Schlagwort-Archive: social media

Kiwi Fruit, Chat Bots, and Marriage

Kiwi Fruit, Chat Bots, and Marriage

 

Who in their right mind would marry a Kiwi Fruit or a Minion?

Who in their right mind would want to have a conversation with a Minion… or a Kiwi Fruit?

Nobody would, right?

So why would anyone want to talk to a Chat-bot?

Can somebody explain why and how, in what is supposed to be the 21st Century, this article cites research which says that the large majority of millennials either enjoy chatting with chat-bots or would like to do so?

How stupid!

Am I 'Old School' or obsolete because I prefer to talk to real people?

This reminds me of those articles I've read about people who fall in love with doll companions or robots. To some degree it also reminds my of the idea of marketing with automated webinars (although that might have its proper purpose in certain situations).

My point is that I see something similar happening in "modern" MLM today.

It's gotten so hi-tech that it's being drained of humanity. There isn't enough human-to-human contact…. especially ON the internet side of it. 

People (and companies) have discovered they can get recruiting and selling leverage with technology and they've ramped it up soooo much that there is almost no humanity left it the process.

They think they can substitute technology completely for human contact. They reason that if it takes them X amount of time to personally recruit and mentor 2 people, maybe they could recruit and mentor 4 people in the same amount of time if they automated all or part of the process.

Then they go on and think that if they can use technology to recruit and train 4 people, why not try to find better technology that will allow them to recruit and sell even more by doing completely away with personal relationships transparency, or accountability of any kind. 

That's the way the world is going and MLM is following right along in parrallel. And yet people wonder why there's an employment problem. It's a version of, "Where's The Beef!?" Now it's, "Where's The People!?"

Another factor in the equation is, of course, the fact that many people today, especially Millenials, don't communicate very well verbally, i.e. without all the trendy filler-jargon like, "like"…"totally!"…"awesome"…"cool"…"yeah man", etc.

I wonder what the Gettysburg Address would have been like if the only tools and skills Abraham Lincoln had was a Blackberry and Twitter. 

I actually think an MLM which stipulated that leaders could not recruit a few people 'wide' until they had enabled (with proper mentorship) a certain number of their recruits to go deep…I think it would ultimately result in much stronger teams and steadier growth.

Putting real communication back into MLM, and especially internet marketing, should be a higher priority for leaders.

In my opinion, two of the reasons there are so many 'crash and burn' situations in MLM and internet marketing today is because (a) people don't know how to properly vet a product or opportunity, and (b) so many products and opportunities are mostly (if not entirely hype).

The virtual reality of the internet has become our new 'Matrix' but there is little real substance and/or accountability. Much of what we see, and even our relationships, on the internet, is based on hype, facade, and 'act as if' bullshit. "New" is interpretted to mean, "good" or "effective". Unverified testimonials are interpreted as guaranteed future results.

That's why I want to communicate with or develop a relationship with somebody on the internet, the very first question I usually type is, "Can you talk on Skype?"

Anyway… that's my rant. I couldn't believe it when I read that article above. I just find it incredible that human beings are getting so enamored with robots! Maybe someday you'll be able to go into a Walmart, buy a robotic 'companion' of your dreams, get legally certified as married at the check-out counter (which will be robotic too, of course), and walk out of the store happily married. 

Leonardo DaVinci, James Watt, Issac Newton, and Henry Ford would be so amazed at how far we've come.

 

Art Williams
Freelance Copywriter
eMail Contact

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Jeff Domansky – Always Great Content!

Jeff Domansky – Always Great Content

I've always believed it never hurts to say 'thanks' and give sincere recognition when it was deserved. 

Tonight I think Jeff Domansky deserves "Thanks".

I first saw Jeff Domanshy's content on Scoop.it many years ago. But over the intervening years, even though my site has been downgraded to 'Free' because I don't want to pay for their upgraded version, I still get his content and updates from Scoop.it, in my Inbox even though I no longer use the platform.

(Note: I still like Scoop.it. I just wish it wasn't so darn expensive.)

Look up Jeff on Google. He has several… even one on jazz…. mostly curated on Scoop.it which he has thoroughly mastered.

Jeff also has a site about social media and Public Relations (that's where these links tonight come from) and he constantly curates very interesting articles, guides, and tips there. Matter of fact…here's his site on Scoopit.

The following link is an example of the kind of content he puts out. I found several interesting things there and that's why I figure I owed him some recognition.

 http://sproutsocial.com/insights/social-media-image-sizes-guide/

Also be sure to click through on several of the interesting links on that SproutSocial page. I found some very cool tools.

 

Art Williams
Freelance Copywriter
email contact

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Is Social Media Bad For For Good Journalism?

Is Social Media "Bad" For For Good Journalism?

