Relationship First – Then Consider Selling Me Something

Heads up! Rant coming!

Relationship First – Then Consider Selling Me SomethingNetwork marketers, sales professionals and very small business owners (solo business owners) are going great guns on social media. Those who aren't selling enough are blaming their audience, their product, their company. Those who are selling enough (and more) understand that social media is a tool – just one of many – to be used to build their business.

Social Media Means Being SOCIAL
Those who use Facebook personal profiles and Groups to blast promotional messages truly don't understand that the platform they're using is for them to meet people , get to know them, have conversations, share interesting things with each other. You know, like when you go to your friends' house and gather around the kitchen table to share about the week. Or you meet up at the local coffee shop or diner and chat about what happened when you were on vacation, sharing pictures of the new niece in the family. 

Those who use LinkedIn status updates and Discussions in Groups to blast promotional messages truly don't understand that it's meant for them, as professionals , to discuss business and career topics . You know, like when you meet fellow professionals for lunch and talk about the office, the boss, the new policies announced by HR. Or, how your last job interview went and asking for some help to refine your answers for those pesky interview questions.

Social Selling Doesn't Mean Blasting Your Promotional Message to Everyone!
Really. I'm not kidding.

Just like in 'real life ', attending networking events and scheduling 1:1 coffee meetings, the use of online platforms like LinkedIn, Facebook, Twitter, Blab, and of course beBee, and others to build your network and your business is the beginning … not the end!

With this in mind, I realized that there many that don't understand the ' how' of using these platforms to begin relationships related to business. Some believe that Facebook isn't for business people (wrong!). Some believe that LinkedIn is only for business people (wrong!). Some don't know what to do with beBee (Okay, I'm new enough here to admit that I'm at the beginning of the learning curve).

Do You Network Online Like You Do In Person?
Relationship First – Then Consider Selling Me Something

If I met you at a networking event what would I think of you? 

Not your product or company…you. 

Because it is you I am meeting. 

It is you I am having a conversation with. 

It is you I am seeing in front of me.

What would I think of you?


Now, apply the same question to your activity online. 

How do you speak to me? With respect for who I am and why I am there? Or, as a billboard for you to blast your message to? Or, as a potential customer and the minute I want to talk about something other than you or your product you hand me your card and walk away?

When you ask me a question, what do you do? Do you listen to what I am saying so you can find commonality or learn something new? Or, are you looking at me while listening to a side conversation that might be more interesting than me?

Am I a fellow human being to you or a dollar sign?

Honestly, what you think of me is being reflected in your online activity – and is the reason you're not getting the results you're looking for with your social media activity.

How to Fix It

Learn how to network. Really. I'm not kidding. Whether it's online or in person, look for those people who are engaging in conversation with other attendees and those on social media. They are focused on the beginning of the relationship … the 'getting to know you ' part … the first, second and third date part.

Relationship First – Then Consider Selling Me SomethingFor those of you wanting to learn how to network online, you can. As the host of a weekly, virtual (online) networking meeting, I can assure you that you can learn from attending my meetings or one of the other seven occurring each week. 

Consider this your invitation to try it out. There is no cost to attend. Webcams and audio (through webcam or headset) are requested so that all in attendance can see and hear you. The structure of the meeting is very similar to the ' in person ' networking meetings you're used to – those sponsored by your Chamber of Commerce, local business associations, business groups, civic groups. There is a presenter, with Q&A after the presentation, followed by introductions from everyone present. Register here: Network Live Virtually.

It's networking with no expectations of referrals , no requirements of being in a particular industry or profession. It is the perfect place to learn how to network online … in a structured setting designed for professionals, so you'll be very comfortable. To see how to begin the relationships with professionals from around the world.

Interested in joining us? My meeting is every Wednesday at 9 am ET and you can register to receive the ' join the meeting ' link. You'll receive an email reminder with the join link the morning of the meeting. You can attend as often as you like. 

I welcome invitations to connect. Though I will warn you – upon connecting with me (here on beBee, LinkedIn, Facebook, Twitter, Blab or elsewhere) if you blast me with promotional messages on my News Feed or via private messaging, I will disconnect from you. Because you're showing me that you really don't see me as a professional, a fellow human being or as someone deserving of respect. 

social media training
 Charlene Burke Charlene Burke
Owner • Search by Burke, LLC

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Wow, Did You See What Google Said About You?

