Schlagwort-Archive: customer centric

New Markets and Trends Merge Into Record-Shattering Success For Seasoned Entrepreneur

 

 

New Markets and Trends Merge Into Record-Shattering Success For Seasoned Entrepreneur

 

Markethive.com Founder and CEO, entrepreneur, and innovator Tom Prendergast was recently quoted to say, “With the advent of a real Market Network (i.e. Markethive) and an emerging, real customer centric network marketing company (i.e. Valentus), even I was surprised at the ease of building a new empire in this industry”.

In one of his recent online training conferences, Tom explained the evolution of his contrarian philosophy and how he arrived at his present success-maverick by saying:

“I have been an advocate for ending the business practices of buying and selling leads, spam emailing, spam faxes, telemarketing, pop-up ads, billboard ads, and the whole practice known as outbound marketing.”

“In the old days, before the internet came into its prime, these practices worked somewhat but over recent years they have become less and less effective and more and more resented by the general public. I should know because I’ve been using and watching the growth of the internet since its very early days going back to 1991.”

Even before the advent of the internet, Tom was a creative and competitive marketer, running his own ad agency in Silicon Valley and deeply involved in the emerging technology of that time. Within just a few years of that time, Tom was introduced to Network Marketing and he found it very fascinating that anyone with some skill and determination could have a reasonable chance to build a livable income on the internet.

This realization nurtured his empathetic support of struggling prodigies, up and coming entrepreneurs, and anyone who had greater dreams than the typical job afforded them. Tom says, “Although I was aware of buying mailing lists for my ad agency in the 80’s, I was not aware of that technique being used by MLMers to call people supposedly interested in a business opportunity.”

Tom remembers how, much to his shock, he found that most MLM industry leaders of that time who had large followings would tell those they recruited into their pyramid schemes to buy these leads and cold-call them.

Note: keep in mind that these people had very small or nonexistent spheres of influence… especially if they had already been in a network marketing company before.

Tom says, “My instincts told me this was a bad idea and a serious mistake. But these “leaders” promoted this technique because they had no other real options, ability, or intentions to help these people who had just enrolled into one of their deals which always turned out to be just another ‘Hopes and Dreams’ bait-and-switch game.”

This mind-set was painfully illustrated to Tom in a relationship with a friend of his at the time (let’s call him ‘David’) who had a talk show, had published several books, had a strong sphere of influence, had just joined a newly launched MLM deal, and was conducting a teleconference call with all his new recruits.

On that call, David told all the 1000’s of listeners to go to his friend John (i.e. David’s friend) and buy the leads (jwhich John’s company had alledgedly pre-interviewed) for approximately $199 per 100 leads.

Tom remembers his experience with no great joy:

“This was the mid-1990’s. I bought 100 of these leads, costing me $1000, and called them all… and the results were as follows: 80% insults, 15% hang-ups, and the rest ‘no answer’. Not one of the people I talked to remembered any interview. And the rejection level was as high as it gets.”

Tom soon realized that this was an experience that would eliminate anybody new to MLM from any further interest in it…or at least from ‘buying leads’. This is the kind of rejection only ‘boiler room’ telemarketers and well-seasoned sales people can long endure and it is immediate and certain Death to the average person excited about pursuing their dream by working their new MLM opportunity… regardless of how much they like the product.

Two Powerful New Concepts In Internet Business

As the internet seeps into the fabric of global and local business, the evolution of technology and thinking always brings new opportunities for those perceptive enough to see it. Two fairly new concepts are generating a lot of interest for opportunity seekers.

Those two new concepts are (1) Customer Centricity and (2) Inbound Marketing. Think of them like a brother and sister, i.e. different but related and mutually supportive.

Customer Centricity

Tom believes that Amazon.com is the best current example of customer centricity. Very few people see any connection between Amazon and the MLM industry but Tom has been advocating that MLM companies become customer centric for many years. Since a company’s distributors are, in one sense, their ‘customers’, it only makes sense that MLM companies would treat their Distributors very well…but Tom says most don’t.

Tom says, “Less than 1% of MLM industry leaders understand customer centricity and the other 99% are uninterested in it. These companies continue their traditional modus operandi of selling ‘Hopes & Dreams’ wrapped extravagantly in thinly disguised pyramid schemes with overpriced products which rarely do what they are claimed to do and which are difficult if not impossible to the average person to retail.”

This is like running a car without oil for an extended period of time: it might appear to work for a while but when the engine starts smoking, as we see in the MLM industry now, you know it’s too late.

