10 MLM Home Business Success Tips

Navigating an MLM Business Can Be Tough — Follow These MLM Success TIps
Many people are scared away from network marketing, also known as multi-level marketing (MLM), because of all the myths and misunderstanding about this business type. Part of negativity comes from low MLM success rates. However, a multi-level marketing business isn't destined to any more unsuccessful than any other business. No matter what business you start, you need to build it to be successful.

To enhance your multi-level marketing (MLM) and recruiting efforts within the world of direct selling, consider using these MLM Success tips:

1) Brush Up on the Realities of MLMs
To stay safe from pyramid schemes and MLM scams, arm yourself with knowledge. Learn about the industry as a whole, research MLM companies carefully, and determine if you're a good match with your sponsor. The truth is, while you can get rich in MLM, statistics show that less than one out of 100 MLM representatives actually see MLM success or make any money. However, that's not necessarily the business or MLM industry's fault. Most athletes never make it to the Olympics, but that's not sports or the Olympics' fault. Any great feat requires knowledge and action. 

2) Find a Company With A Product You Love
You can’t sell something or share your business if you don’t genuinely have pride in what you are representing. Do your MLM research and partner with a company that has a product you can get excited about.

Don't forget to look into the company's compensation plan before you join and make sure it is favorable to you.

3) Be Genuine and Ethical
One reason that direct selling gets a bad rap is that many representatives use hype and sometimes deception to lure in new recruits. This leads many to believe that the MLM companies themselves condone this behavior, but in truth, they don't.

Legitimate MLM companies encourage you to be honest in your dealings with customers and potential recruits. If you love your product, your enthusiasm is enough to promote it. Just make sure you're not over-the-top or making exaggerated or false claims. Good business conduct will ensure that your customers and recruits don't feel duped, and as a result, will stick with you. 

4) Don’t Barrage Your Friends and Family
Nothing will annoy your family and cost you friends more than constantly pestering them about your business. There's nothing wrong with letting them know what you're doing and seeing if they have an interest, but if the answer is "no," let it go. Many companies suggest making a list of 100 people you know, and while that's not wrong, you should consider that most successful MLMers have very few people from their original list of 100 people in their business. In most cases, friends and family who are in the business often come AFTER seeing the MLMer's success. Success in MLM comes from treating it like any other business, in which you focus on the people who want what you have to offer.

5) Identify Your Target Market
One of the biggest mistakes new MLMers make is looking at everyone (including friends and family #4) as a potential customer or recruit.

This is one area where the MLM industry gets it wrong. Like any other business, you're going to have greater success and efficiency if you identify your target market and focus your marketing efforts at them. Someone who doesn't care about vitamins or health and wellness isn't a good person to pester about your business. 

6) Make an Effort to Share Your Product//Business Plan Everyday
Many MLM sponsors will have you focus on recruiting new business builders; however, your income, in legitimate MLM, comes from the sales of products or services. Further, customers who love the products or services can be more easily converted into new business builders. Just like any other business (home-based or otherwise), getting the word out about your product or service can benefit your target market is the key to generating new customers and recruits.

Some ideas include sharing a product sample, inviting a neighbor to host a product party, or starting a website or social media account.

7) Sponsor, Don’t Recruit
One of the benefits of MLM is the ability to bring in new business builders and profit from the sales they make in their business. While some see this as "using" others, the reality is that you're being rewarded for helping others succeed. But for them to succeed, you need to see your role not as racking up as many recruits as possible, but in being a leader and trainer. The focus then is on the success of those you help in the business, not on you. That means you need to take time to train them, answer questions, celebrate their successes, and be a support when things are tough. 

8) Set a Goal for Parties or Presentations
MLM is a person-to-person to business. While many people don't like that aspect, especially in the digital age, the reality is that it's the personal touch that sells the products and business, and retains customers and business builders. Based on your compensation plan and goals, determine how many people you need to show your products or business to reach your goals in the time you want. Doing so will ensure you grow your business rather than just sustain it.

7) Listen and Sell the Solution
Many companies provide scripts to help you sell the product or service. While these can be helpful in teaching you about your product and dealing with objections, sales is all about being a solution to what a customer needs. By qualifying your contact first, and then listening to their needs, you can tailor your pitch so that you're the solution to their problem. 

