Schlagwort-Archive: Marketing

The Problem with Network Marketing and Multi-Level Marketing (MLM)

By Scott Allen
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, and there are even top celebrity authors like Robert Allen, Mark Victor Hansen, and Robert Kiyosaki doing it and advocating it. Yet, in many circles, you might as well declare yourself a leper as admit to being in network marketing.

So, what is the problem with MLM and network marketing?
Maybe it's the pyramid structure?

But you can't really take issue with the tiered compensation structure. Almost every large sales organization in the world has that. Salespeople get commission and sales managers get overrides or bonuses on top of that, and sales directors on top of that, and VPs on top of that.

Or maybe it's the fact that you have to pay to participate in it? But that can't be it. That's a standard franchising model. And I assure you, the franchise fee of most traditional franchises dwarf the sign-up cost of any MLM program by comparison.

Now certainly, there are illegal pyramid, or "Ponzi", schemes. This is where the money is all being made off of signing up other people, with little or no real product ever being delivered. But in spite of whatever perceptions people may have, the fact is that Amway, Excel, Melaleuca, PrePaid Legal, USANA, and many others have sold millions upon millions of dollars of products to happy customers, many of whom are NOT also reps.

So, there may be a perception problem here, but if so, the perception is out of line with the reality.

But surely the bad reputation MLM'ers has some more basis in fact than the occasional illegal pyramid scheme?
The real problem with MLM is not MLM itself, but some of the people it attracts. Network marketing is just a business model, and it really amounts to "micro-franchising".

Its upside is that it has a very low cost of entry, with the potential for exceptional revenue, and there are those who achieve that.

But those same things that make it attractive make it attractive to many who are NOT really qualified or prepared to become business owners. The salient characteristics of MLM make it attractive to people who:

have not done well in their business or profession and have little money saved up to invest
have no previous experience owning or running a business
have no previous experience in sales
have little or no experience developing business relationships other than that of employer/employee/co-worker
are not satisfied with their current level of income
have unrealistic expectations of the amount of work involved compared to the revenue realized
Don't get me wrong—I'm not saying that there's anything wrong with any of these things, or that this describes even a majority of network marketers—only that it describes a disproportionate number of network marketers, and that many of them never do anything about it.

As a result, many network marketers end up:

over-selling the opportunity
inappropriately discussing business in social situations
coming across as desperate

over-focused on new recruits and neglecting existing customers as a result
being either inaccurate or deceptive when talking about their business
Again, I'm certainly not saying that this describes a majority of network marketers, but it does describe enough of them to tarnish the reputation of the rest. To pre-judge someone based on the basis of a small minority of people in that group is horribly unfair, but we must realize that most prejudices have some basis in reality, even if it has been distorted.

So What's the Solution?
There's a first time for everything. And network marketing/MLM is a great opportunity for people to have their first business, their first sales role, etc. My point is this—recognize it for what it is: it's a business, and you are a business owner. And if you've never owned a business before, if you've never done sales before, if you've never networked before, you need to learn about how to do so, not just from the network marketing/MLM experts, but from established experts in those fields.

Network marketers who are serious about building a business should be reading and learning about business fundamentals, the latest sales and marketing techniques, strategies for networking and business development, etc., not just swapping tips at your team's weekly or monthly meeting. Act like a small business owner, and people will treat you like one.

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THE KULABRANDS OPPORTUNITY

"Here's an opportunity that enables YOU to earn royalties for life on the sale of innovative products that are selling in everyday stores like Amazon.com, WalMart, Target, Best Buy, and other worldwide retail outlets.

Until now, ongoing royalties were reserved for actors, musicians and the like. The royalty payment concept is not new.

However, the way it is being applied by kulaBrands is a patent-pending, groundbreaking innovation.

Three ways to earn your royalties:

– Help support inventors generate capital for their business (Through crowdfunding),

– Help with Social Media Marketing (Using custom designed, proprietary software)

– Help with Sales through your own online store (Provided and maintained for you)

You are free to participate and generate passive income in all three of the above areas if you like!

Earn Affiliate commissions on sales from your store.

$249 USD to get started. Your money back if you don't like it!

