Tag Archives: media

Endless Streams social and business information portal is a unique advertising platform with a constantly expanding range of servicesYour global business with a common base of partners and customers

 

Endless Streams at a glance

 

The basis of our service creation was based on several tasks:

  • 1. Give people the opportunity to earn money without mandatory invitations.
  • 2. Give the opportunity to start a business with a small amount.
  • 3. Have permanent access to their earnings.
  • 4. To have a product that would allow building the structure of partners on a fully automatic machine.
  • 5. A product that would allow you to communicate with your partners and show them your offers.
  • 6. A product that would preserve the entire history of offers with the ability to edit them by the users themselves.

And so the idea of ​​our service was born. My first thought came about creating a social network where there is the possibility of communication and communication between users, but this was not enough, since there are a lot of social networks on the Internet, and this will not surprise anyone, something special was needed. And then a picture of the phone book appeared in my head, where there are many offers for ordinary users of consumer services. So the second thought came – to connect a social network with a catalog of goods and services, where each user could offer something of their own or use the services on the site.

Next, it was necessary to think what tools to use for this ?. What is commonly used to advertise their products? This is text, video and picture, right? So, in addition to the Catalog, it was necessary to add a Blog, a Media channel and a Photo Gallery to a social network. But that was not all, as users of the social network have comprehensive interests, and everyone wants to prove themselves in something else.

So the idea ripened to add another forum for communication of people of interest. Thus, the tasks were partially solved. We have the opportunity to make friends, communicate, make new friends, display our offers on our pages using texts, videos and pictures, we can also use the services offered on the site, but only one thing is missing – monetization of all this. Therefore, it was necessary to add an affiliate program to these tools and not the usual pyramid, which are used all the time, but something special, where there would be no mandatory invitations.

And so it was decided for each user who publishes his proposal on the site to fix several advertising packages that would give him the opportunity to earn not only on his proposal, but also by selling these advertising packages.

In fact, it looks like this:

An ordinary person visits the site and he is interested in the offer on one of the pages of the site’s users, but in order to start correspondence with the author of this offer, he must register on the site using the link of this author, so he automatically becomes his referral and gets the right to post his own offers on our website. And when he is also interested in an offer to earn money, he acquires a proposal for a small amount, and the author begins to receive his dividends.

Thus, a network of ordinary users and authors is built. People buy out advertising packages and fill out a multi-level affiliate structure, in which literally everyone who participates in it earns, since every package that is purchased under the author brings him dividends, while money is earned both with invitations and without them, since registrations can take place without the participation of authors, simply by links from their pages (for this you need to place a page in the Catalog with your link and with a button for registration).

Now at this stage all the tasks have been solved, we have everything: both the tools and the means of earning, it remains only to solve the issue with access to our funds.

The issue of access to one’s funds was resolved by choosing the most popular and convenient payment systems and paying partners within 1 day according to applications created in the Cabinet. Conclusion from $ 1.

Thus, the whole puzzle was complicated, it remains only to make a convenient site template, create a beautiful design and install all this on a powerful secure server. Of course, a lot of time has passed from the birth of the idea to its implementation, since all this is connected with material costs and with experienced specialists, programmers and designers who must carry out all this. But these issues were also resolved.

Now we present to your attention a ready-made service that has come a long and difficult way to create it.

 

There are a lot of various offers on the Internet and of course the question arises:
What do we have for you?
 
  1. The ability to create your own base of subscribers and customers in a social network with the division of your partners into groups and categories.
  2. Pages on the social network for the publication of their articles, banners, videos about their products and services or their creativity.
  3. Collect the entire collection of banners and pictures in a convenient photo gallery.
  4. Collect the entire collection of videos on your media channel and categorize them in separate playlists.
  5. Keep your blog with the ability to embed articles, videos from your channel and albums from photo galleries.
  6. Design a page in the Catalog and add information about your company, products and services, or creativity. 
  7. Also the ability to add videos and albums to social networks.
  8. The ability to publish any of your pages on the Internet, whether it’s a video, audio, photo or article, which will work in the form of a landing page and tell Internet users about your products.
  9. The opportunity to earn money on the site by participating in an affiliate bonus program.
  10. Opportunity to earn money without mandatory invitations, since the subscriber base can be formed without your participation, by  subscribing from the pages. Your task is only to publish a link on these pages.
  11. The ability to work with a multilingual audience, as the site has a translation into most of the languages ​​used.
  12. Communicate in a convenient chat with any user online (there is an online translator in the chat), and you can also communicate with any user with a camera like in Skype.
  13. And the most important opportunity is that you have everything in one place:
  •   Your global business with a common base of partners and customers;
  •   Video collection;
  •   Photo gallery of pictures; 
  •   Articles
  •   Companies
  •   Databases of goods and services of partners and users of the site;
  •   A common base of potential customers on our website.

 

 

 

PRIZM.BEST

Start the PRIZM

coin stream with the PRIZM.BEST team

Cryptocurrency New Coin Generation
PRIZM  based on a mechanism ParaMining

 

Registration

 You have access to the wallet only

 Investments are available for everyone

 Ability to choose a development path

 Opportunity to earn money without investments

 Coin growth from 3.6% to 43.26% per month

 

Features of the cryptocurrency PRIZM

What is the uniqueness of this cryptocurrency?

