Schlagwort-Archive: read

8 Books Every Entrepreneur Should Read

Entrepreneurial life can be extremely challenging. More than 90% of startups fail within the first five years of their inception. Every founder will encounter situations where he wouldn’t know if he is headed in the right direction. It is during such times when one needs to not only introspect for character building  but also seek inspiration to stay optimistic.

There are hundreds of great books out there that offer advice & insights about the business world. However, there is only so much time that one can spare from his busy work life and we want you to make the most of it by recommending eight books that will refine your personality and make you a better thinker and leader.

books

So let’s get started.

1. How to Win Friends & Influence People
One of the first best-selling self help books that was ever published, this book can be read by anyone but is a must for entrepreneurs. After reading this book, you will be able to make friends quickly, get your employees to start thinking the way you do, avoid conflicts at workplace and become a better visionary.

2. 7 Habits of Highly Effective People
Successful people always have some qualities that set them apart from the    rest of the crowd. To develop those qualities, you need to tread a carefully crafted path. Stephen Covey outlines this path for you in his book.  

This book  presents a holistic, principle-centered approach to solve personal and professional problems and was listed as one of ”The 25 Most Influential Business Management Books” by Times in 2011.

3. The Lean Startup
Today, entrepreneurs have innovative ideas but often lack the tools   necessary to build an enduring business. The book offers advice from someone who himself saw his startup fail, learnt from his mistakes and then went on to build a multi-million dollar enterprise.

The book will enlighten your mind about the 5 principles that are critical to the success of a startup and what makes a startup a ‘lean’ one.

4. Rich Dad Poor Dad
Everyone would like to become an entrepreneur after reading this book.  It is about a person who has two fathers- one rich & the other poor. Both fathers teach their kid on how to achieve success  but differ vastly in their approach.

The theme revolves around two things: a can-do-attitude and fearless entrepreneurship. The lesson is simple: if you desire to be an entrepreneur, you must take charge of your life by overcoming fear, laziness, cynicism and arrogance.

5. 80/20 Sales & Marketing
The business landscape has changed considerably over the last decade.   Instead of reaching out to everyone, a highly refined targeting of potential customers is the way forward. To bolster sales and run targeted marketing campaigns effectively,  you need to focus only on those customers who are genuinely interested in your product. The secret lies in saving 80 percent of your time by zeroing in on the 20 percent of your customers who have the highest probability of buying from you.

6. The $100 Startup
Without direction, purpose and strategy, any startup stands very little chance of succeeding. From the initial stages of starting a business to managing the growing  operations, this book will assist you at every stage. The book was written after conducting interviews and surveys with founders of real startups and hence is a must read for entrepreneurs who are thinking of starting their own business.

7. Start With Why
Great leaders inspire others by putting the Why(the purpose) before the How(the process) or the What (the product). In the book, the author uses real-world examples of great leaders to show you how they communicate and how you can adopt their mindset to inspire others.

Once you are finished reading this book, you will be equipped with the tools which will help you to lead and inspire.

8. The 4-Hour Workweek
I can’t recommend this book enough. After reading this book, your life will never be the same again. People often complain about struggling to balance their work life and not finding enough time for leisure.So if you are an entrepreneur and feel like you have been trapped in the vicious circle of life, this book will serve as a useful guide for a new and revolutionary world. It is bound to shake things up and make you do things differently.

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5 Brilliant Marketing Tricks

Article from Blog Freedom

The Basic rule in marketing and advertising is get to know your prospect by asking questions and listen much more than we talk. Find out what they do, what their goals are, and why they haven’t been able to reach those goals yet. Try to uncover their biggest problems and desires and understand what they think they need.

Yet, to do this we first need a Prospecting List. It’s easy to fall into a rut with online marketing. You post on Twitter or Linkedin, you send out email newsletters. Rinse and repeat. You’d like to do more on social media but you can’t justify spending hours on it every day. If that sounds like your marketing strategy, read on.

Below you’ll find a few innovative shortcuts for promoting your company. They’ve worked for others so they might work for you.

1. Go ballistic with content aggregators.
Content is king, but most of us are not royalty. Jeff Shjarback, an Internet Marketing Consultant, says every company should spend more time using content aggregators but most don’t put in the effort. He says the best approach is to write a blog post or other content, then re-publish it on multiple services–the more you post, the more the content will propagate. Here are a few to get you started: Bizsugar.com, inbound.org, scoop.it, technorati, topsy.com, digitaldoughnut.com, and justretweet.com.  For example, I own Kalatu, yet I cut and paste my content on many other sites with my links inside. Bebee is where I love to post my professional articles.  I also write about gaming, movies, food, and more.  These go to their own communities.  Make one article become twenty.

