Tag Archives: paper

Floyd Mayweather says he’s coming out of retirement just for McGregor

It’s starting to like like this Floyd Mayweather-Conor McGregor fight is actually going to happen.

While the two still have to iron out the financials, it’s clear there’s an interest from both sides. And the public certainly wants to see it. These two fighters are some of the best of all-time as far as promoting a bout goes, and we know as soon as the deal is agreed upon, it will be must-see TV from there on out as far as the trash talk goes.

Mayweather recently came out and announced that he’s going to dust off his boots and come out of retirement just to fight McGregor, and that’s a pretty big development to make this fight happen.

“For Conor McGregor, I’m coming out of retirement, just to fight Conor McGregor. I don’t want to hear no more excuses about the money, about the UFC. Sign the paper with the UFC so you can fight me in June. Simple and plain, let’s fight in June. You’re the B side. I’m the A side. We’re not here to cry about money. I’m tired of all this crying about money and saying you want to fight. You’re blowing smoke up everyone’s [butt], if you want to fight, sign the paperwork.”

Here’s the video, if interested in watching.

  

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Social Media Addiction

Jim Moodie in Social Marketing Solutions, Directors and Executives
Principal Owner • Information Access & Design Inc

Social Media Addiction
Over the past 100+ years, every new “social” activity has brought with it addiction; from tobacco, to narcotics, alcohol, gambling and our current substance to abuse, Social Media.

The parallels between today’s need for social media connections and the needs of an addict are frightening. People become so obsessed with maintaining their social media network they ignore their families, place their jobs at risk and even in a strange twisted way ignore the friends. Social media contact becomes all-consuming and the proof is everywhere, just look up from your phone and look around.

Facebook, Twitter and a host of other platforms allow people to gain instant attention, and through that attention feel a part of society. Unfortunately, much like drugs, the effect is not real and leads to depression once reality sets in. There are cases of rage and suicide being traced back to social media “unfriending” or blocking… have our lives really become that consumed by our need to be “liked”?

We may never know how many people have lost their jobs due to using social media at work as the dismissal would be classified as failing to meet the job requirements. If we could peel back the legal reason for the termination in many cases the underlying reason they fail to meet the requirements is the amount of time they spend on social media.

On one of the few warm days this summer I was at the beach and noticed a group of teenagers sitting together, each one absorbed in their own smart-phone, texting and posting away. This went on for over an hour, there were few conversations (other than to show each other a post on the phone) and nothing you could call playing. Here you have a group of youth that don’t know how to interact without a screen in front of them.

A similar situation was seen at a provincial park with a group of people walking through to woods. They would walk a few feet then the phone would chime, they would stop and type a response then walk a few more feet and another chime.

There have even been cases where people have been physically injured by their social media addiction. Several videos showing people walking into poles, fountains or stepping out in traffic without looking have made it to, of all places, the internet and social media platforms. These people are so focused on their social media interaction they ignore the world around them.

When people NEED something as superficial as Social Media to the extent we are seeing in today’s society we have an addiction problem. Just as people need treatment to control their need for alcohol, drugs or gambling, we need to start now to raise awareness of the dangers of Social Media Addiction before it is too late.

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Why Old Media Still Matters in Digital Age

How do YOU consume news today? 

Do you prefer traditional media (newspapers, TV and radio) to new media (digital and social), or perhaps a mix of both?

With perpetual hype surrounding the proliferation of social media, traditional media appears cast aside as the shunned stepchild in today’s fast evolving high-tech world of news consumption. 

Yet despite a conspicuous shift in the media landscape caused by the 21st century Information Age, tens of millions of Americans still consume news that is originally reported and produced by traditional media — especially leading news outlets like the New York Times, Washington Post, Wall Street Journal, CNN, MSNBC, Fox and the national news networks (ABC, CBS, NBC).

Thus, while it remains important to focus on maximizing social media, today's public relations (PR) practitioners and professional communicators should also not forget about traditional news media (old media or legacy media) — which still plays a vital and influential role in modern journalism, albeit on a diminished scale.

Digital News Transformation
Traditional media continues to transition and transform by leveraging digital, mobile and social media platforms to compete. Interestingly, many leading national newspapers, such as the New York Times, now have higher digital readership compared to hard copy editions. This is fast becoming the norm.

