Tag Archives: tool

Mark Zuckerberg just signed the death warrant for the smartphone

Matt Weinberger 
 It's no secret Mark Zuckerberg is pinning Facebook's prospects on augmented reality — technology that overlays digital imagery onto the real world, like Snapchat's signature camera filters.

At this year's F8 conference, taking place this week, Zuckerberg doubled down on the company's ambitious 10-year master plan, which was first revealed in 2016. According to this timeline, Facebook expects to turn artificial intelligence, ubiquitous internet connectivity, and virtual and augmented reality into viable parts of its business over the next decade.

The Facebook 10-year road map, first revealed in April 2016. Facebook

To accelerate the rise of augmented reality, a big part of the plan, Zuckerberg unveiled the Camera Effects platform — basically a set of tools for outside developers to build augmented-reality apps that you can access from the existing Facebook app's camera. That would theoretically open the door for Facebook to host the next phenomenon like "Pokémon Go."

Mark Zuckerberg shows off the Facebook Camera Effects platform, which lets developers make augmented-reality apps like this Nike one that lets you share your run times with friends. Getty

While this announcement seems pretty innocuous, make no mistake — Facebook is once again putting itself into direct competition with Google and Apple, trying to create yet another parallel universe of apps and tools that don't rely on the smartphones' marketplaces. As The New York Times notes, Zuckerberg has long been disappointed that Facebook never built a credible smartphone operating system of its own.

This time, though, Facebook is also declaring war on pretty much everyone else in the tech industry, too. While it'll take at least a decade to fully play out, the stuff Facebook is talking about today is just one more milestone on the slow march toward the death of the smartphone and the rise of even weirder and wilder futures.

Why buy a TV?
Zuckerberg tipped his hand, just a bit, during Tuesday's Facebook F8 keynote. During a demo of the company's vision for augmented reality — in the form of a pair of easy-to-wear, standard-looking glasses — he showed how you could have a virtual "screen" in your living room, bigger than your biggest TV.

"We don't need a physical TV. We can buy a $1 app 'TV' and put it on the wall and watch it," Zuckerberg told USA Today ahead of his keynote. "It's actually pretty amazing when you think about how much of the physical stuff we have doesn't need to be physical."

Zuckerberg says the goal is to release glasses, like these, that can project virtual objects like chessboards or even TVs onto what you see. Facebook

That makes sense, assuming you're into the idea of wearing a computer on your face (and you're OK with Facebook intermediating everything you see and hear, glitches and all).

But it's not just TVs. This philosophy could extend to smartphones, smartwatches, tablets, fitness trackers, or anything else that has a screen or relies on one to work. Zuckerberg even showed off a street art installation that's just a blank wall until you wave the Facebook camera app over it to reveal a mural.

For Microsoft, which has already dipped its toe in this area with its HoloLens holographic goggles, this is a foregone conclusion. HoloLens boss Alex Kipman recently called the demise of the smartphone the "natural conclusion" of augmented reality and its associated technologies.

War of the worlds
The problem, naturally, is that a huge chunk of the world's economy hinges on the production of phones, TVs, tablets, and all those other things that Facebook thinks could be replaced with this technology.

Even Zuckerberg acknowledges it's a long road ahead. That said, this Camera Effects platform, should it succeed in attracting a bunch of users, could go down as a savvy move. The apps that are built for the Facebook Camera today could wind up as the first versions of the apps you'd use with those glasses.

Microsoft's futuristic HoloLens goggles provide an early look at Facebook's goal. Microsoft

In the short term, Facebook's play for augmented reality is going to look a lot like competing with Snapchat — and in a meaningful way, it is. Facebook needs developer and user love, so it needs to keep offering fun and funny tools to keep people from moving away from using its apps.

In the long term, though, this is Facebook versus everybody else to usher in an age of a new kind of computing — and pretty much every tech company out there will get caught in the crossfire, as Apple, Google, Microsoft, and more rush out their responses to this extremely existential, but still meaningful, threat.

This column does not necessarily reflect the opinion of Business Insider

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How These Awesome Tools Can Accelerate Your Business

The growth of the internet as a means of communication has brought about a profound change in the way business is done. Every industry, has grown by leaps and bounds over the last few years. In order to survive and grow amidst cutthroat market competition, you need to adapt to the latest tools being used in the industry. Some of them are mentioned below:

Tagove Live Chat
Allows screen sharing with customers

This advanced tool can significantly extend, as well as adjust, to the speed of the user’s website. The Tagove WebRTC and Flash Technology have the capacity to support all features of the Tagove tool in different browsers, tablets and Android mobiles.