2.Post on Quora, get major media attention.
Quora is a well-known Web portal for offering your expertise. An article on Linkedin told me about an interesting tactic. It read of companies who post longer, well-written replies on Quora in hopes of getting major media attention. One example: Someone posted some tips on spying and the “article” was re-printed by Forbes. Another way to go about it: You can also post advice on Klout, then watch as your content (and company links) show up in Bing search results.

3. Follow the cascade of influence.
Everyone knows this social marketing trick: Follow the influencers. When you tweet what they say and form a relationship, they often will return the favor. Laura K. Kinoshita, the President and Client Services Director at SEO company Kinoshita Communications recommends going much further: Connect with five to 10 influencers of the influencers. She uses Nimble and Spokeo to find info about the upper echelon. She suggests finding out through social nets when they will be at a conference and make sure you are there, ready to start pitching in person. Be careful with this one: If not done well, the creepiness factor is high.

4. Offer your help, then sell your product.
Here’s an interesting tactic that will require some legwork. I suggest that you connect with those who run curated sites in your market segment. For example, if you sell a dog collar, you might look for sites that provide content about pets. But the trick is a little more subtle. You start by looking for broken links using a tool like Xenu Link Sleuth. You then offer to help fix the broken links and mention that you also sell a related product. The “helping hands” approach can form the initial relationship, but again, subtlety is key here.

5. Load up on content, get pageviews.
I love this trick because it is so aggressive. Alex Genadinik started a company called Comehike.com a few years ago. He was struggling to increase pageviews, so he decided to load up 250,000 articles related to hiking from public databases. He auto-generated the content with SEO-friendly links like “how to hike in San Francisco” and waited. The site grew quickly from that point on, due to how Google analyzes content on a site.  I have been blogging for over two years, and so I have a ton of daily new views.  This trick may speed it up.  I have not yet tried this. It was what I read on that Linkedin article.

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6 Social Media Jobs That Are Great For Millennials

Jimmy Rohampton ,    CONTRIBUTOR
I cover how to use social media to level up your career  

Opinions expressed by Forbes Contributors are their own.
If you’re a millennial, learning to use social media was as natural as learning to walk. That might be a bit of an exaggeration, but social media has been a big part of your life for nearly as long as you can remember. In fact, it’s such a central part of your day that you probably have a hard time staying away from your apps. On average, millennials spend 5.4 hours a day consuming user-generated content, much of it on social media.

If you consume a lot of content on Twitter, Facebook and more, a social media career might be right for you. After all, you’ve already put in the time as a digital native. Now, you might as well get paid for it. The key is to match your skill set and salary needs with the right social media job.

social media careers
Pexels.com

Then, you’ll get paid to do something you love. Here are a couple social media jobs that might be right for you:

1. Social Media Manager

Are you the type of person that likes to be in charge? If so, you might be perfect for a social media manager position. Social media managers are responsible for all aspects of social media campaigns. You’ll take care of the strategy, implementation, and marketing.

If you work for a small business, expect to wear a lot of hats with this position. You will be the resident strategist one minute, and the next minute you’ll be putting that strategy into action. If you work for a big company, though, you can expect to have some employees under you. These employees will take on most of the duties and you’ll watch over them.

Recommended by Forbes
6 Ways To Turn Your Social Media Expertise Into A Lucrative Career
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Social media managers make an annual median salary of $46,169 and there is a projected growth outlook of 13%. In other words, you can expect lots of these jobs to pop up in the coming years.

2. Social Media Specialist

If you excel at strategizing but don’t want all of the responsibilities that come with being a social media manager, you can become a social media specialist. Social media specialists are responsible for developing strategies to meet companies’ and clients’ social media needs.

Don’t worry, though. It’s not all work and no play. You’ll also immerse yourself in social media posts. In fact, you’ll need to monitor all of the social media conversations to determine which direction your company should go in when posting on social media. On average, social media specialists make $38,100.

3. Social Media Coordinator

As a coordinator, you’ll be responsible for making sure that all of the posts go live every day. You can’t just post on a whim, though. You’ll follow a posting calendar for all of the social media accounts. Message relevancy is very important for social media coordinators. You’ll speak to people in all of your company’s departments to make sure you’re staying on message with each post.

A social media coordinator has a median salary of $37,865 and it has a projected growth rate of 6% up to 2024.

4. Social Media Analyst
If you like the numbers side of social media, consider becoming a social media analyst. You’ll look at various metrics and trends to help your team cultivate a social media strategy. Keep in mind that analytics are constantly changing so you’ll need to keep your hands on the wheel at all times. You can expect a fast-paced career if you become an analyst.

