Tag Archives: Google+

Google’s New Free Software To Speed Up The Internet

Paul Monckton ,   CONTRIBUTOR
I write about photography and related subjects.  

Opinions expressed by Forbes Contributors 
The common JPEG could be about to get a lot smaller thanks to Google’s new software. This could lead not only to a faster Web, but also to direct savings on storage costs for everyone from hosting services to hobbyist photographers and especially smartphone users on metered connections.

20×24 pixel zoomed areas from a picture of a cat’s eye. Uncompressed original on the left. Guetzli (on the right) shows less ringing artefacts than libjpeg (middle) without requiring a larger file size. Google Research Blog
20×24 pixel zoomed areas from a picture of a cat’s eye. Uncompressed original on the left. Guetzli (on the right)
shows less ringing artefacts than libjpeg (middle) without requiring a larger file size.

Back in 2014, I wrote about BGP, a new file format purported to deliver equivalent quality to JPEG but with much smaller file sizes. The purposes of BPG is ‘to replace the JPEG image format when quality or file size is an issue’.

Fast forward to 2017 and BGP has obviously failed to achieve its stated purpose, with the humble JPEG still firmly entrenched as the file format of choice for the vast majority of users.

However a new, and free to use, compression technology from Google now hopes to revolutionise the JPEG where BGP has failed. Announced earlier this month, Guetzli is a new open source algorithm which creates JPEG files 35% smaller than typical current methods.

What sets Guetzli apart

The crucial difference between Guetzli and BGP is that the latter requires new code to be written before it can be read. Standard browsers and image software would simply fail to read the files without specific support for the format.

Guetzli, on the other hand, continues to use the established JPEG format. So, all software which can currently read standard JPEGs will also be able to read Guetzli JPEGs without modification.

There’s some crossover, in terms of the final outcome at least, with Google’s RAISR technology, announced at the end of last year, which can blow up small images into much larger versions with significantly higher quality than was previously possible.

Both Geutzli and RAISR can cut down significantly on the required size of image files, albeit in rather different ways. There’s also no reason why the two technologies can’t be used together.

How does it work?

The Guetzli encoder works by increasing the level of compression while creating the JPEGs, leaving the standard decompression algorithms for reading and displaying the images unchanged. The increase in compression comes from a new and more sophisticated model of human colour perception than is used by current JPEG encoders.

This results in higher quality images at a reduced file size, but also comes with a tradeoff in speed. Google’s engineers say that Guetzli is currently significantly slower than a standard JPEG encoder. Users of the current Windows version are reporting conversion times of several minutes for a single large JPEG.

Guetzli is potentially great news for anyone who stores or displays JPEG images as the time taken to download and the space needed to store them is significantly reduced. However, there are other options for those who want to create smaller JPEGs.

One such option is JPEGmini which claims even bigger file size reductions than Guetzli, up to 80%, with no loss in perceived quality. The big difference here though is that JPEGmini is a commercial product with prices ranging from $29 for the basic Home User option, up to $199 per month for those wishing to use it on Web servers and large photo repositories.

At the moment, JPEGmini is still a good option for everyday use as it is a polished end-user product, complete with plugins for Adobe Lightroom and Photoshop. However, a free algorithm such as Guetzli, once the speed issues are addressed, will most definitely pose threat to paid-for products like JPEGmini which hope to charge for exactly the same final result.

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Wow, Did You See What Google Said About You?

If you didn't know already – we are living in a reputation economy. And Google has become the new background check. Everyone is googling, all the time – to find information, opinions, background info, but also checking out people. Did you know that 80% of people will google you before they decide to meet you? Asking themselves: Who is the person I'm meeting? What makes him or her tick? What does he or she do outside their job? Where are they heading for in life?

Questions that Google can easily answer by showing what's being posted online. On all social media channels, just recently or maybe some time back. If nothing fresh is being posted, this keeps popping up and you might not like it. Basically, you are who Google says you are. My question to you: is your online reputation in line with you are?

The index (10 hits each page) is based on available online content and is taken from websites and blogs, but also articles, news and social media posts. And this picture drawn on Google page 1 will determine whether people choose to do business with you, or go elsewhere. You might never know why you missed the much needed investment, got skipped for the new job or that board position you pitched for. It's just inevitable: Google has become the first stage of the background check and the first elimination point.

