Tag Archives: linkedin

Apple Just Put Another Nail In Snapchat’s Proverbial Coffin

Apple announced it will launch Clips in April, a video-making app that allows users to capture photos and videos, combine multiple videos and include a variety of features like Filters, Overlays, Posters and Live Titles.

We can draw many similarities between Clips and the already existing features of Snapchat, Instagram and Messenger. However, the key difference is that Clips is not attempting to build a stand-alone network. Instead, it acts as a production tool and encourages sharing across all existing platforms, including Facebook, Instagram and even Snapchat. Although the main emphasis is to encourage sharing via iMessage, the option of social network freedom is nevertheless there.

Until now, the mass-market video messaging features have been largely tied to the boundaries of their parent platforms. Users post Snaps on Snapchat, Stories on Instagram and Days on Messenger. To take part in advanced video messaging, users had to use at least one of these social networks, often multiple ones, as different social circles use different platforms. Users often tend to post content only on the one channel they find most relevant. With Clips, users can now make one Clip and share with their peers on Snapchat, their mother on Instagram and their grandfather on Facebook in one seamless session – or use iMessage to share it with their phone contacts. Apple encourages users to engage with the latter by deploying its face recognition technology that automatically suggests to share the clips with the people featured in the video.

Why Is Apple Doing This?

Apple rightly recognized that advanced video messaging features have grown so popular,that they have become a major product differentiator in the war of social networks. Apple has always been all about making consumers’ lives easier with user-friendly products. If mobile users have now evolved to expect a great photo/video messaging production experience as a standard, it is in Apple’s utmost interest to deliver it better than any non-Apple product can. Because of this, it is highly unlikely that we are going to see an Android version anytime soon (unless the uptake on iOS exceeds all expectations and a scalable opportunity emerges to drive potential new Apple users into the pipeline).

Apple is joining the trend of making video messaging features a part of its own product differentiation, but it does it in a completely different, competitive landscape. While most companies use video messaging features to differentiate their social media platforms, no other smartphone manufacturers do so at scale.

Implications

Besides creating a new product differentiator for iOS that will help drive further brand loyalty, Clips may disrupt both Snap Inc. and Facebook Inc.. If consumers start using Clips to produce photo and video messages at scale, all social networks risk a decrease in their average session lengths as a result. Even worse however, is their risk of loosing a portion of the high-value Apple users, who may simply choose to start sharing via the iMessage app. This in turn could threaten the value for advertisers and subsequently drive ad-inventory prices down.

This is much more of an existential threat for Snapchat than Facebook, because the former is amidst figuring out its business model and it does not have a solid foothold globally. After losing its product differentiation in the social messaging space, it will now face additional competitive pressures from the most valuable company in the world.
Karol Severin Karol Severin
Analyst • MIDiA Research

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Why Old Media Still Matters in Digital Age

How do YOU consume news today? 

Do you prefer traditional media (newspapers, TV and radio) to new media (digital and social), or perhaps a mix of both?

With perpetual hype surrounding the proliferation of social media, traditional media appears cast aside as the shunned stepchild in today’s fast evolving high-tech world of news consumption. 

Yet despite a conspicuous shift in the media landscape caused by the 21st century Information Age, tens of millions of Americans still consume news that is originally reported and produced by traditional media — especially leading news outlets like the New York Times, Washington Post, Wall Street Journal, CNN, MSNBC, Fox and the national news networks (ABC, CBS, NBC).

Thus, while it remains important to focus on maximizing social media, today's public relations (PR) practitioners and professional communicators should also not forget about traditional news media (old media or legacy media) — which still plays a vital and influential role in modern journalism, albeit on a diminished scale.

Digital News Transformation
Traditional media continues to transition and transform by leveraging digital, mobile and social media platforms to compete. Interestingly, many leading national newspapers, such as the New York Times, now have higher digital readership compared to hard copy editions. This is fast becoming the norm.