8) Learn How to Market
MLMers often stick to the three-foot rule (everyone within 3-feet of you is a prospect) and other traditional marketing tactics. But direct sales is like any other business. It can and should be marketed in a variety of ways that takes into consideration your target market, what it needs, how you can help it, and where it can be found. To that end, you can use a variety of marketing tools including a website (check your companies policies about websites), email,​ and social media to increase product sales and interest in your business. 

9) Stand Out from Other Distributors
One of the challenges of MLM is convincing prospects to buy or join with you as opposed to the other reps that live in the neighborhood or they know online. You're selling the same stuff as thousands of others, meaning consumers have a choice. So you need to do something that makes you unique compared to everyone else. Give people a reason to choose you over other reps.

While you don't want to pester and annoy people, in many cases, with good follow up, you can make the sale or recruit at a future time. Sales is often about timing, and 'no' in sales doesn't always mean 'never.' If someone tells you no, but there was something in the dialogue that suggested they might be interested in the future, ask if you can put them on your mailing or email list, or if you can call in six months to follow up. Many will give you their email or phone number just because they want to be nice. Even so, use your calendar or contact system to remind you when to call. 

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8 Content Marketing Tips to Help Your Business on Social Media.

Content Marketing:
Content marketing is on every business’s mind these days. As a business or brand we need to keep in mind what the community, or followers, or future buyers are looking for and their reactions to your content. Coming up with content is another post for another time. Here I want to discuss the Marketing and Strategy of your content.

Marketing your content is more than just posting, it is how your content is percieved. It is the little things that count that are not seen on the page, but have meaning.

So here are the basics:
Use your content to gently guide your followers through the buying cycle. Don’t treat it like a speed boat, full throttle from the beginning.

Use Social Media Ads to AMPLIFY the reach of your content. $5, $10, or even $20 can go along way.

The best marketing doesn’t feel like marketing. You can not force people to see the value in your content, services or products. If you are trying to force them, it will turn them off right away.

Use simple headlines. Titles that get to the point will bring higher quality people of interest to your content.

Re-Purpose old content in a new way. Take an old blog and turn it into a video or live stream, take an old video and turn it into a blog, edit a blog into 1 minute clips to put out on various networks. Be creative, there are many things to do.

Use a checklist for your content. List all the channels you want to use it for. Use a Social Media Calendar (get yours here) so you can manage your week with the content.

Look at your analytics of your old content. This gives you an idea of the most popular topics and types of content that are working. This will help with future content so you know what is working.

Always give them a way to contact you at the end. Whether it is Phone, Email, Social Media site, or Website.

I recently did a Facebook Live on this and included it here also.

http://https://www.facebook.com/rcstern/videos/10154604759773900/

I hope this was helpful for you and if you have any thoughts or questions please don’t hesitate to write in the comments below or reach out to me.

Robert C. Stern is the CEO and Founder of The Social Leader. Helping companies and individuals harness the power of Social Media for Business. Please Like us on our Facebook Page or follow us on Twitter.

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Can We Survive without Social Media?

We are so much engrossed with the Internet driven social media 
I just thought the other day if it so happens that the top social media such as LinkedIn, Twitter, Facebook close their business. Then do we have other alternative platforms to go? My friends would say that there are so many such platforms: Medium, BeBee and so on .. But we must agree that every platform is somewhat different. You can't get the same engagement everywhere in the Internet driven #SocialMedia.

Some of my friends say that “ Don't keep all your eggs in the same basket”
We should not keep our contents and data in one space of the social media. That is true because you can't be sure that the very web media would exist to give its services for good. Then your “eggs” don't sell for the same “price” in different “baskets”. You have to make some compromises on your social media selling.

Some have their own websites and associated blog pages 
Having your own website is a wise decision. You have your own website where you can keep your contents, as long as the service of the web hosting company continues. But those websites need the help of the social media to pull the crowd there. If the top social media networks don't exist where from will you get the crowd?

But do we continue the simple activities, such as writing articles with a pen, meeting our social media connections outside the social media .. ? 
Do we still write contents on a paper using a pen? Do we try to keep your works in traditional printed documents as well? Do we publish articles/papers/books which also appear in hard copy prints? Do we try to meet our clients whom we give services electronically? Do we ever try to meet our social media acquaintances outside the virtual space of the social media?