My advice would be to start producing new, or re-purposing older, content. This will help to get your 'online-me' in sync with your 'offline-me'. Uploading good content (including photos and videos) improves your chances of being found online. And remember that in order to rank on search engines, you need to have fresh content that is relevant to your audience. Google not only indexes your page based on keywords, but also the relevancy of a page’s semantic relevance and back links to credible websites.

Key to all this: a strong online reputation will help generate more business opportunities. And who doesn't want that?

Entrepreneurs
 
Social Media
 
Sales
 Rodric Leerling Rodric Leerling
Sales Manager Sportief Westfriesland • Nederland Sportland

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Verizon Bought Yahoo for $4.83 Billion…Time You Bought a Share in Markethive

Verizon Bought Yahoo for $4.83 Billion…Time You Bought a Share in Markethive

Image result for market network

“The entrepreneur always searches for change, responds to it, and exploits it as an opportunity” ………Peter Drucker

Dollars make “Change” and this is why Verizon smelled the money and came a running resulting in the purchase of Yahoo for $4.83 billion dollars because Digital Advertising (Internet Advertising) generates billions of dollars for competing giants like Google and Facebook.  Nothing like owning a global Internet-Technology platform that swallows up its competition with large volumes of resources to continue the expansion into emerging global markets.  Yep, we see the emergence of a global oligarchy with corporations like Verizon, Facebook and Google, monopolizing online advertising and this is why we must act now to ensure our freedoms are not negotiated away by the pimps (corporations) and prostitutes (political leaders), who make the World’s Oldest Profession look positively saintly when comparing the gargantuan volumes of money exchanged that consummate today’s corporate business deals with government law makers (lol).  Nothing like having vigorous social intercourse between entities that essentially control the economy and the people.  Yes, Free Market Economics and Democracy at work and perfectly legal because, the lawmakers got their cut, I mean donation.

Anyway, back to Digital Advertising or Internet Advertising which is when “businesses leverage Internet technologies to deliver promotional advertising and messages delivered through emails blogs, video, banners, social media websites, social networks, market networks, affiliate programs, search engines and mobile devices”.  Indeed, multiple marketing methods with more eyeballs on products/services to maximize profits in a growing global market that reaches its audience in nanoseconds.  I guess, you can see why Verizon made its move and competitors (Facebook & Google) are about controlling and more importantly monetising content to the max.

So, dominance by these evolving Market-Networks (Facebook, Google & Verizon) continues and this is why you as an entrepreneur need to build your own Network by connecting with likeminded individuals and Social Networks like Facebook, LinkedIn, Twitter, Reddit and countless others that influenced the way we communicate and interact act with each other. 

So, ready to start the process and purchase a share in a growing Market-Network known as Markethive that gives you an unfair advantage as an entrepreneur?  

The Alpha Legacy Special includes the following, full profile page activation (turns subscribers into your customers), receive 200,000 ad credits every month (that can be used at any time), receive 3,000,000 ad credits deposited into your account (that can be used at any time), receive 50% commission for every sale of advertising, every paid Alpha signup that you personally introduce to Markethive (your children). This means your initial contribution will be recovered quickly in our affiliate program and you will always receive far more advertising benefits as well with this program.

 

5% Revenue Sharing: As an Alpha Legacy, Alpha Lite, Alpha Founder (all now known as Alpha Legacy) as revenue increases each member will receive 1 share per Alpha Legacy account of 5% of the Markethive revenue. No need for contracts as this has now become all inclusive.

Purchase as many as you want. But keep in mind this is a limited offer.

Alpha Legacy is limited to 250 subscriptions which is dwindling fast. The one-time price for this Alpha Legacy Special lifetime partnership has been slashed to $400. (It originally sold for $1200 over a year ago.)

This is our final push to take Markethive across the starting line. We will hold many meetings to help you understand why this could be the best decision of your life. Do you believe Markethive will be the next great social network? We do!

LinkedIn revenue and sales: 2015 ($2.9 billion).

If, you watched Rise of the Entrepreneur then, you would recognize that this company embraces change and adapts to the reality of the conditions of its customers so as to achieve a solution.  Ironically, many companies are resistant to making adjustments to satisfy their customers base.        

Contributor

Vaurn James

 

 

 

 

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