Social media analysts make an average of $45,720 a year.

5. Social Media Community Manager

Do you spend a lot of time interacting with people (even strangers) online? If so, you might have the perfect personality to become a social media community manager. This fast-paced job puts you right in the middle of the online action. You answer questions, join conversations, and offer solutions.

In some cases, you’ll even have to get conversations started. You’ll be the spark that ignites exciting conversations on all of the channels. When you do this, you have to keep your company’s brand in mind. Every conversation should focus on the brand and improving the user experience.

Social media community managers make an average of $31,500 a year.

6. Social Media Planners

Recommended by Forbes
6 Ways To Turn Your Social Media Expertise IntIf you have a knack for advertising, you might be interested in becoming a social media planner. As a planner, it will be up to you to find a way to advertise a product or brand across social channels. You’ll have to allocate the budget and make the best advertising purchases for your company or clients.

You’ll make an average of $45,000 a year if you take a job as a social media planner.

 

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Why Do We Read the Bible?

You might hear the Bible referred to as “the Word of God,” “Scripture,” or “God’s Word.” But why did God use this book to share His story — and why should you care?

Written by Hope on 09/11/2014
Series: Weekly Devotional
Tags: Bible
“Your Word is a lamp to guide my feet and a light for my path.” Psalm 119:105

When you are learning about Jesus Christ and about becoming His follower, Christians will suggest that you read the Bible. You might hear the Bible referred to as “the Word of God,” “Scripture,” or “God’s Word.” But why did God use this book to share His story — and why should you care?

What Is The Bible?
Thousands of years ago, God began revealing His plan to people on Earth. When people responded in “faith” (Genesis 15:6), God led them and taught them His ways. The Bible tells us Who God is, as God “revealed [His plan] to His holy apostles and prophets” (Ephesians 3:5). These plans were written in laws and holy letters. God also inspired His followers to record the great things He did in their lives, and to write about what He’s like. That means the Bible is not one message; it is a collection of God’s messages through much of human history.

The Bible Guides Your Life
God gave these messages to communicate His love and plan to save all people. God’s message changes lives. The Apostle Paul described God’s Scripture as “inspired by God, useful to teach us what is true and to make us realize what is wrong in our lives. It corrects us when we are wrong and teaches us to do what is right” (2 Timothy 3:16). Being familiar with the Bible helps you learn to trust God’s Holy Spirit, rather than yourself, so “that you may be thoroughly equipped for every good work” (2 Timothy 3:17) which God calls you to.

Power From God’s Word
Jesus quoted, “‘People do not live by bread alone, but by every word that comes from God’” (Matthew 4:4). Just as our physical bodies gain energy from daily meals, so our spiritual lives gain power from daily intake of God’s Word. God will bring to mind what you’ve read and help you overcome evil in your life. This helps you trust God for the life to come. Learn how to accept Christ so you can have power from His word today.

Pray this week:

That God will reveal His will and help you grow through His Word.

The Bible is God's love letter to you… have you read the words from your Beloved Savior today?

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Pray For Your Country

As a Christian, it’s important to pray always for your
country and the leaders; be it your country of
residence or earthly nationality. Some people don’t know this:
many a time, there’s a strong spiritual conflict for the soul of
nations. In the days of Daniel, an angel had to fight the Prince
of Persia (Daniel 10:10-13). Such spiritual conflicts still happen
today, over countries of the world. There’re forces fighting for
the destruction and impoverishment of nations. But there’re
also angels, sent by God for the protection and prosperity of
those nations.
There’re very difficult days ahead, for many nations
of the world. But the Lord wants His people prepared and
ready. As we pray, angels sent by God are able to fulfil their
assignments in the nations of the world. So, in your privacy,
take time to pray for your country. Pray for the President or
the Prime Minister and leaders of your country.
As we pray, we mount pressure in the realm of the
spirit against the forces of darkness, and prevail against them.
Consequently, God’s purpose for those nations is fulfilled. It’s
been said that evil prevails when good men do nothing. So,
keep praying for your country, that the Word of the Lord
may have free course, and be glorified (2 Thessalonians 3:1).
Our prayers for the nations enable the Gospel to spread
unhindered. And when the Word of God saturates your
Pray For Your Country
nation, evil can’t prevail.
Our opening verse says we should pray “For kings,
and for all that are in authority; that we may lead a quiet
and peaceable life in all godliness and honesty.” When the
Bible talks about “peace” here, it means a state of rest, where
everything is flourishing and in the right direction. This is the
life God expects us to live; and our prayer brings it into reality.
Glory to God!
PRAYER
Dear Father, I pray for my country
today, that wisdom and
understanding is imparted to the
leaders, to help them make the
right decisions for the benefit of
the people, and the spread of the
Gospel, in Jesus’ Name. Amen.
1 YEAR BIBLE
READING PLAN:
Luke 8:22-39
Joshua 5-6
2 YEAR BIBLE
READING PLAN:
Romans 4:11-25
Psalm 102
FURTHER STUDY:
Jeremiah 29:7
Ezekiel 33:6-7
Isaiah 62:1
Pastor Chris