Decentralization

A wide network of nodes and the termination of paramining in the amount of 1 million PZM.

Energy efficiency

To create new coins do not need computing power.
 

Low node costs

The node does not require high-performance equipment.
 

Simple coin mining

Coins are credited for storage in your wallet, taking into account the network of followers

Liquidity

You can easily sell coins on the exchange, in exchangers, from hand to hand.

Coin mining without a knot

To create new coins, it is not necessary to have a network node.

Security

It uses Curve25519 cryptography with SHA256 hash algorithms.

Quick translations

Instant transactions – an average transfer takes 80 seconds.

Number of transactions

With the current state of the network, it can process up to 367,200 transactions per day.

Supply and Demand

For coins you can buy goods and services, including cars and real estate.

Own ideology

The authors of cryptocurrency have their own ideology.
 

Low commission

Transfer fee 0.5%, but not less than 0.05 PZM and not more than 10 PZM

Profitability table

How much can you get in PRIZM.BEST

Monar

Branch Balance
(recommended)
Structure turnover
(up to level 88)
Parminging: % in month
(without deduction PARATAX)
Monar 50+ 50+ (100+) < 1000
1 000 – 9 999
10 000 – 99 999
3,60% (4,20%)
7,85% (9,16%)
8,50% (9,91%)
Monar 500+ 500+ (1 000+) < 1000
1 000 – 9 999
10 000 – 99 999
100 000 – 999 999
4,20% (5,40%)
9,16% (11,77%)
9,91% (12,74%)
11,63% (14,96%)
Monar 5 000+ 5 000+ (10 000+) < 1000
1 000 – 9 999
10 000 – 99 999
100 000 – 999 999
1 000 000 – 9 999 999
5,40% (6,30%)
11,77% (13,73%)
12,74% (14,87%)
14,96% (17,45%)
16,47% (19,22%)
Monar 50 000+ 50 000+ (100 000+) < 1000
1 000 – 9 999
10 000 – 99 999
100 000 – 999 999
1 000 000 – 9 999 999
10 000 000 – 88 000 000
7,50% (8,40%)
16,35% (18,31%)
17,70% (19,82%)
20,78% (23,27%)
22,88% (25,62%)
25,20% (28,22%)

Binar

Branch Balance
(recommended)
Structure turnover
(up to level 88)
Parminging: % in month
(without deduction PARATAX)
Binar 100+ 100+ (1 000+) < 1000
1 000 – 9 999
10 000 – 99 999
100 000 – 999 999
1 000 000 – 9 999 999
10 000 000 – 99 999 999
100 000 000 – 999 999 999
1 000 000 000 >
4,20% (5,40%)
9,16% (11,77%)
9,91% (12,74%)
11,63% (14,96%)
12,81% (16,47%)
14,11% (18,14%)
16,30% (20,95%)
18,35% (23,60%)
Binar 1 000+ 1 000+ (10 000+) < 1000
1 000 – 9 999
10 000 – 99 999
100 000 – 999 999
1 000 000 – 9 999 999
10 000 000 – 99 999 999
100 000 000 – 999 999 999
1 000 000 000 >
5,40% (6,30%)
11,77% (13,73%)
12,74% (14,87%)
14,96% (17,45%)
16,47% (19,22%)
18,14% (21,17%)
20,95% (24,44%)
23,60% (27,53%)
Binar 10 000+ 10 000+ (50 000+) < 1000
1 000 – 9 999
10 000 – 99 999
100 000 – 999 999
1 000 000 – 9 999 999
10 000 000 – 99 999 999
100 000 000 – 999 999 999
1 000 000 000 >
6,30% (7,50%)
13,73% (16,35%)
14,87% (17,70%)
17,45% (20,78%)
19,22% (22,88%)
21,17% (25,20%)
24,44% (29,10%)
27,53% (32,76%)

The table data is compiled taking into account the parameters of ParaMining Coins PRIZM

About us

PRIZM.BEST – the best tool for building a network in the cryptocurrency PRIZM

Our team, having studied previous experience with PRIZM cryptocurrency, and experience in other projects, has developed objective models for building a network.

Who are we?

Our mission

Our mission

Ensuring full welfare and free comprehensive development of all members of society.

Look

Our vision

Our view

Now everyone needs to take care of their own future. We suggest doing it together!

Look

PRIZM.BEST acts as an administrator when building the structure of Followers' wallets in the PRIZM cryptocurrency, thereby increasing the percentage of ParaMining on your PRIZM wallet.

Registration

Register and watch your coins multiply in your PRIZM wallet

You need to register on the site and create a wallet in the PRIZM cryptocurrency, then choose the path that you would be interested in following with our team: Monar or Binar.

Registration

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CoinMarketCap.com

 

Heiko Closhen, Entrepreneur

10 MLM Home Business Success Tips

Navigating an MLM Business Can Be Tough — Follow These MLM Success TIps
Many people are scared away from network marketing, also known as multi-level marketing (MLM), because of all the myths and misunderstanding about this business type. Part of negativity comes from low MLM success rates. However, a multi-level marketing business isn't destined to any more unsuccessful than any other business. No matter what business you start, you need to build it to be successful.