Kulafuture.com

If interested, PM me for more info 🙂

** Interesting side note, Richard Branson, is on board with the kulaBrands concept. Wait until you see who else is partnering with some of our projects!" 

Join NOW and EARN:  http://https://dz241.isrefer.com/go/kbrefer/a4864/
kulaBrands BUSINESS MODEL

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5 Brilliant Marketing Tricks

Article from Blog Freedom

The Basic rule in marketing and advertising is get to know your prospect by asking questions and listen much more than we talk. Find out what they do, what their goals are, and why they haven’t been able to reach those goals yet. Try to uncover their biggest problems and desires and understand what they think they need.

Yet, to do this we first need a Prospecting List. It’s easy to fall into a rut with online marketing. You post on Twitter or Linkedin, you send out email newsletters. Rinse and repeat. You’d like to do more on social media but you can’t justify spending hours on it every day. If that sounds like your marketing strategy, read on.

Below you’ll find a few innovative shortcuts for promoting your company. They’ve worked for others so they might work for you.

1. Go ballistic with content aggregators.
Content is king, but most of us are not royalty. Jeff Shjarback, an Internet Marketing Consultant, says every company should spend more time using content aggregators but most don’t put in the effort. He says the best approach is to write a blog post or other content, then re-publish it on multiple services–the more you post, the more the content will propagate. Here are a few to get you started: Bizsugar.com, inbound.org, scoop.it, technorati, topsy.com, digitaldoughnut.com, and justretweet.com.  For example, I own Kalatu, yet I cut and paste my content on many other sites with my links inside. Bebee is where I love to post my professional articles.  I also write about gaming, movies, food, and more.  These go to their own communities.  Make one article become twenty.

2.Post on Quora, get major media attention.
Quora is a well-known Web portal for offering your expertise. An article on Linkedin told me about an interesting tactic. It read of companies who post longer, well-written replies on Quora in hopes of getting major media attention. One example: Someone posted some tips on spying and the “article” was re-printed by Forbes. Another way to go about it: You can also post advice on Klout, then watch as your content (and company links) show up in Bing search results.

3. Follow the cascade of influence.
Everyone knows this social marketing trick: Follow the influencers. When you tweet what they say and form a relationship, they often will return the favor. Laura K. Kinoshita, the President and Client Services Director at SEO company Kinoshita Communications recommends going much further: Connect with five to 10 influencers of the influencers. She uses Nimble and Spokeo to find info about the upper echelon. She suggests finding out through social nets when they will be at a conference and make sure you are there, ready to start pitching in person. Be careful with this one: If not done well, the creepiness factor is high.

4. Offer your help, then sell your product.
Here’s an interesting tactic that will require some legwork. I suggest that you connect with those who run curated sites in your market segment. For example, if you sell a dog collar, you might look for sites that provide content about pets. But the trick is a little more subtle. You start by looking for broken links using a tool like Xenu Link Sleuth. You then offer to help fix the broken links and mention that you also sell a related product. The “helping hands” approach can form the initial relationship, but again, subtlety is key here.

5. Load up on content, get pageviews.
I love this trick because it is so aggressive. Alex Genadinik started a company called Comehike.com a few years ago. He was struggling to increase pageviews, so he decided to load up 250,000 articles related to hiking from public databases. He auto-generated the content with SEO-friendly links like “how to hike in San Francisco” and waited. The site grew quickly from that point on, due to how Google analyzes content on a site.  I have been blogging for over two years, and so I have a ton of daily new views.  This trick may speed it up.  I have not yet tried this. It was what I read on that Linkedin article.

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Sponsored Content vs. Native Advertising

Sponsored Content vs. Native Advertising

 
Art says – I always get curious when I see apparently reputable companies using terms that I'm not familiar with. The terms all related to writing(i.e. content creation), advertising, and business building. In digging into the subject (via the links within the article), I found the following article which I thought might be of interest to the members of the Markethive community that I'm a member of.

 
Markethive, by virtue of its unique blogging platform, community, and membership demographic, has the potential be be a 'player' in the activities associated with these terms. For the average business person however, I don't think they need to worry about the finer distinctions between these terms… until their business reaches a certain where their advertising function becomes more critical and well-funded.