There have, however, been a few MLM companies which made a weak effort to become customer centric. One of these companies, Trivita, abandoned their customer centric efforts when new management was ‘turned by the dark side’ and that decision is destroying the company as commissions have been cut several times during the last three years, dissension is widespread within Distributor ranks, and an accelerating exodus ‘for the door’ if discernible at all levels.

The second company which tried to be customer centric is Beachbody. Beachbody offered a form of Distributor Acquisition based primarily on infomercials (as did Trivita) but the effectiveness of that method of advertising is plummeting dramatically because of falling viewership of traditional cable and ‘dish’ TV networks.

Bottom line… both these companies are in serious trouble.

Tom says that he doesn’t think most companies in the MLM industry are too big to change… even if they wanted to (which very few do). But, those who do chose to embrace this new Customer Centric paradigm must follow these guidelines:

  1. The company focus first on the needs of the customer. Not the Distributor.

  2. Distributors must be able to successfully retail their products at a profit, irrespective of the business opportunity, to retail customers and/or on ecommerce platforms like eBay, Amazon, Craigslist, etc.

  3. A virtual warehouse supporting the distributor by allowing them to purchase in bulk for greater savings while the inventory is kept at the company until the distributor or a customer needs it drop shipped.

  4. The availability of cooperative advertising partnerships which allow the distributor to partner with the company and/or other distributors to share in generated customers and/or recruits at a reduced cost. This has been done by a few companies and it does work.

  5. Other modern technology that should be brought into play are 800 ph# platforms, self-replicated ecommerce site for Amazon, eBay, etc., shopping carts for 3rd level distributors domains, and social media marketing apps which enable easy selling and purchasing on social markets.

Summary:

‘Good enough’ isn’t good enough anymore. With the marketplace awash in innovation and technology, i.e. innovation which does put the customer right in the center of the equation, yet almost none of it being used my MLM companies… it’s no wonder that most of them are dying on the vine while others fall flat on their faces after their expensive, Hollywood style launches.

It takes a lot more than a slightly attractive website, a celebrity spokesperson, a few halfway decent videos, and a cute infographic for the company comp plan to ensure company success today.

What’s Next?

It is only a matter of time before a young, bold, tech and marketing savvy entrepreneur launches the first true customer centric MLM company similar to the above-mentioned guidelines. Tom and the community members at Markethive believe that when somebody does launch such a company the world will quake, the swamps will empty and the first truly multi-trillion MLM enterprise will rise to stand equally with other successful trailblazers like Facebook, Google, PayPal, etc.

Such a company will use Inbound Marketing rather than Outbound Marketing techniques.

Old school MLM marketing is almost totally ‘outbound’ marketing oriented. Successful MLM companies must use Inbound Marketing. The difference is that ‘outbound’ marketing is hunting´´ for customers and recruits whereas ‘inbound’ marketing attracts´´ customers and recruits.

The Market Network – The New Leading Edge Of Digital Business and Society

But if there is anything else (and there is!), a magical new catalyst, in the digital world… it’s the Market Network.

What is the Market Network?

Let’s put it in perspective first:

First there was direct selling, then there was direct selling companies, then there was MLM companies with their deceptively alluring, misapplied, and ultimately corrupting element of recruiting, then…there was the internet.

The internet and particularly Facebook and Youtube, had a profound affect on business, marketing, and even the MLM industry. But it only went as far as social media.

There is something else and this is exactly what Markethive is… the first fully functional Marketing Network because it combines the three elements of a Market Network:

  1. A social community united around a shared theme (e.g. entrepreneurship)

  2. An organic virtual marketplace´´ of buyers and sellers.

  3. SaaS (Software as a service to facilitate transactions among the community).

The marketplace is a place for transactions among community members. Examples are eBay, Etsy, Uber, and LendingClub.

Networks provide the social element, i.e. a person’s identity, and allows everybody to communicate everybody else. Think Facebook, Twitter, and LinkedIn.

The SaaS is software, e.g. the proprietary functionality freely available to all Markethive members and which Markethive can use to allow its members to form Market Networks with companies like Valentus and possibly in the future…others.

Tom says, “The amazing embodiment of these concepts is what we see today with the joint venturing between Dave Jordan’s Valentus company and an elite group of Markethive community members. Markethive was created for a time such as this.”

Does anybody remember, “Build it and they will come”?

Guess what?

It’s been built and they’re here.

