Sustainable Entrepreneurship – A Profitable Business?

Sustainable equals cost! This misconception has become in the minds, probably not completely erroneously. But entrepreneurship based on economic longevity, environmental and social can also allow for savings in his "business plan".

Doing business differently; the idea is popular. However, for these young companies, it is not to be part of a trend, but to realize sustainable business daily.

No one knows exactly how many there are. Especially because for some companies, it is more of a marketing ploy than reality. A census would risk comparing apples and pears … But those who actually commit share three common things: environmental, social purpose and viable business model for the long term. The three pillars of any sustainable company that respects itself, to which theorists sometimes add the good governance criteria.

Those who comply with these basic principles are often part of the SME category.

Many are active in the food sector, probably the one that makes most leaders to stick to their vision of the economy and society.

Greener, fairer, more local, more sustainable, etc. But we also find alternative start-up in other areas, such as construction, services, consultancy, energy…

This choice of sustainability, is it necessarily a means of additional costs for production, higher costs, lower margins, high prices for end customers? Or, against all odds, it allows also to generate savings, reduce certain positions? In other words, is it a constraint to overcome or advantage to exploit?

Some sectors are more conducive

"It depends on the sector, says Mr. Marc Lemaire, founder of EcoRes, a consultancy specializing in these issues. Sometimes it costs a bit more but consumers are willing to pay more for it.”  And to quote the catering industry, insulating materials, soft mobility, green delivery, recovery and processing of raw materials…

“However, he says, there are others where it gets more complicated, where there is no market. In textiles, for example. Prices in general are so low that those who engage are really confident in some niche markets, like high fashion or perfume, it is also difficult because these products are responsible for societal symbols Even finding in industrial production. To venture there, it would really need a lot of investment"

It also depends on the objectives. Whoever wants at all costs to become profitable and rich in less time than it takes to say, will probably explore another way … In a sustainable economy, the future is in sight in the long term. "Look entomophagy as illustrates Mr. Marc Lemaire. We know there is an alternative to meat, but there are not so long, no one believed in the idea of ​​eating insects. Today ,attitudes are changing. We work at 10-15 years. "

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