Tag Archives: Markethive

Bitcoin vs Ripple Explainer

Bitcoin vs. Ripple Explainer

Whether you’re new to the world of blockchain technology or are simply looking to sharpen your sensibilities when it comes to distinguishing the market’s key players,

there is always more to learn. Cryptocurrency trading is fueled by hype and that means that new players are always popping up and disappearing. Bitcoin remains the constant staple in this everchanging landscape and also serves as a useful benchmark against which to understand and evaluate other actors. If you’ve got things like a graph of bitcoin price history saved to your bookmarks, there’s a good chance you’ve also encountered the name Ripple. If you are interested to learn how it stacks up against its forebearer, read on to discover the similarities and differences between Bitcoin and Ripple. 

The risk remains the same

One thing to clear up right off the bat is that all cryptocurrencies exist in a volatile and very speculative market. Although a lack of regulations is part of the draw, it also means that anything goes and there are really no guaranteed bets. Ripple and Bitcoin are both parts of this ecosystem, so keep in mind that if you’re thinking about investing in either, or any blockchain cryptocurrency for that matter, you should go in ready to potentially lose your complete initial investment. When it comes to investing in any cryptocurrency, you’d be best to hedge your bets and only put forth capital that you would be comfortable without. 

Ripple 101

When thinking about Bitcoin, most people understand it as a digital currency that can be used to purchase a variety of goods and services in the online marketplace. Therefore, the number one thing to understand about Ripple is that it serves a slightly different function. Simply put, Ripple is a system for currency exchange, payment settling, and remittance that can be used by payment networks and banks to provide higher transparency and security. Unlike Bitcoin, Ripple was never designed to be an independent method of payment. One of the biggest advantages of Ripple is that it allows for a fairly seamless transfer of assets that plays out in near real-time, providing more peace of mind for those involved in the transaction. 

Ripple doesn’t use blockchain

Another important distinction to make between Bitcoin and Ripple is the fact that Ripple doesn’t use blockchain to fulfill its function. Unlike Bitcoin, Ripple works through a network of validating servers and crypto tokens. The tokens are often referred to as Ripples but are formally called XRP. These are the actual cryptocurrency being exchanged in Ripple, which uses a distributed consensus ledger. 

A closer look at XRP tokens

In terms of how Ripple replaces standard settlement systems, it is useful to think of XRP tokens as a replacement for US dollars, which are frequently used as a middle ground currency for exchanging others. Due to established standards of exchange and the regulations in place, using US dollars not only takes considerably more time but is also accompanied by the dreaded currency exchange fees. On top of costing more than most are happy to pay, standard international transfers can sometimes take three days or more to process. Enter the XRP token. Completely supplanting the process, the value of the assets being exchanged are first converted into XPR (as opposed to USD), allowing for fees to be wiped away and the waiting time to be reduced from days to mere seconds. Returning to the Bitcoin comparison, it is worth noting that Bitcoin transactions tend to take around 10 minutes, and although this is certainly less than three days, it is still significantly more than the five-second transaction rate Ripple can achieve. 

Different origin stories 

Unlike the more mysterious emergence of Bitcoin, which is currently maintained by a team of dedicated developers and not tied to any government, bank, or third part, Ripple is more mainstream. Founded in 2012, Ripple was developed by an actual company and had set goals outlined from the get-go. This more standard entry onto the world stage has likely been one aspect that has helped make Ripple more palatable for major financial institutions. Santander and Fidor Bank are just a few of the big names who have said that they are in the process of testing or even implementing various applications of the Ripple Network payment apparatus. 

No mining for Ripple

Another difference that might be hard for Bitcoin enthusiasts to wrap their heads around is that Ripple was not, in fact, designed to be mined at all. An important part of the Bitcoin ecosystem, miners of the cryptocurrency will typically be rewarded for their efforts in the form of a new Bitcoin. Ripple, meanwhile, is pre-mined. There are currently around 38 billion XPR tokens populating the market. The remainder resides in Ripple labs and will be released onto the market in incremental amounts. For further information on Bitcoin payments, check out dchained.

Article Produced By
Globalcoin

https://globalcoinreport.com/bitcoin-vs-ripple-explainer/

Heiko Closhen, Entrepreneur

Bitcoin Mining with MiningJOY: A Perfect Solution to Fight against Inflation

Bitcoin Mining with MiningJOY: A Perfect Solution to Fight against Inflation

Bitcoin has the potential to provide both inflation protection and growth exposure concurrently. Looking for an easy and smart investment solution to invest?

Cloud mining of Bitcoin at MiningJOY.com is the answer for you. This cloud mining provider gained a solid reputation for its convenience, stability, and best of all: transparency of mining-related data. MiningJOY holds dear the philosophy of bringing the most value and benefits of decentralization to its users, providing cloud computing power buyers with a good mining platform and an excellent opportunity to catch the profits that Bitcoin mining can bring!

MiningJOY has a state-of-the-art computing power backup and global decentralized mining farms. The uptime for all miners is over 99%, as you can see from the following screenshot of the backend managing broad, which is developed by its in-house maintenance team consisting of both software and hardware elites. MiningJOY’s advantage features real-time, viewable computing power and transparent bills, a professional operation team hand-selected from a small number of public companies in the IDC industry, and backup computing power reserves to resist greater suspension risks. MiningJOY has multiple mining centers across North America, Northern Europe, Central Asia, and Southeast Asia. The price of computing power on the market has spiked due to huge demand, yet MiningJOY cloud computing power has maintained a low price relative to the market price and has excellent security performance, which serves to better preserve the maximal mining outputs for its clients.

MiningJOY’s mining center with the most advanced miners

Earn passive income with Quadency TRADING BOT. Connect Binance account and use Quadency bot for 6 MONTHS COMPLETELY FREE. Hurry up, this deal is not around for long! MiningJOY boasts large-scale miners based in distributed locations across the globe, equipped with professional operation and maintenance teams, and top-of-the-line miners. MiningJOY provides users with a one-stop efficient cryptocurrency mining service, going beyond merely Bitcoin mining products, which however, constitutes more than 90% of its asset portfolio. In the near future, MiningJOY would be channeling more diversified mining plans for its discerning clientele who like to chase highs with less-dominant cryptocurrencies, such as Ethereum, CKB (Nervos), and more to come.

At present, the MiningJOY platform mainly focuses on Bitcoin mining machines, both for rent and for purchase. They are unlike the majority of cloud mining platforms where clients receive a relatively obscure slip which details just a few parameters, leaving them with no clues about how the payout is composed and how their hashrate/miners are operated. MiningJOY realizes that Ponzi schemes are nothing new in the cloud mining market and provide their customers with as much details as possible about the contents of their order. Many users, after having a bad experience, have lost faith in the possibility of fair mining in the cloud, and thus MiningJOY is ready to plug the leaks in the outdated cloud mining model. Backed by its full-stack management system, MiningJOY is capable of bringing the most authentic mining experience to its clients, which includes:

  • a hashrate pegged to running machines at the ratio of 1:1,
  • no more blanket scams,
  • 24/7 running surveillance video on mining farms,
  • inclusive parameters, and
  • transparent bills.

Unlike most cloud mining services, with MiningJOY, clients get what they actually paid for. MiningJOY was officially launched in June 2019 by Starwin Capital Limited with registry in Hong Kong, which extends to own Type 1, Type 6, and Type 9 Licenses under their belt. This allows them to lay a more substantial foundation for the emerging cryptocurrency-based financial landscape and fintech zeal. MiningJOY’s business now involves two parts: cloud mining services for individual investors and supercomputer server rental hosting service for professional and institutional clients. Currently with MiningJOY’s spot-delivery products, clients will start to receive Bitcoin mining payouts the next day. The prices start with $20.10 (mine until the last minute of your machine’s life expectancy), with the electricity rate as low as $0.052 per kW⋅h. If the price of Bitcoin stays above $11,000, the full-year return of Whatsminer M20s mining contract per terabyte (TB) is expected to be around $30.00, which results in an annual yield of 13.32%. The mini order quantity starts from just 1 TB.