If the Internet driven social media cease to exist, we are going to suffer if we don't continue traditional communication
Electronic-only social media communication can robotize the modern society. Simple and direct communication have a natural role to play in our lives. Recently some of our Internet-friends did it in No Longer Virtual (NLV) conference organized by Sarah Elkins. This is a great effort towards simple and direct communication.

 

"No Social Media" – This is unthinkable. Anyway, it should never happen for God's sake, and the Internet backbone would also exist for ever (we assume), and the social media networks would flourish every day. I take an advance excuse from all my social media connections and the would-be connections. Please don't hesitate to shower with your views, counter views and enrich my future existence with a better understanding of life.

Also published on LinkedIn

My LinkedIn Blog Page

Some of my earlier posts:

Unix-like Operating Systems are Safer to Malware and Virus Attacks
Science, Technology, Engineering, Arts and Mathematics are not Separate Chambers
Why Google and Microsoft Run after Glass and Lens?
Power of a LinkedIn Connection
Live Like an Entrepreneur
Best Solution to Software Virus
Need 15 Tips to Eat a Biscuit?
Life Lessons from Penguins
In June 2015, Dr. Jeffrey Strickland and I founded a new LinkedIn Group called "The Unfluencers". To learn about the history of "The Unfluencers" please read the seminal LinkedIn article by Dr. Jeffrey Strickland entitled — "Who are the Unfluencers". This group is an open group. You are welcome to join this group and engage yourself in the discussions. The Unfluencerᵀᴹ Logo is a registered trademark of Dr. Jeffrey Strickland.

Text Copyright © 2017 Debesh Choudhury— All Rights Reserved 

———————————————————-

Debesh Choudhury is an academician and researcher. He is interested in the science and engineering of optics and electronics. He uses GNU/Linux, Free and Open Source Software for all his works related to computers, be it educational or entertainment, professional or personal.

Publishers & Bloggers
 
Social Media
 
Writers
 Debesh Choudhury Debesh Choudhury

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5 Social Media Mistakes You Need to Stop Doing Right Now

Gareth O'Sullivan in social media training, Social Media Marketing, Marketing
Content Marketing Manager • Creation Agency
8 min ago · 3 min read ·  ~10
5 Social Media Mistakes You Need to Stop Doing Right Now

By now, every business should have an online presence, however, there’s still a big amount of businesses that do not. If you’re one of those businesses that aren’t currently on social but interested in whether you should take the move or not, then I suggest you get creating those social profiles right after this article!

As we all know, there are a lot of perks of having social profiles for your business. You have more opportunities to connect and build a relationship with your prospects, customers, and those that want to receive the latest news from you. This could be your next sale or even a new product. Other perks include allowing people to contact you directly via social media, offering support to your customers and prospects etc.

Like with most things, when there’s something good involved, then can be something bad or risky. In this case, there are a few risks that you need to be aware of when using social media for your brand. In this article, I’ll be covering 5 mistakes that I’ve seen quite a lot of companies do, and how you can prevent these issues from occurring.

1. Not engaging with your followers.
I’ve seen a large number of company social media accounts ignoring their followers and posting content ignoring those that engage with it. By this, I mean when someone comments on their social post, or even directly tweets them, the company won’t respond and ignore it like as if they hadn’t seen it.

What does this portray to their audience and that specific person? The brand doesn’t engage with their audience and shows they don’t really care much. Some may disagree, but in my opinion, it seems quite ignorant.

If someone comments on your social post saying “Thanks! Nice article, I enjoyed it.” You could at least reply with something along the lines of “Thank you for the comment <Person’s name>, we’re glad you enjoyed it!”. If you wanted to go even further, you could add something else to that like, for example, “We’d love to hear your thoughts on this article? <Link to article>”.

It doesn’t take much to reply to a message/comment, and if you do it right, you may receive more engagement and see your follower/fan base grow, because it shows you engage with your audience.

To engage your followers even more successfully, you can start using a social listening tool like Brand24. It tracks in real time all mentions of predefined keywords relevant to your business. This allows your fast reaction to conversations about your brand even without the official handle. How cool is that? You can give it a free try for two weeks.

2. Only focussing on sales.
Honestly, your followers aren’t following you to be sold to every single post you publish. If they are, you must be doing something amazing. But no, companies that only focus on selling via their social media profiles won’t perform as well as the bigger names out there.