Mr. Eve Williams, CEO of Medium.com, thinks that social media fundamentally bad for good journalism. 

Why does he think that way?

He says, in this article, that the basic reason is because good journalism doesn't fit in well with the corporate funded necessity built into social media.

In his article entitled, "Renewing Medium's Focus", Mr. Williams does into more detail and say:

"Our vision, when we started in 2012, was ambitious: To build a platform that defined a new model for media on the internet. The problem, as we saw it, was that the incentives driving the creation and spread of content were not serving the people consuming it or creating it — or society as a whole. As I wrote at the time, “The current system causes increasing amounts of misinformation…and pressure to put out more content more cheaply — depth, originality, or quality be damned. It’s unsustainable and unsatisfying for producers and consumers alike….We need a new model.

Mr. Williams goes on to say the basic problem is that journalism needs ad revenue to get their product in front of readers. But ads are paid for by companies and commercial interests which usually are not interested in truth and accuracy (my words…not Mr. Williams') but rather in their own agenda which may or may not be good for the reader.

Almost all of that advertising comes from social media and…well..we all know what a banal cesspool social media has become, don't we? Most social media content is just an arms race of competitors to see who can be the most shocking, sleazy, ridiculous, trite, sensational, and outright crazy in order to 'get the click'.

Truth and critical thinking is not encouraged or generally rewarded. In fact, it is generally scorned and criticized.

Medium says they are shutting down two of their offices, laying off lots of people, and now working towards a better model which will continue to work toward their original goal of, "…defining a new model for writers and creators to be rewarded, based on the value they’re creating for people. And toward building a transformational product for curious humans who want to get smarter about the world every day."

Sounds like a noble goal to me.

Addressing Medium's announcement in his own article on another platform, Sean Blanda, Co-founder of @TechnicallyM., noted that although the younger generation unquestionably prefers to consume news online, their trust in it is at an all-time low.

Sean agrees with Mr. Williams on the reason for the problem but expresses it thusly: "…the incentive structure of online news is fundamentally broken."

His article is a longer read but gives a more detailed explanation of what he and Mr. Williams both agree is happening with online news and journalism today. The two articles fit well together.

I'm wondering if an answer to the problem of separating quality journalism from the taint of social-media could be to get more news and journalism from Decentralized Autonomous Organizations (DAO) where the possible advantage of a might be that the DAO has its own built-in producers, consumers, delivery system, and payment system.

If you're not familiar with what a DAO is, read this excellent article by Tom Prendergast, CEO of Markethive, one of the emerging successful DAO models on the internet today. 

Markethive is an online community for entrepreneurs and has just recently achieved a major funding objective for continued growth. It already has several unique proprietary technologies, with more on the way, and is ideally suited to enable the entrepreneur trying to establish and build a product, service, or brand. It is also free to join…here

 

Art Williams
Freeland Copywriter
Case Studies and eMail Copywriting
email me here

 

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Wavescore Lives

Some of my readers might remember me in the past mentioning a platform called Wavescore. Well, I'm here say that rumors of its demise were grossly exaggerated. It's not dead. Matter of fact, it's much stronger now, it's functioning fairly well, and itlooks like it'll be ready for prime time very soon. 

Wavescore is a social media ad revenue sharing program. It was founded a few years ago with the goal of allowing people to make money from the social media that they generated. 'Social media' is a broad field of course but the first type of social media that Wavescore focused on was (and still is) Youtube.

Clearly people spend a lot of time making, viewing, and sharing videos both for entertainment and business. But YouTube isn't known for speading their profits around. It is 'we the people' of course where the vast majority of YouTube content comes from. So, the objective of Wavescore was to be a way that the people who were actually spreading the videos could get a share of the advertising revenue that those views generated for the advertisers. 

Actually, it just occurred to me the other day that Wavescore is a variation on the curation craze that's been popular for a few years now. It's like getting paid for curating video content. The 'pay' comes in the form of points or credits that platform users get from views on the videos they share via their free Wavescore site.

The 'pay' comes in the form of credits (AKA: points) and/or actual cash. Anybody (down to the age of 13) can get a free Wavescore site, use it to curate YouTube videos onto their Facebook, Twitter, Google+, or LinkedIn sites.

Everytime someone looks at one of those videos (i.e. the Monty Python videos I put on my Facebook), the Wavescore curator get points. The points can be redeemed for merchandise from a large group of well-known stores. Amazon is just one of many.

The other benefit option, accessed through an upgrade that costs $25 @ month, is to redeem the points for real cash. The cash is received via a Payoneer debit card. I know it works because I know people who have been making money at it for over a year.

Matter of fact, a friend of mine has a teenage daughter who for the last several months has been using her Wavescore site to earn a few hundred dollars a month. And that's really the point of this article. I think there is a void in the online business opportunity niche for something that teenagers can do.