Sponsored Content vs. Native Content

 
Ask a Content Guy: What's the Difference Between Sponsored...
As Contently's editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. It'd be a waste for other people in the company to spend all day…
 
 
created in Publicate

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Identifying Your Brand

Identifying Your Brand

When you are working on identifying your brand you should understand that your brand is owning a place in the consumers mind of who you are and want you have to offer.

It is not a logo.

It is not a design.

It is you.

Logos and design are a byproduct of a brand.

So many times people will try to emulate another persons brand, dressing like they dress, talking like they talk; acting like they act.

You will see this frequently with people who follow hollywood stars. People wearing the same sunglasses, shoes or hairstyle.

I get it. We all want to associate ourselves with successful people in someway shape or form.

That works on personal level to a degree, but doing this it will kill your business. People will see thorugh it.

When building your business brand, which is YOU, because in this industry people buy from you, someone they trust, admire, and respect, ask yourself, “Who am I?” “What drives me?” "What am I passionate about”

As you answer these questions you will begin to see your brand come to life.

You see, it is already there. It can be nurtured and tweaked, but it is already within you.

For the most part, I am a blue jean, t-shirt and flip flop wearing kind of guy. Do I put on a suit and tie? Yes. When the situation requires a formal presence. But on any given day, I could be in casual clothes, and a day or two unshaven as I am as I write this.

This is just a part of who I am. 

Personally I am a compassionate person who cares deeply for the souls of other people and their journey through this life. I want them to be a better person because they have been in my presence. I want them to walk away feeling better about themselves and the world around them. Knowing that I will do whatever i can to help them in any situation.

I truly want to help people and make a difference in the lives of people and to be a part of something bigger than myself. As I grow my busness and find more time, less stress and more money, I want to be able to take as manny mission trips as I can. There is someting so real about working and helping people in mission countries, like Jamaica and Haiti that really brings out a new person. Now that is not to say I can't do the same here and I do. Talking to the homless person on the street and finding out who they are, what there situation is as oppsed to simpky throwing money at them.

At a recent event there were many people who were slickly dressed, hair in just the right place, designer shoes and suits all making massive amounts money. Then there were those that looked like they just rolled out of bed after a long evening of doing who knows what, all making massive amounts of money.

Then there were this who were as humble as they could be and some who were just over the top happy. All making massive amounts of money.

What do all of these of people have in common?

They are being real. They are being who they are. They are not trying to copycat someone.

The point here is you have to find who you are. You have to find your voice.

This can take some soul searching and seeking help from someone, like a  business coach, or a person who has an objective view of you. Someone looking from the outside. This could actually be a rather difficult situation. there may be things that are reveled that you don’t like to hear that need to be changed. But isn’t that what growth is all about?

Peel back the outer layers and look deep inside.

Who are you?

Who do you want to be as a person?

What characteristics are part of your personality that you can bring out that tell more about who you are.

Remember, if you work hard enough to earn massive amounts of money, this money will only amplify  who you are.

If you are compassionate and caring person, you will become more compassionate and caring. If you are an idiot and jackass…..well?

Trust me, I met some of these type of people recently. They are making a lot of money, but they are kind of people who I personally do not wnat to be around. Then there are other people who do.

Whan you find your voice of who you are, you will attract the kind of person that resonnates with your voice.As for all the others who don't…remeber there ar 7 billion people on this planet. 

So get out there discover who you are, find your voice, and be real….B U!

Bryan Tuck

 

 

 

 

 

 

 

 

 

 

 

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The automated marketing platform of the future.

Expand your reach with an automated marketing platform.

Automated marketing

When I graduated from high school I knew that I wanted to be an electronic technician. I went to 1 semester of college but found out that all they offered was courses in electric engineering. This was more related to electric power line building and distribution and had nothing to do with electronics such as radio and TV repair. So I quit college and took home study courses in radio and TV. I completed 2 home study courses and the last one had a 60 day on-site laboratory exercise.

I then entered the field of radio and TV repair and after many years of service, as an electronic technician, with several different companies, I retired from a national corporation that manufactured and maintained hospital type diagnostic equipment.

During these years of working for someone else I was always aware that there were ways to work for yourself and eliminate the need to satisfy the demands of an employer. I could see myself as doing work on my own like TV service or computer repair. I actually did a part time service of repairing electronic home organs for a few years.