If you didn't know already – we are living in a reputation economy. And Google has become the new background check. Everyone is googling, all the time – to find information, opinions, background info, but also checking out people. Did you know that 80% of people will google you before they decide to meet you? Asking themselves: Who is the person I'm meeting? What makes him or her tick? What does he or she do outside their job? Where are they heading for in life?

Questions that Google can easily answer by showing what's being posted online. On all social media channels, just recently or maybe some time back. If nothing fresh is being posted, this keeps popping up and you might not like it. Basically, you are who Google says you are. My question to you: is your online reputation in line with you are?

The index (10 hits each page) is based on available online content and is taken from websites and blogs, but also articles, news and social media posts. And this picture drawn on Google page 1 will determine whether people choose to do business with you, or go elsewhere. You might never know why you missed the much needed investment, got skipped for the new job or that board position you pitched for. It's just inevitable: Google has become the first stage of the background check and the first elimination point.

My advice would be to start producing new, or re-purposing older, content. This will help to get your 'online-me' in sync with your 'offline-me'. Uploading good content (including photos and videos) improves your chances of being found online. And remember that in order to rank on search engines, you need to have fresh content that is relevant to your audience. Google not only indexes your page based on keywords, but also the relevancy of a page’s semantic relevance and back links to credible websites.

Key to all this: a strong online reputation will help generate more business opportunities. And who doesn't want that?

Social Media
 Rodric Leerling Rodric Leerling
Sales Manager Sportief Westfriesland • Nederland Sportland

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What is Social Credibility

Building social credibility via our social media networks allows us to nurture relationships, stay top-of-mind with the purpose of creating “sales time” with buyers at the right time. It is about positioning ourselves to have influence and high levels of perceived value with prospects or potential customers. It is not just about building up our own personal brand but also support the company’s brand online.

At a practical level it is about participating in online discussions on LinkedIn, Facebook, Twitter, Forums etc as well as writing and sharing content relevant to your customers. It also extends to being aware of industry trends, seeking referrals from clients and co-workers, and working every day towards being viewed as a subject matter expert in a given field. Social credibility is also constructed by connecting with industry experts, clients and potential prospects by engaging in social conversations. Most importantly, it involves developing influence in your market so you contribute valuable and relevant insights to your social sphere.


What does this mean in reality?

I have my profile photos updated across all social media platforms

I have a tag line(s) on my social profiles that resonates with my ideal customer

My profile speaks to the pain points of my ideal customer

I have articles, multimedia, videos on public display across my social accounts

I have genuine recommendations from clients and connections on my social media profiles

My activity reflects my personal brand and my social purpose

I have a bank of connections that I constantly add to and engage with

I follow influencers and companies within my industry

My company page is visible to all and is active

I am socially active consistently and not just because I need leads

I can be seen and found on multiple platforms with uniform messaging

How can your social credibility be measured?
Social Selling Index

Number of Social Connections

Number of Connection requests you receive weekly/monthly

Number of followers – you and your company

Number of profile views you receive

Number of conversations you engage with or start

Number of shares and comments (on your content)

Number of leads you generate as a result of building your social credibility

Number of “sales time” events you manage to secure with potential customers

Brian O'Connell Brian O'Connell
Course Facilitator • IMI

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Why Old Media Still Matters in Digital Age

How do YOU consume news today? 

Do you prefer traditional media (newspapers, TV and radio) to new media (digital and social), or perhaps a mix of both?

With perpetual hype surrounding the proliferation of social media, traditional media appears cast aside as the shunned stepchild in today’s fast evolving high-tech world of news consumption. 

Yet despite a conspicuous shift in the media landscape caused by the 21st century Information Age, tens of millions of Americans still consume news that is originally reported and produced by traditional media — especially leading news outlets like the New York Times, Washington Post, Wall Street Journal, CNN, MSNBC, Fox and the national news networks (ABC, CBS, NBC).