Tom told his Valentus Team members recently, “Valentus has experienced record growth in record time and by all indications is about to enter ‘Momentum’. Only with a company like Valentus could I have reached the levels I have in record-breaking time. And we haven’t fired the “main guns” of our most powerful Markethive technology yet. You ain’t seen nothing yet!”

Tom credits much of his success to Valentus’s foundational, weightloss coffee product. People respond well to our unique question, “Who do you know who likes coffee and would like to lose some weight?” The fact that the product is priced to sell well even at retail is just an extra.”

The bottom line here is that Valentus’s explosive growth is because it’s a real business founded on a basic principle of of Business 101: “Buy low and sell high!”

Tom told his group, “I give credit for the record-breaking growth of my little Valentus distributorship to the unique and timely partnership between Markethive and Valentus. Indeed Inbound Marketing and the first fully functional Market Network has found the first truly customer centric company in the MLM industry and I know that others who join our unique team will experience similar success if they work hard.”

If this article finds you the least bit excited or even curious, we invite you to find out more about this trends and the opportunities they present for you. Sign up for these two corporations at the below address.

Markethive (no matter what your online business may be)
markethive.com/atwilliams4

Valentus
http://valentustour.com/icoffeebusiness
NB: entering your phone number will ensure that I can call you to enjoy a 5-10 minute chat.

Regards
Art Williams
Markethive Developer and Case Study Writer

 

 

 

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Emerging Markets merge into record shattering success for seasoned entrepreneur

video imageNew Markets merge into record shattering success for seasoned entrepreneur

“With the advent of a real Market Network (Markethive) and a real emerging Customer Centric network marketing giant (Valentus) even I was surprised with the ease of building a new empire in this industry”. Explained Thomas Prendergast, Entrepreneur, Internet Innovator and CEO and founder of Markethive.

“I have been an advocate for ending the business practices of buying and selling leads. And calling for an end to spam email, spam faxes, telemarketing, ending popup ads, bill board ads, you know, the practice called outbound marketing”. He continued to explain. “It was heavily relied upon in the days before the Internet a long time ago and has suffered a long painful death since the Internet was released to the public in 1991, I know, I was there and have continued to ride this journey called the Internet.” Mr Prendergast emphasized.

10 years before the Internet Thomas Prendergast ran an Ad agency in the Silicon Valley and was very aware of tech and the emerging Internet. “Which is why I was on the Internet almost the moment it was available to the public in 1991” Mr. Prendergast revealed.

Within years of immersing himself into the Internet, he became aware of Network Marketing. He found it fascinating that anyone with some skill and determination could reasonably build a living income. This idea supported his empathetic support of struggling prodigies, up and coming entrepreneurs and anyone who had greater dreams than the typical job afforded them.

“Although I was aware of buying mailing lists for my ad agency in the 80s I was not aware of the pushing of buying names and phone numbers for MLMers to call on people supposedly interested in a business opportunity”, Thomas Prendergast said.  As he become more aware of the MLM industry, he also found that most leaders who had working spheres of influence, would tell those they recruited into these pyramid schemes (the majority of these people did not have large spheres of influence) to buy these leads and cold call them.

Mr. Prendergast continued, “My instincts told me this was a bad idea and a serious mistake. But these “leaders” promoted this technique because they had no real option, ability or intentions on helping these people that just enrolled into one of their pyramid schemes “that really was just another “Hopes and Dreams” pitch, and that is another story”.

This became painfully clear when Thomas was witness to such a salesman, we will call him David, who had a talk show, had published many books, had a strong following, had joined a newly launched MLM deal, was conducting a teleconference call with all the people David had recently recruited into this new opportunity MLM. On that call, David told all the 1000s of listeners to go to his friend John and buy the leads they had allegedly pre interviewed at about $100 per 10 leads.

“This was mid-1990s. I bought 100 of them costing me $1000 and called them all (another article) and the results were 80% insults, 15% hang ups and the rest no answers. Not one was aware of any interview and the rejection level was as high as it gets. This was a process that would eliminate anyone new to the MLM process from continuing on in any business. Rejection is a process only boiler room telemarketers and well-seasoned sales people can withstand. It is death to the average Mom and Pop trying their hand at MLM”, Mr. Prendergast revealed.

Emerging Markets, Paradigm Shifts, Trends and all the other annoying clichés.

There are two firmly entrenched trends that have been born in the Internet, because of the technology, the reach of technology and the emersion of the masses into the technology, primarily due to the Social Networks, that Customer Centricity and Inbound Marketing emerged. Think of them as brother and sister.