Wavescore's grander objective is to monetize other forms of social media too. They presently have in place the framework of a chat feature, a conference room feature, and a social following feature. And coming shortly (they say) will be something along the lines of Instagram (which appeals to me a lot because I like photography).

What Wavescore said they wanted to do always made sense to me. The problem several month ago when I was spending more time on it was that the site was agonizingly slow. But that problem has been rectified now.

I also recently confirmed my suspicions that their software development firm, a firm in India, was ripping them off. That's the reason why they didn't deliver on several promises they made to their members. All I knew at the time was that they weren't delivering what they promised.

Their coders now are based in the Ukraine. Their #1 distributor, Ferenc Fezler, also lives in the Ukraine (Kiev) and has some of the responsibility for managing or coordinating with them (the coder team). Ferenc is the guy who introduced Wavescore to me about a year ago.

So that's it. Social media ad-revenue sharing. Good idea if the technology can be done right. Wavescore is the only one to attempt it. They had some initial problems but they hung in there and now it looks like it's going to work (what other company do we know like that?).

Interestingly, they allow people as young as 13 years old to get a Wavescore site. I think that's a pretty cool opportunity for young people. And also for the mom or housewife or college student who wants something relatively fun and social, reasonably easy, and potentially profitable to do.

You can look at the last few videos on my Facebook and the ones that have a WAVESCORE.COM title underneath them…they actually link to my wavescore page. That's where you, i.e. the viewer, actually gets to watch the video. Here's a screen-capture of it:

Here's my Facebook link where you can find two or three similar links I put up last night. I would also invite you to peruse the video tutorials I put up on my Wavescore Elite Facebook Fanpage last night.

No…this isn't the only thing I enjoy but it is one of them.

I'd also invite you to get a Wavescore page for yourself and play around with it. It's free. You don't have anything to lose. Just go to my Wavescore site at www.wavescore.com/bachatero and click through in the upper right-hand corner.

And last but not lease…if you've got teenagers in the house, ask them if they'd like to make some money for sharing all those YouTube videos they've been sending to everybody.

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Boost Your Social Media Engagement

 

Boost Your Social Media Marketing Engagement

Current thinking says that social media marketing is a numbers game, right? It says that if you get followers, you’ll get more conversations, and you’ll then get more likes, shares, retweets, and (hopefully) sales…right?

Well…that’s true. Sort of….

Looking at it in such simplistic terms will get some results but not the kind of results your time could get with a little more forethought. Being effective at using social media isn’t as simple as tossing out content-bait and hoping to entice people into your web where they eventually mature (like fine wine) into a customer.

Getting the end result you want actually starts in the beginning with choosing the audience you want from the social media ecosystem. That means you need to…have a clear idea of who you want as an ideal follower, find them wherever they are, and then give them what they’re looking for.

After doing that, your task is to nurture your relationship with them.  And that’s where something called ‘engagement’ comes onto the scene. This is where you begin to build a strong, long-lasting relationship with them by offering them the right information.

You should give them information that helps them, gets them thinking (hopefully along the same lines as you do), or something that simply gives them a smile or chuckle during their busy day.

It’s then, once you establish yourself in their mindset as a welcome entity ,that they begin to want to reach out and engage with you and/or become a real customer.

But this will never happen from just throwing random content at them. You need to think strategically about your content product and how they might receive it. All your content needs to fall within a plan.

Toward that end, I’d like to clarify the following types of content which have been proven to generate interaction and engagement and then to add one new approach that very few marketers are doing:

1 – Visual Content

Quotes, memes, and infographics are effective and relatively easy places to start. They work well because they’re easy for the ready to mentally digest and the communicate on a very elemental level.

You should always try to inject a bit of your own brand identity into each piece of visual content you send out. You can to that either overtly by adding a logo, URL, or a few words, or it can be something more subtle if you’re creative enough to do so.

2 – Video Content

Video content is always a good idea because you get such great impact out of it for relatively little effort… especially when you use curated content. Most topics which you might be promoting are comprised of a substantial amount of generic material which is readily available for free on the net. But you get credit for providing it to your viewers.

Other interesting qualities of video content include the fact that short content is often more effective than longer content (because the viewer will retain it more quickly and easier) and people are more prone to share video content (because it is more entertaining).

3 – Contests

Contests can be effective too but only if they don’t require too much work from the participants. In fact, my advice would be to make participation very easy, like elementary school teachers do for their classes, so that everybody can win something. The idea is, after all, engagement. Not necessarily to obliterate the competition.

Examples of such contests could be something to do with images or captions, or some easy form of creativity that doesn’t require much effort.

4 – Direct Contact

Direct contact is another form of content although it is usually less predictable. But it’s valuable for engagement because that’s exactly what it is. Plus, with a little forethought on your part, direct contact can be repurposed in other ways for further and greater leverage much as a publicist would do with a positive customer service story.