Article Produced By
Torsten Hartmann

Torsten Hartmann has been an editor in the CaptainAltcoin team since August 2017. He holds a degree in politics and economics. He gained professional experience as a PR for a local political party before moving to journalism. Since 2017, he has pivoted his career towards blockchain technology, with principal interest in applications of blockchain technology in politics, business and society.

https://captainaltcoin.com/bitcoin-mining-with-miningjoy-a-perfect-solution-to-fight-against-inflation/

Heiko Closhen, Entrepreneur

BLOCKCHAIN – THE QUIET ACHIEVER

BLOCKCHAIN – THE QUIET ACHIEVER 

Markethive Blockchain, the quiet achiever

Time For Trustless Trust 

Blockchain technology is what I consider to be a quiet achiever, and is subtly easing its way into the mainstream in many industry sectors that impact all of us in one way or another. Since my previous articles on Blockchain, we’ve seen an increase in the implementation of blockchain technology as now more than ever it has become a “time for trust”, as quoted by one of the big four auditing monopolies PwC.    

Without a doubt, Blockchain technology will have a beneficial effect on every aspect of business in the future, however, this is a gradual process that requires time and patience. Many traditional businesses are mindful of and watching this evolution, but sitting on the fence waiting for more examples of blockchain technology. Why?

Because traditional businesses will require more transformation when integrating Blockchain and will have to completely reconsider their processes to harvest the maximum benefits of this technology.  Meanwhile, companies with a culture of innovation lead the way into this new era of transparency and immutability. 

Although Blockchain was initially considered only suitable for banking, finance, and cryptocurrency sectors, we are now seeing the benefits in many other industries as well. Currently, we have a lot of solutions that are either in the pilot or beta phase or already being utilized in this enterprising way of not only keeping businesses honest but provides a range of benefits for the public.

 

50 Companies Already Using Blockchain Technology
BLOCKCHAIN 101

101Blockchains.com compiled a list of the top 50 companies across a range of industries as indicated in the infographic above, however, I’m going to add an industry that is at the forefront with a metamorphic influence and used by billions of people. It’s infiltrated our daily lives and increasingly is a way of life for communication, work, and livelihoods.  

Numerous giants in this industry have been in the notorious spotlight for misuse of personal data, political bias, and tampering, questionable algorithms to name a few. If you haven’t already guessed, yes it’s social media, particularly Facebook, and will probably be the last, if at all, to align themselves with a transparent, public blockchain for the benefit of its users on every level. 

Truth About FaceBook’s Libra

Even Facebook’s yet to launch Libra coin that has recently come up against regulatory pressure is a private blockchain (permissioned) that uses an access control layer to govern who has access to the network making it more centralized. In other words, validators are vetted by the network owner, unlike public decentralized blockchain where applications can be added to the network without the approval or trust of others, using the blockchain as a transport layer. 

The Libra blockchain would more likely be for financial transactions only and will not benefit from the network effect.  Nor would the issues of privacy and data harvesting be addressed, in fact, Facebook, which ironically banned ads related to cryptocurrency and initial coin offerings, has not said how it might use blockchain technology, so a public blockchain, by its very nature, could well pose a threat to Facebook.

Blockchain is a distributed ledger with data stored across a network of computers and rules that are enforced by its many participants. It’s the opposite of Facebook, which is a massive centralized organization that controls all the infrastructure underlying the 2.7 billion global users on its proprietary social network.

IMAGINE A BLOCKCHAIN FUTURE

Imagine…

Imagine a vast online network where we all hang out, chat, and buy things, but that’s not owned by Facebook, Google, or Amazon. That’s the vision many more people are seeing in blockchain technology as it becomes more understood. The companies using blockchain technology are actually securing their place in the changing ecosystem.

As 2020 comes to a close, there are now over 3 billion social media users around the globe using some form of social media, many are marketers, either for companies or in business for themselves. 

Blockchain technology as a foundation in social media will be able to solve the problems related to notorious scandals, privacy violations, data control, and content relevance. 

The integration of a decentralized blockchain ensures that all the social media published data remain untraceable and cannot be duplicated, even after its deletion. Furthermore, users will get to store data more securely and maintain their ownership. 

Blockchain also ensures that the power of content relevance lies in the hands of those who created it, instead of the platform owners. This makes the user feel more secure as they can control what they want to see. 

There are many upcoming social media platforms built on the blockchain, primarily used for sharing content through blogging and being rewarded with their native cryptocurrency. In my research, I’ve found some doing well, while others have tried and failed. Below I’ve outlined a few that stand out. They are each compared with a Web 2.0 platform or as close to it. 

SOCIAL MEDIA ON BLOCKCHAIN

Bitchute: is a peer to peer web torrent video sharing platform, predominantly funded by users’ donations and scaling memberships. Monetization including tipping creators’ content is handled by 3rd party processors via Bitbacker, Coinpayments, Paypal et al. The responsibility for payments are passed on to the user, not Bitchute. Primary user interests: politics, activism. Alexa ranking: 2,172. Comparison: Youtube.

Steemit: Steem blockchain-based social media platform. Earn Steem coin and Steem Dollars which is a USD soft-pegged asset to post, comment, and curate. Primary user interests: advice, finance, economics. Alexa ranking: 20,069. Comparison:  Reddit.

PeakD:  Underpinned by the Hive which is a new blockchain that originated as a fork of Steem. In February, TRON acquired Steemit, Inc., which allowed it to gain control over Steem. In response, several Steem nodes and users created Hive, introducing a new governance model that is designed to prevent anyone from gaining control over the blockchain.

Despite those differences, PeakD social media functions are very similar to those of Steemit. Users can post content on the social blogging platform, Peakd. Users receive HIVE crypto tokens for posting content and commenting on that content. Primary user interests: Blogging, miscellaneous communities. Alexa Ranking: 40,004 Comparison: Markethive Social Media Platform

Minds: is an open-source social media platform. You can earn Minds ERC20 tokens for contributions. Minds measure your contributions to the network on a daily basis and you receive a “Contribution Score”. They then calculate how much you have contributed to the network relative to the entire community. That determines the percentage of the Daily Reward Pool that you earn.

Users’ only receive credit for unique interaction, meaning you can only earn credit from another unique user once per metric per day. (eg. If a friend votes on my content 100 times in a day, I will only get credit for 1 vote).
Primary user interests: politics, activism. Alexa ranking: 11,591. Comparison: Facebook.

Narrative: is a user-governed social media platform for bloggers. Earn NRVE tokens to post, comment, curate, moderate, and own niches. Since its inception, some members of the Narrative community have incorporated and are negotiating a new platform with the aim to be reborn with a new platform name along with some improvements integrating to the new Discord server.  Primary user interests: n/a. Alexa ranking: 2,284,842. Comparison: Medium.

Memo: is a BCH blockchain-based social media platform. Earn BCH via posting. Data is stored directly to the blockchain, not the cloud, using OP_RETURN. Using the Memo OP_RETURN Protocol, the message you include with your transaction will show up as a post on the site. You can also use this protocol to like or reply to a previous memo.
Primary user interests: Bitcoin Cash, micro-blogging. Alexa ranking: 214,778. Comparison: Twitter.

However, According to Bitcoin.org the use of OP_RETURN is irresponsible in part because Bitcoin was intended to provide a record for financial transactions, not a record for arbitrary data. Perhaps Memo should build their own blockchain specifically for content and data.

SocialX: is a photo and video sharing blockchain-based platform. Earn SOCX crypto token rewards for contribution and licensing. SocialX is a community-driven social media platform allowing users to publish photos and video content. 

SocialX has created its own blockchain to tackle various challenges associated with blockchain-based projects including the decentralization of photos, video, and other media. 
Primary user interests: Varied content of a social nature. Alexa ranking: 2,223,697. Comparison: Instagram.

Indorse: Ethereum-based coding evaluation and assessment recruiting platform. Earn IND tokens for activity on the network. Primary user interests: coding, recruiting. Alexa ranking: 395,295. Comparison: Linkedin.

Markethive: built on blockchain technology, is a Social Market Network and much more than a social media or blogging platform. It incorporates all inbound marketing tools including SaaS, CRM, AR email systems, eCommerce, along with a digital media broadcasting platform. I am yet to find a blockchain comparison on the internet for Markethive. 

Earn Markethive coin (MHV) for every activity and engagement on the platform as a free member. Be rewarded for your loyalty while building your business online in a collaborative environment. Created for the struggling entrepreneur, delivering a sovereign platform so all have the opportunity to excel and prosper. Primary user interests: business, marketing, blogging, current news, commercial arts, entrepreneurialism. Alexa ranking: 3,152. Comparison: Marketo, Hubspot, LinkedIn.