Customer Centricity (Think Amazon):

Thomas Prendergast has been advocating Customer Centricity for the Network Marketing industry for over 10 years now. Mr. Prendergast explained, “Less than 1% of said industry understands it, the rest uninterested, and continue to promote the failed process of selling “Hopes and Dreams” of thinly veiled pyramid schemes with over priced products that rarely accomplish what they claim they do”.

However there have been a few that moved towards the “customer centric”, but not fully; with one in particular, abandoning the entire concept, only to find that decision is destroying the company as we speak, with commissions being cut consistently for the past 3 years, causing a drastic end to growth and a company in disarray. The other company built a customer option with infomercials, as a reward for their peak performers to acquire said such infomercial leads, which has dwindled due to current trends away from traditional Cable TV and Dish TV. Those 2 companies are Trivita and Beach Body.

Here is the summary of Thomas Prendergast’s Customer Centric proposal for this industry.

  1. First and foremost the company’s focus must be to “Serve the Needs of the Customer” not the distributors!
  2. Products that cost the distributors less than they sell them for on the open markets (like Ebay auctions, Amazon stores, Craig’s list)
  3. A virtual warehouse that supports the distributor allowing purchasing in bulk, at lower wholesale prices, keeping the inventory at the company, allowing for drop shipping.
  4. Offering co-op Advertising partnerships, to the distributors, allowing distributors to receive smaller shares of that traffic, that being customers and distributors from the results of mass marketing on the Internet. This has been done by a few other companies to great success. In other words, it works.
  5. Other mass marketing technology that now comes to full force are, 800 number platforms, self-replicated Amazon, Ebay, etc. accounts, shopping cart widgets for 3rd level distributors domains, and Social Marketing aps allowing purchase within Social Markets.

Summary:

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch. Not anymore!

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework Mr. Prendergast has discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook, Google, PayPal etc.

Inbound Marketing:

Inbound Marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight quickly.

This is exactly what Markethive is but more. Markethive is the first newly discovered Market Network

What Is A Market Network?

“Marketplaces” provide transactions among multiple buyers and multiple sellers — like eBay, Etsy, Uber and LendingClub.

“Networks” provide profiles that project a person’s identity, then, lets them communicate in a 360-degree pattern with other people in the network. Think Facebook, Twitter and LinkedIn.

What’s unique about market networks is that they:

  1. Combine the main elements of both networks and marketplaces
  2. Use SaaS workflow software to focus action around longer-term projects, not just a quick transaction
  3. Promote the service provider as a differentiated individual, helping to build long-term relationships

Mr. Prendergast enthusiastically continued, “The amazing timing of this entire process is the emerging of the first Market Network; “Markethive” and my friend “David Jordan’s” company Valentus the first real Customer Centric Company”.

Thomas Prendergast summarizes it by saying, “Valentus is experiencing record growth and record time and by all indications is about to enter into “Momentum”. I credit all of this to the fact that Valentus has the foundational product that the markets support the retail priced organically where distributors buy the product well below the market retail”.

Thomas continued saying, “I know this all seems so complex, but in reality it is quite simple. Valentus’ explosive growth is because it is a real business based on Economics 101. Buy low sell High!”

Mr. Prendergast adds credit to the story saying, “With the fusion of these two huge trends found in Markethive and Valentus, I give credit to this phenomena as to my ease in exploding the growth of my little “distributorship” in Valentus, breaking records in the first month and the meteoric growth of this organization because Inbound Marketing (Markethive) has found Customer Centricity (Valentus) and the rest will be historic”.

If this article finds you the least bit excited, curious or at least amused, we invite you to find out yourself more about these two incredible trends and how they complement each other. Your curiosity will cost you nothing. Sign up for these two companies at the below addresses (If you have not already):

Markethive (sign up or let’s be friends):
http://markethive.com/stephenhodgkiss 

Valentus:
http://www.ValentusTour.com/testimonials

Entering a phone number will assure that I will call you to enjoy a 5-10 minute chat with you. I look forward to that, BTW.

 

Stephen Hodgkiss
Chief Engineer Markethive Inc.

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

New Markets merge into record shattering success for seasoned entrepreneur

video imageNew Markets merge into record shattering success for seasoned entrepreneur

When the advent of a real Market Network (Markethive) and a real emerging Customer Centric network marketing giant (Valentus) even I was surprised with the ease of building a new empire in this industry. Let me explain.

I have been an advocate for ending the business practices of buying and selling leads. And an end to spam email, spam faxes, telemarketing, ending popup ads, bill board ads, you know, the practice called outbound marketing. It was heavily relied upon in the days before the Internet a long time ago and has suffered a long painful death since the Internet was released to the public in 1991, I know, I was there and have continued to ride this journey called the Internet.