5 – Informative Content

This kind of content requires a little more attention simply because it puts your credibility on the line. Be sure you’re right. The good news is that generally speaking no one has proprietary rights to pure ‘Information’. And even if they might, they seldom own the basic idea and that idea is always easy to rephrase.

How-To articles, Tips, and List posts or articles are very easy to find, spin, and/or enhance. Just be sure the info is targeted to your audience. This idea borders somewhat on ‘curation’ and also lends itself to repurposing on other social media. Just don’t be surprised if you notice that somebody else scoops it up and re-hashes it just like you did.

6 – Questions

Asking your readers questions can be effective too but, just like the contests, don’t format your question so that it takes much effort to answer. Remember, you’re not grading your readers. You’re only engaging them….like that elementary school teacher I mentioned above.

When asking questions, remember that you can ask Closed-End Questions or Open-Ended Questions. With the former, the answer is very finite, i.e. Yes or Now, Black or White, True or False, etc. With Open-Ended questions the answer is a chance for the reader to express themselves more expansively (be prepared for anything!)

Also with Questions content, be sure that your publishing format allows for reader interaction. If it’s on a blog, do you have a comment box, if it’s on YouTube, is your channel set to allow comments, if it’s on Twitter, Facebook, or LinkedIn, remember to check your replies, etc.

7 – Establish an Idea Repository

Some people have a hard time at first in coming up with content ideas but it gets easier with practice. I’ve found that the best way for me to come up with ideas is just to imagine myself in a real conversation with my reader(s). I ask myself, ‘If I was talking with somebody, what would I have to say and how would I say it.’

Of course, in ‘web writing’, you have to do pretty much most of the ‘talking’, right? Indeed, it’s nice to have somebody to listen to you.

So…what’s on your mind?

Just like you won’t keep real friends around for long if you’re boring to talk to… make your content non-boring too. You accomplish that by being well-informed and/or knowing when not to get ‘into’ a subject above your competence level.

Some people like to keep a physical ‘idea file’, e.g. on Evernote or something. Me…I keep track of ideas with ‘tagged’ items on my Pocket extension on my Chrome browser. I used to use my Chrome Bookmarks tool but I didn’t like its lack of a strong tagging function.

Still, I’ve never had much problem thinking of something original to say or finding something to spin (like I did with this article.. Wink, wink, nudge, nudge!) In my humble opinion, there’s not much new under the sun.

Again…you must be accurate while at the same time being creative. But that’s not hard to do. Just be careful.

When you develop that talent, you don’t have to worry about remember and finding all those good ideas which you even forgot that you saved.

8 – Keep Score

Once you get this far, you’ll need to figure out how you want to keep score. If you have a purpose (i.e. a goal), you need to keep score, right?

You can keep score by tracking shares, likes, comments, backlinks, or even phone calls. The Markethive Inbound Marketing system, which I use on a daily basis and which is entirely free, has an excellent tracking system. You can get one for free to try out…here.

The idea of tracking phone calls however…that’s a foreign idea to most online marketers. Especially to MLM business builders like many of my readers are. But what’s wrong with allowing people to call us?

Aren’t most of us, especially 30 days after starting in our latest MLM, fully certified members of the No Friends Left Club? We ARE looking for human engagement and interaction, aren’t we?

9 – The Power of A Phone Number (something completely different!)

You have heard of Inbound Marketing, right?

I know a very successful fellow in the MLM lead generation and training business who uses capture pages as the leading edge of a unique form of inbound social media marketing.

This heavy-hitter MLM leader isn’t big on content marketing or blogging but he does some unique things with customizable capture pages and landing pages. He puts his phone number on most of them because he knows that a properly designed and attractive capture page works 24/7/365 pulling hordes of customer and/or recruit leads into his multiple enterprises.

I’m starting to combine his type of customizable capture pages with my article writing and I like the results so far.

Think about it.

Allowing a reader who obviously is interested in your content to call you (at the right point in the sales funnel of course) really makes sense. After all, if somebody has already engaged with your content or custom-made capture page and they want to talk to you…what’s the likelihood they might want to spend some money with you?

I’d call that a pretty high-protein type of engagement, wouldn’t you?   

Capture pages (if you have a system that allows you to customize them with videos and customized copy) really can be considered as another form of content. After all, in the competitive markets most of us are in, if our goal really is customer engagement, why wouldn’t we want a want a prospective customer to call us at the time they’re most engaged with our content?

The objective is to use properly designed capture pages, in the proper funnel structure, to pre-qualify our sales and/or recruit prospects in such a manner that by the time they reach us…they’re ready to buy or join.