Many small to mid-sized print media outlets have been forced to close shop due to plummeting readership and revenue. Even influential national weekly magazines with once large print circulations have made the leap to digital only, including Time, Newsweek and National Journal (to name just a few). However, according to a recent Pew Research Center study on The Modern News Consumer:

"News remains an important part of public life." 
"More than seven-in-ten U.S. adults follow national and local news somewhat or very closely – 65% follow international news with the same regularity." 
"Fully 81% of Americans get at least some of this news through websites, apps or social networking sites…"
 "And, this digital news intake is increasingly mobile. Among those who get news both on desktop computers and mobile devices, more than half prefer mobile."
This trend toward digital media (new media) is not just happening in the professional world, but also on major college campuses nationwide. This is due to the ubiquitous digital presence of Millennials and Generation Z who are driven by mobile news consumption. 

For example, the 106 year-old independent student newspaper at the University of Maryland recently switched from a daily print circulation to online news only — actually, I think the print version is still published once a week. I worked at The Diamondback newspaper as a writer and editor as an undergrad some time ago. I also founded an online alumni group.

The Pew Research Center highlighted this trend in a 2014 report, State of the News Media: 

“News is a part of the explosion of social media and mobile devices, and in a way that could offer opportunity to reach more people with news than ever before.”

Despite the "Wild West" environment of online news, it's important to note that traditional journalism still supplies the bulk of legitimate and trusted news content, regardless of whether it's consumed through old media or new media.

Another recent Pew Study points out some interesting habits of today's so-called "very loyal news consumers" which appear to buck the digital trend:

"Americans are split on whether they feel loyal to their news sources – but behaviorally, they tend to stick to the same sources anyway."
"The very loyal follow news at much higher rates than others: 67% follow it all or most of the time, compared with 45% of the somewhat loyal and 32% of the non-loyal."
"The very loyal are also more likely to trust national and local news organizations and think they do a good job informing people…"
"And they are also heavily reliant on TV; 54% of very loyal news consumers prefer to get news from TV. No other platform comes close. Among the non-loyal, however, there is a much wider mix of preferred platforms including more weight towards digital sources when compared with the very loyal."

New vs. Old Media
As the Pew reports point out, citizens are increasingly consuming traditional media via popular social, mobile and digital platforms. For example, while I still receive a hard copy edition of the Washington Post delivered each morning — yes I'm a proud Gen Xer — I consume most of my news via Twitter and other social platforms that link to traditional media outlets.

Moreover, many social media platforms have partnered with leading traditional media to offer legitimate news content — as opposed to so-called "infotainment." A good example of this trend is Facebook Instant Articles, not to mention LinkedIn, Snapchat and other platforms that are republishing everything from Business Insider to Bloomberg News. 

According to Pew, more Americans today are getting their news through social platforms:

"A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation."
"In 2012, based on a slightly different question, 49% of U.S. adults reported seeing news on social media."
"Facebook is by far the largest social networking site, reaching 67% of U.S. adults."
"The two-thirds of Facebook users who get news there, then, amount to 44% of the general population."

Meanwhile, old media, such as the once venerable New Orleans Times-Picayune, have transitioned to a 24/7 online presence only. The same news staff which once provided around the clock coverage of historic Hurricane Katrina has been slashed. The brick-and-mortar newsroom of the Pulitzer Prize winning print edition was shuttered in favor of a more nimble and streamlined virtual news environment.

Nevertheless, even as small and mid-sized newspapers die off, traditional media still accounts for a significant amount of news consumption by older Americans (Baby Boomers) and global audiences. This is especially true in less developed parts of the world that haven't come full circle into the Digital Age. 

Those obtaining news on social platforms are still consuming some or most of that news from traditional media on those platforms.

The Takeaway
How people consume news today is a fluid and evolving process. That's why it's important for corporate communicators and PR pros to be mindful of the similarities and differences in news consumption on traditional media and new media, especially social media. These tectonic plates continue to overlap and shift, disrupting the core meaning of journalism as we know it. Meanwhile, those like me who work in strategic communications must adjust accordingly and try to stay ahead of the curve.

Millennials and Gen Z entering the fields of journalism, PR and media relations appear obsessed by social media alone, for better or worse. But regardless of this infatuation with social media, professional communicators of all generations should strike the appropriate balance of leveraging new media versus old media to maximize positive coverage and enhance their organization's brand image.

In essence, do YOU agree that traditional media still matters in today's mobile and digital world?  What do YOU think and why?