(Alexa rankings and data retrieved on October 18, 2020)

Blockchain – A Real Differentiator 

Blockchain can be a real differentiator, a new technology with the potential to be a force for good, leaving centralized web 2 platforms behind with their tyrannical protocols.

Blockchain holds different meanings and use cases for different industries, with every industry being able to benefit from blockchain technology, however, by enlarge people still have limited knowledge of how blockchain can be a transformational change to all sectors.

Many cannot see beyond its association with cryptocurrencies and are confused about the differences between blockchain and cryptocurrency. A good way of understanding the relationship between crypto and blockchain is to compare it to an application on your smartphone. (e.g. Menulog or Messenger), and the platform on which that application is running (IOS or Android). Blockchain is the platform and cryptocurrency is an application that runs on the blockchain platform. 

The confusion stems primarily from the fact that the platform (blockchain) and cryptocurrency (Bitcoin) came onto the scene at the same time. The first time blockchain was recognized is when it took the world by storm as the technology behind bitcoin. When in fact, it was first conceptualized back in 1991 using the term “Timestamping”, which was basically an immutable ledger, long before Bitcoin.

More organizations are reassessing their operations as they do battle with the repercussions of the pandemic lockdown of 2020. It has accelerated many disruptive trends that will create entire new markets and displace others in the process. There is a shift towards new ways of working, communicating, and transacting online.

Trust Is Fragile

Trust is faltering, becoming an increasing issue in the digital world and organizations are clearly recognizing the importance of building trust with their people, customers, and business partners. They are paying far greater attention to the risks that undermine trust online such as fraud, data loss, or misuse along with many other forms of cybercrime. 

And in a more traditional sense we have all had to trust the institutions, middlemen, and the powers that be with our finances, documents, data, and the like, for decades, which has historically been the demise of society, even countries, almost becoming 3rd world. This type of trust will become irrelevant in the blockchain-enhanced digital world. 

A decentralized, immutable distributed ledger (blockchain) has been coined as a “trustless” protocol, meaning there’s no need for trust as in the traditional sense. Blockchain technology supersedes the old trust method, transforming into a “trustless trust”. 

 

An Emerging Technology Coming To Light

By integrating blockchain, organizations can build greater trust and transparency in areas such as certification, recruitment, commercial transactions, and the way they secure, share, and use data and content.

An increasing number of organizations are now seeing that blockchain technology provides an opportunity to change for the betterment of all, improving reputation, providing more growth and sustainability, build confidence, and propel any industry forward. 

 

Both Industries And Society Will Reap The Greatest Rewards 

PwC economists expect blockchain technology to bring benefits across a wide range of industry sectors and a lot of the value will be realized behind the scenes. This recent analysis in pdf format estimates blockchain technologies could trigger a $1.7 trillion boost in the global economy by 2030.  

They expect between 10% and 15% of worldwide infrastructure to be using blockchain within a decade with the biggest beneficiaries poised to be the public administration, education, and healthcare sectors. 

Also, wholesalers, retailers, manufacturers, and construction services will benefit from using blockchain to engage consumers and meet the demand for provenance and traceability.

There will be broader benefits for business services, communications, media, marketing, and advertising with the billions of users looking like winners with more of an equal opportunity to earn a living online. For ease, stability, and protection, blockchain technology will play a significant role in the next normal. 

 

ecosystem for entrepreneurs

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

 

Heiko Closhen, Entrepreneur

History And Timeline Of Digital Marketing Online

History And Timeline Of Digital Marketing Online

Markethive Header History of Digital Marketing

Where have we been and where are we heading?

Let's travel back in time and check out the history and timeline of digital marketing and how we got to where we are now in 2020, also where we are heading in the future. This year has seen a remarkable change in habits and a tremendous leap in users online. 

Everything from social catch-ups on Zoom, even viewing your favorite sports game from your lounge chair on the Zoom platform as a part of the live audience at the game’s venue. 

Also, corporate working from home, more recently-unemployed looking to work from home to earn a buck, and an ever-increasing number of traditional offline businesses now have a presence on the net adopting digital marketing strategies.

Pretty much everybody has a connection to the internet in some form or another. Grandmas and grandpas are being urged to get online for their banking needs and grocery deliveries. So, of course, every time you go online, you experience digital marketing where someone is trying to sell you something albeit directly or indirectly. 

It’s fair to say businesses just can’t thrive now without online marketing to help generate sales. All businesses, big and small are increasingly moving online with a direct-to-consumer approach that reaches a huge worldwide audience more easily and takes advantage of an unlimited marketplace.

On a global scale, digital advertising spend was projected to hit $336 billion in 2020, pre- COVID, now adjusted to $332.84, but as you can see by the graph, stronger times are just ahead. 

Worldwide digital ad spending will make up 62.6% of the total media spend by 2024.

Digital Ad Spend

 

The Rise In Digital Marketing

Digital Marketing is an umbrella term for promoting and selling services or products using online strategies as outlined in this article which is beneficial for all types of business and allows companies to; 

  • Reach their target audience wherever they are.
  • Use data to observe their online behavior.
  • Use analytics to understand which marketing messages to send them.

These digital marketing elements outlined in the infographic help you reach your customers wherever they are, engage with them, and encourage them to purchase something from you. You create brand awareness, generate leads, convert new buyers, build trust, and increase sales.

digital marketing infographic

Marketing has always been about connecting with your consumers and potential buyers in the right place, at the right time. Currently and into the foreseeable future the best place to meet them is where they are spending time – on the internet. 

Digital marketing is also referred to as 'online marketing', 'internet marketing', or 'web marketing' however, the term digital marketing has grown in popularity over time. 

Digital marketing is constantly evolving, with new technologies making it faster and easier to master especially for small businesses and marketers, but where and when did it all start? 

Let’s go way back and visit the history and timeline of digital marketing with some of the more major milestones in technology.  

 

Digital Marketing Became A Thing 30 Years Ago

The term “digital marketing” was coined back in 1990 and considered integral to technology development and advancement on the whole. 

One of the first key events took place back in 1971, when Raymond Tomlinson, a computer programmer from New York, USA, implemented the first email program on the ARPNET system, even before the internet launched. 

Tomlinson sent his first test email on a system that was able to send mail between users on different machines that previously could only be sent to others using the same computer. 

He was inducted into The Internet Hall of Fame in 2012 which stated "Tomlinson's email program brought about a complete revolution, fundamentally changing the way people communicate".

1990 – Web 1.0 Was Invented

This was a memorable year with the new terminology of digital marketing and that same year, Tim Berners-Lee who invented the World Wide Web in 1989, wrote the first web client and server in 1990. Classed as Web 1.0, it was limited to read-only. Meaning the early web allowed us to search for information and read it but very little user interaction or content generation. 

 

1993 – The First Clickable Banner Ad Was Born

The very first true, linked, clickable, paid advertisement on the WWW was from a website called the Global Network Navigator, (GNN) which in 1993 sold a clickable ad to a Silicon Valley law firm. 

However, the first to do rotating banner ads was pioneered by HotWired in October 1994 and the internet has not been the same since. Despite users’ aversion to online ads, particularly pop-ups, the business models of most websites still revolve around advertising. 

Advertisers will spend $52.1m on banner ads in the U.S. this year, according to Statista, with a projected annual growth rate of 7.9% resulting in a market volume of $71.5m by 2024. 

Those ads may annoy some users, however, they help fund many digital publishers. This is what helps keep platforms predominantly free for users. Banner ads were cutting-edge 26 years ago and gave birth to the internet ad industry.


The first banner. Image credit: Wired Formerly Hotwired

AT&T paid $30,000 to run a dedicated placement for this banner for 3 months in Hotwired. It initially got a 44% click-through rate. The metrics in those days consisted of a person manually counting the clicks and the first Web analytics tool was a highlighter pen. 

1994 – Yahoo Hits The WWW Scene

Yahoo, AKA ‘Jerry’s Guide to the World Wide Web”, named after its founder Jerry Yang, launched and to its success, received nearly a million hits within the first year. The human-edited Yahoo Directory provided for users to surf through the Internet became their first product and the company's original purpose. 