10 years before the Internet I ran an Ad agency in the Silicon Valley and was very aware of tech and the emerging Internet, which is why I was on the Internet almost the moment it was available to the public in 1991.

Within years of immersing myself into the Internet, I became aware of Network Marketing. I found it fascinating that anyone with some skill and determination could reasonably build a living income. This idea supported my empathetic support of struggling prodigies, up and coming entrepreneurs and anyone who had greater dreams than the typical job afforded them.

Although I was aware of buying mailing lists for my ad agency in the 80s I was not aware of the pushing of buying names and phone numbers for MLMers to call on people supposedly interested in a business opportunity. As I become more aware of the MLM industry, I also found that most leaders who had working spheres of influence, would tell those they recruited into these pyramid schemes (the majority of these people did not have large spheres of influence) to buy these leads and cold call them.

My instincts told me this was a bad idea and a serious mistake. But these “leaders” promoted this technique because they had no real option on helping these people that just enrolled into one of these pyramid schemes “that really was just another “Hopes and Dreams” pitch, and that is another story.

This became painfully clear when I was witness to such a salesman, who had a talk show, had published many books, had a strong following, had joined a newly launched MLM deal, was conducting a teleconference call with all the people he had recently recruited into this new opportunity MLM. On that call, he told all the 1000s of listeners to go to his friend and buy the leads they had allegedly pre interviewed at about $100 per 10 leads.

This was mid-1990s. I bought 100 of them at $1000 and called them all (another article) and the results were 80% insults, 15% hang ups and the rest no answers. Not one was aware of any interview and the rejection level was as high as it gets. This was a process that would eliminate anyone new to the MLM process from continuing on in any business. Rejection is a process only boiler room telemarketers and well-seasoned sales people can withstand. It is death to the average Mom and Pop trying their hand at MLM.

Emerging Markets, Paradigm Shifts, Trends and all the other annoying clichés.

There are two firmly entrenched trends that have been born in the Internet, because of the technology, the reach of technology and the emersion of the masses into the technology, primarily due to the Social Networks, that Customer Centricity and Inbound Marketing emerged. Think of them as brother and sister.

Customer Centricity (Think Amazon):

I have been advocating Customer Centricity for the Network Marketing industry for over 10 years now. Less than 1% of said industry understands it, the rest uninterested, and continue to promote the failed process of selling “Hopes and Dreams” of thinly veiled pyramid schemes with over priced products that rarely accomplish what they claim they do.

However there have been a few that moved towards the “customer centric”, but not fully with one in particular, abandoning the entire concept, only to find that decision is destroying the company as we speak, with commissions being cut consistently for the past 3 years, causing a drastic end to growth and a company in disarray. The other company built a customer option with infomercials, as a reward for their peak performers to acquire said such infomercial leads, which has dwindled due to current trends away from traditional Cable TV and Dish TV. Those 2 companies are Trivita and Beach Body.

Here is the summary of my Customer Centric proposal for this industry.

  1. First and foremost the company’s focus must be to “Serve the Needs of the Customer” not the distributors!
  2. Products that cost the distributors less than they sell them for on the open markets (like Ebay auctions)
  3. A virtual warehouse that supports the distributor allowing purchasing in bulk, at lower wholesale prices, keeping the inventory at the company, allowing for drop shipping.
  4. Offering co-op Advertising partnerships, to the distributors, allowing distributors to receive smaller shares of that traffic, that being customers and distributors from the results of mass marketing on the Internet. This has been done by a few other companies to great success. In other words, it works.
  5. Other mass marketing technology that now comes to full force are, 800 number platforms, self-replicated Amazon, Ebay, etc. accounts, shopping cart widgets for 3rd level distributors domains, and Social Marketing aps allowing purchase within Social Markets.

Summary;

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch. Not anymore!

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook, Google, PayPal etc.

Inbound Marketing:

Inbound Marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight quickly.

This is exactly what Markethive is but more. Markethive is the first newly discovered Market Network

What Is A Market Network?

“Marketplaces” provide transactions among multiple buyers and multiple sellers — like eBay, Etsy, Uber and LendingClub.

“Networks” provide profiles that project a person’s identity, then lets them communicate in a 360-degree pattern with other people in the network. Think Facebook, Twitter and LinkedIn.