Thus, while it remains important to focus on maximizing social media, today's public relations (PR) practitioners and professional communicators should also not forget about traditional news media (old media or legacy media) — which still plays a vital and influential role in modern journalism, albeit on a diminished scale.

Digital News Transformation
Traditional media continues to transition and transform by leveraging digital, mobile and social media platforms to compete. Interestingly, many leading national newspapers, such as the New York Times, now have higher digital readership compared to hard copy editions. This is fast becoming the norm.

Many small to mid-sized print media outlets have been forced to close shop due to plummeting readership and revenue. Even influential national weekly magazines with once large print circulations have made the leap to digital only, including Time, Newsweek and National Journal (to name just a few). However, according to a recent Pew Research Center study on The Modern News Consumer:

"News remains an important part of public life." 
"More than seven-in-ten U.S. adults follow national and local news somewhat or very closely – 65% follow international news with the same regularity." 
"Fully 81% of Americans get at least some of this news through websites, apps or social networking sites…"
 "And, this digital news intake is increasingly mobile. Among those who get news both on desktop computers and mobile devices, more than half prefer mobile."
This trend toward digital media (new media) is not just happening in the professional world, but also on major college campuses nationwide. This is due to the ubiquitous digital presence of Millennials and Generation Z who are driven by mobile news consumption. 

For example, the 106 year-old independent student newspaper at the University of Maryland recently switched from a daily print circulation to online news only — actually, I think the print version is still published once a week. I worked at The Diamondback newspaper as a writer and editor as an undergrad some time ago. I also founded an online alumni group.

The Pew Research Center highlighted this trend in a 2014 report, State of the News Media: 

“News is a part of the explosion of social media and mobile devices, and in a way that could offer opportunity to reach more people with news than ever before.”

Despite the "Wild West" environment of online news, it's important to note that traditional journalism still supplies the bulk of legitimate and trusted news content, regardless of whether it's consumed through old media or new media.

Another recent Pew Study points out some interesting habits of today's so-called "very loyal news consumers" which appear to buck the digital trend:

"Americans are split on whether they feel loyal to their news sources – but behaviorally, they tend to stick to the same sources anyway."
"The very loyal follow news at much higher rates than others: 67% follow it all or most of the time, compared with 45% of the somewhat loyal and 32% of the non-loyal."
"The very loyal are also more likely to trust national and local news organizations and think they do a good job informing people…"
"And they are also heavily reliant on TV; 54% of very loyal news consumers prefer to get news from TV. No other platform comes close. Among the non-loyal, however, there is a much wider mix of preferred platforms including more weight towards digital sources when compared with the very loyal."

New vs. Old Media
As the Pew reports point out, citizens are increasingly consuming traditional media via popular social, mobile and digital platforms. For example, while I still receive a hard copy edition of the Washington Post delivered each morning — yes I'm a proud Gen Xer — I consume most of my news via Twitter and other social platforms that link to traditional media outlets.

Moreover, many social media platforms have partnered with leading traditional media to offer legitimate news content — as opposed to so-called "infotainment." A good example of this trend is Facebook Instant Articles, not to mention LinkedIn, Snapchat and other platforms that are republishing everything from Business Insider to Bloomberg News. 

According to Pew, more Americans today are getting their news through social platforms:

"A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation."
"In 2012, based on a slightly different question, 49% of U.S. adults reported seeing news on social media."
"Facebook is by far the largest social networking site, reaching 67% of U.S. adults."
"The two-thirds of Facebook users who get news there, then, amount to 44% of the general population."

Meanwhile, old media, such as the once venerable New Orleans Times-Picayune, have transitioned to a 24/7 online presence only. The same news staff which once provided around the clock coverage of historic Hurricane Katrina has been slashed. The brick-and-mortar newsroom of the Pulitzer Prize winning print edition was shuttered in favor of a more nimble and streamlined virtual news environment.

Nevertheless, even as small and mid-sized newspapers die off, traditional media still accounts for a significant amount of news consumption by older Americans (Baby Boomers) and global audiences. This is especially true in less developed parts of the world that haven't come full circle into the Digital Age. 

Those obtaining news on social platforms are still consuming some or most of that news from traditional media on those platforms.