This set the tone for comprehensive changes in the digital marketing world, which led to companies to start optimizing their websites to obtain higher search engine rankings.  

Over the years, Yahoo evolved, then in 2000, they made what they thought was a strategic move in the history of search, when they partnered with Google. They let Google power their organic results, so in every Yahoo search result it displayed “Powered By Google”. 

At the time, Google was not well known, so essentially Yahoo introduced their largest competitor to the world and Google became a household name. 

Also in 1994, the first blog was created by Justin Hall of Swarthmore College. Soon after blogs became an opportunity for brands to connect with consumers. The original term was “weblog”, and shortened to “blog” in 1999.

 

1995 – LookSmart Comes Onboard

LookSmart was founded as Homebase in 1995 in Melbourne, Australia by husband and wife Evan Thornley and Tracy Ellery. The original concept of Homebase was to build a female and family-friendly web portal.  

On 28 October 1996, the company launched its LookSmart search engine. At launch, the search engine listed more than 85,000 sites and had a "Java-enhanced" interface.

These days, LookSmart is a search advertising, content management, online media, and technology company. It provides search, machine learning, and chatbot technologies as well as pay-per-click and contextual advertising services.

 

1996 – Alexa Internet Launches

Alexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat and has an interesting history. Alexa was founded as an independent web analytics company in 1996 and acquired by Amazon in 1999. 

The evolution of Alexa has seen its claim to fame being a key metric known as Alexa Traffic Rank also simply known as Alexa Rank. It is also referred to as Global Rank by Alexa Internet and is designed to be an estimate of a website's popularity.

The Alexa Traffic Rank can be used to monitor the popularity trend of a website and to compare the popularity of different websites.

This was also the year that the phrase, “content marketing” was born at a discussion for journalists and the American Society for Newspaper Editors, and quickly became one of the most pivotal terms in digital marketing.

 

google 1998

1998 – Google Was Incorporated

Starting out as a project in 1996, by Larry Page and Sergy Brin. They theorized about a better system that analyzed the relationships among websites. They called this algorithm PageRank which determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site. 

Page and Brin originally nicknamed the search engine “Backrub”, because the system checked backlinks to estimate the importance of a site. After much funding, Google was incorporated and launched in 1998, based in a garage.

In the same year, Microsoft launched the MSN search engine, and Yahoo introduced Yahoo web search.

 

Veretekk Automated Marketing 1998

1998 – Veretekk Launches  – Automated Marketing

Marketers needed an edge to reach out to potential customers so a new technology arose as marketing automation. 

Thomas Prendergast built the first automated marketing system in 1994 and was the foundation of Wavefour, which was one of the many firsts. It included a self-replicated website, self-replicated PDF (a formatted receipt to print out sign and fax or mail-in), the first read-write to a server database, the first autoresponder email system, the first remote broadcasting system, and all incorporated into the first Automated Marketing system.
 
Launching in 1998, this system poured new customers and evolved into a service called Veretekk, a standalone Application Service Provider with “Aweber” like email systems, lead capture portals, and Internet Marketing training that ran for nearly 20 years. It was private labeled to hundreds of companies and built a verifiable database that numbered into the hundreds of millions and produced revenues in excess of 5 million.

From 2003 onwards, many automated marketing platforms followed suit such as Eloqua, Salesforce, and later in 2006 came Hubspot and Marketo to name a few. This gave rise to SaaS or Software as a Service. 

The company Veretekk has since been re-built from the ground up to include Blockchain technology and cryptocurrency, combining an inbound marketing platform, social network, and digital media broadcasting platform. Now called Markethive, it’s known as the first next-generation Market Network on Blockchain.

inbound Marketing Comparison

This also saw the birth of the term “Inbound Marketing” derived from automated marketing with a focus on content marketing which is proven to bring credibility and integrity to any organization and be considered a trusted source. 

 

2000 – Google Launches AdWords

Google’s AdWords program is a service that provides advertisers with advertising campaigns managed by Google. For those who want to manage their own campaigns the AdWords self-service portal was introduced soon after. 

Google then launched its AdSense program, originally named content targeting advertising in March 2003. It’s a program through which website publishers of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. 

These advertisements are administered, sorted, and maintained by Google and generate revenue for the publisher on either a per-click or per-impression basis. Today over 11.1 million websites use AdSense.

 

2002 – Linked Is Launched

Reid Hoffman founded LinkedIn in December 2002 – making it the first-ever business-oriented social networking platform. It’s primarily used for professional networking, job posting by company, and by job seekers.

As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016 it has been a wholly-owned subsidiary of Microsoft. 

 

2003 – Myspace Launches

Myspace, an American social networking service was the largest social networking site in the world from 2005 to 2009, reaching more than 100 million users per month. In June 2006 Myspace surpassed Yahoo and Google to become the most visited website in the United States

Myspace has had a significant influence on technology, pop culture, and music. It was the first social network to reach a global audience and it played a critical role in the early growth of companies like YouTube. However, in April of 2008, Myspace was overtaken by Facebook in terms of the number of unique visitors. 

 

2003 – The Genesis Of WordPress

b2/cafelog, more commonly known as b2 or cafelog, was the precursor to WordPress with an estimated 2,000 blogs installed as of May 2003. WordPress then became its name and is a joint effort between Matt Mullenweg and Mike Little. 

WordPress was originally created as a blog-publishing system but has evolved to support other types of web content and plugins assisting publishers to increase their reach across the internet. 

By October 2009, WordPress was enjoying the greatest brand strength of any open-source content management system. As of June 2019, WordPress is used by more than 60 million websites which include 33.6% of the top 10 million websites. 

WordPress is one of the most popular content management system solutions in use.

Wordpress Markethive plugin

 

2004 – Web 2.0 Is Introduced, Then Came Facebook

The terminology, Web 2.0 was initially invented in 1999 by Author and web designer, Darcy DiNucci, who also predicted the influence it would have on public relations. However, it was in 2004 that it became popularized when introduced by Tim O’Reilly and Dale Dogherty at the O’Reilly Media Web Conference. Web 2.0 was the start of a participatory or social web. 

The same year “TheFacebook” founded by Mark Zuckerberg, became a thing, initially for the students at Harvard which later that year expanded to many other colleges across the USA. But it was in 2005 the name changed to just Facebook and started to take hold globally in 2006 when it opened to the public. 

Google also released Gmail on April 1, 2004. It started as a beta release and didn’t end its testing phase until July 7, 2009. 

 

2005 – YouTube Hits The Scene

YouTube was the brainchild and founded by Steve Chen, Chad Hurley, and Jawed Karim, all were early employees of Paypal. Karim said the inspiration for YouTube first came from Janet Jackson's embarrassing wardrobe malfunction in 2004 at the Super Bowl

The very first video of “Me at the zoo” with founder Jawed Karim, was uploaded on April 23, 2005. Then YouTube offered the public a beta test of the site in May 2005. At the time of the official launch on Dec. 15, 2005, YouTube didn’t have much recognition as Vimeo was already operational as it launched in 2004. 

However, as history denotes YouTube is a hit and in 2006 Google acquired the video-sharing platform for $1.65 billion in Google stock. Today, YouTube accounts for 2 billion users worldwide.

2006 – Growth In Search Engine Traffic 

By 2006 there were considerable advancements in the digital marketing space. Search engine traffic grew to approximately 6.4 billion in the month of March alone.

Microsoft also introduced Live Search to compete with Yahoo and Google.

Twitter also launched in 2006 and created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Dorsey explains,

“…we came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was.”

So although classed as a social media, Twitter is more of a microblogging platform and information network. Furthermore, statistics demonstrate that Twitter users spend 26% more time with ads than users of other social media platforms.

Twitter Jack Dorsey Founder

 

2007 – Automation Marketing Became More Widespread. 

As the pace of the World Wide Web increased, so did the marketing climate and more companies and marketers came onboard utilizing marketing automated software that replaced conventional marketing processes. 

These tools automated the tasks of lead segmentation, marketing campaigns, and the ability to provide customers with personalized information. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing as digital platforms became increasingly incorporated into marketing plans and everyday life. 

 

2010 – Instagram Launches

The photo and video sharing platform was created by Kevin Systrom and Mike Krieger, in 2010  After its launch, Instagram rapidly gained popularity, and was acquired by Facebook in 2012. Instagram users are spending an average of 28 minutes per day on the platform in 2020.