Many small to mid-sized print media outlets have been forced to close shop due to plummeting readership and revenue. Even influential national weekly magazines with once large print circulations have made the leap to digital only, including Time, Newsweek and National Journal (to name just a few). However, according to a recent Pew Research Center study on The Modern News Consumer:

"News remains an important part of public life." 
"More than seven-in-ten U.S. adults follow national and local news somewhat or very closely – 65% follow international news with the same regularity." 
"Fully 81% of Americans get at least some of this news through websites, apps or social networking sites…"
 "And, this digital news intake is increasingly mobile. Among those who get news both on desktop computers and mobile devices, more than half prefer mobile."
This trend toward digital media (new media) is not just happening in the professional world, but also on major college campuses nationwide. This is due to the ubiquitous digital presence of Millennials and Generation Z who are driven by mobile news consumption. 

For example, the 106 year-old independent student newspaper at the University of Maryland recently switched from a daily print circulation to online news only — actually, I think the print version is still published once a week. I worked at The Diamondback newspaper as a writer and editor as an undergrad some time ago. I also founded an online alumni group.

The Pew Research Center highlighted this trend in a 2014 report, State of the News Media: 

“News is a part of the explosion of social media and mobile devices, and in a way that could offer opportunity to reach more people with news than ever before.”

Despite the "Wild West" environment of online news, it's important to note that traditional journalism still supplies the bulk of legitimate and trusted news content, regardless of whether it's consumed through old media or new media.

Another recent Pew Study points out some interesting habits of today's so-called "very loyal news consumers" which appear to buck the digital trend:

"Americans are split on whether they feel loyal to their news sources – but behaviorally, they tend to stick to the same sources anyway."
"The very loyal follow news at much higher rates than others: 67% follow it all or most of the time, compared with 45% of the somewhat loyal and 32% of the non-loyal."
"The very loyal are also more likely to trust national and local news organizations and think they do a good job informing people…"
"And they are also heavily reliant on TV; 54% of very loyal news consumers prefer to get news from TV. No other platform comes close. Among the non-loyal, however, there is a much wider mix of preferred platforms including more weight towards digital sources when compared with the very loyal."

New vs. Old Media
As the Pew reports point out, citizens are increasingly consuming traditional media via popular social, mobile and digital platforms. For example, while I still receive a hard copy edition of the Washington Post delivered each morning — yes I'm a proud Gen Xer — I consume most of my news via Twitter and other social platforms that link to traditional media outlets.

Moreover, many social media platforms have partnered with leading traditional media to offer legitimate news content — as opposed to so-called "infotainment." A good example of this trend is Facebook Instant Articles, not to mention LinkedIn, Snapchat and other platforms that are republishing everything from Business Insider to Bloomberg News. 

According to Pew, more Americans today are getting their news through social platforms:

"A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation."
"In 2012, based on a slightly different question, 49% of U.S. adults reported seeing news on social media."
"Facebook is by far the largest social networking site, reaching 67% of U.S. adults."
"The two-thirds of Facebook users who get news there, then, amount to 44% of the general population."

Meanwhile, old media, such as the once venerable New Orleans Times-Picayune, have transitioned to a 24/7 online presence only. The same news staff which once provided around the clock coverage of historic Hurricane Katrina has been slashed. The brick-and-mortar newsroom of the Pulitzer Prize winning print edition was shuttered in favor of a more nimble and streamlined virtual news environment.

Nevertheless, even as small and mid-sized newspapers die off, traditional media still accounts for a significant amount of news consumption by older Americans (Baby Boomers) and global audiences. This is especially true in less developed parts of the world that haven't come full circle into the Digital Age. 

Those obtaining news on social platforms are still consuming some or most of that news from traditional media on those platforms.

The Takeaway
How people consume news today is a fluid and evolving process. That's why it's important for corporate communicators and PR pros to be mindful of the similarities and differences in news consumption on traditional media and new media, especially social media. These tectonic plates continue to overlap and shift, disrupting the core meaning of journalism as we know it. Meanwhile, those like me who work in strategic communications must adjust accordingly and try to stay ahead of the curve.

Millennials and Gen Z entering the fields of journalism, PR and media relations appear obsessed by social media alone, for better or worse. But regardless of this infatuation with social media, professional communicators of all generations should strike the appropriate balance of leveraging new media versus old media to maximize positive coverage and enhance their organization's brand image.

In essence, do YOU agree that traditional media still matters in today's mobile and digital world?  What do YOU think and why?

DBG

You also might like:
3 Keys to Master Media Relations in Digital Age (April 16, 2016)
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ABOUT THE AUTHOR: I'm an independent writer and strategic communications advisor with over 20 years of experience in the public and private sectors — including work in the White House, Congress, national news media, federal government agencies, and elsewhere. I'm also a Brand Ambassador for beBee Affinity Social Network. You can also find me buzzing around on Twitter, Medium and LinkedIn. 

NOTE: All views and opinions are those of the author only and not official statements or endorsements of any public sector employer, private sector employer, organization or political entity.

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