Don’t tell me, “I don’t have time to do that” because if you don’t have time to talk to a prospective customer (or a recruit), maybe you should get into the vending machine business. It’s just too easy to implement inbound social media marketing if you know how to use modern telephone systems. 

Case in point…..my friend gets a lot of calls from people who are pretty much pre-sold or at least much deeper into his sales funnel because of the psychological triggers and CTA’s (Call To Action) that he builds into his customizable capture page system.

It’s always been amazing to me that in this age of hi-tech communications, it’s so hard to actually reach and talk to the typical internet marketer. And I find it even more ridiculous when I see the same thing in the MLM industry where just one person can turn out to be so valuable.

Many internet marketers have become so infatuated with automation that they overlook the simple benefit of allowing people to call them. It’s not expensive and it’s easy to do. And if a person gets so busy they can’t take any more calls (i.e. can’t handle any more “engagement”) then it’s also easy to distribute the calls to somebody else on the team. 

That’s the system I’m starting to use and it’s actually nice to know that somebody is interested enough in my content and/or capture pages that they want to talk to me.  

Is your content actually having the engagement impact you want?

The bottom line is that social media can be used to drive traffic of any kind to almost any destination. Just be open-minded, keep the focus on what works and drive it deep and hard, and scrap what doesn’t work.

Art Williams — a free-lance Content Writer and a great dancer. Call anytime 713 701 1853.

 

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Markethive – The Digital Entrepreneur’s Big Tent

Markethive – The Digital Entrepreneur's Big Tent

There is a phrase often used in politics which applies equally well to Markethive. That phrase is, 'Big Tent'. Wikipedia defines the word thusly:"In politics, a big tent or catch-all party is a political party seeking to attract people with diverse viewpoints and thus appeal to more of the electorate."

It is gradually becoming apparent to the present Markethive community that Markethive is indeed a big tent for aspiring entrepreneurs. Certainly there is a need for an online association or community where entrepreneurs of diverse profiles and directions can band together not just for strength in numbers but also for the cross-pollination that is one of the key characteristics of entrepreneurial groups.

Traditional social media platforms (typified by Facebook) have missed the boat. Facebook represents 'the majority' and its social tenor reflects the drama-ridden, instant gratification, mediocrity of the average life. Entrepreneurs, on the other hand, have never been the majority oof the population or the average mindset.

Entrepreneurs have generally been the few, the constant questioners, the explorers, the risk takers, and those who seek to solve problems rather that complain about them. 

Just as the first iteration of laissez-faire capitalism manifested in the American Revolution, the French Revolution, and the Industrial Revolution, the second iteration of it, AKA The Digital Revolution, saw computers, the internet, and split-second communication technologies like Skype and VoIP usher in the age of Entrepreneurism 2.0.

However, just as most manufacturing processes generate a certain amount of scrap and sometimes even pollution, today's social media industry has been that counterpart with it's mindless, trendy, goofball communities of people with nothing better to do than waste everybody else's time.

Markethive is the exact opposite.

Markethive is the perfect marriage of a social community with more lofty and practical purpose. True capitalists believe that a rising tide floats all boats. Within Markethive, entrepreneurs find not the narcissistic selfishness of people who value political correctness and socialism above all but rather a loose affiliation of people who believe that there's plenty of opportunity to go around for those who choose to pursue it and accept the inherent minimal risks and responsibilities of being pioneers.

Within Markethive one finds a diverse membership composed of distributors from a wide variety of MLM companies, affiliate marketers, people with more traditional businesses who are trying to integrate those businesses into the internet, and people with a variety of causes to promote. Markethive truly is a 'big tent' with its diverse membership base across global geographies, religions, politics, formal vs. informal education, and goals.

Modern day 'liberals' have actually bastardized the original meaning of the word 'liberal' from its original connotation of 'free thinking'. Being liberal has evolved to mean a repressive brand of anti-freedom, anti-success, anti-capitalism, anti-progress philosophy. But it is within Markethive that today's new breed of entrepreneurs find support and encouragement for their loftiest goals.

Tom Prendergast, Markethive's founder, CEO, and one of its hardest workers, has an enviable record of success in a variety of forms, including MLM, advertising, product and market development, technology, and even several varieties of art. Tom doesn't just preach the entrepreneurial lifestyle… he lives it. And he is intimately familiar with the challenges that face entrepreneurs as well as the success that often occurs when they simply refuse to give up.

Another unique characteristic of Markethive is that whereas most founders and leaders of successful enterprises get more distant from the members of their organizations as those organizations get bigger and more successful.. such has not been the case with Tom Prendergast.

Although Markethive is growing ever ore rapidly and our 'lean' management philosophy means that Tom and our Chief Engineer Stephen Hotchkiss work almost continuosuly, thus far Tom remains generally very accessible by anybody within or without Markethive and does not use the internet to create a shroud of invisibility and unaccountability like many modern leaders (especially on the internet) have. In fact, both Tom and Mr. Hotchkiss successfully use Markethive tools every day.