A large portion of those users (around 200 million) visit at least one business profile a day, indicating that Instagram has become a focal point in the digital marketing arena. 

Although praised for its influence, Instagram has been the subject of criticism, most notably for policy and interface changes, allegations of censorship, and illegal or improper content uploaded by users.

Also noteworthy, the digital marketing industry saw a substantial rise in 2010, with the digital media growth of an estimated 4.5 trillion online ads served annually, and digital marketing expenditure experienced a 48% growth.

 

2011 – Google’s Panda Algorithm launches.

First released in February 2011, Google Panda brought a major change in Google’s search engine ranking algorithm. The name "Panda" comes from Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm.

It aimed to lower the ranking of “low-quality sites” and rank “higher-quality sites” near the top of the search results. Google Panda affected the ranking of an entire site or a specific section rather than just the individual pages on a site.

Panda’s updates were rolled out once a month in the first 2 years, and consequently influenced the ranking and traffic which negatively impacted some sites that upset a few people, to say the least. In some cases, it forced companies to change names, business models, fire employees, and even go out of business altogether. 

Google stated in 2013 that future updates would be integrated into the algorithm which would make it less noticeable and continuous.

 

2012 – Saw The Launch Of Zoom 

Zoom is a video-telephony software program that launched a beta version on September 10, 2012, that could host conferences with up to 15 video participants at the time. In January 2013, version 1.0 of the program was released with an increase in the number of participants per conference to 25. 

By the end of its first month, Zoom had 400,000 users, which rose to 1 million by May 2013. Due to the COVID-19 pandemic Zoom experienced an exponential gain in users of 2.22 million in 2020.

On one day in March 2020, the Zoom app was downloaded 2.13 million times. In April 2020, Zoom had more than 300 million daily meeting participants. On August 24, 2020, Zoom experienced widespread outages for several hours before service was restored.

However, this year, Zoom has been at the center of some controversy with its attendee tracking feature, sharing personal data, shady techniques, and lack of transparency. It is recommended you “Zoom” at your own risk. 

 

2014 Long Form Content more prominent

 

2014 – Upsurge In The Amount Of Smartphone Users

Reportedly, 2014 saw a rise in the number of mobile users, to 4.55B which is 70% of the global population, with smartphone users reaching 1.75B. 

2014 also saw the launch of the Facebook messenger app and not long after came the Apple Watch. 

 

2015 – Markethive, The Genesis of The Next Generation Market Network  

Markethive, (previously Veretekk), was trademarked and incorporated in mid-2015 and opened the doors to a private Beta phase for Veretekk founders and users. The company then went into full public Beta launch in January 2016. 

Over the next couple of years, while operating as an inbound marketing platform and social network, Markethive methodically worked on creating its primary vision of being a decentralized Blockchain driven Social Market Network integrating cryptocurrency forming an entire ecosystem for aspiring entrepreneurs, marketers, companies, small business, and commercial artists. 

January of 2019 saw the launch of the Markethive Coin (MHV) within the Markethive ecosystem. Now it is possible to earn coins on every task and activity performed, whether it be facilitating your business with the inbound marketing tools or engaging on the social media platform.

Markethive is a sovereign entity offering transparency and self-sovereignty on all levels including autonomy, privacy, and security to its users as well as financial well-being. A community-focused culture of collaboration is the fabric of Markethive and proving to be a much-needed resource in the online world today. 

Markethive Wallet App

By years end of 2020 will be the launch of the Markethive wallet app and exchange which will open the floodgates bringing in the millions who are looking for a genuine way to earn and conduct their business in the online space that in many ways has become a jungle and cesspool of fraud, scams, data harvesting, political bias, and dystopia. 

This is all part of the Web 3.0 or 3rd generation internet which has started to emerge as a movement away from the centralization of services.  Markethive was built for the little guy and gal in mind, at little to no cost to join, utilize all the facets of an inbound marketing platform and social network, build their business relationships, and get paid for doing so, all while enjoying free speech, privacy, and autonomy in a collaborative environment. 

Sound like utopia? Pretty much is! 

Markethive Infographic

 

Staying At The Forefront Of Technology

So there you have it… Technology has come a long way over the past three decades with no signs of it slowing down any time soon. The successful company for the long term will need to have an innovative culture and be tuned in to the fast-paced, ever-changing technology and behaviors in this revolutionary world.    

One thing is for certain, content marketing, along with email marketing integral to inbound marketing which is a prescribed marketing strategy under the digital marketing umbrella is crucial to the success of any organization, large and small. 

Statistics show that:

  • Content marketing costs 62% less than outbound marketing and generates 3x as many leads
  • Content marketing has lower up-front costs and deeper long-term benefits than paid search.
  • Small businesses with blogs generate 126% more leads than those without blogs.
  • Content marketing rakes in conversion rates 6x higher than other methods.
  • 87% of B2B marketers say email is one of their top free organic distribution channels.
  • 80% of B2C businesses believe email marketing increases customer retention. 

We have evolved into a more human approach towards marketing and advertising. Even  Google’s search engine is adopting that approach with their latest algorithm in 2019, BERT, that helps better understand the context of words in searches and language a bit more like humans do. 

At the height of the automated, inbound marketing boom in the mid-2000s, not only was it expensive but overwhelmingly complicated for many businesses to integrate. Larger companies would have it done for them, but what about the little guy and gal? 

Enter Markethive, the complete Market Network. 

 

ecosystem for entrepreneurs

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

 

Heiko Closhen, Entrepreneur

This Boring Project Will Turn All Other Blockchain Into Layer 2 Of Bitcoin

This Boring Project Will Turn All Other Blockchain Into Layer 2 Of Bitcoin

This Boring Project Will Turn All Other Blockchain Into Layer 2 Of Bitcoin
Whether you are a Bitcoin Holder or not, you would have to spend 5 minutes getting to know this project that may change Bitcoin’s future.

Suppose you are not only a holder, but also a Maximalist. In that case, congratulations, the Bitcoin you love is about to regain everything it has lost (for example, Bitcoin Dominance). BoringDAO is a project whose name may sound boring, but some of the most exciting work is currently going on. BoringDAO is a cross-chain compatible, decentralized asset protocol, and its most important product is bBTC (BoringBTC). They provide Bitcoiners the access to all the different Defi.

We Need Programmable Bitcoin

Even though scalability and safety allow Bitcoin to become the most popular cryptocurrency, a programmable Bitcoin is still what the community has long expected. The community is eager to use $BTC to participate in the MakerDAO’s collateral or be freely exchanged with other Cryptos in the Uniswap. There are already some pioneers in the ‘race’: WBTC & renBTC. According to the latest data (03/10/2020, https://debank.com/ranking/btc), the number of WBTC on Ethereum has reached 92,583, while renBTC is 23,855. Even though the TVL seems relatively high, compared to the total number of Bitcoin (18,505,343), it only occupies 1/154 of the total $BTC. In other words, even if the APY is 100%-10000% in DeFi, merely less than 0.6% of Bitcoin enters the Ethereum network through the above two gateways.

Why? The reason is simple: people need a safer and more decentralized way. In WBTC, BitGo is the only custodian. Since BitGo is the only institution that holds users’ assets, there might be a chance of a single point of failure. In terms of renBTC, they proposed a brilliant idea: renVM. But renVM are still in the sub-Zero stage; therefore, it seems that the team manages these Bitcoin at now.

What will BoringDAO do?

BoringDAO proposed a “double pledge mechanism.” Each Bitcoin is backed by more than 200% of assets, including one real Bitcoin (multiple reputable institutions manage Multi-sig). The approximately equivalent value of ERC-20 assets is locked in the contract layer (governed by smart contracts). There is no doubt that 200%>100%, so bBTC maybe much safer. Once the underlying assets of other wrapped BTC have issues, its wrapped token will be in danger. However, in BoringDAO, even if there is a black swan event, the contract layer provides an additional protection. Many people would ask: How about the capital efficiency of BoringDAO?The answer is high.

The secret behind is our Double-Pledge mechanism:

  • BTC holders deposit BTC to mint bBTC through the bBTC Tunnel.
  • All community members pledge $BOR/other ERC-20 tokens on the contract layers (100% Pledge ratio) to build a bBTC Tunnel.

