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Ways on How Branding Agencies Can Boost The Image of Your Business

Building your brand’s reputation is crucial in today’s world, and branding agencies in Minneapolis know exactly how to do so. A branding agency knows that your brand represents your promise to your customer. It sets you apart from other brands, and it speaks to who you are as well as whom people perceive you to be. In short, your brand lets people know what they can expect from you and your services and products.

A logo for your brand is important, but that’s only the beginning of the journey that your brand should be on.

Giving Your Brand Definition

You aren’t going to be able to start getting your brand out there, in front of your potential customers, before you’ve defined it. Sounds simple enough, but there’s more involved than you might think. People aren’t mind-readers, and you need to let them know what you’re all about clearly.

A good branding agency can help you put a clearer and more unified picture out there so that your target audience will know what you exactly offer. They do so by researching the desires and needs of your customers. There is no sheer guesswork involved; a good branding team digs deep so you know exactly what your target audience is thinking, not what it looks like they are thinking.

All of that legwork will give you the information you need to reach the right customer. Once you know enough about the people you’re speaking to, you’ll know the most optimal way to let them know your company’s mission, the qualities that associate with your business, and why your products or services stand apart from others who might offer something similar.

Having a Social Presence Is a Must

Any branding agency worth salt knows that your company or business needs an engaging social media presence. A strong visible social presence allows your brand to demonstrate its expertise and can help your audience feel more connected to you. This, in turn, humanizes your brand and inspires people to engage with you, leading to plenty of conversion opportunities.

Being present on social media also allows you to answer questions that your customers might have, promptly. Some customers, especially those in the millennial generation, almost expect a company to have a social presence. Many prefer asking questions on a social media network rather than by email.

Branding your company or business for success might feel overwhelming. The good news is, you don’t have to do it alone. A trusted Minneapolis branding agency can ease your workload and help take your brand to the next level.

Branding & Social Media branding
 Edwin Meehan Edwin Meehan
Owner / Market Research Consultant • EVM Digital

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The CEO of a billion-dollar brand shares his best strategy to help anyone find a great business idea

You probably won't have a Eureka! moment. Neil Blumenthal pictured. Neil Blumenthal

There's nothing magical about starting a company. In all likelihood, you will not have a Eureka! moment in which you discover the next world-changing business idea.

That's not to say you won't discover the next world-changing business idea — you'll just have to be proactive about it.

Neil Blumenthal, a cofounder and co-CEO of billion-dollar glasses brand Warby Parker, recommends a specific strategy for finding a business idea. In an interview with Business Insider at the Success Makers Summit in April, hosted by American Express OPEN, Blumenthal explained how it works:

"Every day, write down a few frustrations. And then at the end of the week, you'll have maybe 10 problems. By the end of the month, maybe you have 40 to 50 problems. And then you can spend time thinking about: Is there a viable business in solving any of these everyday frustrations?"

Blumenthal said he and his cofounders didn't use this exact technique — the inspiration for Warby Parker came when cofounder and co-CEO Dave Gilboa lost an expensive pair of glasses. The cofounders asked their friends if they'd ever had a similar experience and discovered that overpaying for glasses was a relatively widespread problem.

But Blumenthal emphasized that "successful entrepreneurs are pretty methodical about the problem they're trying to solve." He went on:

"Sometimes, it's not that they just started it in high school or college, because they've actually needed to live a little and experience a little bit of life to identify where there are problems that need solving.

"For every Mark Zuckerberg and Facebook, there's 30 other entrepreneurs that started their business after working for several years."

In other words, coming up with a solid business idea — never mind actually building the business — probably takes more time than you think. A combination of patience and a can-do attitude is a must.

 

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Ten reasons you should consider buying Bitcoin in 2017

Jodi Edmunds 
In some ways, Bitcoin is just another currency: it has an exchange rate against other currencies, it can be bought, sold and it can be used to pay for things online.

Bitcoin is taking the financial world by storm. Here are ten reasons why you should consider buying Bitcoin.

bitcoin-future-of-money

1. The price
If you look at a graph of the Bitcoin price throughout its entire existence, the overall trend shows that it has only increased.

There are many people who believe the price will go up ten, hundred or even thousand-fold in the next few years.

Nobody can predict the future price, but the momentum, increased transaction rate of people using it, banks and companies investing in and using Bitcoin are all very healthy indicators.

2. Bitcoin is global
Bitcoin knows no borders. It can easily be sent from one Bitcoin wallet to another; across the room or across an ocean.

Since it is sent peer-to-peer, there are no third parties or borders to restrict the transaction. Bitcoin can be bought and sold in local currencies in almost every country in the world.

3. Bitcoin is good for businesses
Transaction fees levied by card processors and transfer fees charged by banks for international transactions can be significantly more expensive than the small fees charged for sending Bitcoin.

For example, merchants pay between 2-6% to accept online credit card payments, with high rates of credit card fraud. These costs are passed down to the consumer.

It costs a fraction of that to process a  Bitcoin payment and the chargeback risk is zero.

4. Bitcoin is fast
It takes one to two days to receive a bank payment from a different bank and up to a week (or more) to receive an international bank transfer.

Bitcoin transactions are instantly sent and are usually confirmed in under 30 minutes, no matter where in the world they were sent to.

5. Bitcoin protects your privacy
Unlike most other payments, to complete a Bitcoin transaction you don’t need to provide any sensitive information (which can easily be stolen or abused).

When you want to receive a payment, simply provide the sender with your Bitcoin wallet address. This address is a receive-only address: you’re free to distribute it (people can only send money to it and pay you, not withdraw from it).

You don’t need to send your full name, your physical address or your credit card number when making Bitcoin payments.

6. Bitcoin is transparent
All Bitcoin transactions that have ever happened are recorded in a ledger known as the Blockchain. This makes Bitcoin a great tool to follow the exact flow of money. This, despite early incorrect press, makes Bitcoin a terrible mechanism for facilitating crime and a great one for legitimate transactions.

Note that a Bitcoin wallet’s balance and payment history are publicly available, but the identity of the wallet owner isn’t.

7. Bitcoin is irreversible
If someone uses a stolen credit card at your store, the owner of the stolen card can simply reverse the charges with their bank (a process known as a chargeback).

Chargebacks and reversals simply aren’t possible with Bitcoin.

8. Bitcoin is decentralised
Bitcoin has no centralised control: no single company, person or government owns or issues it, so there is no potential central point of failure. A distributed network of computers work together to form part of the Bitcoin network.

This means that should one part of the network go offline, for any reason, Bitcoin transactions will continue to be processed and confirmed by the remainder of the working network.

9. Bitcoin can bank the unbanked
There are many people in developing countries without access to bank accounts. Others have bank accounts but can’t make international payments.

There is a possibility that Bitcoin wallets can become easily accessible platforms for people who are currently excluded from the traditional financial world, to store and transfer money.

10. Bitcoin is separate from the global economy
Traditional currencies are printed and controlled by central banks and governments.

Bitcoin is not affected by this in any way, meaning that it is not associated with other national currencies or the stock market. Because of this, it is possible that Bitcoin could benefit from the collapse of the economy.

So, as the traditional economy continues to collapse or remain unstable, Bitcoin becomes a safer place for us to put our money.

It would make sense for anyone worried about the state of the global economy to begin buying Bitcoin.

get-started-with-luno

Global
Avatar Jodi Edmunds
AUTHOR
Jodi Edmunds

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