The Takeaway
How people consume news today is a fluid and evolving process. That's why it's important for corporate communicators and PR pros to be mindful of the similarities and differences in news consumption on traditional media and new media, especially social media. These tectonic plates continue to overlap and shift, disrupting the core meaning of journalism as we know it. Meanwhile, those like me who work in strategic communications must adjust accordingly and try to stay ahead of the curve.

Millennials and Gen Z entering the fields of journalism, PR and media relations appear obsessed by social media alone, for better or worse. But regardless of this infatuation with social media, professional communicators of all generations should strike the appropriate balance of leveraging new media versus old media to maximize positive coverage and enhance their organization's brand image.

In essence, do YOU agree that traditional media still matters in today's mobile and digital world?  What do YOU think and why?


You also might like:
3 Keys to Master Media Relations in Digital Age (April 16, 2016)

ABOUT THE AUTHOR: I'm an independent writer and strategic communications advisor with over 20 years of experience in the public and private sectors — including work in the White House, Congress, national news media, federal government agencies, and elsewhere. I'm also a Brand Ambassador for beBee Affinity Social Network. You can also find me buzzing around on Twitter, Medium and LinkedIn. 

NOTE: All views and opinions are those of the author only and not official statements or endorsements of any public sector employer, private sector employer, organization or political entity.

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French social network Viadeo to be liquidated after failing global expansion

(Ecofin Agency) – French social network, Viadeo, which planned to go global eying emerging markets, Africa included, went bankrupt after failing expansion. The firm on November 29, 2016 was placed under receivership by the Paris Commercial Court. It will be liquidated in three months.

Viadeo is a professional social network which positioned itself as the direct rival of U.S. network LinkedIn. However, the company lacked funds to develop, explained its CEO, Renier Lemmens who was appointed this year after the previous CEO and co-founder (with Thierry Lunati) Dan Serfaty resigned.

Since it was launched in 2014, the French startup was able to raise only €37.7 million. An insufficient sum for the company which had already started global expansion. In 2010, Viadeo was already present in Canada, Spain, the United Kingdom, Italy, India, Mexico, and U.S. The year before that, it had acquired its Chinese counterpart, Tianji. The social network had also acquired Indian Apna Circle and Canadian Unyk. Next, it entered into a joint-venture with Russian Sanoma Indepedant Media, bought Dutch firm Soocial and Chinese Zaizher.

In 2009, Viadeo had 25 million users. In 2014, it declared having 60 million users but derived 95% of its revenues from its users in France. “They spent a lot trying to go global, but targeted markets too difficult for them,” said Jérôme Colin, telecom, media and internet expert at consulting firm Roland Berger, cited by Les Echos.

It was difficult for Viadeo to sell paid subscriptions to its users, in emerging markets mostly, which were its main target. “They went too quickly. Their free platform was limited and many of their users got tired of it,” Colin added.

Since listing on the Paris stock exchange in 2014, the firm’s value kept plummeting as its turnover slumped and its losses cumulated, reaching €13.4 million for the financial year 2014. When it was placed under receivership, Viadeo was valued 

at €10 million only. In a press release, the firm said “shareholders should consider that Viadeo shares have no more value”.

Assongmo Necdem

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Enrolled in the coolest social network of the moment

'Welcome to bebee !!


– If you are reading this article you're probably already enrolled in the coolest social network of the moment . Otherwise we leave you a guide with 4 Easy Steps on How to register in bebee . 

Even if you have your profile created a few months ago, it should be taken as current as possible and comes well to brush occasionally. So stop by the section  Completing your profile bebee so you take advantage of all possible options bebee offer.

– If one of your intentions on the platform is finding a job , remember that the more data you offer companies more likely you are to be selected. So you us please Upload your CV to your profile bebee and so when you apply to be a candidate in an offer, the company can download it .

– And if you want to expand your network of contacts , give an overview of the tutorial How to find like – minded people in bebee . You can follow bees as many users as you want by filtering search results to find people who share your interests.

'Welcome to bebee !!


One of the basic philosophies of bebee is share relevant content and classify it in the corresponding thematic hives. We are looking forward to reading your articles so get to work!