Meanwhile, the BOR community and BTC holders will help each other:

  • Pledge providers can increase the Tunnel’s capacity, enabling more bBTC to be minted through the Tunnel. In return, they can get 70% of the minting fee & burning fee.
  • Pledge providers have access to the Boring Farm, which generate high yield.

It is Incentives that Drive the BoringDAO Business

The two incentives program, Mint Mining and Boring Farm, are uniquely designed for bootstrapping and providing a use case for bBTC in the early stage.

All Blockchains Can Become Layer 2 of Bitcoin

This “boring” project’s business is very smooth: the introduction of incentives and the fair distribution allow our community to grow and prosper while maintaining security. Moreover, not only on Ethereum, this model can run on more blockchains. In the future, Bitcoin will be obtained kinds of features through BoringDAO. If BTC wants smart contracts or enter the DeFi world, then enter Ethereum. If BTC wants high performance, then enter Tron and EOS. If BTC wants anonymous transaction, then enter blockchain with Zero-Knowledge Proof.

BoringDAO is the one stop solution to all demand! These end up with a spectacular imagination: all blockchains (Ethereum, EOS, and even Libra) may become Layer 2 of Bitcoin. Don’t waste your time arguing those guys who support a larger Block. Bitcoin should adopt the safest Layer1, and BoringDAO + Layer 2 will give Bitcoin the infinite scalability. BoringDAO is the infrastructure for the next Bitcoin bull run. With it, you can use your favorite Bitcoin to pay for coffee, as well as participate in decentralized finance without selling your $BTC.

Conclusion

Today, Bitcoin dominance amounts to 60% of total cryptocurrency market cap. This means just by Bitcoin alone, over 60% of crypto’s total market cap is currently left out of the Ethereum-led DeFi world, even with the help of projects like renBTC and wBTC. If the ultimate goal of blockchain is to decentralize while interconnect everything, BoringDAO will be an important piece to the puzzle. To say BoringDAO is the infrastructure of the future is a gross understatement; BoringDAO is the future. With the leading blockchain investors like DeFiance, Hashkey, SNZ, Youbi, Altonomy, DeFi Labs and some BTC miners joining BoringDAO, and strong partners such as HashQuark, Peckshield, DODO, Band and Link, BoringDAO is ready to allow 1M BTC into the DeFi world in a decentralized and safe way.

Article Produced By
BoringDAO

https://www.coinspeaker.com/this-boring-project-will-turn-all-other-blockchain-into-layer-2-of-bitcoin/

Heiko Closhen, Entrepreneur

Aussie Millionaire Threatens To Sue The Guardian Over False Bitcoin Investment Ads

Aussie Millionaire Threatens To Sue The Guardian Over False Bitcoin Investment Ads


After unsuccessfully battling The Guardian Australia to seize Bitcoin scam ads from appearing on its website,

Australian entrepreneur Dick Smith has threatened to sue the media outlet.Australian multi-millionaire and electronics entrepreneur Dick Smith has threatened to sue The Guardian Australia. Smith has alleged that the trustworthy media outlet has hosted fraudulent ads with fake interviews of him promoting a phony Bitcoin scheme.

Aussie Entrepreneur Threatens The Guardian

Impersonation scams are among the most perilous threats within the cryptocurrency community. Typically, the fraudsters impersonate a famous person and run false ads claiming that he or she has invested in a particular crypto platform that generates substantial returns. In the past, some of the famous individuals that had their names implicated included Elon Musk and Justin Sun. According to a recent report, a similar thing has been transpiring in Australia. The name of local entrepreneur Dick Smith, founder of Dick Smith Electronics and Australian Geographic, has been used in numerous phony success stories. The written interviews ran on The Guardian Australia with text that Smith had made significant ROI by investing in automated Bitcoin trading bots and urged other people to join “before it’s too late.”

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Smith has been trying to fight off the fraudulent ads since the start of 2020.

However, as he has seen little-to-no success, he decided to threaten the major media outlet with a defamation suit. Smith’s legal team has requested The Guardian Australia to update its advertising algorithm to prevent such ads from appearing on its website again. The media outlet has fourteen days to provide a “satisfactory response,” or the legal team will push forward with

the defamation proceedings.

“While we acknowledge that The Guardian Australia does take the fraudulent advertisements down once notified, that does not prevent [its] Australian readers from falling victim to this prolific cryptocurrency scam.” – commented Smith’s legal representative Mark O’Brien.

A Victim Story Of This Particular Scam

ABC Australia reported the story of an 80-year-old pensioner who fell for this scam during the summer of 2020. When seeing Dick Smith promoting this service, the pensioner telephoned the number listed and agreed to invest the first $500. The scammers’ phone calls started coming more frequently and offered impressive returns if the 80-year old allocated even more funds. In six weeks, the unnamed victim transferred more than $80,000. However, he saw none of the promised returns and realized it was a blatant scam. The pensioner contacted his bank to block the account and the police, where he reportedly received an answer that they were too busy to help.

Heiko Closhen, Entrepreneur

Popular Analyst Claims Bitcoin Must Break Above This Level Or Risk Going Downhill

Popular Analyst Claims Bitcoin Must Break Above This Level Or Risk Going Downhill

Bulls Brace For Fireworks As Bitcoin Breaks $10K, What's Fueling the Rally?
After opening the month of October trading as high as $10,923,

Bitcoin has dropped and has since been in consolidation between $10,500 and $10,600. Volatility has reduced significantly since then as the coin has been in consolidation and the price range has been tightening. This is however about to change. An analyst and crypto trader, Josh Rager says that volatility is about to return and Bitcoin may be breaking soon, but in which direction? According to the analyst, a break above the price range of $10,900 to $11,150 will ensure that the price goes upward in a continuing bullish trend. Otherwise, a downward movement below $10,000

may be imminent. 

“Volatility building up. Compression continues for Bitcoin with a potential break coming this week. If Bitcoin can’t break above the zone above ($10,900 to $11,150) on the next impulsive move then Bitcoin likely continues to the downside sub $10k, IMO,”

Bitcoin has managed to stay above the $10,000 level for 70 days in a row now which is a record period that the coin has stayed above this level for so long. According to cryptocurrency youtube channel Altcoin Daily, this is an indication that Bitcoin’s bullish trend remains intact despite the uneventful market conditions as the coin is gaining more popularity in countries such as Venezuela. Another analyst Timothy Peterson had predicted that Bitcoin price would soon stop going below $10,000. Although the digital asset dipped below this price momentarily during the wild price movements that preceded the current consolidation, the 70 days straight above the level could be an indication that Bitcoin has indeed conquered the $10k race.

If this is the case, Bitcoin may be breaking out within the range to ensure its upward movement when it finally does. Worthy of note is the fact that Bitcoin had gone up past $10,700 yesterday for the first time since 1 October. If the upward movement continues, this may be the return of volatility that Rager refers to, and may bring more exciting days than we currently have seen. Meanwhile, altcoins have also followed Bitcoin’s consolidation with most of the top ten in the red for the last seven days. With Bitcoin breaking upward, they may also follow suit or get affected negatively as it usually happens.

Article Produced By
Ponvang Bulus

Ponvang is a cryptocurrency enthusiast, investor and writer. He's particularly interested in trending issues in the crypto space both technical and financial and loves to write about same.

https://zycrypto.com/popular-analyst-claims-bitcoin-must-break-above-this-level-or-risk-going-downhill/

Heiko Closhen, Entrepreneur

BitMEX Now Branded A High-Risk Bitcoin Exchange Following US Government Charges

BitMEX Now Branded A “High-Risk” Bitcoin Exchange Following U.S. Government Charges


The many milestones achieved this week in the crypto community has not erased the ups and downs in the industry.

This month alone, two indictments have rocked the crypto space, and both have included two of Crypto’s high-profile personalities; Arthur Hayes and John McAfee. The arrest of the former CEO of leading cryptocurrency exchange and derivative trading platform BitMEX, along with his co-founders Benjamin Dell and Samuel Reed, has not only left the crypto-community puzzled but has now warranted industry takes to the Seychelles-based exchange.