What’s unique about market networks is that they:

  1. Combine the main elements of both networks and marketplaces
  2. Use SaaS workflow software to focus action around longer-term projects, not just a quick transaction
  3. Promote the service provider as a differentiated individual, helping to build long-term relationships

The amazing timing of this entire process is the emerging of the first Market Network; “Markethive” and my friend “David Jordan’s” company Valentus the first real Customer Centric company.

Valentus is experiencing record growth and record time and by all indications is about to enter into “Momentum”. I credit all of this to the fact that Valentus has the foundational product that the markets support the retail price organically where distributors buy the product well below the market retail.

I know this all seems so complex, but in reality it is quite simple. Valentus’ explosive growth is because it is a real business based on Economics 101. “Buy low sell High”!

With the fusion of these two huge trends found in Markethive and Valentus, I give credit to this phenomena as to my ease in exploding the growth of my little “distributorship” in Valentus, breaking records in the first month and the meteoric growth of this organization because Inbound Marketing (Markethive) has found Customer Centricity (Valentus) and the rest will be historic.

If this article finds you the least bit excited, curious or at least amused, I invite you to find out yourself more about these two incredible trends and how they complement each other. Your curiosity will cost you nothing. Sign up for these two companies at the below addresses:

Markethive:
http://markethive.com/marketing

Valentus:
http://www.ValentusTour.com/about

Entering a phone number will assure that I will call you to introduce myself and enjoy a 5-10 minute chat with you. I look forward to that, BTW.

 

Thomas Prendergast
CEO Markethive, Inc.

 

 

 

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Today’s MLM Industry – Turned by The Dark Side

Today’s MLM Industry – Turned By The Dark Side

Yes, it’s true. The MLM industry has been under a lot of fire lately and justifiably so. If you know anything about the industry you know that the FTC recently slapped Herbalife with a $200,000,000 fine. But does that mean the MLM model is fundamentally wrong?

No, it doesn’t.

The only thing that’s ‘wrong’ in the MLM industry is the attitude that has pretty much permeated it over the last 20+ years, i.e. the attitude that it is OK to sell hopes and dreams instead of real value and results and the attitude that it is OK to sell overpriced crap as long as the top guys and gals got rich doing it.

Is there a better way?  

Is there a way that’s a win-win-win for the consumer (most importantly)-the Distributor- and the Company?

Yes there is.

And would you like to know what that ‘secret sauce’ of MLM success is?

The answer is that above all a successful MLM company must:

  1. Have a superlative and affordable product that brings real value to the consumer.

  2. The consumer must want to purchase that product regardless of whether there is an opportunity connected with it or not. And….

  3. The company must consider the customer first and foremost.

In other words, if it won’t sell at retail in the ‘open market’ for more money than the distributor pays the company for it at wholesale, it’s not a good deal for anybody and it’s certainly not a smart business opportunity financially or ethically, for the Distributor.

At Markethive, we coined a term for these characteristics (and several others).

We say that these kinds of MLM companies are ‘customer centric’. We believe that the MLM companies who survive the increasing government regulatory scrutiny(as evidenced by Herbalife’s fine) and an increasingly more savvy consumer will be few and far between. Those MLM companies which continue to operate with the ‘Old School’ MLM mentality won’t be around much longer.

We know of only one company which today is truly customer centric. More about that company below.

Network Marketing is in trouble but it’s not likely to die overnight.

Here's why the industry is in trouble: 

First of all, millions of people still realize they don’t have any other viable choices. And the fact is that while most MLM opportunities do ‘suck’, Network Marketing done-right (!) is still a fair shot at success for more people than any other business model.  

Secondly, it is unfortunate but true that the traditional Network Marketing industry has gotten pretty good at selling ‘hopes and dream’… even though that’s about all they have to sell. But still, the hopes-and-dreams model of recruiting still for them. At least for now.

They know that the average person is going to recruit one or two people and then they’ll be gone. And then the company will recruit more starry-eyed newbies and the cycle will repeat itself over and over and over.

But is this really success and are these companies really successful?

Many informed observers think that they are not. And we tend to agree.

Here’s how to spot an MLM company not likely to make it:

  • Claims to ‘sell’ a product but hardly any retail sales are actually made and the ratio of Distributors to actual customers is 9:1 (or worse!)

  • Distributors buy products mostly to maintain commission rank and not for real retail sales or voluntaryor preferential consumption.  

  • Only the top leaders make big money and hardly anyone even breaks even.

  • The company spends lavishly on Hollywood type ‘events’ rather than helping the Distributor.