Let’s look at ASOS Menswear Twitter account, straight away their last tweet is a complete guide to coats, which links to their blog. The ASOS Social Media accounts do very well. Why? Because they aren’t selling in every social post they publish. They provide tips, guides, engage with their audience and then, of course, the sales posts every now and then.

There is one thing in common with most of the successful performing brands on social media, and that is the fact they follow the 80/20 rule.

3. You’re on too many social sites.
With the amount of social media platforms out there, it’s almost impossible to be active on every single one. Creating an account on a social media platform and letting it sit there as you no longer use it is a very big mistake. I’ve seen it happen numerous amount of times. It’s not good. Especially if someone goes and leaves negative feedback on it.

In order to prevent this from happening, you need to identify what social media platforms would best suit your audience and then focus on those.

When you have a handful of accounts on various social media platforms, managing them becomes easier.

4. You aren’t posting often.
Not posting often on your social media profiles is also another mistake you want to avoid. I’ve seen accounts, and not just a few, but a large amount that haven’t posted in over 2 months. What does that show? They don’t care much about the networks, their audience, they don’t have time to engage with their fans etc. Not a good look.

You should always make sure your social media profiles are active. There’s an endless amount of ways you can keep them active, sharing your latest blog posts is just one idea…  With the amount of tools out there available to schedule your social posts, there’s no excuse. Here’s a quick guide on how to turbocharge your social media posts in under 5 minutes.

When you start to post more often, you should see your engagement increase, but if you also apply these tips to your Twitter strategy, you’ll see your follower growth skyrocket and potentially even reach over 2 million impressions in a single month like I did.

5. You ignore negative feedback.
If you want to see success on your social media profiles, you’ll need to stop ignoring feedback. Some companies not only ignore negative feedback, but they’ll also ignore good feedback too, which of course, doesn’t give you a good reputation at all. Especially for ignoring negative feedback because that could lead to your company going viral for the wrong reasons.

September 2013, a Twitter user tweeted @BritishAirways a number of times after the person’s luggage was lost. The airline didn’t respond after two days, so therefore the Twitter user decided to promote his own tweet via Twitter Ads. The tweet received over 25,000 impressions. This is why it’s important to always respond to feedback whether it’s positive or negative.

Conclusion:
So, as you can tell, it’s important that you utilize the right social media networks for your business, as this can be a huge benefit for your brand, as you may have gathered. Just be aware of the risks covered.

If you have found this article helpful then please do go ahead and share it! Have any questions? Feel free to tweet me @_GarethG or contact me here.

Article was originally published on Brand 24's blog.

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Affiliate marketers, is their presence in social media all that it can be?

As an affiliate marketer, you invest a lot of blood, sweat and tears in developing and updating your website. This commitment causes a lot of marketers to ignore the importance of establishing a social media presence to build brand awareness, attract followers, and drive traffic.

The following is an overview of strategies for building your presence in social media, deploying effective content, and gaining actions and tastes!

Keep focus
Do not attempt to operate on all social media channels unless you have a team of people dedicated to the cause. Instead, identify two or three platforms in which the interests of the public align with the products you want to promote.

Try to do a lot and you will get overwhelmed and have poor accounts. You need accounts where you can post non-promotional messages, initiate conversations with audience members and create followers involved. Only then will your affiliate links and site shares direct traffic.

If you sell technology products that attract young millennials, for example, Twitter is a great channel.

Know the rules
Amazon is the largest affiliate program and one that many affiliate marketers care more about. Amazon allows affiliates to promote products on social channels, as well as on their sites. However, you need to read your FAQ rules and content to familiarize yourself with restrictions on registered words.

Other third party platforms restrict social media marketing to an affiliate marketer. Some social tools do not allow you to post affiliate links, although mainstream mainstream platforms usually do.Facebook will not allow direct affiliate links because it wants to protect users from unsolicited promotions. Using redirected links may work best on Facebook, Twitter and other tools, although some affiliate programs require you to use original link formats when posting.

Use effective messaging strategies
Success in social media as an affiliate marketer is found in similar ways as successful success in other industries. The number one rule of thumb is to build relationships through engagement first, and promote second. Do not load your timeline with product step after product step; No one goes on social media to receive these kinds of messages.

Focus first on delivering value content to your target audience. Offer concise suggestions and insights, share posts from your blog, and offer helpful videos. If you promote cameras and photography, for example, offer your followers tips on how to take great pictures before recommending affiliate products. Infographics and images capture much more attention to your social posts and provide important visual support for product messages.