To enhance your multi-level marketing (MLM) and recruiting efforts within the world of direct selling, consider using these MLM Success tips:

1) Brush Up on the Realities of MLMs
To stay safe from pyramid schemes and MLM scams, arm yourself with knowledge. Learn about the industry as a whole, research MLM companies carefully, and determine if you're a good match with your sponsor. The truth is, while you can get rich in MLM, statistics show that less than one out of 100 MLM representatives actually see MLM success or make any money. However, that's not necessarily the business or MLM industry's fault. Most athletes never make it to the Olympics, but that's not sports or the Olympics' fault. Any great feat requires knowledge and action. 

2) Find a Company With A Product You Love
You can’t sell something or share your business if you don’t genuinely have pride in what you are representing. Do your MLM research and partner with a company that has a product you can get excited about.

Don't forget to look into the company's compensation plan before you join and make sure it is favorable to you.

3) Be Genuine and Ethical
One reason that direct selling gets a bad rap is that many representatives use hype and sometimes deception to lure in new recruits. This leads many to believe that the MLM companies themselves condone this behavior, but in truth, they don't.

Legitimate MLM companies encourage you to be honest in your dealings with customers and potential recruits. If you love your product, your enthusiasm is enough to promote it. Just make sure you're not over-the-top or making exaggerated or false claims. Good business conduct will ensure that your customers and recruits don't feel duped, and as a result, will stick with you. 

4) Don’t Barrage Your Friends and Family
Nothing will annoy your family and cost you friends more than constantly pestering them about your business. There's nothing wrong with letting them know what you're doing and seeing if they have an interest, but if the answer is "no," let it go. Many companies suggest making a list of 100 people you know, and while that's not wrong, you should consider that most successful MLMers have very few people from their original list of 100 people in their business. In most cases, friends and family who are in the business often come AFTER seeing the MLMer's success. Success in MLM comes from treating it like any other business, in which you focus on the people who want what you have to offer.

5) Identify Your Target Market
One of the biggest mistakes new MLMers make is looking at everyone (including friends and family #4) as a potential customer or recruit.

This is one area where the MLM industry gets it wrong. Like any other business, you're going to have greater success and efficiency if you identify your target market and focus your marketing efforts at them. Someone who doesn't care about vitamins or health and wellness isn't a good person to pester about your business. 

6) Make an Effort to Share Your Product//Business Plan Everyday
Many MLM sponsors will have you focus on recruiting new business builders; however, your income, in legitimate MLM, comes from the sales of products or services. Further, customers who love the products or services can be more easily converted into new business builders. Just like any other business (home-based or otherwise), getting the word out about your product or service can benefit your target market is the key to generating new customers and recruits.

Some ideas include sharing a product sample, inviting a neighbor to host a product party, or starting a website or social media account.

7) Sponsor, Don’t Recruit
One of the benefits of MLM is the ability to bring in new business builders and profit from the sales they make in their business. While some see this as "using" others, the reality is that you're being rewarded for helping others succeed. But for them to succeed, you need to see your role not as racking up as many recruits as possible, but in being a leader and trainer. The focus then is on the success of those you help in the business, not on you. That means you need to take time to train them, answer questions, celebrate their successes, and be a support when things are tough. 

8) Set a Goal for Parties or Presentations
MLM is a person-to-person to business. While many people don't like that aspect, especially in the digital age, the reality is that it's the personal touch that sells the products and business, and retains customers and business builders. Based on your compensation plan and goals, determine how many people you need to show your products or business to reach your goals in the time you want. Doing so will ensure you grow your business rather than just sustain it.

7) Listen and Sell the Solution
Many companies provide scripts to help you sell the product or service. While these can be helpful in teaching you about your product and dealing with objections, sales is all about being a solution to what a customer needs. By qualifying your contact first, and then listening to their needs, you can tailor your pitch so that you're the solution to their problem. 

8) Learn How to Market
MLMers often stick to the three-foot rule (everyone within 3-feet of you is a prospect) and other traditional marketing tactics. But direct sales is like any other business. It can and should be marketed in a variety of ways that takes into consideration your target market, what it needs, how you can help it, and where it can be found. To that end, you can use a variety of marketing tools including a website (check your companies policies about websites), email,​ and social media to increase product sales and interest in your business. 

9) Stand Out from Other Distributors
One of the challenges of MLM is convincing prospects to buy or join with you as opposed to the other reps that live in the neighborhood or they know online. You're selling the same stuff as thousands of others, meaning consumers have a choice. So you need to do something that makes you unique compared to everyone else. Give people a reason to choose you over other reps.

While you don't want to pester and annoy people, in many cases, with good follow up, you can make the sale or recruit at a future time. Sales is often about timing, and 'no' in sales doesn't always mean 'never.' If someone tells you no, but there was something in the dialogue that suggested they might be interested in the future, ask if you can put them on your mailing or email list, or if you can call in six months to follow up. Many will give you their email or phone number just because they want to be nice. Even so, use your calendar or contact system to remind you when to call. 

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

8 Content Marketing Tips to Help Your Business on Social Media.

Content Marketing:
Content marketing is on every business’s mind these days. As a business or brand we need to keep in mind what the community, or followers, or future buyers are looking for and their reactions to your content. Coming up with content is another post for another time. Here I want to discuss the Marketing and Strategy of your content.

