation is the best promotion. Building your profile and authority will have all the positive spin-off to bring people knocking on the office door. Encourage questions that can showcase your knowledge in your answers.

Google alerts can be emailed to your email address daily and can be a source of inspiration on what to write or discuss with your readership. Regular attendance at online forums on your subject will also give you ideas on what is of current interest on your subject.

How to start a blog

Blogging can be purely a platform to share your passion on a chosen subject or it can be a great way to build your business. If it is for building your business be careful not to be too obvious about it. Give good content, good advice and be open and conversational and you can't go wrong.

Blogging is incredibly easy to set up. Google's Blogger.com or WordPress are very easy to set up even for those challenged by technology. And there is now also a new blogging platform for entrepreneurs called Marketive. There is no need to do anything fancy just blog regularly with good content and try to remain current with what is happening in your niche.

 

Start your free MARKETHIVE Blog today, join Markethive! >>> https://markethive.com/stephenhodgkiss

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How to be an authority


How to be an authority (Know Your Why First)

Being an authority figure in the online space should really be the goal of any website. When you are an authority figure you have the power to socially influence through your actions and words which means you hold a great deal of power & trust in front of your audience. The Bing Webmaster Blog recently put out a great piece on being an online authority which I think everyone should read. Please keep in mind that being an authority figure does not come from slapping together a mediocre plan. It takes though and dedication to put together a fierce action plan.

From Google:

“If a site is an authority in your industry, you can bet that it will be for Google as well. So if you’re a web designer, a link from Smashing Magazine or A List Apart helps, as a lot of other web design sites will be linking to those sites, thus causing those sites to be ‘hubs’ in the web design space.”

— Joost De Valk, Yoast

Being an authority online comes with huge benefits.

  •     Increased rankings for individual website pages
  •     Industry authority
  •     Heavy online influence
  •     Increased business
  •     Immense traffic spikes

Basically there is no down fall to being an authority figure in any industry but if you truly want to get there you have to lay out a path in the right direction to make it happen.

Here are some great ways to get on the right path to be an authority figure in your space:

Be Knowledgeable

If you are just getting started in your space you are not going to influence anyone overnight. Authority requires seasoning and experience in a space along with being able to present that experience in the right manner in front of your target audience.

Get Active in your Community

You absolutely have to get active socially in front of your community. If you want to be viewed as a leader you will have to engage with your audience on social communities like Facebook, Twitter and YouTube. You also want to make your website a destination spot that promotes back and forth interaction. (important)

Be a Resource

You want your audience to come to you for advice and help. Once they start turning towards you for help that means they are starting to look at you in a whole new different light.

Encourage Sharing

If you want others to share your material you are going to have to share their material as well. Encourage proactive content sharing so your audience can learn from not only you but from the people around you too. This will allow you to become a central hub which is really the focus of your efforts.

From Google: (again)

Its generally held that when an engine assigns deep links to the content of your website, you’re an authority.  And while this is more or less true, the engine seeing you as an authority happens well in advance of those links appearing.

As you produce useful content, we try to match that useful content against queries.  If the actions searchers take indicate they are pleased with your content as a solid resource, then we try you again the next time.  This testing happens a lot.  Hundreds of thousands to millions of times, depending on query volumes and content matches.

We watch the patterns of interaction and soon enough, those resources that searchers seem to be particularly pleased with start to float to the top.  We’re not just talking click-through-rates here, either.  We’re talking the entire signal-set that influences ranking at work here.

  •     Do you have unique, useful content?  Check.
  •     Do you produce new content frequently? Check.
  •     Do you have a solid history?  Check.
  •     Do you have trustworthy links pointing at your content? Check.
  •     Do you have an active social presence?  Check.
  •     Do people retweet and like your social content? Check.

Negative Trust Influences

What can you do to your own site, or could a competitor do to you, that will nuke your trust and therefore rankings?

“I always think that links have a positive or negative value. Let’s say the BBC gives you a +10,000 and a spammy blogspot link gives you a -100, you still have a positive 9,900 score. The problems occur when the BBC get hit with a link selling penalty, if your backlinks have fallen into negative equity things go south quickly.

Get caught selling links and your link value could shift from a positive value to a negative value, so I re-visit my clients links monthly and check out what’s happening to the sites that link to them”

    — David Naylor, Bronco

Buy and Sell Links – First is if you are obvious in your link buying, don’t expect to last long in the search engines. Mr Cutts is very keen on tracking down and destroying sold links. There are even some sites that are so “dirty” in Google’s eyes that a purchase in the right place and right time can nuke you over night. Don’t believe me? Ask the right people at the right conferences to show you the evidence. That’s all I am saying 🙂

Bad Neighbors – If your links are not paid but still associate you with the seedier parts of the interwebs, don’t be surprised if you are seen as guilty by association.

Comment Spam – Leave the spam up, get it indexed, and watch your results rocket to the bottom. It’s the “broken windows” theory of SEO.

Unnatural Growth Patterns – Google will look carefully at your link growth for any signs of unnatural acquisition. This isn’t to say that if you get on the front page of Digg and garner 20k visitors and as a result, 100 fresh links that you will be penalized. What is likely though is they will take a closer look if your brand new domain arrives out of the gate with one page of content and 10,000 links overnight.

Lack of Link Diversity – Are your links coming from friends and your own sites or are they arriving naturally because your content is awesome?

Thin or Spammy Content – Duplicate, scraped or feed content, or spammy gibberish is likely to get marked down. As you would expect, Google is aiming to promote the highest quality. They will use human checks, algorithms and watch the behaviour of their customers to see if what they are delivering meets expectations.

So the first element to emphasize is make your site evolve as naturally as possible!

 

“You can manufacture authority with a very intelligent link building campaign but more often than not it’s the natural growth of the site and links with other sites in the same industry that gives Google reason to trust the site.”

 

    — Patrick Altoft, BlogStorm

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