In essence, affiliate marketing on social media is very similar to social selling. Prioritize trust and credibility and garner respect that helps drive referral traffic to products.

Promotional offers on products of interest to your followers often capture more attention than regular product-based messages.

Affiliate marketers, identify your favorite social networking platforms, create your accounts and start promoting today!

Neil Kokemuller

Entrepreneurs and Entrepreneurs
 
Marketing and Product
 
Marketing and Communication
 Carlos Souza Ribeiro Carlos Souza Ribeiro

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Organic Reach on Social Media is Declining

Facebook organic reach is down 52% for publishers’ Pages this year

6 studies show why Facebook organic reach is declining so quickly

Organic Reach on Social Media is Declining

Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.

Instagram

According to Kevin Systrom, CEO of Instagram, which is the latest to adopt algorithmic news feed or timeline, on average people will now miss about 70% of posts in their feed. 

Facebook

On the other hand, a study by Locowise suggests that average post reach on Facebook is only about 10.8% in Feb, 2016. In essence what that means is that if you have 100 followers of your page, it is likely that only 10-11 will actually see your posts on their feed. 

Twitter

Twitter is no exception here. Twitter has also adopted algorithmic timeline that sorts tweets based on interest and importance, irrespective of time. This issue starts magnifying as your page followers grow in number. 

LinkedIn

LinkedIn is no exception here. LinkedIn has also adopted algorithmic timeline that sorts posts.

Your organic reach on Instagram, Facebook, Twitter and LinkedIn is falling.

Do you struggle to get your posts seen by your network?

Why Your Organic Reach is Falling and How You Can Combat It.

Read more at  https://www.linkedin.com/pulse/why-your-organic-reach-falling-how-you-can-combat-manjunath-padigar

THE PROBLEM

After working hard for years on building your network, it is very frustrating that you can not reach all of your followers.

Organic reach on social media is declining.

You only reach 8-10% of your followers (algorithm based reach).

A lot of platforms: too much effort, complex, and time consuming

Duplicate content: creating content on every platform

Different platforms for your personal & professional interests

Social Media Algorithms: How to Respond to Declining Organic Reach

THE SOLUTION: beBee

An all-in-one personal branding platform that is centralized and cost effective to tech-savvy generations

One stop shop to create (profile and affinity groups) , showcase (advanced content-production tools like video, blog posts, slides , and share (instant messaging, video conferencing, multi-network…)  your personal brand. ** some features coming soon

Reach 100% of your followers 100% of the time.

Feed based on your personal & professional interests.

Hives give you instant reach for your content, whether you have one follower, 300 or 3000.

An affinity-based network: being segmented into interest-based affinity groups makes it easy to reach people who share your personal and professional interests.

Instant SEO (search engine optimization) for your content.

Social Media Marketing
 
Social Media
 
Javier 🐝 beBee Javier 🐝 beBee
Co-founder & CEO • beBee

 

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3 Signs You have a Terrible Personal Brand on Social Media

A few months ago I started my Masters in Digital Media and I decided to blog about my experience and the way I view the world from the perspective of a Digital Media Masters student and a practitioner of Digital Media. One of the things ‘grind my gears’ is when I see entrepreneurs and personalities ignoring the most basics of Social Media Personal Branding. Honestly, I don’t think I am in the position or have the authority to judge per se since I too sometimes miss the mark .I am no expert, however, I think Social Media can have a positive impact on building a brand. Yet most people ignore it.

Personal branding expert, Karen Leland stated that there are three specific ways that almost everyone can benefit from social media

 

1-     Enhance brand recognition and thought leadership- The more frequently you show up on social media, the greater your brand exposure and the more recognizable and credible your business become.

2-     Increased trust through leveraged credibility- If consumers trust you they more they are willing to recommend you

3-     Gives you a competitive advantage- If someone is looking to choose between you and your competition for a service and you have an active brand on social media, you will most likely be the one that gets chosen.

 

Below are three basic branding principles that, if ignored, most likely than not results in the creation of a terrible brand. Yes I said terrible.

 

1-     No or poor photo and brand identity- For some strange reason, some businesses and entrepreneurs believe that they do not need a profile photo. It doesn’t matter which profile you are on; this is a must have. A profile with a profile image will get more click than one without. Besides, people will trust you more when they can see you. If your profile picture is not consistent across all social media platforms, people may not trust you. Ensure your photo is up to date, no a pic of a dragon is not appropriate, just a headshot of the real authentic you smiling and looking forward.