I was also aware of the MLM and Network Marketing business and could see in my head the possibilities that this market offered even though people I talked to couldn't understand it or didn't want to, they tried to talk me out of it. I even joined several of these companies but learned the hard facts that very few people actually succeed and are not able to reproduce what is needed to build a business that would take a person to retirement type income.

You see, I had been hooked on the “hopes and dreams” that most MLM companies promote. They prompt and coax you to, “join up right now”, the time is right and tomorrow you will be able to live the life of luxury.

But, when involved with these MLM businesses you soon run out of your “warm” market to push these hopes and dreams onto and then where do you go to get more prospects. You either have to buy leads from a company that specializes in processing leads or you have to come up with a system of your own that will funnel names and addresses into you “list”.

I found a company on the Internet by the name of Veretekk.com that had tools you could use to capture prospects for your business. As I got to know this company and use the system of capture and referral pages I discovered how opposed they were to the so called MLM industry and how they were actually hurting rather than helping the small individual. These people are just trying to earn a few extra dollars each month to better themselves but they wind up filling their garage with stuff that they don't use or can't sell because it doesn't work like it is suppose to or is too high priced to sell.

MLM and Network Marketing is really a great business model, but, only if operated in a manner that does help the little entrepreneur and not just a gimmick to funnel money into the pockets of the top people.

Customer centric companies will rise to the top as customers requirements focus on trust and familiarity. Customers will be the first line of consideration when it comes to service. That meaning the products/services must be of above average value, so much so that they will want to purchase again and again because it wont be available anywhere else. There will be levels of compensation but these levels will not be dependent upon the number of people enrolled but by a percentage of the amount of product sold.

Because of all the reasons stated above I now belong to Markethive.com. Markethive has been in the learning stages since the inception of Veretekk and evolving for 20 plus years. Markethive is a neural social network communication system designed for the small entrepreneur to master tasks that were only available to the big corporations or marketers with pockets full of money to promote and advertise.

Markethive.com is a platform of tools purposefully designed to help entrepreneurs market their products/services in a pure inbound marketing venue. When the funnels of Markethive attract leads/prospects they truly do become your friends and the communication system is in place to immediately make contact with them The blogging system is in place and a very important tool for promoting products/services. The campaigning system is in place to keep track of all your advertising and promotions. The customer management system is in place to organize, manage and contact your customers. The integration of Facebook, LinkedIn, Google+, Twitter and many other social networks is already in place for one click broadcasting and a reach of many millions of prospects. You can even control WordPress blogs you own outside the of the Markethive platform from the back-office of Markethive.com

So, you have a “one stop”, do it all from one place, marketing platform.

That is why I belong to Markethive.com

Dennis Roeder
Consultant

 

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Why a Multilingual Website

10 Reasons why you need a Multilingual Website

10 Reasons why you need a Multilingual Website

The internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information.

For businesses wishing to get that competitive advantage, a multilingual website now presents one of the most high impact means of expanding a client base and securing greater sales volumes.

The multilingual website will continue to become a necessity for businesses and organizations as the process of internationalization unfolds.

1 Shift Away from English Internet Users

The internet began as an English speaker's invention and as a result was dominated by English speaking users and sites. However, times are changing. With the growing numbers of people buying PC's and internet access available from Nigeria to New Zealand, English speakers will soon be in the minority when it comes to internet use.

Results of research carried out by Nielsen-Netratings in March 2005 described foreign internet markets as "low hanging fruit," i.e. if you have the will and foresight there are massive revenues to be found for relatively little effort. The results showed that internet use in the traditional strong holds of the USA, Germany, the UK and Sweden is flat lining. On the other hand countries such as France, Hong Kong, Italy and Japan are seeing substantial growth in internet usage.

As Kaizad Gotla, senior analyst at Nielsen-Netratings states, "The easiest opportunities are in countries where internet usage patterns and user/site relationships are less established. Acquiring users in markets that are currently in their growth stages will lead to a loyal user base that will pay dividends for internet companies in the future."

2 Cost Effective Marketing Tool

Having the ability to communicate to a whole new international audience in their own language will undoubtedly yield results not only in a financial sense but also in terms of marketing and creating awareness of your brand, service or product.