Producer publishing platform is very simple and intuitive to use . If you want to hang a picture, a link or a text, in this article from our hiveBlog you will find how to do to get the most out of your publications.

You leave a Producer published by our beloved Global Ambassador John White  in which he tells Improving the reach of our ringing in bebee . 'Very good advice John !!

Note that in bebee from the first minute, even with 0 followers, your posts will have hundreds and even thousands of views to be shared in hives affinity corresponding depending on the content.

'Welcome to bebee !!


As says Juanma Romero , one of our users, if you are not visible do not exist . So take advantage of all the possibilities that the network offers to spread your content. Objective: visibility, visibility, visibility .

And it also lean on other social networks. 

If you have a profile on Twitter, do not miss the article Adding your Twitter account to your profile bebee (original post from John White , thanks again John!) Where you will also find the great advantage of having your two profiles, Twitter and bebee related.

'Welcome to bebee !!


You may already know, and if I do I'll tell you right now that bebee is carrying out a program for which it will distribute shares of the network among its most active users as well as those that help them grow and become a global social network.

Article How to Be Ambassador bebee will find the 4 main requirements to join the Ambassadors program, and if you dare to tell us about it HERE your proposal.

'Welcome to bebee !!

In closing I leave the link to the bebee Guide on the hiveBlog , where you will find more relevant information about the use of the platform. Join NOW!!

'Enjoy the experience bebee !!

Be Professional. Personal Be. Be Successful. 

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5 Topics networking …

Networking to make new friends … to make professional contacts … to increase the chances of finding a job … to release some work … in short, there are many reasons to have and be part of a network of contacts. 

Networking is an English word that indicates the ability to establish a network of contacts or a connection with something or someone. This network of contacts is a support system where there is the sharing of services and information between individuals or groups who have an interest in common.

5 Topics networking …This concept also brings us to the  Affinity Networking !!  This term is relatively new, is connected to Bebee  and that basically means connection between people who have the same personal interests or belonging to the same professional sector. The Bebee  was launched in 2015 by Spanish Javier Cámara Rica, Juan Imaz and Eduardo Díez-Hochleitner. (Information taken from Wikipedia)

In Bebee you are a bee and finds several hives , leading you to become more comfortable making your networking by affinities. In Bebee you also find knowledge, can disseminate their work to other bees and the hives, can write articles ( honey production ) in the producer and disseminate them … well, there are countless ways to make networking by affinities. Enjoy!! Ahhh … I would ever forget !! Networking by affinity is the best way to do quality networking. 

Well … much has been spoken in Networking and everyone knows the advantages of having a good network of contacts (I myself have talked about it here). But in this article I will emphasize Networking by topics and also serve to Affinity Networking. 

1 What you need to avoid in order to network: 

In professional relationships have sincerity and transparency are essential but make sincericidio is very dangerous and harmful, so avoid …

5 Topics networking …Ask the person 's name into the conversation: This is distracting signal and disinterest. One tip is to speak the name of that person during the conversation, making it easier to memorize, and make the person feel important.
"The sweetest sound in the world for a person is the sound of your own name." – Writer and American speaker Dale Carnegie.

I want a job or indicating you: This indicates that you are being selfish. Here the trick is to talk without showing interest, the only interest that you can demonstrate is the person with whom you are talking. 
To speak of the evil boss, co-workers, the company …:   This sounds intolerant and aggressive. If you have not been or is not having a good experience in the job, not speak or speak only what positive happened.
Lamentations and lack of enthusiasm: You will be labeled a complainer and unpleasant. Be positive and optimistic. The negative label is in people's memory. Caution!!
Flatteries: Praising only want to draw attention is not recommended. Be courteous and only praise if sincere in his praise.
Staying is "bragging": To speak only of himself and autoelogiando is not recommended and even harmful. Be humble, show interest and listen more. 
Talk only about work: Networking should not be taken with excessive formality, people value more interpersonal relationships, so do not deviate from it when people talk about themselves. 
The whole image you have built before a contact can go down because of an unfortunate phrase.
Marcelo Derossi, Co-founder of Networking Club.
2- Your networking is not taking effect? See the possible causes: 