2-     No or poorly written Bio- Ok, so your profile picture may attract someone to your profile, but it's your bio that will get them excited about you. Use up all your characters, don’t be afraid. Different platforms have different character limits so craft a bio to suit the different platforms. Also, show people who you are, if you founded a company; say that, if you spent five years helping companies sell online; say just that, be specific, not general. Don’t lie though and don’t fake your achievements; real recognizes real, and people will sniff out your BS from a distance. Use keywords so people can find you easily.

3-     No Background- Ok, this one bothers me, most platforms like Facebook, Twitter and LinkedIn allow you to upload a background. See my different backgrounds below; I am feeling myself, and I got them done on Fiverr for five dollars each. According to Leland, your background is a visual display of your bio and a personal branding best practice. Use your background to promote your brand, customize it to suit you, if you are an author, put your books on there, just ensure it tells the story of who you are.

Ok, I will stop here, for now, these are some of the very basics of what I recommend for building a brand on Social Media. You can get fancier if you want to, there are a lot of information online that can help you build your personal brand.

 Kimron Corion Kimron Corion
Digital Media Specialist • Fernie Youth Service

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Social Media Addiction

Jim Moodie in Social Marketing Solutions, Directors and Executives
Principal Owner • Information Access & Design Inc

Social Media Addiction
Over the past 100+ years, every new “social” activity has brought with it addiction; from tobacco, to narcotics, alcohol, gambling and our current substance to abuse, Social Media.

The parallels between today’s need for social media connections and the needs of an addict are frightening. People become so obsessed with maintaining their social media network they ignore their families, place their jobs at risk and even in a strange twisted way ignore the friends. Social media contact becomes all-consuming and the proof is everywhere, just look up from your phone and look around.

Facebook, Twitter and a host of other platforms allow people to gain instant attention, and through that attention feel a part of society. Unfortunately, much like drugs, the effect is not real and leads to depression once reality sets in. There are cases of rage and suicide being traced back to social media “unfriending” or blocking… have our lives really become that consumed by our need to be “liked”?

We may never know how many people have lost their jobs due to using social media at work as the dismissal would be classified as failing to meet the job requirements. If we could peel back the legal reason for the termination in many cases the underlying reason they fail to meet the requirements is the amount of time they spend on social media.

On one of the few warm days this summer I was at the beach and noticed a group of teenagers sitting together, each one absorbed in their own smart-phone, texting and posting away. This went on for over an hour, there were few conversations (other than to show each other a post on the phone) and nothing you could call playing. Here you have a group of youth that don’t know how to interact without a screen in front of them.

A similar situation was seen at a provincial park with a group of people walking through to woods. They would walk a few feet then the phone would chime, they would stop and type a response then walk a few more feet and another chime.

There have even been cases where people have been physically injured by their social media addiction. Several videos showing people walking into poles, fountains or stepping out in traffic without looking have made it to, of all places, the internet and social media platforms. These people are so focused on their social media interaction they ignore the world around them.

When people NEED something as superficial as Social Media to the extent we are seeing in today’s society we have an addiction problem. Just as people need treatment to control their need for alcohol, drugs or gambling, we need to start now to raise awareness of the dangers of Social Media Addiction before it is too late.

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Why Old Media Still Matters in Digital Age

How do YOU consume news today? 

Do you prefer traditional media (newspapers, TV and radio) to new media (digital and social), or perhaps a mix of both?

With perpetual hype surrounding the proliferation of social media, traditional media appears cast aside as the shunned stepchild in today’s fast evolving high-tech world of news consumption. 

Yet despite a conspicuous shift in the media landscape caused by the 21st century Information Age, tens of millions of Americans still consume news that is originally reported and produced by traditional media — especially leading news outlets like the New York Times, Washington Post, Wall Street Journal, CNN, MSNBC, Fox and the national news networks (ABC, CBS, NBC).

Thus, while it remains important to focus on maximizing social media, today's public relations (PR) practitioners and professional communicators should also not forget about traditional news media (old media or legacy media) — which still plays a vital and influential role in modern journalism, albeit on a diminished scale.