Another interesting characteristic of Markethive is that we do believe that Network Marketing is still, in its true form, is a viable business model by which almost anybody can achieve success. The black-eye that Network Marketing currently has with most of the general public is due simply to the way that most MLM companies currently operate. Instead, we at Markethive have been avid proponents of what we call the Customer Centric MLM Model, as outlined in this article.

Even today, as the MLM industry´s tarnished fascade is harder and harder to hide and the industry struggles to hide its problems, most mainstream MLM companies stick to their 'old school' methodologies and attitudes. But the truth is that the industry is going through tectonic stresses and changes, some apparent and some not.

Markethive believes that many traditional MLM companies will not change because they are either too deeply mired in their outmoded ways or they simply refuse to 'see the truth'.

At Markethive we believe that the industry cannot ultimately avoid the karma it has earned and the next few years will see a renewed interest not only in the idea of having a home-based business but that these opportunity seekers will be increasingly more savvy in vetting those opportunities they chose to embrace.

If new opportunity seekers or distributors wanting to find a better 'deal' don't see Customer Centricity and the Golden Rule in the very fabric of any company where they're considering investing their time and money….it's probably going to be, "Adios Baby". 

The simple fact of the matter is that even Markethive technology cannot ultimately save Old School MLM companies. The Markethive philosophy (in almost every area) is diametrically opposed to what the traditional industry has tried to pass off as 'opportunity'. Modern technology and/or a fresh coat ofpaintt cannot save any company which doesn't treat people right.

Regardless of what anybody thinks of the Network Marketing industry…it's still pretty darn big and for the foreseeable future will be one of the few viable opportunities for the 'average guy or gal'.

But… today's MLM distributors are tired of empty promises, market exaggeration, overpriced and/or crappy products that nobody really wants to buy or sell, products that won't sell on the open market for more than the distributor pays for them (e.g. if it won't sell at a profit on eBay, it is overpriced), 'marketing' programs that don't really sell anything but instead just transfer products from one distributor to another, backroom deals for promotions, compensation plans that constantly change to keep the rank and file hungry while the 'leaders' drive around in limousines and Jaguars, and organizations composed of 95% distributors where there is little or no real retail selling but everybody goes to hyped-up, precisely orchestrated and choreographed meetings where everybody just hi-fives everybody else but hopes nobody asks them, 'Are you making any money?'

Indeed, by any honest definition of the word "business"…. the vast majority of today's MLM companies do not have anything even remotely resembling a real 'business' based on bringing real value to the marketplace. 

We are moving into the Age of The Entrepreneur and whereas the internet has allowed some to be deceived and/or distracted…. others are becoming aware that they can do more, be more, and have more. Those individuals are searching for companies (MLM or otherwise) with the right products (or services), which truly embrace a Customer Centric model, and which can prove that they truly believe in 'equal opportunity for all'.

Markethive will probably always be a 'work in progress' simply because that is the nature of an entrepreneur… i.e. always be improving. But… for all practical intents and purposes, Markethive is the biggest and baddest gunslinger in town right now in the area of Inbound Marketing.

Smart marketers know that for going after the big money, old-fashioned Outbound Marketing is dead. Today's smart money is being spent on Inbound Marketing companies. Unfortunately, only large companies with big marketing budgets can afford modern Inbound Marketing platforms and systems…. up until now. 

Many well-known Inbound Marketing companies charge $1000@month for the same (or less) marketing power that Markethive offers totally for free. Markethive can do this because (1) Markethive is funded by advertising just like Facebook and several other well-known platforms and (2) Markethive functionality is integrated with it's own vibrant and geometrically expanding social network. 

Indeed…..no other Inbound Marketing platform matches Markethive's perfect combination of Technology and 'People Power'.

In summary, I have tried to point out the reasons and the ways that Markethive is a 'Big Tent'. It's a tent that is itself constantly expanding organically, almost evangelically, and the end result is a benign type of 'Borg' or 'Hive' that benefits everybody.

Markethive is indeed is a modern, digital embodiment of the Statue of Liberty that early immigrants to America first saw when they entered New York City harbor and passed by Ellis Island.

Markethive is a big tent and a big boat´' but there will always be room for 'one more passenger' and the ticket is free.

Wanna join us for the ride?

 

Art Williams
Markethive Developer and Contributor

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Instagram Expands To Over 500 Mil-Can it save Facebook?

Why is this happening? Reason: Most people on the go are highly visual and don't tend to read much anymore. "A Picture Says A Thousand Words" as the old saying goes, so maybe there is something to keeping it short and sweet and visual. 