Eliminates Communication Barriers

Live Text chat is the most effective method of communication and offers users a quicker live chat feature through which you can send your message to buyers without delay. Moreover, the tool has an instant file-sharing feature through which you will be able to share files with a customer.

Video and Voice Chat for Website

Tagove Live Voice offers a one-click call button on your website through which customers will be able to communicate with you at no cost. The Live call feature also works with all browsers, even in situations when the internet connection runs haywire.

Online Product Tours for Customers

Tagove offers screen sharing and co-browsing features along with the Live call without the need for software installation. Our co-browsing and screen sharing features will allow you to track customer queries in real-time.

Instant File Sharing

With the help of a cloud-based technology, you will be able to share files with customers and the customer can also do the same with your executives on this platform.

Live Call Recording

Call recording is essential for maintaining outstanding customer relationship management (CRM). Proper training for customer care executives can help them to augment the quality of the CRM process.

Mento.io
Makes Product Promotions Easy and Efficient

This tool will enable you to format promotional activity for new products once they are added to your webstore or site.

Automates Social Media Marketing

The success of social media often depends on timing, which is a constraint for business owners. Mento will enable you to create content as per your convenience, no matter which platform it needs to be posted on. It will also enable you to set up promotional posts for new products that are going to be posted on your sites either days or weeks in advance.

Collaborate with Team Using Common Interface

The software will enable you to coordinate with your team in order to work on marketing as well as product promotions from a single interface.

Organize and Schedule Future Campaigns

You can devise and schedule future campaigns with personalized branding. 

Skyward CRM
This is one stop solution for all need of a sales person. 

Unique Sales Management

This helps sales people to use and manage customer history, database, and follow-up with efficient manner. 

Customization

Whether it is features, report or dashboard, you can customized everything both – on-premise and online version. 

Sales forecasting 

With full data mining features, it helps you predict sales forecasting and decide where to invest and put optimum resources. 

Criteo
Uses Sales Data and Consumer Behavior to Create Ads

Criteo makes use of the latest sales data and consumer behavior trends in order to create ads. The software utilizes an extensive publishing network of direct relationships with 16,000 publishers at the global level which offer access to the best ad placements.

Uses Post-Click Sales Model

Criteo makes use of the post-click sales model in which a conversion takes place only when a user clicks on the ad. One of the major advantages of using such a model, that according to search experts, is that sales managers can generate an impressive number of email alerts for visitors who come to their site. Sales staff can also detect the keywords that have been used by specific visitors to assist a person who has completed a form on their landing page to qualify.

Provides Digital Advertising Solutions

The software works seamlessly across numerous devices such as mobile, web and apps. It helps you to organize the visual elements of your brand instantly into ads that have a high probability of maximizing sales. The cost-per-click model followed is directly related to the performance of a campaign.

Customer.io
Sending and Receiving Messages Simplified

The software will enable you to provide more personalized messages and ensure that they are delivered to customers on time with the help of an advanced rules engine. As a result, you will be able to ensure a high level of customer satisfaction and retain your customer base. The quality of customer care service offered will, therefore, match the expectations of customers.

Integrating with Other Services Possible

A simple integration will enable you to send the user data from either your web or mobile app. Once the installation is complete, you can start sending emails. It can help you to maximize engagement and revenue, as well as to maintain customer experience.

Campaign Reports Available

The software will provide you with campaign reports, including analytics, which you can use for measuring your campaign’s level of success with opens, clicks and conversions.

Loyalis.co
Know About Customer Engagement

Loyalis will offer you with the opportunity to know your customers better through its CRM. It will allow you to gamify your board by initiating the use of a ranking board. Efficient tracking of customer behavior will be made possible through access to business intelligence tools. You will also get a social network breakdown for your most important and loyal customers. Engagement will be streamlined through perfect integration with your webstore.

Find Ways to Increase Loyal Customers

Loyalis offers users the feature of ROI analytics. Everything that the software does can be viewed on the dashboard. It will assist you with determining how your loyalty program can help in sales enhancement. You can review and track all interactions and detect the exact action in which the visitors perform the highest and where should you exactly lay emphasis. Loyalis also offers users with additional data in the form of shopper analytics. It will enable you to see what and how much your buyers like or share in social media, what type of products they review and the types of products they are using. As a result, you can devise your marketing strategies according to their activities across different social networking sites.
Sam Makad Sam Makad

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