Digital News Transformation
Traditional media continues to transition and transform by leveraging digital, mobile and social media platforms to compete. Interestingly, many leading national newspapers, such as the New York Times, now have higher digital readership compared to hard copy editions. This is fast becoming the norm.

Many small to mid-sized print media outlets have been forced to close shop due to plummeting readership and revenue. Even influential national weekly magazines with once large print circulations have made the leap to digital only, including Time, Newsweek and National Journal (to name just a few). However, according to a recent Pew Research Center study on The Modern News Consumer:

"News remains an important part of public life." 
"More than seven-in-ten U.S. adults follow national and local news somewhat or very closely – 65% follow international news with the same regularity." 
"Fully 81% of Americans get at least some of this news through websites, apps or social networking sites…"
 "And, this digital news intake is increasingly mobile. Among those who get news both on desktop computers and mobile devices, more than half prefer mobile."
This trend toward digital media (new media) is not just happening in the professional world, but also on major college campuses nationwide. This is due to the ubiquitous digital presence of Millennials and Generation Z who are driven by mobile news consumption. 

For example, the 106 year-old independent student newspaper at the University of Maryland recently switched from a daily print circulation to online news only — actually, I think the print version is still published once a week. I worked at The Diamondback newspaper as a writer and editor as an undergrad some time ago. I also founded an online alumni group.

The Pew Research Center highlighted this trend in a 2014 report, State of the News Media: 

“News is a part of the explosion of social media and mobile devices, and in a way that could offer opportunity to reach more people with news than ever before.”

Despite the "Wild West" environment of online news, it's important to note that traditional journalism still supplies the bulk of legitimate and trusted news content, regardless of whether it's consumed through old media or new media.

Another recent Pew Study points out some interesting habits of today's so-called "very loyal news consumers" which appear to buck the digital trend:

"Americans are split on whether they feel loyal to their news sources – but behaviorally, they tend to stick to the same sources anyway."
"The very loyal follow news at much higher rates than others: 67% follow it all or most of the time, compared with 45% of the somewhat loyal and 32% of the non-loyal."
"The very loyal are also more likely to trust national and local news organizations and think they do a good job informing people…"
"And they are also heavily reliant on TV; 54% of very loyal news consumers prefer to get news from TV. No other platform comes close. Among the non-loyal, however, there is a much wider mix of preferred platforms including more weight towards digital sources when compared with the very loyal."

New vs. Old Media
As the Pew reports point out, citizens are increasingly consuming traditional media via popular social, mobile and digital platforms. For example, while I still receive a hard copy edition of the Washington Post delivered each morning — yes I'm a proud Gen Xer — I consume most of my news via Twitter and other social platforms that link to traditional media outlets.

Moreover, many social media platforms have partnered with leading traditional media to offer legitimate news content — as opposed to so-called "infotainment." A good example of this trend is Facebook Instant Articles, not to mention LinkedIn, Snapchat and other platforms that are republishing everything from Business Insider to Bloomberg News. 

According to Pew, more Americans today are getting their news through social platforms:

"A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation."
"In 2012, based on a slightly different question, 49% of U.S. adults reported seeing news on social media."
"Facebook is by far the largest social networking site, reaching 67% of U.S. adults."
"The two-thirds of Facebook users who get news there, then, amount to 44% of the general population."

Meanwhile, old media, such as the once venerable New Orleans Times-Picayune, have transitioned to a 24/7 online presence only. The same news staff which once provided around the clock coverage of historic Hurricane Katrina has been slashed. The brick-and-mortar newsroom of the Pulitzer Prize winning print edition was shuttered in favor of a more nimble and streamlined virtual news environment.

Nevertheless, even as small and mid-sized newspapers die off, traditional media still accounts for a significant amount of news consumption by older Americans (Baby Boomers) and global audiences. This is especially true in less developed parts of the world that haven't come full circle into the Digital Age. 

Those obtaining news on social platforms are still consuming some or most of that news from traditional media on those platforms.

The Takeaway
How people consume news today is a fluid and evolving process. That's why it's important for corporate communicators and PR pros to be mindful of the similarities and differences in news consumption on traditional media and new media, especially social media. These tectonic plates continue to overlap and shift, disrupting the core meaning of journalism as we know it. Meanwhile, those like me who work in strategic communications must adjust accordingly and try to stay ahead of the curve.

