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What is Getresponse?

Getresponse is an email marketing app that allows you to:

  • create a mailing list and capture data onto it
  • send emails to the subscribers on your mailing list
  • automate your emails to subscribers via use of ‘autoresponders’
  • view and analyse statistics related to your email campaigns – open rate, click through, forwards etc.

In recent years however, Getresponse has shifted its emphasis considerably: the product now aims be more of an ‘all-in-one’ e-commerce and marketing solution rather than just an email marketing tool.

Accordingly, in addition to email marketing, Getresponse now also provides e-commerce features, webinar hosting, landing pages and automated sales funnels.

Getresponse has been in business since 1998 and, according to the company, over 350,000 individuals and businesses now use the platform for their email campaigns.

Whilst this userbase is not as big as those for some other email marketing tools (notably Mailchimp), it is large enough to provide confidence that the company is well-established and is not likely to disappear any time soon.

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