DBG

You also might like:
3 Keys to Master Media Relations in Digital Age (April 16, 2016)
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ABOUT THE AUTHOR: I'm an independent writer and strategic communications advisor with over 20 years of experience in the public and private sectors — including work in the White House, Congress, national news media, federal government agencies, and elsewhere. I'm also a Brand Ambassador for beBee Affinity Social Network. You can also find me buzzing around on Twitter, Medium and LinkedIn. 

NOTE: All views and opinions are those of the author only and not official statements or endorsements of any public sector employer, private sector employer, organization or political entity.

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Verizon Bought Yahoo for $4.83 Billion…Time You Bought a Share in Markethive

Verizon Bought Yahoo for $4.83 Billion…Time You Bought a Share in Markethive

Image result for market network

“The entrepreneur always searches for change, responds to it, and exploits it as an opportunity” ………Peter Drucker

Dollars make “Change” and this is why Verizon smelled the money and came a running resulting in the purchase of Yahoo for $4.83 billion dollars because Digital Advertising (Internet Advertising) generates billions of dollars for competing giants like Google and Facebook.  Nothing like owning a global Internet-Technology platform that swallows up its competition with large volumes of resources to continue the expansion into emerging global markets.  Yep, we see the emergence of a global oligarchy with corporations like Verizon, Facebook and Google, monopolizing online advertising and this is why we must act now to ensure our freedoms are not negotiated away by the pimps (corporations) and prostitutes (political leaders), who make the World’s Oldest Profession look positively saintly when comparing the gargantuan volumes of money exchanged that consummate today’s corporate business deals with government law makers (lol).  Nothing like having vigorous social intercourse between entities that essentially control the economy and the people.  Yes, Free Market Economics and Democracy at work and perfectly legal because, the lawmakers got their cut, I mean donation.

Anyway, back to Digital Advertising or Internet Advertising which is when “businesses leverage Internet technologies to deliver promotional advertising and messages delivered through emails blogs, video, banners, social media websites, social networks, market networks, affiliate programs, search engines and mobile devices”.  Indeed, multiple marketing methods with more eyeballs on products/services to maximize profits in a growing global market that reaches its audience in nanoseconds.  I guess, you can see why Verizon made its move and competitors (Facebook & Google) are about controlling and more importantly monetising content to the max.

So, dominance by these evolving Market-Networks (Facebook, Google & Verizon) continues and this is why you as an entrepreneur need to build your own Network by connecting with likeminded individuals and Social Networks like Facebook, LinkedIn, Twitter, Reddit and countless others that influenced the way we communicate and interact act with each other. 

So, ready to start the process and purchase a share in a growing Market-Network known as Markethive that gives you an unfair advantage as an entrepreneur?  

The Alpha Legacy Special includes the following, full profile page activation (turns subscribers into your customers), receive 200,000 ad credits every month (that can be used at any time), receive 3,000,000 ad credits deposited into your account (that can be used at any time), receive 50% commission for every sale of advertising, every paid Alpha signup that you personally introduce to Markethive (your children). This means your initial contribution will be recovered quickly in our affiliate program and you will always receive far more advertising benefits as well with this program.

 

5% Revenue Sharing: As an Alpha Legacy, Alpha Lite, Alpha Founder (all now known as Alpha Legacy) as revenue increases each member will receive 1 share per Alpha Legacy account of 5% of the Markethive revenue. No need for contracts as this has now become all inclusive.

Purchase as many as you want. But keep in mind this is a limited offer.

Alpha Legacy is limited to 250 subscriptions which is dwindling fast. The one-time price for this Alpha Legacy Special lifetime partnership has been slashed to $400. (It originally sold for $1200 over a year ago.)

This is our final push to take Markethive across the starting line. We will hold many meetings to help you understand why this could be the best decision of your life. Do you believe Markethive will be the next great social network? We do!

LinkedIn revenue and sales: 2015 ($2.9 billion).

If, you watched Rise of the Entrepreneur then, you would recognize that this company embraces change and adapts to the reality of the conditions of its customers so as to achieve a solution.  Ironically, many companies are resistant to making adjustments to satisfy their customers base.        

Contributor

Vaurn James

 

 

 

 

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