Chainalysis labels Bitmex a “high-risk” exchange going forward

While some are still worried about how the exchange could remain afloat through the controversy, the real problem might be if and how BitMEX will bounce back, after investors pulled out their investment following the indictment of its executives. In response, popular blockchain data provider Chainalysis is labeling the exchange as “high-risk.” In an attempt to keep its users’ funds safe, Chainalysis warned its clients via email that any form of association with the “high-risk,” exchange, by transferring tokens, will warrant an alert from its Chainalysis monitoring tool. The email reads; “Any transfers from October 1 and later should be considered high risk.”

BitMEX continues to experience significant losses

This month, the exchange saw a 27% drop in overall Bitcoin value on the platform and it appears that with its executives still under arrest, coupled with warnings from these firms, investors could continue to panic while they continue to pull back on their investment. Though the aforementioned is the highest loss the exchange has seen so far, the numbers could more than double in the next few weeks. In a research by Arcane Research, Bitcoin derivatives on the BitMEX network has fallen off by 16% following the charges levelled against the firm. Like Chainalysis, Glassnode is also classifying the platform as risky. Part of the market update from

Glassnode analytics reads ;

“On Friday 2 October, the day after the announcement, BitMEX saw its largest ever day of net outflows as investors rushed to remove their funds from the now-risky platform.”

Meanwhile, the company’s executives, all of whom were arrested last week, are facing up to 10 years in jail. Two charges were filed against Arthur Hayes. The first charge is for allegedly conspiring to violate the bank secrecy act by failing to implement appropriate anti-laundering guidelines in place. The second charge from the Commodity Futures Trading Commission (CFTC) alleges that the company’s executives were “operating an unregistered trading platform and violating multiple CFTC regulations, including failing to implement required anti-money laundering procedures.”  At press time, the future of all the executives is yet to be known. So far, there’s been no statement from either of the executives since their arrest, but what is almost certain is that the next few weeks may not be the rosiest for BitMEX and its existing users.

Article Produced By
Olivia Brooke

Hi, I'm Olivia. When I'm not stressing about my multicolored Chihuahua, I'm reading up on the next big thing that Cryptocurrency has to offer.

https://zycrypto.com/bitmex-now-branded-a-high-risk-bitcoin-exchange-following-u-s-government-charges/

Heiko Closhen, Entrepreneur

NOWPayments Review An Easy to Integrate Crypto Payment Gateway

NOWPayments Review – An Easy to Integrate Crypto Payment Gateway


NOWPayments is a custody-free cryptocurrency payment processor that simplifies the process of accepting and making crypto payments from all across the world.

In this Altcoin Explorer, we deep dive into NOWPayments, a cryptocurrency payment gateway that allows merchants to seamlessly accept and make payments in cryptocurrencies such as Bitcoin, Ethereum, Litecoin, and fiat-pegged stablecoins.

NOWPayments.io Review: How to Integrate?

NOWPayments describes itself as the easiest way to accept cryptocurrency payments, and it is hard to argue otherwise. Established by leading cryptocurrency exchange service ChangeNOW in 2019, NOWPayments has quickly cemented itself as the go-to cryptocurrency payment gateway with rich user experience.

Integration via API

With a sleek and intuitive user-interface, NOWPayments provides a simple, hassle-free, and secure API that can be integrated into any platform to enable crypto payments and receipts. The process of integrating NOWPayments into a platform is quite simple, as explained below.

Steps to Integrate NOWPayments API

To enjoy the benefits of NOWPayments.io API, users are required to follow the given steps:

1) Sign-up at NOWPayments.io with your email and set up an account after email verification

2) Sign-in to your NOWPayments account and access the Dashboard page

3) Click on the “Add new key” button and save the API key displayed

4) Access the digital wallet to withdraw funds on “Outcome wallet” page

5) You can now use the API to accept and send crypto payments

In addition to the API, NOWPayments can be integrated in several other ways.

Integration via Widget and Buttons

For instance, the NOWPayments widget is an easy way to integrate the crypto gateway service on the platform. Just copy a small source code and paste it to your web page, and you’re good to go.  Once integrated, the widget can be used for a variety of purposes including accepting quick donations in more than 50 cryptocurrencies. Additionally, the donation does not even require the users to leave the page as the widget allows them to pay from right where they are. Similarly, users can also integrate NOWPayments via buttons. Notably, the donation button can be placed anywhere on the website. Whenever a user clicks on the but, they will be redirected to the exact page where they can donate.

Additional Merchant Integration Options

In addition to the aforementioned integration options, NOWPayments offers several platform-specific plug-ins to cater to merchants’ business needs. 

WooCommerce Integration

For instance, the WooCommerce plug-in equips merchants with their stores on WordPress to start accepting cryptocurrency payments with ease. It also takes care of the discrepancy in cryptocurrencies, courtesy of ChangeNOW’s auto-conversion feature. This means that if a merchant only accepts payments in BTC and the customer wants to pay in ETH, then the NOWPayment plug-in’s auto-conversion feature will automatically convert the incoming ETH into BTC and deposit it to the merchant’s wallet.

WHMCS Integration

Similar to the WooCommerce plugin, if a user’s web store is built on the WHMCS marketplace, then they can choose to integrate NOWPayments crypto payments services via the WHMCS plugin. 

Magento 2 Integration

NOWPayments offers the Magento 2 plugin that can be utilized to enable your web store to accept and send crypto payments. To use this plugin, users are required to login to the Magento Admin page and configure the payment method. After entering the correct API Key and IPN secret key, users can start receiving crypto payments on their platform. You can learn more about the Magento 2 plugin here. 

OpenCart Integration

Users that operate their platform on the OpenCart management system can utilize the OpenCart plug-in to permit crypto payments. Interested users can go through the detailed steps for OpenCart plug-in integration here.

Integration via Instant Payments Notifications

NOWPayments provides another simple to use method of integration in the form of Instant Payments Notifications (IPS). IPS feature keeps the sellers in the loop of the current state of the transaction. Whenever there is a change in the status of the transaction, IPS notifies the involved parties to ensure that all are on the same page. 

Myriad Features of NOWPayments

NOWPayments understands the several bottlenecks hindering the mainstream adoption of cryptocurrencies as a viable medium of payments and, therefore, focuses on making the crypto user experience as seamless as possible. To ensure that its users enjoy a smooth crypto experience, NOWPayments provides a swathe of cutting-edge features. 

Automatic Coin Conversion

Cryptocurrencies are volatile. Therefore, to protect users from the wild price swings, NOWPayments leverages ChangeNOW’s auto coin conversion mechanism to provide the option to convert cryptocurrencies into fiat-pegged stablecoins, ensuring that users can transact in crypto without worrying about its price.

Rapid Withdrawals 

It is essential to have quick access to currencies that are volatile to ensure users do not lose out on their transactional gains due to unanticipated price fluctuations. Keeping this in mind, NOWPayments offers instant crypto payment withdrawals to all its users. As soon as a payment arrives, it is instantly transferred to the users’ secure personal wallet where they can access their funds.

Unparalleled Security

Speaking of wallets, NOWPayments gives utmost priority to the safety of its users’ funds. To that effect, NOWPayments has developed itself into a custody-free service. All payments received by a user are instantly converted into crypto and sent to a wallet that only the user has access to. Not even NOWPayments can access these wallets.

24 Hour Payment Window

The cryptocurrency market is round the clock market, and it only makes sense for services that operate in this space to cater to their clients’ needs 24/7. NOWPayments ensures this through its 24-hour payment window that essentially allows users to complete transactions up to 24 hours after creating a payment. Further, keeping in mind the need for rapid settlements for cryptocurrencies, NOWPayments provides instant transaction speeds. NOWPayments ensures the payment and receipt of funds is settled in as less as 5 minutes, faster than anywhere else in the world.

24/7 Support

At the same time, NOWPayments also provides continuous 24/7 customer care support to address any issues that its customers might face unexpectedly. Users can contact NOWPayments support heroes at support@nowpayments.io.

Support for Over 50 Cryptocurrencies and Counting

At the time of writing, NOWPayments supports more than 50 cryptocurrencies and continues to add more cryptocurrencies to its catalog regularly. Some of the most prominent cryptocurrencies supported by NOWPayments include Bitcoin, Ethereum, Litecoin, Bitcoin Cash, and BinanceCoin, among several others. Besides, NOWPayments also supports a wide variety of stablecoins such as USDT, GUSD, BUSD, PAX, and TUSD for users who’d want to enjoy the benefits of cryptocurrencies without the volatility.