  • The company does not encourage or support the Distributor in using modern technology to sell effectively in the digital age.

Those are just a few of the signs of a ‘bad’ MLM company.

The fact is that the vast majority of traditional MLM companies have forgotten something which is truly critical to their own survival and it has nothing to do with how many distributors the company has or how big their distributor teams are.

The really important metric is, ‘how many people really buy their product because they like it and how many of them keep buying it regardless of whether or not they have any interest in the business opportunity or not? If a product won’t sell on it’s own, at retail, and if average distributors can’t make money in the opportunity, it is neither a sustainable market nor is it a sustainable business opportunity.

In fact, one of the biggest reasons why there are so many X-MLM distributors floating around, with their horror stories about their past ‘MLM opportunity’, is because they were all told that their first priority should be to recruit more distributors rather than make retail sales. I’ve been through that and probably YOU have too, right?

Of course, if you’ve been in Network Marketing before you know that few if any Network Marketing companies have affordable products that people really want to buy irrespective of the business opportunity.

MLM distributors have always been told that high turnover was normal and that the reason they couldn’t large organizations was that they didn’t really try, they didn’t ‘want it bad enough’, or that it was supposed to take a long time to ‘make it up on the stage with the superstars’ getting the big checks.

You’ve probably heard that too, right?

Sadly, many people ‘bought’ that line of thinking and kept trying and trying and getting more and more frustrated until not only all their money was gone but so were the vast majority of their friends. Maybe you know what the NFL club is. That’s the “No Friends Left” club, right?

The reality in the MLM industry is that very few MLM products are truly an essential or highly valued part of the average person’s lifestyle. And those that do have some unique features are almost always so expensive that they qualify as luxuries that don’t fit into most people’s budget especially in these financially stressed times. 

And that’s not to mention that some MLM products are complete hoaxes OR there are cheaper versions of the same product available on the open market.

That’s why the image above is the image that most people associate with Network Marketing or MLM opportunities. How many times have you and your friends made jokes about this? It’s also the reason why many people only dream about but never expect to find a really good Network Marketing company.

This is the image that turns people off about Network Marketing and drives so many sincere, enthusiastic, hard-working distributors out of the industry. But this is NOT Valentus!

Indeed, sometimes a really remarkable company does come along. A company that has a truly ‘life style’ product, that the distributor can buy in bulk, sell at a legitimate retail profit, have a happy customer base, and (if they so chose) build a network of other happy and successful distributors.

When you find such a company, it really is possible to build a sustainable, profitable business and a family legacy to be proud of.

Another good thing about a good MLM business model is that, if you chose to, you can build your business regionally, nationally, or globally and you can even do most or all of it online (just like Amazon or eBay) if your company is truly progressive. You’re running a real business instead of a recruiting mill.

Companies which focus on only on ‘Hopes and Dreams’ and recruiting are doomed to fail.

The number one goal of every real business since the beginning of time has been customer acquisition… i.e. the ability of the business owner to acquire and retain customers throughout the lifespan of his/her business. An honest Network Marketing company should have the same priority… as Valentus does.

The vision of my group of network marketers is to have more customers than distributors at all times… although we are at the present stage looking for leaders to build an international distribution network of key leaders to take our unique line of weight loss coffee and other great products to the consumer.

And by the way – our almost daily flood of testimonials prove that our products do not disappoint.

Do YOU know anybody who likes coffee and who might want to lose a few excess pounds and/or inches?!

I’ll bet you do 🙂

Let’s sit down and talk about it… (╥︣﹏᷅╥)

Seriously, network Marketing can work for you if you work with the right company like our group of community members here at Markethive, are doing right now. We buy into the supplier company, Valentus, with a business builder pack for $499. This qualifies us at the Ruby level and allows us to buy and sell our products at low, wholesales prices on a monthly basis and maintain a positive cash flow.

Customer Centric Ideas For Network Marketing

Our customers are having fantastic results with our products. Just look and listen to the testimonials on my website, here. With results like these it’s no wonder that our Distributors who simply ‘Sample and Invite’ are doing incredible volume, advancing rapidly, and making money in our organization. Many for the first time ever in MLM.  

It’s a beautiful thing. You’ll be amazed at how your attitude toward Network Marketing will change when you finally start making repeat sales, making real money, and recruiting new team members because if they loved it at retail they knew they’d love it better as a distributor.

As you sell product to your customer base, you’ll be pleasantly surprised to find that there are lots of people not only who are very receptive to a great tasting coffee that helps them lose pounds and inches but who also are X-MLM veterans who haven’t lost their “Why” or their Dreams and are interested in making some extra money or a replacement income within your team.