Marketing your content is more than just posting, it is how your content is percieved. It is the little things that count that are not seen on the page, but have meaning.

So here are the basics:
Use your content to gently guide your followers through the buying cycle. Don’t treat it like a speed boat, full throttle from the beginning.

Use Social Media Ads to AMPLIFY the reach of your content. $5, $10, or even $20 can go along way.

The best marketing doesn’t feel like marketing. You can not force people to see the value in your content, services or products. If you are trying to force them, it will turn them off right away.

Use simple headlines. Titles that get to the point will bring higher quality people of interest to your content.

Re-Purpose old content in a new way. Take an old blog and turn it into a video or live stream, take an old video and turn it into a blog, edit a blog into 1 minute clips to put out on various networks. Be creative, there are many things to do.

Use a checklist for your content. List all the channels you want to use it for. Use a Social Media Calendar (get yours here) so you can manage your week with the content.

Look at your analytics of your old content. This gives you an idea of the most popular topics and types of content that are working. This will help with future content so you know what is working.

Always give them a way to contact you at the end. Whether it is Phone, Email, Social Media site, or Website.

I recently did a Facebook Live on this and included it here also.

http://https://www.facebook.com/rcstern/videos/10154604759773900/

I hope this was helpful for you and if you have any thoughts or questions please don’t hesitate to write in the comments below or reach out to me.

Robert C. Stern is the CEO and Founder of The Social Leader. Helping companies and individuals harness the power of Social Media for Business. Please Like us on our Facebook Page or follow us on Twitter.

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

5 Social Media Mistakes You Need to Stop Doing Right Now

Gareth O'Sullivan in social media training, Social Media Marketing, Marketing
Content Marketing Manager • Creation Agency
8 min ago · 3 min read ·  ~10
5 Social Media Mistakes You Need to Stop Doing Right Now

By now, every business should have an online presence, however, there’s still a big amount of businesses that do not. If you’re one of those businesses that aren’t currently on social but interested in whether you should take the move or not, then I suggest you get creating those social profiles right after this article!

As we all know, there are a lot of perks of having social profiles for your business. You have more opportunities to connect and build a relationship with your prospects, customers, and those that want to receive the latest news from you. This could be your next sale or even a new product. Other perks include allowing people to contact you directly via social media, offering support to your customers and prospects etc.

Like with most things, when there’s something good involved, then can be something bad or risky. In this case, there are a few risks that you need to be aware of when using social media for your brand. In this article, I’ll be covering 5 mistakes that I’ve seen quite a lot of companies do, and how you can prevent these issues from occurring.

1. Not engaging with your followers.
I’ve seen a large number of company social media accounts ignoring their followers and posting content ignoring those that engage with it. By this, I mean when someone comments on their social post, or even directly tweets them, the company won’t respond and ignore it like as if they hadn’t seen it.

What does this portray to their audience and that specific person? The brand doesn’t engage with their audience and shows they don’t really care much. Some may disagree, but in my opinion, it seems quite ignorant.

If someone comments on your social post saying “Thanks! Nice article, I enjoyed it.” You could at least reply with something along the lines of “Thank you for the comment <Person’s name>, we’re glad you enjoyed it!”. If you wanted to go even further, you could add something else to that like, for example, “We’d love to hear your thoughts on this article? <Link to article>”.

It doesn’t take much to reply to a message/comment, and if you do it right, you may receive more engagement and see your follower/fan base grow, because it shows you engage with your audience.

To engage your followers even more successfully, you can start using a social listening tool like Brand24. It tracks in real time all mentions of predefined keywords relevant to your business. This allows your fast reaction to conversations about your brand even without the official handle. How cool is that? You can give it a free try for two weeks.

2. Only focussing on sales.
Honestly, your followers aren’t following you to be sold to every single post you publish. If they are, you must be doing something amazing. But no, companies that only focus on selling via their social media profiles won’t perform as well as the bigger names out there.

Let’s look at ASOS Menswear Twitter account, straight away their last tweet is a complete guide to coats, which links to their blog. The ASOS Social Media accounts do very well. Why? Because they aren’t selling in every social post they publish. They provide tips, guides, engage with their audience and then, of course, the sales posts every now and then.

There is one thing in common with most of the successful performing brands on social media, and that is the fact they follow the 80/20 rule.

3. You’re on too many social sites.
With the amount of social media platforms out there, it’s almost impossible to be active on every single one. Creating an account on a social media platform and letting it sit there as you no longer use it is a very big mistake. I’ve seen it happen numerous amount of times. It’s not good. Especially if someone goes and leaves negative feedback on it.

In order to prevent this from happening, you need to identify what social media platforms would best suit your audience and then focus on those.

When you have a handful of accounts on various social media platforms, managing them becomes easier.

4. You aren’t posting often.
Not posting often on your social media profiles is also another mistake you want to avoid. I’ve seen accounts, and not just a few, but a large amount that haven’t posted in over 2 months. What does that show? They don’t care much about the networks, their audience, they don’t have time to engage with their fans etc. Not a good look.