 

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4 Skills Entrepreneurs Need to Succeed — No Talent Required

Brian de HaaffFollowingUnfollowBrian de Haaff
CEO, Aha! — #1 product roadmap software
Some memes make the rounds online regularly. One that often pops up is the list of “10 things that require zero talent.” From big-picture traits like passion to daily habits like being on time, the list is a good reminder that success as an entrepreneur requires a strong foundation.

Building a business is hard work. It requires constant vigilance — and always being on the lookout for hidden opportunities.
That is why, rather than sleeping through a flight, you might spend two hours talking shop with your seatmate, who is an ideal consumer for your product — because you could pick up some valuable information. In fact, something similar just happened to me during a conversation where I learned that a parent on my son’s soccer team was a VP of product.

Most entrepreneurs that I know already do most of those 10 things that require zero talent. They have no problem being prepared or putting in extra effort.
But successful entrepreneurs take it farther with four more skills that set them apart. And luckily, those skills do not require special knowledge, an expensive degree, or any talent to cultivate.

So, what are these special skills — and how can you use them to build your own business?

Listening
The success of your business depends on how you solve your customer’s problems. How closely do you listen? How quickly do you interrupt with what you want to say? Instead of butting in, try attentive listening to understand the frustrations and challenges your customer faces. You will be better able to empathize and provide real solutions.

Prioritization
Do you feel like you are putting out fires every day — and not getting anywhere? The trouble may be that you consider all tasks to be created equal. Take time to prioritize what aligns to your strategic goals. Then set a plan to tackle (with tasks ordered by priority) and stick to it. You will accomplish more and see real progress.

Responsiveness 
Want to instantly make your customers happier? It costs you nothing to be more responsive. That means immediately following up on voicemails and responding to emails. Your customers will appreciate your fast response — and you find will more opportunities to connect.

Openness  
Here is another skill — keeping an open mind. Start by expanding what you typically read to include materials that offer an alternate point of view, even the opposite of yours. Strike up a conversation with a stranger. When you challenge yourself to consider new ideas, you can more easily engage and build solid relationships with customers and your team.

These skills do not require any talent or cost to develop. But they do require an investment of time and effort.
You will not suddenly become a better listener or more open-minded overnight. But you can make these skills a priority. Your dedication will pay off in dividends — once you have a stronger, more nimble business to show for it.

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This startup wants to replace the silicon in your smartphone with diamonds

Chances are you’ve never heard of Akhan Semiconductor, but the company is well on its way to producing the hardware at the heart of your next smartphone, smartwatch, laptop, or virtual reality headset. The new components won’t only last longer and perform better than today’s tech, but their environmental impact will be much less severe, too. The big secret? Diamonds.
Instead of making processing chips out of silicon, Akhan is using jewelry’s favorite gem stone.
Why make processors out of diamonds?
Diamonds, it turns out, aren’t just the hardest mineral on the Mohs scale. They have a knack for transferring heat, and do a much better job of retaining energy compared to the silicon in most of today’s electronics. The minerals, on average, can run five times hotter and eliminate up to 90 percent of energy typically loss in the course of electron transfer.
“We’re the only company in the world that can create [these diamonds],” Carl Shurbof, Akhan’s chief of operations, told Digital Trends, “and we’re uniquely positioned to to create a new ecosystem.”
“We can create a wearable that … is completely flexible and can easily wrap around your wrist.”
The applications are practically endless. For consumer devices like the smartphone in your pocket, diamond could drastically reduce the amount of heat it produces. A diamond-made smartphone would be cooler against your face when you’re chatting with a buddy, for one, but could also last substantially longer. High temperatures wear aggressively at electronics, meaning that any reduction in heat has the potential to boost their lifespan.
Your phone could be thinner, too, since it wouldn’t need the temperature-regulating heatsinks and fans of silicon models. And as an added bonus, it might be faster — the newfound thermal headroom would allow phone makers to bump up performance.
Perhaps even more incredibly, diamond-based electronics could be cheaper than their silicon counterparts, Shurboff said. That is, again, because manufacturers don’t have to worry about keeping the devices cool.
Related: Samsung’s first foldable phone, the Galaxy X, could launch in 2017
But smartphones aren’t the only devices that stand to benefit. Electric car manufacturers like Tesla are targeting circuitry efficiency improvements of around 18 percent, a goalpost Shurboff said Akhan’s diamonds could easily exceed. The diamonds are tailor-made for heavy manufacturing and aerospace firms, which often require materials strong enough to withstand extreme radiation like x-rays.
“It’s both elegant and extremely high tech,” Shurboff said.
Digging for diamonds
Adam Khan, Akhan’s founder and chief executive, conceived of the idea in 2007 when he began pursuing the commercialization of diamond-based electronics. Khan, a graduate of the University of Illinois at Chicago and Stanford University’s Fabrication Facility, is an electrical engineer by trade, so he sought to solve the two most imposing barriers to diamond mass production: deposition, the process of growing a layer of diamond on top a wafer-like base, and doping, or fine-tuning diamond’s electrical properties.
diamond processors take on silicon akhan semiconductor
Akhan Semiconductor
diamond processors take on silicon akhan semiconductor
Argonne National Laboratory