Millennials and Gen Z entering the fields of journalism, PR and media relations appear obsessed by social media alone, for better or worse. But regardless of this infatuation with social media, professional communicators of all generations should strike the appropriate balance of leveraging new media versus old media to maximize positive coverage and enhance their organization's brand image.

In essence, do YOU agree that traditional media still matters in today's mobile and digital world?  What do YOU think and why?

DBG

You also might like:
3 Keys to Master Media Relations in Digital Age (April 16, 2016)
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ABOUT THE AUTHOR: I'm an independent writer and strategic communications advisor with over 20 years of experience in the public and private sectors — including work in the White House, Congress, national news media, federal government agencies, and elsewhere. I'm also a Brand Ambassador for beBee Affinity Social Network. You can also find me buzzing around on Twitter, Medium and LinkedIn. 

NOTE: All views and opinions are those of the author only and not official statements or endorsements of any public sector employer, private sector employer, organization or political entity.

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e

Does Faith Help an Entrepreneur?

Being a devout Christian and being an entrepreneur aren't usually found in the same sentence. I've seen articles and heard people even say that the two don't go well together, saying one is progressive while one is degressive. However, in my opinion this couldn't be further from the truth.

Anyone who knows me knows that I am a huge believer in the saying, "manifest your dreams." I believe that if you have a deep passion for the work you are doing and become willing to do whatever it takes then you can accomplish just about anything. It may sound cliché, but this is the exact moment where I see God fit in many lives. 

You see, the biggest part of manifestation is truly when someone spends hours on a daily basis dreaming about what they plan on creating. When someone deeply envisions something they begin to grow a passion for it. Passion leads to hard work. Hard work leads to success. Christians who are empathetic, observant, and live to help others (as we were called to do and be) usually are easily able to pinpoint problems in society. These problems are where business ideas stem from, as the next step is finding a solution. I'm not saying these traits are only found in believers, I'm just saying that we have been taught these for the majority of our lives.

When I start a new project, no matter the size, I spend a quick moment talking to our Lord and Savior. I pray to him asking for a clear and creative mind, success in my endeavors, and the ability to do his work with my hands. I lift my project to him, and allow him to take over. Immediately after this I feel renewed, fresh, and as if I have a clear brain. This allows for my brainstorming to now take place.

Generally, when brainstorming, a lot of my ideas are risky. I can't tell you how many times my parents, family and friends have called me crazy and I definitely can't tell you how many times I was told by teachers and classmates that I screwed my self over by picking too hard of a topic. What I can tell you though, is that I do not regret any of those choices. "A man who does not leave his comfort zone never grows," is one of my favorite quotes. That mindset combined with the confidence that if I fail I will be saved and put back on the right track by God allows me to take risks without the constant worry of failure.

It has actually led me to believe that more Christians should be out there building new things.

Building on my former point, I believe there is nothing more important in life than worshiping the higher being who has given us this universe. I tend to view myself as someone who worships through my work and because of this I refused to do "useless topics" in class but rather picked some of the most challenging and controversial. I also refuse to live a stereotypical lifestyle because I believe I wasn't born a stereotypical person. I was made in the eyes of God, not the eyes of the institutions and government who continuously push me to go to college just to find a job with benefits (nothing wrong with either, just not my calling). Instead, I would rather go do something that can change the world we were given for the better. My faith is partially responsible for my passion for entrepreneurship because I feel like we as people all possess the ability to do something amazing and this is the canvas which I can excel at doing so with.

"With God, all things are possible." If you grew up in a conservative Christian household you've probably heard this near a million times at this point in your life. But hey, I can not think of a better way to end this article. With God it's very true that all things, within the morals and guidelines he has given us, are possible. I don't have much to add on to this statement besides my promise that this is true. I have witnessed his miracles many times, I have witnessed him turn dreams into reality, and I have witnessed him turn nightmares into fantasies. Give him your business or whatever you're working on, do his work through it, and in that moment you'll start to see success like never before. God promised to provide for you, and provide he will.

 

About the Author: Jeremiah Northcutt is a dreamer who is currently an enrolled Business Administration major at Gordon College. He has recently started a new company named Jueko Imports, LLC which has set out to help the Wildlife Conservation Society save the endangered animals of our planet by donating $50 for every 50 sales. Jeremiah has experience in E-Commerce, social media marketing, and sales. 

Visit the Kairos webiste https://cabinet.kairosplanet.com/register/#111b0e