You should always make sure your social media profiles are active. There’s an endless amount of ways you can keep them active, sharing your latest blog posts is just one idea…  With the amount of tools out there available to schedule your social posts, there’s no excuse. Here’s a quick guide on how to turbocharge your social media posts in under 5 minutes.

When you start to post more often, you should see your engagement increase, but if you also apply these tips to your Twitter strategy, you’ll see your follower growth skyrocket and potentially even reach over 2 million impressions in a single month like I did.

5. You ignore negative feedback.
If you want to see success on your social media profiles, you’ll need to stop ignoring feedback. Some companies not only ignore negative feedback, but they’ll also ignore good feedback too, which of course, doesn’t give you a good reputation at all. Especially for ignoring negative feedback because that could lead to your company going viral for the wrong reasons.

September 2013, a Twitter user tweeted @BritishAirways a number of times after the person’s luggage was lost. The airline didn’t respond after two days, so therefore the Twitter user decided to promote his own tweet via Twitter Ads. The tweet received over 25,000 impressions. This is why it’s important to always respond to feedback whether it’s positive or negative.

Conclusion:
So, as you can tell, it’s important that you utilize the right social media networks for your business, as this can be a huge benefit for your brand, as you may have gathered. Just be aware of the risks covered.

If you have found this article helpful then please do go ahead and share it! Have any questions? Feel free to tweet me @_GarethG or contact me here.

Article was originally published on Brand 24's blog.

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Affiliate marketers, is their presence in social media all that it can be?

As an affiliate marketer, you invest a lot of blood, sweat and tears in developing and updating your website. This commitment causes a lot of marketers to ignore the importance of establishing a social media presence to build brand awareness, attract followers, and drive traffic.

The following is an overview of strategies for building your presence in social media, deploying effective content, and gaining actions and tastes!

Keep focus
Do not attempt to operate on all social media channels unless you have a team of people dedicated to the cause. Instead, identify two or three platforms in which the interests of the public align with the products you want to promote.

Try to do a lot and you will get overwhelmed and have poor accounts. You need accounts where you can post non-promotional messages, initiate conversations with audience members and create followers involved. Only then will your affiliate links and site shares direct traffic.

If you sell technology products that attract young millennials, for example, Twitter is a great channel.

Know the rules
Amazon is the largest affiliate program and one that many affiliate marketers care more about. Amazon allows affiliates to promote products on social channels, as well as on their sites. However, you need to read your FAQ rules and content to familiarize yourself with restrictions on registered words.

Other third party platforms restrict social media marketing to an affiliate marketer. Some social tools do not allow you to post affiliate links, although mainstream mainstream platforms usually do.Facebook will not allow direct affiliate links because it wants to protect users from unsolicited promotions. Using redirected links may work best on Facebook, Twitter and other tools, although some affiliate programs require you to use original link formats when posting.

Use effective messaging strategies
Success in social media as an affiliate marketer is found in similar ways as successful success in other industries. The number one rule of thumb is to build relationships through engagement first, and promote second. Do not load your timeline with product step after product step; No one goes on social media to receive these kinds of messages.

Focus first on delivering value content to your target audience. Offer concise suggestions and insights, share posts from your blog, and offer helpful videos. If you promote cameras and photography, for example, offer your followers tips on how to take great pictures before recommending affiliate products. Infographics and images capture much more attention to your social posts and provide important visual support for product messages.

In essence, affiliate marketing on social media is very similar to social selling. Prioritize trust and credibility and garner respect that helps drive referral traffic to products.

Promotional offers on products of interest to your followers often capture more attention than regular product-based messages.

Affiliate marketers, identify your favorite social networking platforms, create your accounts and start promoting today!

Neil Kokemuller

Entrepreneurs and Entrepreneurs
 
Marketing and Product
 
Marketing and Communication
 Carlos Souza Ribeiro Carlos Souza Ribeiro

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Organic Reach on Social Media is Declining

Facebook organic reach is down 52% for publishers’ Pages this year

6 studies show why Facebook organic reach is declining so quickly

Organic Reach on Social Media is Declining

Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.

Instagram

According to Kevin Systrom, CEO of Instagram, which is the latest to adopt algorithmic news feed or timeline, on average people will now miss about 70% of posts in their feed. 

Facebook

On the other hand, a study by Locowise suggests that average post reach on Facebook is only about 10.8% in Feb, 2016. In essence what that means is that if you have 100 followers of your page, it is likely that only 10-11 will actually see your posts on their feed. 

Twitter

Twitter is no exception here. Twitter has also adopted algorithmic timeline that sorts tweets based on interest and importance, irrespective of time. This issue starts magnifying as your page followers grow in number. 

LinkedIn

LinkedIn is no exception here. LinkedIn has also adopted algorithmic timeline that sorts posts.

Your organic reach on Instagram, Facebook, Twitter and LinkedIn is falling.

Do you struggle to get your posts seen by your network?

Why Your Organic Reach is Falling and How You Can Combat It.

Read more at  https://www.linkedin.com/pulse/why-your-organic-reach-falling-how-you-can-combat-manjunath-padigar

THE PROBLEM

After working hard for years on building your network, it is very frustrating that you can not reach all of your followers.

Organic reach on social media is declining.

You only reach 8-10% of your followers (algorithm based reach).

