Schlagwort-Archive: put

Apple Just Put Another Nail In Snapchat’s Proverbial Coffin

Apple announced it will launch Clips in April, a video-making app that allows users to capture photos and videos, combine multiple videos and include a variety of features like Filters, Overlays, Posters and Live Titles.

We can draw many similarities between Clips and the already existing features of Snapchat, Instagram and Messenger. However, the key difference is that Clips is not attempting to build a stand-alone network. Instead, it acts as a production tool and encourages sharing across all existing platforms, including Facebook, Instagram and even Snapchat. Although the main emphasis is to encourage sharing via iMessage, the option of social network freedom is nevertheless there.

Until now, the mass-market video messaging features have been largely tied to the boundaries of their parent platforms. Users post Snaps on Snapchat, Stories on Instagram and Days on Messenger. To take part in advanced video messaging, users had to use at least one of these social networks, often multiple ones, as different social circles use different platforms. Users often tend to post content only on the one channel they find most relevant. With Clips, users can now make one Clip and share with their peers on Snapchat, their mother on Instagram and their grandfather on Facebook in one seamless session – or use iMessage to share it with their phone contacts. Apple encourages users to engage with the latter by deploying its face recognition technology that automatically suggests to share the clips with the people featured in the video.

Why Is Apple Doing This?

Apple rightly recognized that advanced video messaging features have grown so popular,that they have become a major product differentiator in the war of social networks. Apple has always been all about making consumers’ lives easier with user-friendly products. If mobile users have now evolved to expect a great photo/video messaging production experience as a standard, it is in Apple’s utmost interest to deliver it better than any non-Apple product can. Because of this, it is highly unlikely that we are going to see an Android version anytime soon (unless the uptake on iOS exceeds all expectations and a scalable opportunity emerges to drive potential new Apple users into the pipeline).

Apple is joining the trend of making video messaging features a part of its own product differentiation, but it does it in a completely different, competitive landscape. While most companies use video messaging features to differentiate their social media platforms, no other smartphone manufacturers do so at scale.

Implications

Besides creating a new product differentiator for iOS that will help drive further brand loyalty, Clips may disrupt both Snap Inc. and Facebook Inc.. If consumers start using Clips to produce photo and video messages at scale, all social networks risk a decrease in their average session lengths as a result. Even worse however, is their risk of loosing a portion of the high-value Apple users, who may simply choose to start sharing via the iMessage app. This in turn could threaten the value for advertisers and subsequently drive ad-inventory prices down.

This is much more of an existential threat for Snapchat than Facebook, because the former is amidst figuring out its business model and it does not have a solid foothold globally. After losing its product differentiation in the social messaging space, it will now face additional competitive pressures from the most valuable company in the world.
Karol Severin Karol Severin
Analyst • MIDiA Research

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Put The Word In You

And the Word was made flesh, and dwelt among
us, (and we beheld his glory, the glory as of the
only begotten of the Father,) full of grace and truth
(John 1:14).

Jesus is the revelation of God’s Word and the
character of His thoughts, opinions, imaginations
and entire being. He was the Word of God in flesh
and a master of words. The Bible tells us how the
temple guards who were sent to arrest Him, stopped
to listen to Him, and upon hearing His words, went
back without arresting Him.
When the chief priests and Pharisees asked why
they returned without Him, the officers replied, “…No
man ever spoke like this Man!” (John 7:46 NKJV). His
words brought healing to the sick, restored sight to the
blind, unstopped deaf ears, gave the lame new legs to
walk, and raised the dead. His words were different.
The Bible says He cast out demons with His words
(Matthew 8:16). He ruled and reigned with words. He
showed us the power of words; their value and how
to use them. Don’t just talk; speak the Word. Build yourself. Develop your spirit and distinguish yourself. Make your words different and become an excellent person.
This won’t happen, however, until you feed your spirit  with the right information—God’s Word. The Bible says,…for out of the abundance of the heart the mouth speaketh. A good man out of the good treasure of the heart bringeth forth good things: and an evil man
out of the evil treasure bringeth forth evil things”
(Matthew 12:34-35). God gives us His Word so we can receive it, meditate on it, and let it become a part of us. Jesus said, “…Man shall not live by bread alone, but by every word that proceedeth out of the mouth of God” Matthew 4:4). Remember, food becomes a part of your body when you eat. In the same way, if you’d meditate on God’s Word, you’ll produce God’s words. If you don’t have it in you, it can’t come out of you. Put the Word in you. “Let the word of Christ dwell in you richly in all wisdom; teaching and admonishing one another in psalms and hymns and spiritual songs, singing with grace in your hearts to the Lord” (Colossians 3:16).
Confession
The Word of God is in my heart
and in my mouth, and as I speak
it forth, I establish the goodness
of God in my world, effecting
positive changes, and charting
my course in glory. Blessed be
God!

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