There’s no science to explain. It’s just, “You like coffee? Here…Drink this.”

And imagine not being afraid to ask your customers, “Hi! How much weight or inches have you lost?” It’s really exciting to make money with a product that works. No more hoping you won’t have to face your X-Distributors or X-customers. 

We even have proprietary technology, within Markethive, which you can use to create an automated system that drives leads and sales to you or even into your distributor organization. We believe in building deep and strong (and not wide and greedy).

But don’t think that our business opportunity doesn’t require some form of work. It does. Hard work is required no matter what you do in life to reach success. We do run a business but we are very supportive within our team because we believe that ‘a rising tide floats all boats’.

If you’d like to listen to some of our recorded conference calls, you can. And you’ll hear incredible stories of success in short periods of time that are unheard of in other Network Marketing companies…stories that certainly are unheard of for a company like ours that’s only 2 years old (but we’re already approaching $3,000,000 @ month in sales volume).

If you do nothing — you earn nothing. But if you can say, “Do you know anyone who likes coffee and might like to lose weight and inches?, our business is not hard. All you need to do is ask that magic question, give some samples, and follow up.

If you have experience in Network Marketing, you know that companies which have highly demonstrable, affordable, and consumable products (and are well managed) always do very well. We are a company like that.

Matter of fact, our senior leader is Tom Prendergast, CEO of Markethive.com. Tom is a remarkably capable but relatively silent MLM superstar who in his prior MLM company almost put them out of business by recruiting 141,000 customers in just a few months. In his first MLM company several years before that he actually did recruit so many customers that his company did go out of business.

But now we need to talk about YOU

Have you been involved in Network Marketing before?

If so, how long have you been involved in the industry and how many companies have you been with?

How many companies have you been with?

Do you still a Big Dream?

What kind of options do you see in your future right now?

And last but not least, are you open to learning a whole new, customer centric way of building a profitable, fun, and sustainable business with an affordable, high-demand, high-quality product and a record-setting team?

If your answer is "yes" to at least most of these questions, especially the last one, then I would like to talk to you and see if you would be a good fit for our team.

My first requirement is that you need to join me and our team at Markethive. Even if you’re in another MLM company, you can still benefit from the free Markethive membership although you will not get a special extra benefit that we extend to Valentus members… as described below.

Once you’re in Markethive, you’ll need to set up your account and go through the easy and free Alpha Trailblazer upgrade. Then follow the instructions to set up your profile page.

Once that’s done I will connect with you through social media (facebook, linkedin etc.) to exchange phone numbers to discuss our business opportunity with you and ask you to join our Valentus business group within Markethive.

We prefer to go through these steps, just like a job interview, to find those individuals who really qualify. We are real business people who want to make sure that the people who join our business will be ín synch’ with our values and our business model.

We require the purchase of the business builder pack within our organization because you can’t sell from an empty cart and people WILL want the product.

Also, you receive a free Markethive Inbound Marketing platform, along with full training, to promote your Valentus business (and any other business you might be involved in) online. There is no other Inbound Marketing Platform on the internet as powerful as Markethive. Yet, amazingly, it is totally free.

We can do this because Markethive is advertising supported (just like Facebook, YouTube, and many other popular social platforms). No training, tools, or support are withheld even though amazingly our top competitors with Markethive (e.g. companies like Pardot, Marketo, or Eloqua) cost $1,000 or more per month.

Benefits of Joining Our Business at the Business Builder Level

There are reasons and benefits to our Ruby level requirement. The main reason is that as a Ruby Distributor with Valentus you earn higher commissions. You also will advance more quickly and you won’t lose sales by not having inventory. You will get sales if you Sample and Invite.

Note: our product actually sells at a profit on eBay too… if you set it up like we can show you. For that reason, there is zero risk of losing your money with this opportunity and no other company can make that claim and back it up with proof.

But wait…it gets even better!

Remember that ‘extra benefit’ I mentioned?

We also reward those team members who purchase the Ruby Level business builder pack with the affiliate rank in Markethive known as Alpha Entrepreneur! This package is valued realistically at $5000!

When you join our team, we will match your effort 110% as long as you are actively involved in trying to build your business. We won’t give up on you if you don’t.

For myself and our team, I look forward to welcoming you into two remarkable and unique companies… Markethive and Valentus. Buckle up!

Art Williams
Markethive Alpha Legacy Member and Developer
Valentus Ruby Team Leader
Skype: atwill4

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e