Khan got a leg up from colleagues, most notably scientists at the U.S. Department of Energy’s (DOE) Argonne National Laboratory. Akhan inked intellectual property licensing agreements, which gave the company exclusive methods to create synthetic diamonds and use them to produce transistors, capacitors, and resistors — the components of modern-day computers.
Related: Forget one screen — two screens could be the future of the smartwatch
The lab’s research dovetailed with one of Khan’s early breakthroughs: diamonds that stuck securely to conductive metals. The novelty was in the binding process. Khan figured out a way to reliably affix metals and alloys to diamond wafers without impacting either material’s conductivity. That discovery set the final cogs in motion toward Akhan’s end game: semiconductors — the essential component of electric circuits — made of diamond. He received a U.S. patent for the work in 2012.
Not your typical diamonds
Akhan’s diamonds aren’t the cut you might find on a Harry Winston tiara. Instead, Akhan’s Chief of Operations Carl Shurboff told Digital Trends, they’re designed expressly to percolate electrons around the insides of gadgets.
“When you say ‘diamond,’ everyone thinks mine diamonds or blood diamonds,” he said. “The idea of a semiconducting diamond is difficult to convey to the general public.” Unlike the diamonds extracted from subterranean tunnels in Siberia and Zimbabwe, Akhan’s are man-made and manufactured with methane — “the most abundant molecule in the universe,” Shurboff notes, a fact that helps the company keep costs well within reason.

To produce them, Akhan uses microwaves to heat a reactor filled with hydrogen, argon, and the aforementioned methane. Once the cycle finishes, the methane reaches a plasma state, taking on the consistency and appearance of a super-hot gas. The result: thin sheets of diamond material about 1/70 the diameter of a human hair. That is where the future starts.
Transluscent, bendable devices
More exciting than a smartphone with diamond in it is what lies on the horizon: translucent, bendable diamond devices. Akhan is working on flexible diamond semiconductors that can bend a full 45 degrees in any direction, which Shurboff thinks would be a boon for smartwatches and fitness trackers.
“People who bought smartwatches and are interested in styling don’t like how bulky and ugly they are, and so they don’t wear them,” he said. “We can create a wearable technology that can be transposed to anything you want, is completely flexible, and can easily wrap around your wrist.”

The diamonds aren’t going to sprout up overnight, of course. Akhan’s starting small, combining its diamond tech with traditional silicon for a clientele that skews largely industrial. Its new Gurnee facility, the product of a $5.5 million incentives package from the state of Illinois, began shipping chips in the first quarter of 2016. It’ll begin producing consumer-ready, all-diamond models in about two years.
And when it does, Shurboff said the environmental impact will be negligible. The company claims that its diamond semiconductors require 20 percent less water to produce than silicon, and that the devices without heat sinks and fans made newly possible by its chips will cut down on the roughly 85-90 percent thermal materials that end up in landfills. While Akhan currently sources methane from third-party suppliers, Shurboff said one future source could be pollution like the kind produced by cars.
Related: This prototype shows how amazing flexible screens might be
“We’re working with high-caliber people and high-value partners,” he said. “It’s world-leading.”
It’ll be a while yet before Akhan gets a chip for the global semiconductor market, an industry worth an estimated $327 billion in 2016, but Shurboff is confident that diamonds will be a big competitor to silicon.
Also watch: Project Scorpio: Everything We Know | News and Rumors

Read more: http://www.digitaltrends.com/mobile/diamond-processors-take-on-silicon/#ixzz4EPDE8usD 

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