A lot of platforms: too much effort, complex, and time consuming

Duplicate content: creating content on every platform

Different platforms for your personal & professional interests

Social Media Algorithms: How to Respond to Declining Organic Reach

THE SOLUTION: beBee

An all-in-one personal branding platform that is centralized and cost effective to tech-savvy generations

One stop shop to create (profile and affinity groups) , showcase (advanced content-production tools like video, blog posts, slides , and share (instant messaging, video conferencing, multi-network…)  your personal brand. ** some features coming soon

Reach 100% of your followers 100% of the time.

Feed based on your personal & professional interests.

Hives give you instant reach for your content, whether you have one follower, 300 or 3000.

An affinity-based network: being segmented into interest-based affinity groups makes it easy to reach people who share your personal and professional interests.

Instant SEO (search engine optimization) for your content.

Social Media Marketing
 
Social Media
 
Javier 🐝 beBee Javier 🐝 beBee
Co-founder & CEO • beBee

 

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What is Social Credibility

Building social credibility via our social media networks allows us to nurture relationships, stay top-of-mind with the purpose of creating “sales time” with buyers at the right time. It is about positioning ourselves to have influence and high levels of perceived value with prospects or potential customers. It is not just about building up our own personal brand but also support the company’s brand online.

At a practical level it is about participating in online discussions on LinkedIn, Facebook, Twitter, Forums etc as well as writing and sharing content relevant to your customers. It also extends to being aware of industry trends, seeking referrals from clients and co-workers, and working every day towards being viewed as a subject matter expert in a given field. Social credibility is also constructed by connecting with industry experts, clients and potential prospects by engaging in social conversations. Most importantly, it involves developing influence in your market so you contribute valuable and relevant insights to your social sphere.

 

What does this mean in reality?

I have my profile photos updated across all social media platforms

I have a tag line(s) on my social profiles that resonates with my ideal customer

My profile speaks to the pain points of my ideal customer

I have articles, multimedia, videos on public display across my social accounts

I have genuine recommendations from clients and connections on my social media profiles

My activity reflects my personal brand and my social purpose

I have a bank of connections that I constantly add to and engage with

I follow influencers and companies within my industry

My company page is visible to all and is active

I am socially active consistently and not just because I need leads

I can be seen and found on multiple platforms with uniform messaging

How can your social credibility be measured?
Social Selling Index

Number of Social Connections

Number of Connection requests you receive weekly/monthly

Number of followers – you and your company

Number of profile views you receive

Number of conversations you engage with or start

Number of shares and comments (on your content)

Number of leads you generate as a result of building your social credibility

Number of “sales time” events you manage to secure with potential customers

Brian O'Connell Brian O'Connell
Course Facilitator • IMI

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3 Signs You have a Terrible Personal Brand on Social Media

A few months ago I started my Masters in Digital Media and I decided to blog about my experience and the way I view the world from the perspective of a Digital Media Masters student and a practitioner of Digital Media. One of the things ‘grind my gears’ is when I see entrepreneurs and personalities ignoring the most basics of Social Media Personal Branding. Honestly, I don’t think I am in the position or have the authority to judge per se since I too sometimes miss the mark .I am no expert, however, I think Social Media can have a positive impact on building a brand. Yet most people ignore it.

Personal branding expert, Karen Leland stated that there are three specific ways that almost everyone can benefit from social media

 

1-     Enhance brand recognition and thought leadership- The more frequently you show up on social media, the greater your brand exposure and the more recognizable and credible your business become.

2-     Increased trust through leveraged credibility- If consumers trust you they more they are willing to recommend you

3-     Gives you a competitive advantage- If someone is looking to choose between you and your competition for a service and you have an active brand on social media, you will most likely be the one that gets chosen.

 

Below are three basic branding principles that, if ignored, most likely than not results in the creation of a terrible brand. Yes I said terrible.

 

1-     No or poor photo and brand identity- For some strange reason, some businesses and entrepreneurs believe that they do not need a profile photo. It doesn’t matter which profile you are on; this is a must have. A profile with a profile image will get more click than one without. Besides, people will trust you more when they can see you. If your profile picture is not consistent across all social media platforms, people may not trust you. Ensure your photo is up to date, no a pic of a dragon is not appropriate, just a headshot of the real authentic you smiling and looking forward.

2-     No or poorly written Bio- Ok, so your profile picture may attract someone to your profile, but it's your bio that will get them excited about you. Use up all your characters, don’t be afraid. Different platforms have different character limits so craft a bio to suit the different platforms. Also, show people who you are, if you founded a company; say that, if you spent five years helping companies sell online; say just that, be specific, not general. Don’t lie though and don’t fake your achievements; real recognizes real, and people will sniff out your BS from a distance. Use keywords so people can find you easily.

3-     No Background- Ok, this one bothers me, most platforms like Facebook, Twitter and LinkedIn allow you to upload a background. See my different backgrounds below; I am feeling myself, and I got them done on Fiverr for five dollars each. According to Leland, your background is a visual display of your bio and a personal branding best practice. Use your background to promote your brand, customize it to suit you, if you are an author, put your books on there, just ensure it tells the story of who you are.

Ok, I will stop here, for now, these are some of the very basics of what I recommend for building a brand on Social Media. You can get fancier if you want to, there are a lot of information online that can help you build your personal brand.