"Facebook has spread its tentacles into the messaging boom after building the world's most popular social network, buying Instagram for $1 billion in cash and stock in 2012. Facebook also owns two other of the world's most popular apps: WhatsApp, which it bought for billions and has 1 billion users, and its homegrown app, Facebook Messenger, which hit 900 million users in April.

"Facebook itself captures enormous amounts of people’s attention on their mobile devices, and that’s hugely powerful. But there will always be alternatives either in broad use or in use by demographic or geographic segments," said Jan Dawson, chief analyst with Jackdaw Research.

EMarketer forecast for Instagram mobile adverting revenue.

EMarketer forecast for Instagram mobile adverting revenue. (Photo: EMarketer)

Instagram, for example, is popular with teens.

"Facebook has arguably been deploying the candy bar strategy — own as many of the brands on the shelf as possible to maximize your market share," Dawson said.

The exception: Snapchat, the mobile app popular with young people which Facebook tried to buy twice.

"It remains to be seen how important that miss will be, but it’s already clear that it’s a really important competitor to Facebook for people’s time and attention, and for companies’ ad dollars," Dawson said.

SunTrust Robinson Humphrey analyst Robert Peck says Instagram's overall growth is impressive but the numbers suggest growth in the U.S. is slowing as competition from Snapchat escalates.

"We note that most, if not all, of the (monthly active user) growth is coming from international markets. In fact, we estimate the U.S. market likely grew in a range of 0 to 18% on an annualized basis in the most recent 9 month period," Peck wrote in a research report on Tuesday.

Instagram targets small business ad revenue

The jump in Instagram users — and their advertising-pleasing demographics — has helped Facebook bill Instagram as a buy for marketers looking to increase awareness and spur sales. Evidence of its early commercial promise: Instagram already has more than 200,000 advertisers. Analysts say Instagram's nascent advertising business is growing rapidly.

Research firm eMarketer expects Instagram's global mobile ad revenue to reach $1.53 billion this year and more than $5 billion by 2018. Analysts say Instagram's contributions are already being felt in Facebook financial results even though the giant social network does not break those out.

"What is certain is that Instagram has been a big factor in Facebook’s recent repeated blowing out of its financial results, and its impressive rate of revenue growth in particular," Dawson said."

Can Instagram save Facebook? With Facebook trending down and Instagram trending up maybe it will pick up the loss of Facebook. Pretty smart move Facebook! 

Thanks for reading,
Dr. Raymond Jewell

PS: Dr. Raymond Jewell is a leading Economist specializing in the Small and Home Based Business Marketplace. He is a Alpha Founder with Markethive and manages several blogs on the hive. Dr. Jewell is a professional Network Marketer and represents several companies successfully. He can be reached through Markethive.

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Bye Bye "Old" LinkedIn?

Bye Bye "Old" LinkedIn

How many famous restaurants do you know which were sold to new owners who claimed that they were going to continue the tradition that made the restaurant famous in the first place? Probably at least a few, right?

How often did those promises really work out? Probably they usually didn't, right?

Well, get ready to watch LinkedIn(LI) change because it was just bought by none other than Microsoft (MS). And by the way…how many people (other than some of their employees) consider MS their favorite company? I mean, did Skype get any better after MS bought it?

The news, here, says that MS paid $26B for LI and that they wanted it as part of their efforts to (you've heard this before) diversify. MS must have been very serious about getting LI because they paid 3X for it what the paid for Skype.

I was just thinking yesterday how so much of the content on the internet is useless crap. But of course the LI product and it's oft-touted uniqueness, i.e. its network of supposed 'professionals' who are eager to make deals with like-minded, professionals, is much different than the drama and silliness that has made so much money for Facebook and other time-wasting social media sites.

The question for loyal users of LI is, "How much will it change… and how?"

 

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Current Facts About Snapchat You Probably Didn’t Know

Current Facts About Snapchat You Probably Didn´t Know (in no particular order)

 

  1. Snapchat Inc. has 150 million people using the service each day.

  2. It’s 4 years old.

  3. It has more active daily users (now) than Twitter.

  4. Snapchat’s is very strong among Millennials and the 18-34 age group. But of course, unemployment is also.

  5. Facebook, which does have it’s share of ´hot’ apps too(e.g. WhatsApp) is probably feeling the heat from Snapchat (especially in the 18-34 demographic where SnapChat’s is strongest) and has recently acquired an app called Masquerade, which offers similar photo-manipulation tools as does SnapChat.
    Note: “Hot” is not to be confused with “productivity oriented”.

  6. Snapchat has degraded the art of communicating by turning it into a game whereby people send annotated selfies and short videos. It allows people to use its imaging software to swap faces in a photo, transform themselves into puppies, and barf rainbows. Snapchat encourages people to visit the app frequently with features such as the "Snapstreak," which counts the number of consecutive meaningless days they’ve been communicating with their closest friends.