NOWPayments Invoice

Recently, NOWPayments introduced the multi-utility Invoice feature that makes the user’s platform look more sophisticated and polished and promotes operational efficiency. The Invoice feature simplifies the payment process in that it doesn’t require the user to share their wallet address or the exact sum to be paid. Rather, with convenience at its core, Invoice allows users to make crypto transactions by only specifying a small sum, a description, and the type of currency. In addition, Invoice helps users to make immediate payments with just a single click, thereby saving time for both the clients and the recipients. Invoice also allows users to keep a record of their past transactions to track the movement of their funds and help with taxation. To learn more about how to integrate Invoice into your platform, click here.

Competitive Transaction Fee

Crypto transaction processing fees can, over time, make a significant dent in user’s pockets, thereby discouraging them from embracing crypto as a viable medium of payment. NOWPayments fixes this. NOWPayments introduces an innovative approach to tackle the transaction fees. If a user’s monthly asset flow in BTC terms crosses a certain threshold, then NOWPayment would offer that user with a smaller fee. What’s more, if a user reaches the target volume toward the end of the month, NOWPayments will pay them a rebate adjusted for the fee difference. In a nutshell, the higher the transaction volume incurred by a user, the smaller the transaction fee that they would have to pay. The following infographic sheds light on the specifics of the fee discount offered by NOWPayments.

Strong Backing from Partners

A primary concern among those looking to enter the cryptocurrency space is that of legitimacy. Indeed, the numerous scams and Ponzi schemes in the industry have slightly marred its public image. This begs the question, is NOWPayments legit?  To answer it, NOWPayments is a highly-reputed and trusted name in the industry which enjoys tremendous goodwill among its users. NOWPayments has numerous impactful partners including Travala.com, and Guarda Wallet, among others, which is a testimony to the platform’s legitimacy. 

Final Thoughts

Concluding, NOWPayments addresses and fixes several of the major obstacles hindering the wider use of cryptocurrencies among businesses. NOWPayments not only ensures the protection of users from the notorious price swings observed in cryptocurrencies but also benefits them by offering a battle-hardened and time-tested crypto integration solution that can be deployed without any hassle. NOWPayments’ minuscule transaction fee, coupled with its plethora of robust features, provides an excellent opportunity for any business interested in readying itself for tomorrow’s cryptocurrency-driven economy.

Article Produced By
Aisshwarya Tiwar

Aisshwarya is a freelance writer and editor who relishes writing about magic Internet money. He has worked as a financial consultant and holds a degree in Business and Economics and a post-graduate diploma in Liberal Studies. In his free time, Aisshwarya likes to make 8-bit music.

https://btcmanager.com/nowpayments-review-easy-integrate-crypto-payment-gateway/

Heiko Closhen, Entrepreneur

Bitcoin Ether and XRP Weekly Market Update October 5 2020

Bitcoin, Ether, and XRP Weekly Market Update October 5, 2020


The total crypto market cap lost $6.7 billion of its value for the last seven days and now stands at $339.8 billion.

The top 10 currencies are mostly in red for the same period with ChainLink (LINK) loosing 12.5 percent while Binance Coin (BNB) added 10.8 percent. By the time of writing bitcoin is trading at $10,673, ether (ETH) is hovering around $351. Ripple (XRP) moved up to $0.248.

BTC/USD

Bitcoin moved above the $10,700 resistance zone on Sunday, September 27, and closed the week with a 1.3 percent loss. The coin was on its way up ever since it touched the $10,100 horizontal support on the daily timeframe on September 23 and successfully surpassed both the 100-day and 26-day EMAs. The BTC/USD pair opened the new trading period on Monday by forming a short red candle to $10,680. Buyers even managed to push the price up to $10,943 during intraday, but the momentum was not strong enough to fuel a run towards the next resistance at $11,000. On Tuesday, September 29 the leading cryptocurrency once again changed direction. It moved up to $10,840 as the monthly close was fast approaching. A close above $10,700 would keep the bullish case intact. The mid-week session on Wednesday saw a break below the above-mentioned line in the early hours of trading. In the evening BTC managed to recover and closed the month at $10,771 thus keeping the uptrend alive. The coin was 7.5 percent down on a monthly basis.

On Thursday, October 1, the BTC/USD pair climbed up to $10,940 during intraday, but then started to drop and eventually closed the day with a loss to $10,619. We even saw bears pushing the price below the support line and then all the way down to $10,430. The Friday session found BTC hitting the next horizontal support, the monthly one near $10,360 in the early hours of trading. It formed a short red candle to $10,575. The weekend of October 3-4 started with a fourth-straight losing session for bitcoin on Saturday as it touched the 100-day EMA at $10,550. On Sunday, it slightly recovered and closed the week at $10,673, re-entering the resistance area.

ETH/USD

The Ethereum Project token ETH was on its way up since it hit the weekly support zone near $315 on September 23. The coin formed its fourth consecutive green candle on the daily chart on Sunday, September 27, and closed the seven-day period at $357, right in the middle of the $360-$350 resistance area. The ether was still 3.6 percent down for the week. On Monday, the ETH/USD pair fell down to $353, but not before reaching $370 during intraday. Bulls were attempting to break above the daily resistance, but it proofed to be a solid one. On Tuesday, September 29 they were once again rejected at $360 as the lack of momentum combined with the flat trading volumes could not trigger a new uptrend movement.

The Wednesday session, which was also the last for September, was a low volatility one and the ETH token remained flat. It registered a 16.8 loss on a monthly basis. The leading altcoin saw some great instability on Thursday, October 1. It was trading in the wide range between $370-$344 before closing with a loss to $252 thus erasing 2.2 percent of its value. The ether continued to slide on Friday, ending the workweek at $345. The bear pressure was increasing and sellers succeeded in dragging the price down to the local horizontal support near $335 at some point during the day. The ETH token started the weekend with a low volatility session on Saturday, during which it remained flat. Then on Sunday it started moving up and ended the seven-day period with a green candle to $352.

XRP/USD

The Ripple company token XRP climbed up to $0.243 on Sunday, September 27, and hit the 26-day EMA after successfully confirming its presence above the 100-day one. It closed the seven-day period 1.2 percent lower. The XRP/USD pair started trading on Monday by moving all the way up to $0.248 during intraday. Bulls, however, were not able to keep up the pace and started to lose moment, closing the session at $0.241 and with a small loss. On Tuesday, September 29, one of the leading altcoins was trading in the $0.238-$0.246 once again forming a green candle on the daily chart. The “ripple” coin was now caught in a local consolidation. The mid-week session on Wednesday found XRP dropping down to $0.237 in the morning before recovering to $0.241 in the second part of the trading day. The coin closed the month of September with a 14.2 percent loss.

On Thursday, October 1, the 26 and 100-day EMAs crossed at $0.241, which served as a resistance point for the XRP/USD pair. It dropped down to $0.238 and erased yet another 1.5 percent of its value. XRP continued to slide on the last day of the workweek ending the session at $0.234, but not before breaking below the $0.23 horizontal support during intraday. The first day of the weekend came with a continuation of the downtrend, this time to $0.23.On Sunday, October 4, however, we saw a big reversal in the current direction as bulls formed a solid green candle to $0.248, which resulted in a 7.8 percent increase.

Altcoin of the Week

Our Altcoin of the week is Arweave (AR). One of the few altcoins to close the week on green territory, this little-known cryptocurrency grew by 24.2 percent for the last seven days and is also 14.8 percent up for the two-week period. Arweave is a new type of decentralized storage, which uses the blockchain technology to preserve customer data in a more effective way. It reached a high of $5.27 on Monday, September 28, and moved up to #69 on the CoinGecko’s Top 100 list with a total market capitalization of approximately $182 million. As of the time of writing, AR is trading at 0.000390 against BTC on Bittrex:

Article Produced By
Georgi Hristov

Georgi Hristov is a crypto and blockchain enthusiast from Sofia, Bulgaria. He holds a bachelor's degree in intellectual property and a master's in international finances. He has been involved in the cryptosphere as a trader, miner, and blogger.

https://btcmanager.com/bitcoin-ether-and-xrp-weekly-market-update-october-5-2020/

Heiko Closhen, Entrepreneur