 Kimron Corion Kimron Corion
Digital Media Specialist • Fernie Youth Service

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Social Media Addiction

Jim Moodie in Social Marketing Solutions, Directors and Executives
Principal Owner • Information Access & Design Inc

Social Media Addiction
Over the past 100+ years, every new “social” activity has brought with it addiction; from tobacco, to narcotics, alcohol, gambling and our current substance to abuse, Social Media.

The parallels between today’s need for social media connections and the needs of an addict are frightening. People become so obsessed with maintaining their social media network they ignore their families, place their jobs at risk and even in a strange twisted way ignore the friends. Social media contact becomes all-consuming and the proof is everywhere, just look up from your phone and look around.

Facebook, Twitter and a host of other platforms allow people to gain instant attention, and through that attention feel a part of society. Unfortunately, much like drugs, the effect is not real and leads to depression once reality sets in. There are cases of rage and suicide being traced back to social media “unfriending” or blocking… have our lives really become that consumed by our need to be “liked”?

We may never know how many people have lost their jobs due to using social media at work as the dismissal would be classified as failing to meet the job requirements. If we could peel back the legal reason for the termination in many cases the underlying reason they fail to meet the requirements is the amount of time they spend on social media.

On one of the few warm days this summer I was at the beach and noticed a group of teenagers sitting together, each one absorbed in their own smart-phone, texting and posting away. This went on for over an hour, there were few conversations (other than to show each other a post on the phone) and nothing you could call playing. Here you have a group of youth that don’t know how to interact without a screen in front of them.

A similar situation was seen at a provincial park with a group of people walking through to woods. They would walk a few feet then the phone would chime, they would stop and type a response then walk a few more feet and another chime.

There have even been cases where people have been physically injured by their social media addiction. Several videos showing people walking into poles, fountains or stepping out in traffic without looking have made it to, of all places, the internet and social media platforms. These people are so focused on their social media interaction they ignore the world around them.

When people NEED something as superficial as Social Media to the extent we are seeing in today’s society we have an addiction problem. Just as people need treatment to control their need for alcohol, drugs or gambling, we need to start now to raise awareness of the dangers of Social Media Addiction before it is too late.

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36 Startup metrics every SaaS founder should follow up with

Bhavik Limbani in Lifestyle, IT – Information Technology, Entrepreneurs
Mobile Apps Developer • 
36 Startup metrics every SaaS founder should follow up with

Entrepreneurship is always referred to a roller-coaster ride and the fact doesn’t come without valid reasons. When you are starting up, you don’t just start with an idea where you are creating a product or service, but you are striving to create a sustainable business and there’s much more to it. You have got to evaluate the market, raise enough money, think about growth and profitability,  and most importantly gauge your own personal growth. Until and unless you are authentic about your own conviction and see it clearly coming up along the way (no matter how small it is), you might be spending a lot of useless time working hard on vague goals. It is important to track some key metrics to turn  your startup into a profitable business. These 36 startup metrics will not just help you keep a keen eye on your business but also give you a clarity of vision of the journey ahead.

Monthly Recurring Revenue (MRR)
MRR is the total revenue that your business gets from paid customers on monthly basis. It is probably the most important metric for startups which are based on subscription model. If you get a customer on board, then prices are charged on a regular basis. You should track your MRR  and always strive for it's uplift. 

Annual Recurring Revenue (ARR)
Recurring means there’s a subscription in place and customer is charged on a recurring basis rather than on one time basis. This is calculated simply by multiplying the monthly recurring value by 12. 

Note: Calculation of ARR excludes any one-time fee or upfront cost you charge from the customer during onboarding. 

Average Revenue per Account (ARPA)
It refers to the revenue that your business earns from each account typically over a month or a year. It can also be thought of as revenue earned per customer but you should remember that a customer can have more than one account. It analyses a company's revenue generation and growth at the per-unit level and thus help investors to identify which products are high or low revenue-generators. This can immensely help your business to make decisions on rolling out of future products.

Gross Profit
Gross profit is the difference between the total revenue and the costs of goods you sell. Gross profit is the profit a company makes after deducting the costs associated with making and selling its products, or the costs associated with providing its services.

Total Contract Value
It is the projection of your booking value and helps you at times when you are planning your revenue or tracking the growth of your startup. It involves all the one-time and recurring charges and professional service fees but doesn't include usage charges.

Annual Contact Value (ACV)
ACV  measures the value of a contract over a 12-month period. So let’s say a customer commits to a 24-month contract of $160,000. Considering this money will be recognized as revenue ratably, you will have $80,000 as your ACV.

Lifetime Value (LV)
It is how much you expect to earn from a particular customer during the time they are involved with your business. For the profitability of your business, it is important that the CAC is always less than the LV. If CAC is far greater that LV, your business will require significant amount of capital to grow and run and that is no way desirable.

Deferred Revenue
Deferred revenue, or unearned revenue, refers to advance payments for products or services that are to be delivered in the future. It is considered as a liability for a business as it refers to revenue that’s not being earned and is still owed to a customer.

Billings
It is the total of current quarter revenue and he total of deferred revenue from the previous quarter.