  7. Snapchat was one of the first messaging platforms to program their other content, such as news and Live Stories, to disappear after 24 hours… closely mirroring the real significance of that content to anybody anyway.

  8. It Would Take 158 Years To Watch Every Snapchat Story… but people are trying. As evidenced by the downturn in the US economy.

  9. Snapchat Reaches 11% Of Americans… as evidenced by the increasing number of Americans renouncing their citizenship in favor of moving to other countries where people actually have ‘lives’.

  10. 60% Of All Smartphone Users Are Now On Snapchat… threatening the accuracy of the term “Smartphone”.

  11. Snapchat Is Now Worth $20 Billion… but of course the US dollar is worthless anyway.

  12. Snapchat's Video Views Are Now Greater Than Facebook's… a nefarious achievement to true patriots.

  13. Snapchat Ads Are Viewed Up To A Million Times Per Day.

  14. Snapchat's Daily Video Views Have Increased 400% Year-On-Year.

 

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47 Things To Tweet About

47 Things To Tweet About

If you think you should be using Twitter more but don't know what to Tweet, you could always Tweet cat jokes.

If you're too lazy to do that, there are tools that will go even further toward helping you do not only Tweets but Facebook posts too. One is www.postplanner.com and the other is www.tweetjukebox.com, both of which I learned about from the very social media savvy crowd over at www.blab.im.

Meanwhile, here's a list of 47 Things To Tweet About. Now you've got now excuse not to tweet. You can always tweet cat jokes, like 'Rover' here.

 

Awesome customer service and a recommendation

A photo of a funny sign.

Your opinion of a movie you just saw.

An inspiring view from your home or office.

Your response to some else's tweet.

Breaking news…local, regional, or national.

An inspiriting quote and photo combination.

Your weekend plans and an invitation for others to share theirs.

A "can you do that?" question.

A fun photo about your past with a, "Did you ever do that?"

A funny "Just standing in line and wondering if______" thought.

Behind The Scenes photo from your business.

"How many of my follower like _______?"

Ask for feedback about a purchase you're considering.

Ask if anybody needs help with something you do well.

Offer to call the first ________ number of people who respond and tell them, "Hey (name)… you're the greatest!"

Offer free Happy Birthday call to the first person who responds with their name, age, and phone number.

Randomly thank one of your followers with a tweet DM.

Thank someone for a RT.

Thank someone for an article they wrote (be sure you read it).

"A Gypsy just told me that everybody whose name is 'Bob" is going to have a great day today. 

Tweet something interesting about your hometown or region.

Recommend someone interesting to Follow (and make note if they thank you for it).

Ask a stranger if you can tweet your selfie with them with the subtitle, "Perfect stranger with a great smile".

Tweet a funny meme (Philosoraptor and Success Kid are two of my favorites).

Tweet a company milestone.

Tweet a trivial milestone about your company.

Tweet about an event you'll be attending and ask, "Anybody else going?"

Tweet an interesting statistic about your industry (I'll you can find some on Google)

Google "interesting trivia about ____________" and then Tweet on of the items you find. Note: the 'trivia' angle can really be carried to extremes and get funny. Start a RT tsunami.

Tweet about a book you just read.

Tweet about an impactful video you just saw.

Tweet an interesting fact about one of your products.

Tweet a captionless photo you like but ask others to provide the caption…#CaptionNeeded

RT other people's content.

Short jokes… with hashtag ratings G, PG, R, X, etc.

Thank someone for following you on Twitter.

Join a Twitter chat. Check #ViralChat.

Tweet 'Fill-in-the-blank' questions. Make it a hard question and respond to the winner if you have time.

Want to attract followers in a particular subject market? Start a trivia tweet club in that market.

Tweet a review of a product you use.

Tweet an opinion about current events.

Tweet or RT about a fan you want to honor.

Tweet an amazing discovery you just make (be prepared for someone else to say, "I knew that!"

Tweet a song you can't get out of your head.

Tweet about this list 🙂

Take short headline from today's news, make it an anacronym, and ask who knows what it is.

P.S. Are you clear on the best-practices for when and what to capitalize (or not) regarding derivations of the Twitter brand name? I wasn't clear on it…but I found some guidelines here.

P.S.P.S. In the interest of full transparency, this list started out as a list of 42 Tweet ideas that I received from PostPlanner in my email. Thanks for the creative prodding, PostPlanner! The up-sizing and bolding of the first letter of each idea was my idea for making an otherwise somewhat bland topic slightly more enticing (sorta like adding Tabasco Sauce and pepper to Mac n' Tuna.

 

Art Williams
Case Study Writer and
Markethive Developer

 

 

 

 

 

 

 

 

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