Many people think that networking is to exchange cards, cajole people or possibly participate in meetings and events. In fact, many people do these things and in order to just get a job. Therein are some of the errors, confer other …

5 Topics networking …

You do not focus on the person: Focus on the other it is essential for successful networking. So it is natural, ask questions and make informal comments on any subject. 
Lack of dedication: You do not take care of your network, does not participate in events, not seek to talk and also does not seek help. For networking to work it needs to be an ongoing process. 
You do not leave the front of the computer and social networks: It is true that the internet and social networks are great allies, but the network must also be made ​​in person. 
You focus on people who can not help you or just sight in a small amount: A network with many contacts is ideal and with those people who you can exchange experiences and help each other.

3- You are shy ?? Here are some tips: 
Making networking is not a difficulty for the timid, but are at a disadvantage compared to extroverts. Learn how to take advantage of shyness …


5 Topics networking …

Be careful when choosing who will make contacts.
Ask a colleague, friend to introduce you who you want to meet.
Use and abuse in moderation of social networks.
You have to go to some event? Come early to go getting ready.
Enjoy shyness and listen more, asking the right questions.
Study and research a lot about your area of ​​expertise and on the labor market.

4 Some profiles that can not miss in your network of contacts: 
The Huffington Post site selected 5 profiles that are needed in your network …

5 Topics networking …
Veteran: Get to know someone who already has a long experience and a well – established career. That someone can open doors for you in the future.
Innovative: Have someone with experience in technology, so it can keep you well informed about the platforms and tools that will improve their networking on the internet.
Lawyer: This profile can help spread your reputation and increase the chances of making new connections. 
The Negotiator: This profile is essential, as is always willing to help you. 
Someone out: This profile can bring you new connections and new business prospects. You can contact with outsiders in forums, meetings related to work and events. 

5- 4 rules for productive networking in this economic downturn: 
 With the crisis still reigning (the number of unemployed increased), despair is also in full swing, many people accepting any job and putting curriculum in any job that appears. And networking … poor thing, being misused, many people are coming into a run behind us to help get work. You need to create a strategy to better utilize your network … to do so, see 4 of these estatégias …


5 Topics networking …

Mire in few people and focus on quality.
Show interest by those few people (this is essential and very important).
Nothing pessimism, lack of enthusiasm and complaint … conquer and attract people with good humor.
Take advantage of the crisis to leverage your network of contacts. The crisis favors new connections. 

EXTRA: You can do networking? Take the test! – Site Examination. 


Sources: 7 phrases banned in time for networking ./ 4 reasons for which your network is going wrong ./ 5 networking tricks to shy ./ Five types that can not miss on your networking ./ 4 rules for networking ( really) productive in crisis .

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Do You Know Networking?

Networking is the ability to establish a network of contacts, or is the network of contacts established with the purpose of generating business opportunities, with the sharing of services and information. Ok, this is the meaning of the word, but I think it's much more than that.

A good network of contacts is important not only for business but for life. Having good friends is much more important than having simple contacts.

On this basis, I believe that establishing a good networking is a slow and laborious process.

The personal and professional image is a very important tool and be working and be constantly analyzing the behavior to maintain an active stance on social networks is something that can help in a very good networking, we should be someone people want to relate. And to have a good network of relationships is a similar job. It is not enough just to have people added to your network, or have your contacts, it is important to make active contact, be authentic, be present and show real interest in the content of the contacts made. In short, it is important to keep the network made.

To help build a good networking, think of it this way, when you start to build the network, think of a goal, what you want with this contact group, which aims crave.

Having clear objectives makes it easy to know where to look for contacts.

Learn what you can offer to others, sometimes it is easier to generate relationships when we know what we can offer to others instead of waiting to be asked for something.

Have a genuine interest in people, avoid seeking only when you need something, do it creates a very negative image.

Look for help within their means, the people in your network.

Try to make yourself useful and present.

Invite people to know their work, publish what you are doing, it is important to know what you do for them to publish their work.

Remember, a good network is made day-to-day, not only in the virtual environment, but also real. So, learn to stand, speak well, keep in mind that people with whom you live every day should be part of this network that they create.

Start your network with more care and consideration, it will be worth it.

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