Customer Acquisition Cost (CAC)
A startup's growth entirely depends on customer acquisition and of course, there's a significant amount of cost involved which you can't afford to neglect. It helps you to evaluate the efficiency of your sales process. If the metrics is not improving over time, you will quickly understand that there's a need to make few tweaks at steps to reduce cost and increase the number of customers involved with your startup.

Customer Concentration Risk
Any founder should be aware of the customer concentration risk especially if their business is dependent on top clients. It is the ratio between the size of the business’s top customers and the total revenue of the business. You may have a customer concentration risk if one or more of your customer’s total revenue for the year represents 8% or more of all your customers’ revenue for the same year.

Daily Active Users
Daily Active Users are the number of users who are active on your platform per day. This doesn’t include one-time users. 

Monthly Active Users
Monthly Active Users are the number of users who are active on your platform per month. This doesn’t include one-time users. This helps you understand how useful your product/service is and it is important in this case to take reviews from existing users for improvement.

Number of logins
As the name suggests, it is the number of users logging in to the account to use or view the product or service.

Activation Rate
It measures of the number of converts that your startup gets, i.e., how many prospects started using your product/service on a regular basis. It can be estimated when a user takes some kind of action like a sign up or a download. This is especially true for SaaS based products which generally work on a freemium model.

Month-on-Month Growth (MOM)
This is the average of monthly growth rate of your startup. Although investors like to see the compounded month-on-month growth as it helps to understand the periodic growth of your startup.

Compounded Monthly Growth Rate (CMGR)
It measures the return of an investment over a certain period of time. It takes three coefficients into consideration – investment’s beginning value, ending value and the time period. It is calculated simply by using the formula – {(ending value/beginning value) ^ Number of months} – 1

Monthly Churn Rate
Churn Rate is the measure of the percentage of subscribers who discontinue with their subscriptions within a given time period. Monthly Churn Rate tells you the total number of customers that you have lost in a particular month.

Retention by Cohort
One way to know if customers love your product is through Retention by Cohort. It is calculated as the percentage of original installed base i.e., in the first month, who are still engaging with your business.

Gross Churn Rate
It is the measure of the monthly recurring revenue that you lose in a month when subscribers or customers discontinue with your service.

Net Churn
It is calculated as – (MRR lost – MRR from upsells)this month/MRR at the beginning of the month. It is an important metrics to understand how well you resonate with your customers. It should descend over time and if it doesn't, it's time to first figure out the reasons.

Monthly Cash Burn Rate
It is the money that goes out of the door every month. This is one of the most complicated factors that many startups fail to understand and hence fail. To be successful, you are ought to keep a check on it.

Net Burn Rate
It is the difference between revenues and gross burn. This helps you determine how long you can survive, how close you are to break even and when and how you can start generating profits.

Gross Burn
It is a measure of all the cash outlays and monthly expenses that your startup incurs. If you are a startup with not much cash in hand, this is one of the most important factors that you should be concerned about.

Total Addressable Market (TAM)
It helps to measure the revenue opportunity available for a particular product or a service. If you are thinking to startup, don’t miss out on this criterion as this will help you to get an idea of your future prospects.

Annual Run Rate
Run Rate refers to the financial performance of your company based on current projections which acts as a predictor of future performance. It often says that the current condition may continue. It is extremely helpful in understanding how likely you are to hit your forecasts and capture latest market trends. It also helps to measure the performance of segments that are running within your startup for shorter periods of time.

Gross Margin
Gross margins are a measure of your operating profitability which gives the difference between revenue and cost of goods sold. Gross margin is an important metrics to understand at what stage of the curve your business is in and also shows you how effective your management and team are at driving the business. It also helps you to know how much money from sales is left over which you can invest in operating expenses.

Sell-Through Rate
Sell through rate = Number of units sold in a period/ Number of items at the beginning of the period

The calculation of the period (usually one month) is useful when comparing the sale of a product against another, or when comparing the sell through of a specific product from one month to another.

Network Effects
It is a phenomenon where a service or product gains value when more people start using it. It tells you how well you are capturing the market and how well off you are compared to your competitors.

Virality
Viral coefficient measures the organic growth of your startup. A startup usually gets started by referring to friends and family. If they like the product, the word spreads out and your customer base increases. Other prominent ways are through social media, email invitations and so on. One way to improve viral coefficient is by building incentives into your product which urges an existing user to share their experience leading to more traffic.

It is calculated as: 

Viral coefficient = Average number of invitations sent existing user x conversion rate of invitation

Net Promoter Score
It is defined as a tool which gives you an idea of how likely your customer is to recommend your product/service to a friend. It is an important metric to understand customer’s expectations and satisfaction.

Platform Risk
If you are too much dependent on a specific platform through which you promote or sell your idea/product, it may become a risk in the long run. It is important to take care of diversity so that you don’t just reach a wider customer base but also mitigate risk.

Direct Traffic
Direct traffic is the number of visits that your site gets directly and not through any intermediary. Example: Social media or some other website. Although there is no foolproof way to measure direct traffic, you can get a fair idea by looking at the traffic of landing pages.

Organic Traffic
Organic traffic is the traffic that comes to your website as a result of unpaid search results, your network effect, brand awareness, website's SEO and insightful contents for your target customers, As a founder, your aim should be  improving your SEO by setting practical goals and sharp content strategy.

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