A multilingual website in the grand scheme of things is probably one of the most cost effective ways of marketing your company, capturing new users, building relationships with new clients and giving your brand an international outlook.

3 New Customers

Ultimately what a multilingual website brings you are new customers. By having your site accessible to potentially thousands of people you are showcasing your company across the globe. For non-English speaking users looking for your product or service, you automatically capture their attention.

4 Sales

With every language added to a website there is the potential for an increase of between 100% in sales. Even if a multilingual website is translated into a few of the major world languages, i.e. Spanish, French, German and Italian there is potentially a 400% increase in sales. There are few other ways to get such an increase for such little investment.

5 Customer-Centric

A multilingual website demonstrates you are thinking about the customer. That little extra effort shows you have thought and cared enough about them to offer the website in their language. As with anything in business, if the customer thinks you care, they will want to do business with you.

6 Trust

For many cultures there is an issue of trust when it comes to buying over the internet, especially if they feel it is in a language they are not fully proficient in. Offering them a language alternative allows the customers to feel secure in the fact they know what they are buying, how and who from.

7 Culturally Sensitive

A multilingual website, if designed properly, overcomes potential cultural barriers through allowing access in a native language. This automatically puts the user in a 'cultural comfort zone' due to their being able to navigate, understand and interact with the website.

8 Beat Competitors

To get the competitive advantage in today's environment you need to think outside the box. Many businesses try to differentiate themselves from their competitors. Look at your competitors – if they have multilingual websites then why don't you? If they don't, then why not lead the marketplace and establish your company or brand abroad before they do.

9 Shows International Nature

Image is everything. A multilingual website demonstrates you think, work and deal internationally.

10 Search Engines

Search engines lead people to your site. In countries such as China, Japan and France, Google, Yahoo and MSN are not the default search engines. Home grown search engines are emerging and they are proving successful because they work in native languages and are focused on the habits and needs of their users. Such search engines are a key to tapping those markets and unless they have access to a particular language through your multilingual website then you will not be found.

In addition, many of the key search engines, especially Google, are developing the capacity to run searches in foreign languages. Having pages of your site available in those languages ensures maximum potential for your site being picked up in searches.

Conclusion

Business continually sees shifts and changes. At present the multilingual website is still in its early stages, with mostly large multinational companies using them to secure an international foothold. However, the trickle-down effect will naturally occur and the multilingual website will become part and parcel of an internet presence. Whether people chose to invest now or later is the only choice they have.

 

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

50+ Best Inbound Marketing Blogs You Should Follow Right Now

 

If you’re working in digital marketing domain, you need to do loads of analysis and research tasks to make right business decisions. From past couples of year, SEO is changing continuously. You noticed several Google algorithmic changes, increased importance of content marketing and social media etc.

From where, people get to know the information about digital marketing trends, updates and news? Through online blogs!

In past few years, there are some informative blogs emerged and established itself as a symbol of reliability, authority and trustworthiness. These blogs not only provide all latest news but also offer educational tutorials, e-books and How-to’s relevant to industry. Here we collect 50+ essential inbound marketing blogs to read everyday:

SEO Blogs
Google’s Official Blog

URL: http://googlewebmastercentral.blogspot.in/

Founder: Google

Moz’s Blog

URL: https://moz.com/blog

Founder: Rand Fishkin

Search Engine Land

URL: http://searchengineland.com/

Founder: Danny Sullivan

Search Engine Watch

URL: http://searchenginewatch.com/

Founder: Danny Sullivan

SEO Round Table

URL: https://www.seroundtable.com/

Founder: Barry Schwartz

Search Engine Journal

URL: http://www.searchenginejournal.com/

Founder: Loren Baker

SEObook’s Blog

URL: http://www.seobook.com/blog

Founder: Aaron Wall

Backlinko

URL: http://backlinko.com/

Founder: Brian Dean

Kissmetrics’s Blog

URL: https://blog.kissmetrics.com/

Founder: Neil Patel

Highervisibility’s Blog

URL: http://www.highervisibility.com/blog/

Founder: Adam Heitzman, David McElveen

Bruceclay Inc’s Blog

URL: http://www.bruceclay.com/blog/

Founder: Bruce Clay

Distilled Blog

URL: https://www.distilled.net/resources/

Founder: Will Critchlow, Duncan Morris

Search Engine People Blog

URL: http://www.searchenginepeople.com/blog

Founder: Jeff Quipp

SEO by the Sea

URL: http://www.seobythesea.com/

Founder: Bill Slawski

SEO.com Blog

URL: https://www.seo.com/blog/

Founder: Mike Mann

Kaiserthesage

URL: http://kaiserthesage.com/

Founder: Jason Acidre

Content Marketing Blogs
Content Marketing Institute

URL: http://contentmarketinginstitute.com/

Founder: Joe Pulizzi

Contently’s Blog

URL: https://contently.com/resources/

Founder: David T. Goldberg, Joe Coleman, Shane Snow

Coschedule’s Blog

URL: http://coschedule.com/blog/

Founder: Garrett Moon, Justin Walsh

Convince & Convert Blog

URL: http://www.convinceandconvert.com/blog/

Founder: Jay Baer

Problogger

URL: http://www.problogger.net/

Founder: Darren Rowse

Quicksprout’s Blog

URL: http://www.quicksprout.com/blog/

Founder: Neil Patel

Hubspot’s Blog

URL: http://blog.hubspot.com/

Founder: Dharmesh Shah

Copyblogger’s Blog

URL: http://www.copyblogger.com/blog/

Founder: Brian Clark

Daily Blog Tips

URL: http://www.dailyblogtips.com/

Founder: Daniel Scocco

Brian Solis

URL: http://www.briansolis.com/

Founder: Brian Solis

Content Marketing Association

URL: http://www.the-cma.com/

Founder: Clare Hill

Boost Blog Traffic

URL: http://boostblogtraffic.com/

Founder: Jon Morrow

Social Media Blogs
Social Media Examiner

URL: http://www.socialmediaexaminer.com/

Founder: Michael Stelzner

Social Media Today

URL: http://www.socialmediatoday.com/

Founder: Robin Fray Carey

Bufferapp

URL: https://blog.bufferapp.com/

Founder: Joel, Leo

Hootsuite

URL: http://blog.hootsuite.com/

Founder: Ryan Holmes

Toprankblog

URL: http://www.toprankblog.com/

Founder: Lee Odden, Susan Misukanis

Jon Loomer

URL: http://www.jonloomer.com/

Founder: Jon Loomer

Jeff Bullas

URL: http://www.jeffbullas.com/

Founder: Jeff Bullas

Razor Social

URL: http://www.razorsocial.com/

Founder: Ian Cleary

Post Planner Blog

URL: http://www.postplanner.com/blog

Founder: Josh Parkinson

Social Mouths Blog

URL: http://socialmouths.com/blog/

Founder: Leo Widrich

Simply Measured Blog

URL: http://simplymeasured.com/blog/

Founder: Adam, Aviel, Damon

Social Triggers Blog

URL: http://socialtriggers.com/blog/

Founder: Derek Halpernx

Google Adwords
Inside Adwords – Google’s Official Blog

URL: http://adwords.blogspot.in/

Founder: Google

Word Stream Blog

URL: http://www.wordstream.com/blog

Founder: Larry Kim

PPC Hero

URL: http://www.ppchero.com/

Founder: Pat East

Clix Marketing Blog

URL: http://www.clixmarketing.com/blog/

Founder: James Thompson

PPC Chat

URL: http://ppcchat.co/

Founder: Matthew Umbro

Certified Knowledge Blog

URL: http://certifiedknowledge.org/blog/

Founder: Brad Geddes

Tenscores Blog

URL: http://www.tenscores.com/blog/

Founder: Marilyn Maupin, Christian Nkurunziza

Some Bonus Blogs
Occam’s Razor

URL: http://www.kaushik.net/avinash/

Founder: Avinash Kaushik

Annielytics Blog

URL: http://www.annielytics.com/blog/

Founder: Annie Cushing

Forbes

URL: http://www.forbes.com/

Founder: B. C. Forbes

Inc

URL: http://www.inc.com/

Founder: Bernie Goldhirsh

Entrepreneur

URL: http://www.entrepreneur.com/

Founder: Peter Shea

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